Articles
<![CDATA[The Effectiveness of Education and Training (DIKLAT) on Android-Based Digital M arketing in the Development of M arketing for PKK Karangdowo's Batik Micro Small and M edium Enterprises (MSMEs) ]]>
<![CDATA[Mamo’ Abdul Rohman]]>;
<![CDATA[Sudiyanto Sudiyanto]]>;
<![CDATA[Eka Budhi Santosa]]>
<![CDATA[ Social, Humanities, and Educational Studies (SHES): Conference Series Vol 6, No 2 (2023): Social, Humanities, and Educational Studies (SHEs): Conference Series ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/shes.v6i2.80027
<![CDATA[Micro Small and Medium Enterprises (MSMEs) are businesses or enterprises conducted by individuals, groups, small business entities, or households. Similarly, the TP PKK (Family Welfare Movement) of Karangdowo Village also has MSMEs, specifically in the form of batik production. Although the batik production in these MSMEs is of good quality, the sales still fall short of expectations. Therefore, there is a need for training in digital mark eting techniques. This research aims to provide an explanation regarding the effec-tiveness of digital marketing training conducted by MSMEs of PKK Ka-rangdowo in increasing the sales of PKK Karangdowo's batik products. The research subjects are 10 PKK mothers selected through a purposive sampling technique. The research method used is an experimental one, collecting questionnaire data from the pre-test and post-test phases. Data analysis is conducted using descriptive statistics. This method explains how the effec-tiveness of digital marketing training contributes to the increase in sales of batik products owned by PKK Karangdowo's MSMEs. The results of the re-search indicate that digital mark eting training can enhance the sales of MSMEs' batik products compared to previous sales. Based on these results, it can be concluded that the marketing strategy development carried out by MSMEs of PKK Karangdowo, through the implementation of digital market-ing training, is considered successful in increasing the sales figures of their batik products.]]>
<![CDATA[Digital Marketing Education and Training Design for Micro, Small And Medium Enterprises (MSMEs) Entrepreneurs' ]]>
<![CDATA[Tony Heriyadi]]>;
<![CDATA[Herry Widyastono]]>;
<![CDATA[Eka Budhi Santosa]]>
<![CDATA[ Social, Humanities, and Educational Studies (SHES): Conference Series Vol 6, No 2 (2023): Social, Humanities, and Educational Studies (SHEs): Conference Series ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/shes.v6i2.80038
<![CDATA[The rapid growth in the use of social media and platforms such as shopee, has created great opportunities to facilitate digital marketing for Micro, Small and Medium Enterprises (MSMEs). This research aims to design and implement an education and training program that specifically addresses the use of the shopee platform in an effort to facilitate digital marketing for MSMEs entrepreneurs. The research method used is a qualitative descriptive approach, which focuses on a thorough description of the implementation of education and training on the Shopee platform. Data was collected through observation and interviews, using literature studies and analysis of the needs of MSMEs related to digital marketing as a basis for developing education and training programs that suit these needs. The problem-based learning model education and training program has succeeded in providing an in-depth understanding of digital marketing strategies using the shopee platform to MSMEs, as well as increasing their skills and knowledge in utilizing it in a sustainable manner. The design of the Shopee platform education and training has proven to be an effective effort in facilitating digital marketing for MSMEs, helping to expand market reach and increase busi- ness competitiveness by optimizing the potential of social media and the Shopee platform.]]>
<![CDATA[Exploring Students' Needs on Learning Media for Enhancing Self-Regulated Learning in Pancasila Student Profile Subject ]]>
<![CDATA[Elisa Riani]]>;
<![CDATA[Triana Rejekiningsih]]>;
<![CDATA[Eka Budhi Santosa]]>
<![CDATA[ Social, Humanities, and Educational Studies (SHES): Conference Series Vol 6, No 2 (2023): Social, Humanities, and Educational Studies (SHEs): Conference Series ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/shes.v6i2.79893
<![CDATA[Pancasila Student Profile still has many challenges in its implementation for elementary school students. This study was a primary education that aimed to identify various needs in order to integrate learning media with self-regulated learning in the Pancasila student profile subject. This study used a descriptive quantitative approach with a survey method of elementary school students. The questionnaire was used as a data collection instrument which was distributed to a sample of 64 randomly selected students. The Data from questionnaire were analyzed descriptively. The results showed that self-regulated learning abilities and implementation of Pancasila student profiles were still relatively poor. Teachers want to develop learning media to im-prove self-regulated learning and implementation of Pancasila student pro-files. Then, the developed learning media can also inspire teachers to inno-vate in improving the quality of learning.]]>
<![CDATA[Investigating Young Learners' Perceptions of Using E-Modules as a Learning Medium: A Mixed Methods Study ]]>
<![CDATA[Saeful Bachrudin]]>;
<![CDATA[Nur Arifah Drajati]]>;
<![CDATA[Eka Budhi Santosa]]>
<![CDATA[ Social, Humanities, and Educational Studies (SHES): Conference Series Vol 6, No 2 (2023): Social, Humanities, and Educational Studies (SHEs): Conference Series ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/shes.v6i2.80033
