Articles
<![CDATA[Pengaruh Celebrity Endorsement Dan Promosi Terhadap Keputusan Pembelian Produk Melalui Social Media Tiktok Shop ]]>
<![CDATA[Aulia Nurjannah]]>;
<![CDATA[Fitri Kumalasari]]>;
<![CDATA[Ismanto Ismanto]]>
<![CDATA[ Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Semarang ]]>
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DOI: 10.56444/transformasi.v2i4.1115
<![CDATA[. This research aims to determine: (1) The influence of celebrity endorsements on purchasing decisions (Study on TikTok Shop users in Kolaka Regency), (2) The influence of promotions on purchasing decisions (Study on TikTok Shop users in Kolaka Regency). This research uses a quantitative method approach. Data collection in this research used observation, documentation and questionnaires. The population of this research is TikTok Shop users in Kolaka Regency. Meanwhile, the sample for this research consisted of 130 respondents with sample determination using purposive sampling technique. Research instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with SmartPLS 4.0. Based on the research results, it is known that the Celebrity Endorsement variable has a positive and significant effect on Purchasing Decisions as indicated by a T-Statistic value of 2.871 and a P-Values of 0.004. And the Promotion variable also has a positive and significant effect on Purchasing Decisions, this is shown by a T-Statistic value of 7.763 and a P-Values of 0.000. Based on the research results, it is known that the Celebrity Endorsement variable has a positive and significant effect on Purchasing Decisions as indicated by a T-Statistic value of 2.871 and a P-Values of 0.004. And the Promotion variable also has a positive and significant effect on Purchasing Decisions, this is shown by a T-Statistic value of 7.763 and a P-Values of 0.000. Based on the research results, it is known that the Celebrity Endorsement variable has a positive and significant effect on Purchasing Decisions as indicated by a T-Statistic value of 2.871 and a P-Values of 0.004. And the Promotion variable also has a positive and significant effect on Purchasing Decisions, this is shown by a T-Statistic value of 7.763 and a P-Values of 0.000.]]>
<![CDATA[Pengaruh Iklim Organisasi dan Stres Kerja Terhadap Kepuasan Kerja Perawat (Studi Pada Rumah Sakit Umum Daerah Kabupaten Kolaka Timur): (Studi Pada Rumah Sakit Umum Daerah Kabupaten Kolaka Timur) ]]>
<![CDATA[Niar Astaginy]]>;
<![CDATA[Ismanto Ismanto]]>;
<![CDATA[Resky Resky]]>
<![CDATA[ Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 4 (2023): Desember : SAMMAJIVA ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Nalanda ]]>
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DOI: 10.47861/sammajiva.v1i4.527
<![CDATA[This study aims to determine: (1) The Effect of Organizational Climate on Nurse Job Satisfaction (Study at North Koltim Regional General Hospital). (2) Effect of Job Stress on Nurse Job Satisfaction (Study at North Koltim Regional General Hospital). This study uses a quantitative method approach. Collecting data in this study using observation, documentation and questionnaires. The population of this study were all nurses at East Kolaka Hospital. Meanwhile, the sample of this research is 80 nurses with a sample fee using a census technique. Testing research instruments using validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) by testing the measurement model (outer model) and testing the structural model (inner model) with Smart PLS 4. 0. Based on the research results it is known that the Organizational Climate variable has a positive and significant effect on nurse Job Satisfaction as indicated by the P-Values of 0.000. As well as the variable Job Stress also has a negative and significant effect on Nurse Job Satisfaction, this is indicated by the P-Values of 0.004.]]>
<![CDATA[Pengaruh Locus Of Control (LOC) Dan Kompetensi Terhadap Kinerja Pegawai (Studi Pada Inspektorat Kabupaten Kolaka): (Studi Pada Inspektorat Kabupaten Kolaka) ]]>
<![CDATA[Ismanto Ismanto]]>;
<![CDATA[Niar Astaginy]]>;
<![CDATA[Nisa Kurnia]]>
<![CDATA[ Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 4 (2023): Desember : SAMMAJIVA ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Nalanda ]]>
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DOI: 10.47861/sammajiva.v1i4.528
