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Menguji Niat Turis Untuk Melakukan Perjalanan Wisata Pasca Pandemi Covid-19 Afif Khairi; Usep Suhud; Osly Usman
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.262 KB) | DOI: 10.36418/syntax-literate.v7i1.5877

Abstract

Tujuan dari penelitian ini adalah menguji faktor-faktor yang memengaruhi variabel niat berkunjung dengan menggunakan persepsi risiko, persepsi nilai, motivasi perjalanan, citra destinasi sebagai prediktor. Metode pengumpulan data menggunakan metode survei. Objek penelitian ini adalah 201 responden yang berniat untuk melakukan perjalanan ke luar negeri pasca pandemi covid-19 dan sudah pernah melakukan perjalanan ke luar negeri minimal 1 kali. Analisis data menggunakan SPPS versi 19 dan SEM (Structural Equation Modeling) AMOS versi 22. Nilai fit model dengan P sebesar 0.053, nilai CMIN/DF sebesar 1.178, nilai TLI sebesar 0.983 CFI sebesar 0.985 dan nilai RMSEA sebesar 0.030
Pengaruh Konflik Kerja-Keluarga terhadap Komitmen Organisasional yang Dimediasii oleh Kepuasan Kerja: Studi pada Profesi Perawat Hajar Mareti A; Ponco Dewi Karyaningsih; Osly Usman
Jurnal Bisnis, Manajemen, dan Keuangan Vol 2 No 1 (2021): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh konflik kerja-keluarga terhadap komitmen organisasi yang dimediasi oleh kepuasan kerja pada perawat. Populasi dalam penelitian ini berjumlah 99 perawat dengan sampel penelitian 79 perawat wanita yang sudah menikah. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis SEM yang dioperasikan menggunakan program SMARTPLS 3.0. Dalam penelitian ini, untuk adanya intervening efek variabel dilakukan melalui beberapa pengujian. Hasil penelitian menunjukkan bahwa konflik kerja-keluarga berpengaruh terhadap komitmen organisasi dengan kepuasan kerja sebagai mediasi antara keduanya. Nilai original sample value dari pengaruh ketiga variabel ini adalah 0,564 dan t-statistik adalah 8,592. Hasil perhitungan uji sobel didapatkan sebesar 3,108, nilai > 1,98, hal ini membuktikan kepuasan kerja mampu memediasi pengaruh konflik kerja-keluarga terhadap komitmen organisasi sebesar 31,08%.
Pengaruh Pemasaran pada Media Sosial dan Ulasan Pelanggan Online Terhadap Niat Beli Dimediasi oleh Kepercayaan Pelanggan: Studi Pada Pengikut Media Sosial Produk Kosmetik di Wilayah Jakarta Vannisa Fahrani; Osly Usman; Shandy Aditya
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 1 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0301.15

Abstract

The purpose of this research is to investigate the effect of social media marketing on customer trust, online customer review on customer trust, social media marketing on purchase intention, online customer review on purchase intention and customer trust on purchase intention of Scarlett Whitening's social media followers in the Jakarta area. The research data was collected by distributing questionnaires to Scarlett Whitening's social media followers and the sample of this study was 245 respondents. Researchers used Lisrel version 8.8 as a SEM application to process and analyze research data. The results of the study show a positive and significant influence between Social Media Marketing on Customer Trust, Online Customer Reviews have a significant effect on Customer Trust, Social Media Marketing has a significant effect on Purchase Intention, Online Customer Reviews have a significant influence on Purchase Intention, and Customer Trust has a significant effect on Purchase Intention to Scarlett Whitening online store. Tujuan dari penelitian ini adalah untuk melihat pengaruh social media marketing terhadap customer trust, online customer review terhadap customer trust, social media marketingterhadap purchase intention, online customer review terhadap purchase intention serta customer trust terhadap purchase intention pada pengikut sosial media Scarlett Whitening di wilayah Jakarta. Data penelitian dikumpulkan dengan penyebaran kuesioner kepada pengikut sosial media Scarlett Whitening dan sampel penelitian ini ialah sebanyak 245 responden. Peneliti menggunakan Lisrel versi 8.8 sebagai aplikasi SEM untuk mengolah dan menganalisis data penelitian. Hasil dari penelitian menunjukkan pengaruh positif dan signifikan antara Social Media Marketing terhadap Customer Trust, Online Customer Review berpengaruh signifikan terhadap Customer Trust, Social Media Marketing berpengaruh signifikan pada Purchase Intention, Online Review Customer memiliki pengaruh signifikan pada Purchase Intention, serta Customer Trust berpengaruh signifikan pada Purchase Intention terhadap toko online Scarlett Whitening.
Pengaruh E-Service Quality dan Brand Image Terhadap E-Satisfaction dan E-Loyalty pada Pengguna Tiktok Shop Salsabila Annisa Riyadi; Usep Suhud; Osly Usman
Jurnal Bisnis, Manajemen, dan Keuangan Vol 4 No 1 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0401.01

