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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Manager : Jurnal Ilmu Manajemen Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Procuratio : Jurnal Ilmiah Manajemen Jurnal Bina Manajemen Abdimasku : Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Perjuangan (JUMPER) EBISMEN Jurnal Ekonomi Bisnis dan Manajemen Jurnal Manajemen Kreatif dan Inovasi Open Access DRIVERset (JIMBE) Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Arif Arif
Universitas Perjuangan Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : BERNAS: Jurnal Pengabdian Kepada Masyarakat

 1 
PEMBERIAN MEREK DAN PENERAPAN PEMASARAN MENGGUNAKAN MEDIA SOSIAL SEBAGAI STRATEGI PEMASARAN PRODUK BERAS DI WILAYAH CIAWI KABUPATEN TASIKMALAYA Depy Muhamad Pauzy; Gian Riksa Wibawa; Arif Arif
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.25 KB) | DOI: 10.31949/jb.v4i1.3932

Abstract

UMKM Rice in the Ciawi region has the potential to be able to develop their business. Branding and use of social media is now a potential aspect of marketing. This assistance is expected to be able to increase the competitiveness of rice MSMEs and maximize sales. The method in this service is by counseling and discussing material. The results of the dedication that has been carried out are that MSME actors understand the use of social media and the creation of a rice brand as a marketing strategy.
Co-Authors Andri Kusmayadi Arga Sutrisna Barin Barlian Depy Muhamad Pauzy Divia Oktora Dudu Risana Fitriana Fitriana Ghaling Achmad Abdul Ghonisyah Gian Riksa Wibawa Kusuma Agdhi Rahwana Nadia Kurnia Rachmawati Pinanti Sandra Sri Rahayu