<![CDATA[This research aims to determine: (1) The influence of Locus of Control on Employee Performance (Study at the Kolaka Regency Inspectorate). (2) The Influence of Competency on Employee Performance (Study at the Kolaka Regency Inspectorate). This research uses a quantitative method approach. Data collection in this research used observation, documentation and questionnaires. The population of this research is all employees at the Kolaka Regency Inspectorate. Meanwhile, the sample for this research consisted of 48 employees, the sample was determined using census techniques. Research instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the research results, it is known that the Locus of Control variable has a positive and significant effect on employee performance as indicated by a P-Values value of 0.000. And the Competency variable also has a positive and significant effect on employee performance, this is shown by the P-Values value of 0.037.]]>
<![CDATA[MENDORONG PERILAKU KERJA INOVATIF: PERAN KEPEMIMPINAN PATERNALISTIK DAN ORGANISASI PEMBELAJAR DALAM KONTEKS ORGANISASI PUBLIK ]]>
<![CDATA[Almansyah Rundu Wonua]]>;
<![CDATA[Niar Astaginy]]>;
<![CDATA[Ismanto Ismanto]]>
<![CDATA[ Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 2 (2023): Mei - Agustus 2023 ]]>
Publisher : <![CDATA[Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon ]]>
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DOI: 10.32534/jv.v18i2.4110
<![CDATA[In the current era of global competition, organizations that want to continue to exist and develop must be able to produce innovative products or services. Innovative work behavior is one of the essential things that allows each individual or group to achieve organizational goals. This research was conducted to find out how the influence of paternalistic leadership and learning organizations on the innovative work behavior of PDAM Kolaka Regency employees. This study used a quantitative approach, with a data collection tool in the form of a questionnaire. The data collected was analyzed using structure equation modeling (SEM) with the help of the Smart PLS program. The results of the study show that there is no significant relationship between paternalistic leadership and innovative work behavior. This is due to wrong reasons. This is because in a paternalistic leadership style, leaders act like parents, so employees tend to rely on their leaders to provide direction and do not feel encouraged to take the initiative at work. While the influence of learning organization variables on innovative work behavior based on research results shows that it has an influence. This is because the training and employee development carried out by PDAM Kolaka Regency can be a means for employees to share experiences, knowledge, and innovative ideas, encouraging the exchange of ideas and better collaboration. Keywords: Paternalistic Leadership, Innovative Work Behavior]]>
<![CDATA[Strategi MSDM dalam Meningkatkan Keunggulan Kompetitif: (Studi Kasus Wisata Esy yang Ada di Kecamatan Wundulako, Kabupaten Kolaka) ]]>
<![CDATA[Lusia Erlin Rampo]]>;
<![CDATA[Almansyah Rundu Wonua]]>;
<![CDATA[Ismanto Ismanto]]>
<![CDATA[ Jurnal Mahasiswa Kreatif Vol. 1 No. 6 (2023): November : Jurnal Mahasiswa Kreatif ]]>
Publisher : <![CDATA[Universitas Katolik Widya Karya Malang ]]>
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DOI: 10.59581/jmk-widyakarya.v1i6.1501
<![CDATA[This research aims to find out how HRM strategies can improve Competitive Advantage in the case study of Esy Tourism in Wundulako District, Kolaka Regency. This study uses a qualitative method. The informants in this research consisted of the owner and all employees. Esy Tourism. Data collection techniques are through observation, interviews and documentation. Meanwhile, the data analysis technique uses an interactive model, which includes data collection, data reduction, data presentation and drawing conclusions. Based on the results of research conducted by researchers, the conclusion that can be drawn is that the HRM strategy in increasing the competitive advantage of Esy tourism MSMEs still does not fully use the HRM strategy, where employee recruitment still uses a family basis and is not competent according to the HRM strategy, but other strategies already use the strategy. HRM.]]>
<![CDATA[Pengaruh Beban Kerja dan Kepuasan Kerja terhadap Turnover Intention (Studi pada Fasilitator SLRT Dinas Sosial Kabupaten Kolaka) ]]>
<![CDATA[Nurfadillah Lubis]]>;
