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All Journal Jurnal Manajemen Dan Kewirausahaan Jurnal SUBLIMAPSI Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Sinarwaty Sunarjo
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Halu Oleo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Manajemen Dan Kewirausahaan

 1 
PENGARUH KEPERCAYAAN MEREK DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS MEREK MITSUBISHI XPANDER PADA PT. MAKASSAR MANDIRI PUTRA UTAMA Adhitya Al Qadri; Nursaban Rommy; Sinarwaty Sinarwaty; Hayat Yusuf; Nurul Ittaqullah
Jurnal Manajemen dan Kewirausahaan Vol 15, No 1 (2023): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v15i1.30896

Abstract

This study aims to determine the effect of brand trust and consumer satisfaction on brand loyalty Mitsubishi Xpander at PT. Makassar Mandiri Putra Utama. The population in this study were all consumers at PT. Makassar Mandiri Putra Utama meanwhile, the sample is 30 samples. Data analysis was performed using multiple linear regression analysis techniques. The results showed that brand trust and consumer goals had a positive and significant effect on brand loyalty on Mitsubishi Xpander at PT. Makassar Mandiri Putra Utama
Co-Authors Abd. Razak Yusuf Adhitya Al Qadri Alida Palilati Annisa Maulidya Akib Dedy Takdir Syaifuddin Dessy Firiyani Wulandari Endro Sukotjo Fatricia Fatricia Hartini Hartini Hasanuddin Bua Hayat Yusuf Hayat Yusuf Juhardin A La Hatani La Ode Ibrahim La Ode Man Sabdar Laode Supardin Lilis Aryani Utami Marleni Suria Ningsih Marlina Marlina Nasrul Nasrul Nurul Ittaqullah Rachmad Rialdy Hasan Rahmat Madjid Riski Amalia Madi Rizky Maharani Rustam S., Nursaban Rommy sappodin sappodin Sitti Mikarna Kaimuddin Sudirman Zaid Taufiq Ridi Yusuf Montundu