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All Journal Jurnal Bisnis dan Ekonomi Jurnal Widya Manajemen & Akuntansi Jurnal Bulletin Jurnal Manajemen. JMM (Jurnal Masyarakat Mandiri) JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Jurnal Keuangan dan Bisnis Jurnal Manajemen ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal Abdimas Musi Charitas Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Journal of International Conference Proceedings Prosiding University Research Colloquium
Catharina Clara
Universitas Katolik Musi Charitas
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Journal of International Conference Proceedings

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Dimensions of Omnichannel Retail Quality on Customer Satisfaction and Loyalty Catharina - Clara
Journal of International Conference Proceedings Vol 6, No 2 (2023): 2023 ICPM Bandung Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i2.2348

Abstract

The shift in consumer shopping from offline to online, and then to a hybrid of the two, combining the benefits of each to overcome the disadvantages of both. This study focuses on the dimensions of omnichannel retail quality. The emphasis is on analyzing consumer behavior in offline, online, and combined omnichannel retail channels. The rapid growth of this retail channel is due in part to the ease and security of payment, though there are still those who use the cash-on-delivery system. The methods employed include a review of the literature on omnichannel research articles, consumer surveys, and data documentation on business phenomena. SEM was used to examine the relationship between IOC, VOC, CS, and CL. The software used is Smart PLS 4. The goal of path modeling, particularly reflective models such as PLS, is to estimate the variance of endogenous constructs, as a result from their respective manifest variables. The findings of this study can be used to test OC intensity and OC shopping value in providing consumers with shopping experiences that result in customer satisfaction and loyalty. Relevant marketing implications and future research are advised.
Co-Authors Andreas Sarjono Anselmus Inharjanto Ega Leovani Florentinus Heru Ismadi Florentinus Heru Ismadi Ira Irzawati Leovani, Ega Lina . Lina Lina Maria Josephine Tyra, Maria Josephine Tyra, Paskalina Widiastuti Ratnaningsih Paskalina Widiastuti Ratnaningsih Yohanes Heri Pranoto Yohanes Heri Pranoto YOHANES HERI PRANOTO, YOHANES HERI