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Librina Tria Putri
Sekolah Tinggi Ilmu Ekonomi Bangkinang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Ensiklopedia of Journal

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SERVICE MARKETING, HARGA PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PADA CV. BUKIT BATU BANGKINANG Librina Tria Putri; Henrizal Henrizal; Royansyah Putra
Ensiklopedia of Journal Vol 5, No 2 (2023): Volume 5 No. 2 Edisi 3 Januari 2023
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.743 KB) | DOI: 10.33559/eoj.v5i2.1521

Abstract

This study aims to determine the effect of service marketing and price on the purchase decision of used motorcycles at CV. Bukit Batu Bangkinang. The analysis used in this research is multiple linear regression analysis with 60 respondents. Hypothesis testing is done by f test (simultaneous) and t test (partial). Based on the results of research and data analysis, it can be interpreted that simultaneously service marketing and prices influence the decision to purchase used motorbikes at CV. Bukit Batu Bangkinang. Likewise, the partial test results show that service marketing and prices influence the decision to buy a used motorbike at CV. Bukit Batu Bangkinang. The contribution of the independent variables to the dependent variables is 67.90%, while the remaining 32.10% is determined by variables outside the research.
Co-Authors Adi Setiawan Afdhol Ikhsan Andri Irawan Azhari Azhari Azhari Boby Gustionto Dimas Aryo Yudanto Dwika Lodia Putri Ena Lidiawati Henrizal Henrizal Indah Purnama Sari L. Yansen Layla Hafni Leo Chandra Litra Diantara M. Ryan Rizaldi Molli Wahyuni Muhammad Rizki Annur Muhammad Salis Muhammad Salis Muhammad Yusril Mustafa Kamal Nana Fitriani Putri Mirnasari Rahmawati Rahmawati Rahmawati Rakhmat Haryono Rian Yunaldi Royansyah Putra Royansyah Putra Sri Rahayu Sri Wahyuni Surya Safari Surya Safari SD Winda Intan Sari Yola Alwitri Yulizar Yulizar Zakiyul Kamal