<![CDATA[The use of electronic modules (e-modules) in the teaching and learning pro-cess allows teachers to solve learning problems and strengthen learners' crea-tivity. E-modules often utilize digital multimodal modes of delivery to create meaningful learning. Through a mixed-methods research design, this study aimed to explore the perceptions of using e-modules as learning media among 24 learners. Questionnaires and interviews were used to collect data. A Likert scale was used to analyze the data from the questionnaire, while the interview data was qualitatively analyzed. The results of the questionnaire showed that 81.25 percent of young learners strongly agreed and 18.75 per-cent agreed to use e-modules as learning media. This research shows that the use of e- modules as learning media is perceived to support young learners' learning processes positively. Then, the interview results show that multimo-dality-based e-modules can increase young learners' learning motivation and are suitable as learning media. This research further implies that the use of e-modules can be used as a tool to improve learners' competence. In the con-text of teaching, e- modules offer flexibility of use in various teaching and learning settings, not limited to online settings.]]>
<![CDATA[Analysis of the Needs for Audio-Visual Media Based on the Canva Application in Social Studies Learning for Grade VI Elementary Schools in Sumberrejo District, Bojonegoro Regency ]]>
<![CDATA[Sumunik Sumunik]]>;
<![CDATA[Herry Widyastono]]>;
<![CDATA[Eka Budhi Santosa]]>
<![CDATA[ Social, Humanities, and Educational Studies (SHES): Conference Series Vol 6, No 2 (2023): Social, Humanities, and Educational Studies (SHEs): Conference Series ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/shes.v6i2.80035
<![CDATA[This study aims to describe the needs of teachers regarding audio-visual media based on the Canva application in social studies learning for class VI SD with the sub-theme of Defending Independence. This type of descriptive analytical research is in the form of a survey. Respondents of all social studies teachers at grade VI in the Sumberrejo District were 40 teachers. Data was collected by questionnaire using google form, analyzed by descriptive statistics, especially percentages in graphical form. The results of the study show the experience of teachers using electronic media mostly uses the zoom platform. The teacher's assessment of students' learning motivation when participating in online learning is mostly low. Factors causing low student learning motivation because teachers only use PowerPoint media during online learning. The information technology learning media used by the teacher to be able to increase student motivation according to the teacher is powerpoint accompanied by audio-visual. In general, teachers are not familiar with the Canva application. Interesting audio-visual media content developed with the Canva application is narration with powerpoint and audio-visual, especially YouTube. In general, teachers' difficulties in developing audio-visual media based on the Canva application are limited visual references (images) and audio-visual, especially YouTube. Therefore it is necessary to conduct a study on the development of audio-visual media based on the Canva application in social studies learning for class VI elementary schools for teachers in the study location.]]>
<![CDATA[Video Assisted Learning Analysis in Improving Student Learning Outcomes in ElementarySchools ]]>
<![CDATA[Wahyu Sri Lestari]]>;
<![CDATA[Sunardi Sunardi]]>;
<![CDATA[Eka Budhi Santosa]]>
<![CDATA[ Social, Humanities, and Educational Studies (SHES): Conference Series Vol 6, No 2 (2023): Social, Humanities, and Educational Studies (SHEs): Conference Series ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/shes.v6i2.80088
<![CDATA[This research investigates the use of video as a medium of learning in elementary grades. Video media is an appropriate and accurate learning media in conveying messages and will greatly help students' understanding. With video media, students will understand more about the material presented. In particular, this study aims to explore whether video-assisted learning can increase student motivation. A qualitative approach was adopted in this study by employing teachers and students in an elementary school in Indonesia as research participants. These participants were selected purposively. Interviews, observations, and documentation were used to collect data. This study found that video-assisted learning media positively facilitates technology-enhanced teaching and learning processes and offers more optimal time management, flexible and varied teaching materials. These findings also show that the use of video-assisted learning media has a positive impact on student learning. Videos can create variations in class so that students' attention is focused on learning which stimulates students' motivation to be involved during the teaching and learning process. Students are motivated to take part in learning because the materials and media used are more sophisticated, modern, interesting, effective and innovative.]]>
<![CDATA[Digital Learning Innovation Through Learning Management System (LMS) for Paket C at PKBM: Preliminary Research ]]>
<![CDATA[Achmad Syahri]]>;
<![CDATA[Triana Rejekiningsih]]>;
<![CDATA[Eka Budhi Santosa]]>
<![CDATA[ Social, Humanities, and Educational Studies (SHES): Conference Series Vol 6, No 2 (2023): Social, Humanities, and Educational Studies (SHEs): Conference Series ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/shes.v6i2.79874
<![CDATA[This research aims to identify various needs from the point of view of pro-spective students studying package C (Paket C) regarding a technology-based learning platform in the Learning Management System (LMS) format. This research is a preliminary that uses a quantitative descriptive design approach. The research sample consisted of 35 people who included students or resi-dents studying package C. Data collection techniques used questionnaires and were analyzed on a percentage basis. The findings in this research indi-cate that students have a positive view of the presence of LMS to facilitate their learning. According to him, the presence of the LMS will be able to make learning more flexible in terms of time, they can still work and be ac-tive but on the other hand they can also continue to attend lessons whose material they can access at the LMS. In the context of learning package C, this research has the potential to provide a strong basis for the development of further learning innovations. By utilizing LMS technology, related parties can design learning approaches that are more effective, inclusive, and re-sponsive to students' needs and learning styles. It is hoped that through this research it can become the basis for the development of a learning innova-tion for package C learning residents.]]>