Abstract

ABSTRACT The aims of this study are to discuss the positive effect of e-service quality on e-satisfaction, the positive effect of brand image on e-satisfaction, the positive effect of e-satisfaction on e-loyalty, the positive effect of e-service quality on e-loyalty, and the positive influence of brand image on e-loyalty to TikTok Shop users. Researchers used data collection by survey method by distributing questionnaire instruments. The objects of this research are respondents who are users of the TikTok Shop application. The number of respondents in this study were 243 respondents who had used the TikTok Shop application. Data analysis techniques used by researchers using SPSS version 26 and SEM with the AMOS program version 24. The results of the study state that e-service quality, brand image and e-satisfaction have a positive and significant effect on e-loyalty. Likewise with e-service quality and brand image which have a positive and significant influence on e-loyalty. ABSTRAK Tujuan dari penelitian ini adalah untuk menguji pengaruh positif e-service quality terhadap e-satisfaction, pengaruh positif brand image terhadap e-satisfaction, pengaruh positif e-satisfaction terhadap e-loyalty, pengaruh positif e-service quality terhadap e-loyalty, dan pengaruh positif brand image terhadap e-loyalty pada pengguna TikTok Shop. Peneliti menggunakan pengumpulan data dengan metode survey dengan menyebarkan instrument kuesioner. Peneliti menggunakan pengumpulan data dengan metode survey dengan menyebarkan instrument kuesioner. Objek penelitian ini adalah responden yang merupakan pengguna aplikasi TikTok Shop. Jumlah responden pada penelitian ini sebanyak 243 responden yang telah memakai aplikasi TikTok Shop. Teknik analisis data yang digunakan peneliti dengan menggunakan SPSS versi 26 dan SEM dengan program AMOS versi 24. Hasil penelitian menyatakan bahwa e-service quality, brand image dan e-satisfaction memiliki pengaruh possitif dan signifikan terhadap e-loyalty. Begitu juga dengan e-service quality dan brand image yang memiliki pengaruh positif dan signifikan terhadap e-loyalty.
Pengaruh Persepsi Harga, E-Promosi, dan Citra Merek Terhadap Keputusan Pembelian Fashion Lokal Herdian Akbar; Osly Usman; Dewi Agustin Pratama Sari
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 3 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0303.21

Abstract

ABSTRACT This study aims to determine the effect of price perception, e-promotion, and brand image on purchasing decisions of 3Second products. This study using quantitative method, and a questionnaire instrument to collect data. The object of this research has 236 respondents who have bought 3Second products or respondents who have a desire to buy 3Second products. The data analysis used in this research is using SPSS applications to process and analyze research data. The results of hypothesis test showed that price perception, e-promotion, and brand image has a positive and significant effect on purchase decision. Keyword: Price Perception, E-Promotion, Brand Image, Purchase Decision ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, e-promosi, dan citra merek terhadap keputusan pembelian produk 3Second. Penelitian ini menggunakan metode kuantitatif, dan instrumen kuesioner untuk memperoleh data. Objek penelitian ini memiliki 236 responden yang pernah membeli atau memiliki keinginan membeli produk 3Second. Analisis data yang digunakan dalam penelitian ini yaitu menggunakan aplikasi SPSS untuk mengolah dan menganalisis data hasil penelitian. Hasil dari uji hipotesis menunjukkan bahwa persepsi harga, e-promosi, dan citra merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Kata kunci: Persepsi Harga, E-Promosi, Citra Merek, Keputusan Pembelian
THE INFLUENCE OF ENTREPRENEURSHIP KNOWLEDGE AND FAMILY ENVIRONMENT ON ENTREPRENEURIAL INTEREST OF 11TH GRADE STUDENTS AT SMK NEGERI 10 JAKARTA Rika Noviana Mulya; Dedi Purwana; Osly Usman
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 4 (2023): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i4.729

Abstract

This study aimed to examine the influence of Entrepreneurship Knowledge and Family Environment on Interest in Entrepreneurship among Class XI students at SMKN 10 Jakarta. The research utilized a survey method with a quantitative approach to collect data from a population of 246 students. A probability sampling technique with the Slovin formula was applied, resulting in a sample of 154 students. Data analysis was performed using validation and reliability tests with IBM SPSS software version 24. The study findings revealed significant results. Firstly, a positive and significant correlation was found between Entrepreneurship Knowledge and Interest in Entrepreneurship, indicating that higher levels of knowledge in entrepreneurship positively impact students' interest in entrepreneurial activities. Secondly, the Family Environment demonstrated a positive and significant influence on Interest in Entrepreneurship, suggesting that a supportive and encouraging family environment contributes to students' inclination towards entrepreneurship. Lastly, the combined effect of Entrepreneurship Knowledge and Family Environment showed a significant influence on Interest in Entrepreneurship, emphasizing the importance of both factors in fostering students' interest in entrepreneurial pursuits. These results provide valuable insights for educators and policymakers to design effective strategies that promote entrepreneurship among students. Encouraging the acquisition of entrepreneurship knowledge and fostering a supportive family environment may significantly enhance students' interest and readiness to engage in entrepreneurial ventures.
PENGARUH PENDIDIKAN KEWIRAUSAHAAN, MOTIVASI BERWIRAUSAHA, DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA DI SMK NEGERI 9 JAKARTA Nadia Salsabila Latip; Henry Eryanto; Osly Usman
JURNAL RISET PENDIDIKAN DAN PENGAJARAN Vol. 2 No. 2 (2023): JULY (IN PRESS)
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jrpp.v2i2.462