<![CDATA[Suwarto Suwarto]]>;
<![CDATA[Ismanto Ismanto]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v1i6.352
<![CDATA[The study aims to analyze the effect of financial literacy and financial attitude on financial management owned by students. The research method used in this study was the student of Management study Program Faculty of Social and Politic University of Sembilanbelas November Kolaka (USN Kolaka). In the even semester 2019-2020. There were 225 student. The sampleused in this study amounted to 140 students using random sampling technique. The data used in this study are primary data. Namely by distributing questionnarres. The data analysis technique used in this study regarding financial literacy and financial attitude shown that both has a significant positive influence on financial management practices with a t-statistic value of 3,923 and p-value of 0,000 for financial literacy and financial attitude variable is posit ive with a t-statistic value of 4,074 and p-value 0,000.]]>
<![CDATA[Pengaruh Citra Merek dan Trust terhadap Minat Beli di Marketplace Shopee (Studi pada Masyarakat Pesisir Suku Bajo di Kabupaten Bombana) ]]>
<![CDATA[Almansyah Rundu Wonua]]>;
<![CDATA[Ismanto Ismanto]]>;
<![CDATA[Santi Santi]]>
<![CDATA[ Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia ]]>
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DOI: 10.61132/lokawati.v1i6.346
<![CDATA[This research aims to determine: (1) The influence of brand image on purchase interest at the Shopee marketplace in the coastal communities of the Bajo tribe in Kab. Bombana. (2) The Influence of Trust on Purchase Interest in the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana. (3) The Influence of Brand Image on Trust in the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana. And (4) The Effect of Trust Mediation on Brand Image and Purchase Interest at the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana This research is an explanatory research model with a quantitative approach. Data collection in this research used documentation and distribution of questionnaires. The population of this research is the entire Bajo Tribe Coastal Community in Kab. Bombana. Meanwhile, the sample for this research was 140 respondents using the sampling technique used in this research using purposive sampling technique, which is a technique for determining samples with certain considerations. Research instrument testing uses validity and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Analysis of Moments of Structures (AMOS) with Normality testing, outliers and testing the Goodness of fit index (GFI) structural model with AMOS 24.0. Based on the research results, it is known that there is a positive and significant influence between the Brand Image variable on Purchase Interest, this is shown by the P-Value value of 0.041. The Trust variable has a positive and significant effect on Purchase Interest, this is shown by the P-Value value of 0.014. The Brand Image variable has a positive and significant effect on Trust, this is shown by the P-Value value of 0.000. And the Trust variable mediates brand image on positive buying interest but is not significant as shown by the P-Value value of 0.138.]]>
<![CDATA[Pengaruh Iklim Organisasi terhadap Kepuasan Kerja dan Kinerja Pegawai (Studi pada Kantor Kementerian Agama Kabupaten Kolaka) ]]>
<![CDATA[Almansyah Rundu Wonua]]>;
<![CDATA[Ismanto Ismanto]]>;
<![CDATA[Magefira Rahmadani]]>
<![CDATA[ Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia ]]>
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DOI: 10.61132/lokawati.v1i6.349
<![CDATA[This study aims to determine: (1) The effect of Organizational Climate on Job Satisfaction Employee at Kolaka District Religious Ministry Oficce, (2) The Effect of Organizatonal Climate on Employee Performance at Kolaka District Religious Ministry Office, (3) The Effect of Job Satisfaction on Employee Performance at Kolaka District Religious Ministry Office. This research uses a quantitative method approach. Data collection in this study used observation, documentation and questionnaires. The population of this study were all ASN employees at Kolaka District Religious Ministry Office. While the sample of this study amounted to 41 employee by determining the sample using the census technique. Testing of research instruments using validity tests and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the results of the study, it is known that the Organizational Climate variable has a positive and significant effect on Job Satisfaction as indicated by the P-Values value of 0.012. And the Organizational Climate variable has a positive and significant effect on Employee Performance as indicated by the P-Values value of 0.030. And the Job Satisfaction variable has a positive and significant effect on Employee Perfomance as indicated by the P-Values value of 0.000.]]>
