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All Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Yudha Praja, Yudha
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Ekonomi dan Bisnis GROWTH (JEBG)

 1 
ANALISA DAN DESAIN SISTEM INFORMASI PEMASARAN PADA KEGIATAN UMKM BERBASIS KLASTER Widiarti, Dian; Praja, Yudha
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.3751

Abstract

Small and medium enterprises (MSMEs) are businesses that aim to provide economic services to consumers in order to generate income for the community and promote economic growth. In order to compete in today's tight business world, MSMEs need to innovate and adapt to the digital age. However, many MSMEs in Dawuhan Village face challenges such as limited product branding and market reach. The goal is to help MSMEs market their products more effectively and reach a wider audience. To address this issue, a marketing information system was developed using data from MSME owners in one cluster. The research involved surveying the initial conditions of MSME activities, analyzing system requirements, designing the system, and implementing it iteratively. The result is a design for a marketing information system that includes system requirements analysis, use case diagrams, sequence diagrams, database design, and website interface design.
PENGARUH KUALITAS PRODUK DAN IKLAN TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Sabun Lifebuoy Di Kecamatan Bondowoso) Praja, Yudha
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.3092

Abstract

This research aims to examine the factors that can increase the sales volume of Lifebuoy soap in the Bondowoso District, Bondowoso Regency. The study focuses on the variables of product quality, advertising, customer satisfaction as an intervening variable, and repurchase intention. The research method includes both qualitative and quantitative approaches. Qualitative data will be collected through interviews and observations, while quantitative data will be obtained from a questionnaire survey. The sample size consists of 100 respondents selected through purposive sampling. The collected data will be analyzed using the path analysis technique, preceded by instrument validity and classical assumption tests. The results of the study show that all indicators are valid and reliable based on the validity and reliability tests. The findings indicate that product quality, advertising, and customer satisfaction have a significant positive influence on repurchase intention. However, product quality does not have a significant direct effect on repurchase intention but has an indirect effect through customer satisfaction. The study suggests that improving product quality, implementing effective advertising strategies, and enhancing customer satisfaction can contribute to increasing the sales volume of Lifebuoy soap in the Bondowoso District.
PENGARUH MOTIVASI KERJA, KOMITMEN ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA KANTOR KECAMATAN PRAJEKAN KABUPATEN BONDOWOSO Jamilah, Latifatul; Praja, Yudha; Pramesthi, Riska Ayu
Growth Vol 22 No 1 (2024): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i1.4652

Abstract

In today’s global competitiveness, workplaces need innovative and productive employees. To achieve high productivity, it is necessary to increase performance. This research aims to analyze and test the influence of work motivation, organizational commitment, and work discipline on employee performance through job satisfaction. The population in this study were civil servants in the Prajekan District. The sampling technique used was saturated sampling. Data analysis and hypothesis testing in this research used the Partial Least Square-Structural Equation Model (PLS-SEM).. The results of direct influence hypothesis testing using the Smart PLS 3.0 application showed that work motivation had a significant effect on job satisfaction, work motivation had no significant effect on employee performance, organizational commitment had a significant effect on job satisfaction, organizational commitment had a significant effect on employee performance, work discipline had a significant effect on Job satisfaction, work discipline had a significant effect on employee performance, job satisfaction had a significant effect on employee performance. The indirect influence hypothesis test results showed that the work motivation variable on employee performance through job satisfaction had a significant positive effect, and organizational commitment on employee performance through job satisfaction had a positive but insignificant effect. Work discipline on employee performance through job satisfaction had a significant positive effect.
Co-Authors Agusta, Kuku Ahmad Hidayatullah Alfaini, Diana Ali Ghufron, Mohammad Imam Andrianas, Yoga Anshory, Muhammad Iqbal Arfandi, Achmad Arief, Mohammad Yahya Arifandi, Arifandi Arisusanto, Maulana Febri Ediyanto Ediyanto Edy Kusnadi Fadilah, Sohibul Fandiyanto, Randika Fardian, Fardian Feri, Feri Feriyanto, Yudi Hadi, Nihlah Rosanti Citra hamdun, Edy kusnadi Hamida, Lutfiyatil Harifin, Hari HARIYANTO HARIYANTO Ika WAHYUNI Ismayani, Meiriyanti Jamilah, Latifatul Karnadi, Karnadi Khotip, Zainal Lita Permata Sari Lusiana Tulhusnah Marsuki, Farukh Abdullah Huzain Risqy Mawadah, Imfitahol Minullah, Minullah Noer, Anugrah Ramadhani Norchalicatin, Yuli Oktavia, Mita Pramesthi, Riska Ayu Pratama, Aldy Septyan Rahmawati, Rahmawati Razak, Hadiesta Mahza Aliana Samudra, Arung Saputra, Andre Agung Seinuri, Seinuri Soeliha, Siti Sonia, Siti Sufyan, Moh. Iqbal Abu Suhendra Suhendra Wahyudi, Agus Tri Widiarti, Dian Yanti, Rizqi Yaqin, Rizal Ainul yulistiawati, Mita Yunus, Hedi Zein, Achmad Faried Zubairi, Ahmad