<![CDATA[Analysis of the Need for the Use of the First 1000 Days of Life (HPK) Education E- Module to Educate Mothers About Stunting ]]>
<![CDATA[Erma Agustina]]>;
<![CDATA[Tri Murwaningsih]]>;
<![CDATA[Eka Budhi Santosa]]>
<![CDATA[ Social, Humanities, and Educational Studies (SHES): Conference Series Vol 6, No 2 (2023): Social, Humanities, and Educational Studies (SHEs): Conference Series ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/shes.v6i2.80021
<![CDATA[Stunting has an impact on children starting from the beginning of a child's life and will continue in the human life cycle. Stunting has a negative impact on children's brain development. Early in life causes a slowdown and reduc-tion in the number and development of brain cells and other organs. There is a need for learning media to increase pregnant women's knowledge of the dangers of stunting. The aims of this study were to obtain: 1) an overview of the use of e-module media as a means of learning the dangers of stunting for pregnant women, 2) views and constraints faced by mothers in raising awareness of the dangers of stunting, 3) learning media formulations that need attention that can developed to increase awareness of the dangers of stunting. The results of the observations were in the form of an instrument for assessing the needs of elementary school students which were analyzed descriptively qualitatively. The researcher found that the use of social media as a learning resource in the process of understanding the dangers of stunting has been carried out in the field, but has not been implemented optimally, namely: 1) there are obstacles to unstructured and complete information, be-cause detailed and focused presentation of material is required 2) the materi-al is not pack aged interestingly mak es mothers who use it less enthusiastic, and 3) learning media that need to be developed to increase awareness of the dangers of stunting are e-modules to increase awareness of the dangers of stunting.]]>
<![CDATA[Analysis of the Needs for Using Digital Comics with Local Wisdom to Increase ReadingLiteracyin ElementarySchoolStudents ]]>
<![CDATA[Dwi Wulandari]]>;
<![CDATA[Triana Rejekiningsih]]>;
<![CDATA[Eka Budhi Santosa]]>
<![CDATA[ Social, Humanities, and Educational Studies (SHES): Conference Series Vol 6, No 2 (2023): Social, Humanities, and Educational Studies (SHEs): Conference Series ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/shes.v6i2.79892
<![CDATA[Reading literacy is the capacity to comprehend and make use of the written forms of communication required by society. Despite the fact that reading literacy is crucial, many individuals still disregard it and should begin in elementary school. The purpose of this study was to learn more about how local wisdom-based digital comics are used as a teaching tool for elementary school students, as well as about the challenges they face in developing their reading literacy and the learning media formulations that need to be developed. The findings of the observations were compiled into a tool for determining primary school pupils' requirements, which was then descriptively and qualitatively examined. When doing qualitative research utilizing the descriptive technique, teachers and students are observed and their data is thoroughly examined. Based on the findings of this study, it can be said that learning materials regarding digital comics that are grounded in local knowledge are crucial for fostering students' interest in reading.]]>
<![CDATA[Design of Education and Training for Instagram Mobile Application to Facilitate Digital M arketing for SMEs ]]>
<![CDATA[Praptaningsih Praptaningsih]]>;
<![CDATA[Sunardi Sunardi]]>;
<![CDATA[Eka Budhi Santosa]]>
<![CDATA[ Social, Humanities, and Educational Studies (SHES): Conference Series Vol 6, No 2 (2023): Social, Humanities, and Educational Studies (SHEs): Conference Series ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/shes.v6i2.80032
<![CDATA[The rapid growth of social media and mobile applications, such as Instagram, has created significant opportunities for facilitating digital marketing for SMEs. The purpose of this research is to design and implement a specialized education and training program focusing on the use of the Instagram mobile application to facilitate digital marketing for SMEs. This study employs a qualitative descriptive approach to provide a comprehensive description of the design of education and training for the Instagram mobile application. Data collection techniques include observation and interviews with a sample of 10 respondents. The interview results indicate that with the appropriate resources, it is possible to expand marketing efforts and reach a larger number of potential customers. Active interaction and constructive feedback enhance the success of training and business growth through Instagram. The observations have resulted in an effective training design, where the training activities involve visual presentations, group discussions, and direct demonstrations. Participants practice using Instagram and then participate in a test followed by a group discussion. This research concludes that the training program successfully achieves its objectives, as participants engage in visual presentations, group discussions, and hands-on exercises using Instagram, while gaining the understanding and skills required for utilizing the platform.]]>