<![CDATA[Apakah Produk Bank Syariah Indonesia Menarik Minat Masyarakat? ]]>
<![CDATA[Nurhayati Nurhayati]]>;
<![CDATA[Niar Astaginy]]>;
<![CDATA[Ismanto Ismanto]]>
<![CDATA[ Ekono Insentif Vol 17 No 2 (2023): Ekono Insentif ]]>
Publisher : <![CDATA[Lembaga Layanan Pendidikan Tinggi Wilayah IV ]]>
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DOI: 10.36787/jei.v17i2.1151
<![CDATA[Penelitian ini memiliki tujuan utama, yakni: (1) Menginvestigasi dampak citra merek terhadap keinginan untuk membeli produk Bank Syariah Indonesia KCP Kolaka. (2) Mengevaluasi pengaruh religiusitas terhadap keinginan untuk membeli produk Bank Syariah Indonesia KCP Kolaka. Metode penelitian yang digunakan dalam studi ini adalah pendekatan kuantitatif eksplanatori yang mencakup pengumpulan data melalui pengamatan, dokumentasi, dan distribusi kuesioner. Seluruh populasi Kabupaten Kolaka menjadi subjek penelitian, dengan sampel sejumlah 130 responden yang dipilih dengan metode purposive sampling berdasarkan kriteria tertentu. Validitas dan reliabilitas instrumen penelitian dijamin menggunakan perangkat lunak SPSS 25.0. Analisis data dilakukan menggunakan Metode Structural Equation Modeling (SEM) berdasarkan Partial Least Square (PLS), dengan pengujian model pengukuran dan model struktural menggunakan Smart PLS 4.0. Hasil penelitian ini menunjukkan adanya pengaruh positif dan signifikan citra merek terhadap keinginan untuk membeli produk, sementara religiusitas juga memiliki dampak yang positif dan signifikan terhadap kecenderungan untuk menggunakan produk tersebut.. Abstract This study aims to: (1) Examine the effect of brand image on the intention to purchase Bank Syariah Indonesia KCP Kolaka products. (2) Assess the impact of religiosity on the intention to purchase Bank Syariah Indonesia KCP Kolaka products. The research uses an explanatory quantitative approach, including data collection through observation, documentation, and questionnaires. The study covers all residents of Kolaka Regency, with a sample size of 130 respondents selected through purposive sampling. Validity and reliability of research instruments were ensured using SPSS 25.0. Data analysis employed Structural Equation Modeling (SEM) based on Partial Least Square (PLS), with Smart PLS 4.0 used to test the measurement model and the structural model. The findings highlight a positive and significant influence of brand image on product intention, along with a similar positive and significant impact of religiosity on product inclination.]]>
<![CDATA[Pengaruh Pemasaran Media Sosial Dan Kesadaran Merek Terhadap Keputusan Pembelian Pada Produk Ms Glow ]]>
<![CDATA[Rahmania]]>;
<![CDATA[Almansyah Rundu Wonua]]>;
<![CDATA[Ismanto]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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<![CDATA[Tujuan penelitian ini adalah umtuk mengetahui pengaruh pemesaran media sosial dan kesadaran merek terhadap keputusan pembelian padaproduk Ms Glow. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan kuesioner sebagai instrumrnnya. Populasi dalam penelitian ini adalah mahasiswa Universitas Sembilanbelas November Kolaka dengan jumlah sampel 60 responden. Teknik pengumpulan data yaitu data primer dan data sekunder. Data dianalisis dengan menggunakan Teknik analisis PLS melalui Software SmartPLS. Hasil penelitian ini menunjukan bahwa pemasaran media sosial berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini dibuktikan dengan t-hitung atau t-statistik 3.585 lebih tinggi dari nilai t-tabel yaitu 1.672. Kesadaran merek berpengaruh positif dan signifikan terhadap keputusan pembelian karena nilai t-hitung atau t-statistik sebesar 4.722 lebih tinggi dari t-tabel 1.672. Maka pemasaran media sosial dan kesadaran merek berpengaruh positif dan signifiakn terhadap keputusan pembelian sebesar 68.8% sedangkan sebesar 31.2% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.]]>
