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Ability To Use Digitalization In Increasing The Competitive Advantages Of Msmes In Indonesia: Systematic Literature Review (SLR) Amelia Setyawati; Amelia Suggangga; Nyuherno Aris Wibowo; Adelia Rahma; Farij Ibadil Maula
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.94

Abstract

The business world is currently experiencing disruption, the impact of technological and digital developments. the emergence of various kinds of sophisticated technological advances such as the Internet of Things (IoT), Advanced Robotics, 3D Printing, Artificial Intelligence and other technologies that enable changes from conventional work systems to automation and digital integration. With the phenomenon of technological disruption, a problem is being faced by MSMEs, the competitive advantage possessed by MSME players in Indonesia is decreasing. Recognizing that there is a gap in the use of technology in productive and not consumptive use, it is necessary to carry out further research, to find out more deeply, whether the use of technology in MSMEs will really have an impact on building and maintaining an MSMEs. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that the competitive advantage of MSMEs in Indonesia, one of which is that MSMEs have the organizational ability to attract customers and build prestige for the organization or its products and increase the value felt by customers and achieve their satisfaction which is also the ability to provide various values to customer. Competitive advantage is not fixed, but needs to continuously evolve to keep in touch with various developments, economic, political, social and technological. The results of this research have implications for two things: first, the behavior of MSMEs is expected to continue to upgrade capabilities creatively, innovatively and adaptively, secondly, the government is expected to continue to improve and complement MSMEs facilities evenly and improve mentoring / training programs for MSMEs.
Identifying the Dimension of Entrepreneurial Ecosystem for Promoting Entrepreneurial Intention: A Study in Five Educational-Based Universities in Indonesia Raya Sulistyowati; Angga Martha Mahendra; Farij Ibadil Maula; Septyan Budy Cahya; Putri Hestiningrum; Puspo Dewi Dirgantari; Yulita Pujiharti
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 2: SEPTEMBER 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i22023p134

Abstract

Entrepreneurship has been recognized among scholars and policy researchers as the driver of economic development. Many studies have identified the strategic role of higher education, especially business education, in increasing students' entrepreneurial intentions. However, the interest in entrepreneurship among students is insufficient. One of the causes of low interest in entrepreneurship among students is the internal or external environment, entrepreneurship learning, practical experience of entrepreneurship, and motivation for entrepreneurship. This study aims to identify the dimension of entrepreneurial ecosystem to promote entrepreneurial intention in several educational-based universities in Indonesia. Using the qualitative method, the findings indicated that each university may have different nuances in terms of developing an entrepreneurial ecosystem and its impact on students’ entrepreneurial intentions. The dimensions of entrepreneurial ecosystems identified in this research include entrepreneurial experience, institutional support, networks and connections, role models, entrepreneurial culture, and the entrepreneurial environment. Thus, it raises implications for the government and educational institutions to infiltrate the programs of other universities to promote entrepreneurial intention. Keywords: Entrepreneurial intention, Entrepreneurial ecosystem, Business intention, Educational-based university
Digital Marketing Literacy as A Mediation of Online Business Readiness Influenced by Entrepreneurship Education (Study on Business Operators in Malang Raya) Brian Wicaksono Ardiansyah; F. Danardana Muwarni; Ludi Wishnu Wardana; Farij Ibadil Maula
Journal of Applied Business, Taxation and Economics Research Vol. 2 No. 6 (2023): August 2023
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v2i6.203

Abstract

The current post-pandemic situation of COVID-19 presents challenges for business actors as well as challenges for the state to maintain the existence of the economy. There are many sectors of the domestic and global economy that are affected. The impact of the pandemic has been most felt in the micro, small and medium enterprise (MSMEs) sector. This is what makes the condition of MSMEs and micro and small entrepreneurs, especially in Malang Raya, paralyzed and decreased. If the country wants its economy to progress, it is important to increase businesspeople. Currently, one of the most popular forms of business in Indonesia is making purchases online. This research has implications for the development of the Unified Theory of Acceptance and Use of Technology (UTAUT) theory, a technology acceptance model that was developed based on the amalgamation of other existing technology acceptance models. As described above, this research has a novelty by completing the gaps of previous studies, conducting a comprehensive study of the online business readiness of MSMEs in Malang Raya with digital marketing literacy as a mediating variable. This research uses quantitative methods. The research population of business actors in Malang Raya with a sample of 260. Data analysis used SEM PLS. Based on the research results, it is stated that entrepreneurship education can increase the online business readiness of MSMEs in Malang Raya. Entrepreneurship education can increase digital marketing literacy of MSMEs in Malang Raya. Digital marketing literacy can improve online business readiness for MSME actors in Malang Raya. Entrepreneurship education can improve online business readiness through digital marketing literacy for MSMEs in Malang Raya. Online business readiness can be increased with good quality entrepreneurship education supported by good digital marketing literacy.
Digital Based Non-Formal Business Education in Improving the Creative Economy: Systematic Literature Review (SLR) Juwairia Juwairia; Fika Septiandari; Lusiana Pratiwi; Aniek Indrawati; Ludi Wishnu Wardana; Farij Ibadil Maula
International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Vol. 1 No. 2 (2023): May : International Journal of Education, Language, Literature, Arts, Culture,
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/ijellacush.v1i2.79