Abstract

This study aims to determine the influence of entrepreneurship education, entrepreneurial motivation, and family environment on entrepreneurial interest in SMK Negeri 9 West Jakarta. The population in this study is all class XI and XII students from five majors at SMKN 9 Jakarta. The sample in this study was 191 students, this number was obtained from calculations based on Isaac and Michael's table. Data collection in this study is primary data using questionnaires based on Likert scale. The analytical technique used in this study is Structural Equation Modelling with the Partial Least Square (SEM-PLS) model. The results of this study show: (1) there is a positive and significant direct influence of entrepreneurship education on entrepreneurial interest, (2) there is a positive and significant direct influence of entrepreneurial motivation on entrepreneurial interest, (3) there is a positive and significant direct influence the family environment on entrepreneurial interest.
ANALISIS GAYA KEPEMIMPINAN DEMOKRATIS PADA SUKU BADAN KESATUAN BANGSA DAN POLITIK JAKARTA UTARA Dhany Asmara Hidayat; Osly Usman; Rizki Firdausi Rachmadania
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 1 No. 3 (2023): Juli
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v1i3.195

Abstract

Penelitian ini dilakukan pada lembaga Suku Badan Kesatuan Bangsa dan Politik Jakarta Utara dengan tujuan untuk meningkatkan keterampilan seseorang dalam memimpin suatu organisasi maupun lembaga pemerintahan dan mengetahui apakah tata cara implementasi gaya kepemimpinan demokratis tersebut sudah dilakukan dengan baik atau tidak. Hasil analisis penelitian ini di susun dengan metode analisis deskriptif dengan hasil yang didapatkan melalui teknik pengumpulan data melalui observasi dan wawancara. Hasil dari penelitian ini menyatakan bahwa pada lembaga Suku Badan Kesatuan Bangsa dan Politik Jakarta Utara belum berjalan dengan optimal dikarenakan pada saat dilakukannya gaya kepemimpinan demokratis masih terdapat kendala-kendala seperti miss-communication, pimpinan kurang optimal dalam melakukan gaya kepemimpinan demokratis dan kurang tepat dalam mengambil keputusan bersama. Dengan Adanya Penelitian ini diharapkan dapat memberikan solusi dan informasi untuk meningkatkan keterampilan seseorang dalam memimpin suatu organisasi ataupun lembaga dengan baik yang sesuai dengan lingkungan kerja dan juga para pegawainya.
Digital Movement of Opinion Mobilization for Football Tournament Fans in Indonesia: SNA Study #PialaMenpora2021 vs #PersijaDay Vina Devi Yekti Irawan; Osly Usman
Journal of Economics, Business, and Government Challenges Vol. 4 No. 02 (2021): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v4i02.336

Abstract

This research examines the role of the hashtag #PialaMenpora2021 and #PersijaDay on Twitter in shaping the mobilization of digital opinion support, measuring network comparisons, actors between hashtags, and digital opinion. The theory used is the Digital Movement of Opinion by looking at the level of actors and systems. The method used in this research is to combine quantitative and qualitative methods. Quantitatively, this study looked at the communication network from a sample of 15,784 tweet data, with details of 7,456 #PialaMenpora2021 tweet data and 8,328 #PersijaDay tweet data using netlytic. Meanwhile, qualitatively, the researcher analyzed text that describes and explains social networks through library research. The results showed that both #PialaMenpora2021 and #PersijaDay are capable of creating mobilization. The success of the two of them has an extensive network and has a two-way interaction relationship in giving their opinions regarding the soccer tournament held in Indonesia.
Korean Boy Group Fans in Indonesia: SNA Study #WE LOVE YOU JUNGKOOK vs #FULL ALBUM Tri Nada Nisrina; Osly Usman
Journal of Economics, Business, and Government Challenges Vol. 4 No. 02 (2021): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v4i02.337

Abstract

This study examines the role of #WE LOVE YOU JUNGKOOK and #FULL ALBUM onTwitter in shaping digital opinion support mobilization, measuring the comparison of networks,actors between hashtags, and digital opinion. The theory used is the Digital Movement ofOpinion by looking at the level of actors and the system. The research method is a quantitativecombination for communication networks with a sample of 5,000 tweet data: 2500 #WE LOVEYOU JUNGKOOK tweet data with 2964 actors, 1673 relationships and 2500 #FULL ALBUMtweet data with 2027 actors and 1478 relationships using netlytic with qualitative data to analyzethe text study and explain social networks. The results showed that #FULL ALBUM is morecapable of creating mobilization than #WE LOVE YOU JUNGKOOK.