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All Journal Jurnal Edukasi dan Penelitian Informatika (JEPIN) E-Dimas: Jurnal Pengabdian kepada Masyarakat AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Bina Insani ICT Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Hendra Bunyamin
Universitas Kristen Maranatha
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Journal : Aptekmas : Jurnal Pengabdian Kepada Masyarakat

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PENYULUHAN PENGENALAN DUNIA DIGITAL MARKETING BAGI DESA CIBODAS Hendra Bunyamin; Julianti Kasih; Tiur Gantini; Teddy Marcus; Hapnes Toba; Djoni Setiawan; Sherly Santiadi; Rolando Vieri
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 5 No 3 (2022): APTEKMAS Volume 5 Nomor 3 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v5i3.4664

Abstract

The social media revolution has completely changed consumer behavior as well as the Internet. A marketing strategy which reaches consumers through internet usage channels, mobile devices, search engines, and social media in the broadband Internet corridor is needed by businessmen nowadays. This marketing strategy so-called digital marketing is required to compete for customers in the 21st century. Specifically in this community dedication project, we deliver a webinar to educate villagers from Desa Cibodas about digital marketing skills to create business opportunities by utilizing digital platforms. Additionally, this webinar is a part of Digital Village program which is a joint cooperation between Dinas Komunikasi dan Informatika Provinsi Jawa Barat and Asosiasi Pendidikan Tinggi Informatika dan Komputer (APTIKOM). Keywords: community dedication, digital marketing, entrepreneurship
Co-Authors Adelia Adelia Andreas Widjaja Daniel Jahja Surjawan Diana Trivena Yulianti Djoni Setiawan Doro Edi Hapnes Toba Julianti Kasih Maresha Caroline Wijanto Meliana Christianti Mewati Ayub Meyliana Meyliana Oktavianti Oktavianti Oscar Karnalim Risal Risal Robby Tan Rolando Vieri Rossevine Artha Nathasya Sherly Santiadi Silvia Tiffani Teddy Marcus Tiur Gantini