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All Journal Jurnal Bisnis dan Ekonomi Jurnal Widya Manajemen & Akuntansi Jurnal Bulletin Jurnal Manajemen. JMM (Jurnal Masyarakat Mandiri) JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Jurnal Keuangan dan Bisnis Jurnal Manajemen ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal Abdimas Musi Charitas Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Journal of International Conference Proceedings Prosiding University Research Colloquium
Catharina Clara
Universitas Katolik Musi Charitas
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Bulletin

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CUSTOMER BRAND RELATIONSHIP: PERAN BRAND LOVE TERHADAP BRAND COMMITMENT DAN POSITIVE WORD OF MOUTH Clara, Catharina
Jurnal Bulletin Vol 17, No 1 (2019): April 2019
Publisher : Buletin Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi

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Abstract

The purpose of this study is to find out how customer brand relationship, wheter strong consumer brand love influences willingness to spread positive word of mouth directly or  through brand commitment. This research is a survey research, conducted in 5 cinema locations in Palembang. The analysis method uses mediated regression analysis. So the results of this study can explain whether brand love influences brand commitment and willingness to spread positive word of mouth.
Co-Authors Andreas Sarjono Anselmus Inharjanto Ega Leovani Florentinus Heru Ismadi Florentinus Heru Ismadi Ira Irzawati Leovani, Ega Lina . Lina Lina Maria Josephine Tyra, Maria Josephine Tyra, Paskalina Widiastuti Ratnaningsih Paskalina Widiastuti Ratnaningsih Yohanes Heri Pranoto Yohanes Heri Pranoto YOHANES HERI PRANOTO, YOHANES HERI