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All Journal Journal on Education JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Sistim Informasi dan Teknologi
Vivid Violin
Politeknik Maritim AMI Makassar
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)

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The Effect of Promotion, E-Service Quality and Price on Customer Satisfaction and Its Implication on Loyalty of Tokopedia Customers Frans Sudirjo; Vivid Violin; Akmal Abdullah; Ifadhila; Muhammad Subhan Iswahyudi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1473

Abstract

This study examined how consumer happiness and customer loyalty are affected by the quality of e-services, product prices, and promotions. This study aims to identify if a variable has a direct or indirect impact. A questionnaire with 40 questions that was sent using Google Form was used to gather the data for this investigation. A non-probability selection technique was used to select 100 participants as respondents for this investigation. Path analysis utilizing statistical product and service solutions (SPSS) is the analysis method used in this study. According to the study's findings, client loyalty and partial and simultaneous effects of e-service quality and promotion on customer satisfaction are both favorable. Customer loyalty is impacted by product prices, which also have a detrimental impact on customer satisfaction. Customer loyalty is indirectly impacted by consumer happiness, which is influenced by e-service quality, product prices, and incentives.
The Influence Of Celebrity Endorser, Personal Selling And Pricing Strategy On Teenage Customers Response Toward Prepaid Card Products Ratnawita Ratnawita; I Wayan Gede Antok Setiawan Jodi; Vivid Violin; Agus Nurofik; Dian Arlupi Utami
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1635

Abstract

One of the promotional techniques used to transmit messages and change consumer attitudes is advertising. The appropriate media must be used if messages are to be effectively delivered to customers. The growth of Indonesia's information media has led to an overabundance of advertisements in the news. Television, radio, magazines, newspapers, and other forms of media are utilized. In particular in Indonesia, where consumers are still brand-conscious and brands that have appeared in television advertisements are more well-liked than those that have not, television advertising is still seen as the most efficient method of product promotion. The purpose of this study is to examine adolescent consumer reaction characteristics in relation to price, personal selling activities and salespeople (personal selling), and the usage of celebrities as advertising supports in television media. Multiple linear regression analysis is the method employed. SPSS was used to calculate the analytical process. Purposive sampling methods were used to distribute questionnaires to 100 teenage male and female respondents in Jakarta in order to gather primary data. The results of this research show that the use of celebrity endorsers in television advertising, personal selling, and price has a significant simultaneous and partial effect on the response of teen consumers in Jakarta. The price variable has a dominant influence on the response of adolescent consumers.
Analysis Of The Influence Of Product Quality, Lifestyle And Promotional Strategy On The Decision To Purchase Samsung Smartphone Products Khoirul Anwar; Bord Nandre Aprila; Ngurah Pandji Mertha Agung Durya; Ajeng Andriani Hapsari; Vivid Violin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1637

Abstract

Today's smartphones are not just a means to fulfill communication needs; they have now become part of the user's lifestyle. Currently, almost every activity and time is spent using a smartphone, such as working, playing, socializing, or carrying out other daily activities. This study intends to examine how lifestyle, marketing, and product quality affect consumers' purchase choices. The basic data used in this study was collected from questionnaires. Using the judgment sampling method, a total of 100 respondents made up the sample. The method of data analysis employs numerous linear regressions. The findings of the study demonstrate that lifestyle significantly affects purchase choices. The high level of lifestyle can be used to explain this influence. Purchase decisions are significantly influenced by promotions. The effect of the significant amount of promotion of 0.000 can be explained. Purchase decisions are significantly influenced by product quality. The impact of the significant degree of product quality of 0.06 can be discussed. The combination of lifestyle, incentives, and product quality has a big impact on buying choices. The substantial level of lifestyle, promotion, and product quality can be used to explain this influence.
Co-Authors Agung Supriyadi Agus Nurofik Ajeng Andriani Hapsari Akmal Abdullah Anita Bawaiqki Wandanaya Arnold Sultantio Hutabarat Asri Ady Bakri Bord Nandre Aprila Budi Utami Darwis DIAN ARLUPI UTAMI Frans Sudirjo Ifadhila Indriastiningsih, Erna Khoirul Anwar Lely Indriani Loso Judijanto Muhamad Risal Tawil Muhammad Subhan Iswahyudi Muhammad Syafri Nasution, Annio Indah Lestari Ngurah Pandji Mertha Agung Durya Rezky Nurbakti SETIAWAN JODI, I WAYAN GEDE ANTOK Tribowo Rachmat Fauzan Wulandari Wulandari