Abstract

Technological developments at this time have an impact on all groups to be more competent in their use. Unfortunately, the use of this technology is still used as an object of communication and consumption, does not provide economic productivity for business development. The community should be aware of and make a big contribution to poverty alleviation activities through digitalization. One of them is that the community needs to increase business knowledge through non-formal business training/education. Along with digital developments and business knowledge, it is hoped that the community will be able to improve the welfare of their families by carrying out creative economic activities. The creative economy in this study is the management of a business in making decisions and implementing them related to the allocation of limited resources among its various members by taking into account the abilities, efforts and desires of each. Even though at first the creative economy was carried out more by the community as a side job and to increase household income, in its development it has become the main source of income if done seriously. The purpose of this study was to find out the portrait of digital-based non-formal business education in improving the creative economy. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that digital business knowledge can improve welfare by carrying out creative economic activities. Another fact is that it has a big role in the development of Micro, Small and Medium Enterprises in Indonesia, especially in the context of poverty alleviation. Technological developments also have a positive impact on practical digital business opportunities. The results of this research have implications for the government and non-formal educational institutions to continue to make programs related to the digital-based creative economy, be it seminars, webinars, training or mentoring.
Dampak Covid-19 Terhadap Stabilitas Nilai Saham Di Bursa Efek Indonesia (Blue Chip Periode 2016 – 2020) Arum Cahya; Amelia Setyawati; Selfiah Selfiah; Farij Ibadil Maula; Moh Shabri
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 3 No. 1 (2022)
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v3i1.3258

Abstract

This study aims to analyze the effect of the pandemic on price stability or stock value and analyze the analysis of the effect of changes in value on investor satisfaction during the pandemic. This study uses a qualitative method with a descriptive approach. The population in this study is the Blue Chips company, which is the Blue Chips company, totaling 10 companies for the 2018-2020 period. The data collection method in this study used observation, namely secondary data and stock exchange observations. The type of data used is the type of secondary data
A Theory of Planned Behavior Study of Faculty of Economics and Business Students' Intention to Participate in The Unesa Global Mobility Award Aurelia, Putri Alma; Priyono, Annisa Puspa Dwi; Rabbany, Vika Shabrina; Pahlevi, Triesninda; Maula, Farij Ibadil
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel ini mengkaji tentang faktor-faktor yang mempengaruhi minat mahasiswa Fakultas Ekonomi dan Bisnis Universitas Negeri Surabaya untuk mengikuti program UNESA Global Mobility Award dengan menggunakan Theory of Planned Behavior (TPB). Sampel dalam penelitian ini dipilih dengan menggunakan teknik purposive sampling. Terdiri dari mahasiswa Fakultas Ekonomi dan Bisnis angkatan 2021 dan 2022 yang memiliki minat atau pengalaman mengikuti program magang internasional. Hasil penelitian menunjukkan bahwa Attitude Toward Behavior dan Perceived Behavioral Control secara parsial mempengaruhi minat mahasiswa mengikuti program UNESA Global Mobility Award. Namun, Subjective Norms terbukti tidak memberikan pengaruh yang besar terhadap minat mahasiswa mengikuti program tersebut. Nilai R Square sebesar 0,196 artinya sikap, norma, dan kontrol perilaku secara simultan mempengaruhi minat mahasiswa sebesar 19,6%.
PENGARUH SELF-EFFICACY DAN LITERASI DIGITAL TERHADAP MOTIVASI BELAJAR MAHASISWA Azizah, Sovia Nurul; Putry, Lyesel Dwinta; Devi, Dini Amelia; Pahlevi, Triesninda; Maula, Farij Ibadil
J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Vol 5, No 2 (2024): JUNI
Publisher : FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN UNIVERSITAS GALUH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/j-kip.v5i2.14502

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh self-efficacy dan literasi digital terhadap motivasi belajar mahasiswa Pendidikan Administrasi Perkantoran Universitas Negeri Surabaya angkatan 2022. Motivasi belajar menjadi sorotan penting dalam menunjang keberhasilan perkuliahan. Kajian teoritis menunjukkan bahwa self-efficacy dan literasi digital berpengaruh positif terhadap motivasi belajar. Namun, belum ada penelitian yang menggabungkan kedua variabel tersebut dalam konteks pendidikan tinggi. Penelitian ini menggunakan metode kuantitatif dengan instrumen kuesioner melalui google form yang disebarkan kepada 65 mahasiswa sebagai sampel. Data dianalisis menggunakan SPSS dengan uji validitas, reliabilitas, normalitas, multikolinieritas, heteroskedastisitas, dan uji hipotesis. Hasil penelitian menunjukkan bahwa self-efficacy dan literasi digital memiliki pengaruh yang signifikan terhadap motivasi belajar mahasiswa Pendidikan Administrasi Perkantoran angkatan 2022 Universitas Negeri Surabaya. Implikasi dari penelitian ini adalah pentingnya meningkatkan self-efficacy dan literasi digital mahasiswa untuk mendorong motivasi belajar yang lebih baik dalam menghadapi tantangan perkuliahan di era digital.