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All Journal Jurnal Informasi dan Teknologi Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Asia Jurnal Sistim Informasi dan Teknologi West Science Journal Economic and Entrepreneurship West Science Social and Humanities Studies PEDAMAS (Pengabdian Kepada Masyarakat)
Feliks Anggia Binsar Kristian Panjaitan
Universitas Halu Oleo
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Sosialisasi dan Pendampingan Pemasaran Digital Bagi UMKM Terdampak Covid-19 Dusun Segunung, Jombang Feliks Anggia Binsar Kristian Panjaitan; Sumiati Sumiati
Jurnal Pengabdian Masyarakat Vol 3 No 2 (2022): Jurnal Pengabdian Masyarakat
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v3i2.789

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memberikan sosialisasi dan pendampingan dalam membantu UMKM di masa pandemi Covid-19, dimana penjualan dan pendapatan mengalami penurunan. Kemudian diadakan pendampingan pelatihan digital marketing bagi UMKM di Dusun Segunung Desa Wonosalam Kabupaten Jombang. Masyarakat sangat antusias saat mengikuti kegiatan tim pelaksana pelayanan, dan saat dimintai masukan tentang pelatihan pendampingan, ada 30 peserta yang sudah memahami Digital Marketing; 35 peserta memahami penggunaan Digital Marketing; 34 peserta tertarik dengan pembuatan Konten Materi; 35 peserta memahami Materi Presentasi; sebanyak 35 peserta mendapat tambahan pengetahuan selama diskusi; 35 peserta ingin mengikuti Pelatihan Perorangan; dan terakhir, 35 peserta merasakan manfaat dari program sosialisasi dan pendampingan tersebut.
SOSIALISASI PEMANFAATAN GOOGLE FORM DALAM OPTIMALISASI ADMINISTRASI PRASYARAT UJIAN AKHIR BERBASIS DIGITAL Unika Oktaviani Damau; Feliks Anggia Binsar Kristian Panjaitan
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.3095

Abstract

Penyimpanan data dalam bentuk digital saat ini merupakan sebuah perubahan dalam teknologi informasi yang sangat membantu dalam efisiensi pekerjaan administrasi. Ada pun Program Studi Manajemen Universitas Halu Oleo saat ini masih menggunakan cara konvensional dengan cara manual dalam mengelola pendaftaran ujian. Hal ini sering menyebabkan kesalahpahaman antara mahasiswa dengan staf administrasi, karena terkadang data yang sudah diberikan oleh mahasiswa hilang. Tim pengabdi memberikan tambahan pengetahuan dan informasi dengan menggunakan bantuan teknologi yakni Google Form, yang mana salah satu fitur unggulan yang dimiliki adalah untuk menyimpan data dari formulir pendaftaran secara otomatis dan aman, sehingga apa bila terjadi hal yang tidak diinginkan, data masih tersedia, adapun juga manfaat lainnya yaitu dapat digunakan sebagai distribusi dan tabulasi online data secara real-time. Sasaran peserta pengabdian ini adalah staf administrasi dan mahasiswa pada Program Studi Manajemen, Universitas Halu Oleo. Pengabdian ini bertujuan untuk menjelaskan pemanfaatan Google Form dalam optimalisasi administrasi prasyarat ujian akhir berbasis digital dan upaya peningkatan pengetahuan teknologi informasi bagi peserta. Pengabdian masyarakat ini menggunakan metode Participatory Action Research, yang mana melibatkan sebanyak 15 peserta. Dari kegiatan pengabdian ini dapat diketahui bahwa pengetahuan mitra mengenai Google Form meningkat sebesar 48,14%, hal ini dapat dilihat pada perbedaan hasil pre-test sebesar 1,68 dan post-test sebesar 3,49. selain itu terlihat adanya hasil kepuasan dalam penggunaan Google Form sebagai bantuan penyimpanan data pemberkasan peryaratan ujian akhir berbasis digital sebesar 3,73. Sehingga dapat dikatakan tujuan dari pengabdian ini telah terealisasi yakni meningkatkan pengetahuan bagi staf administrasi dan mahasiswa dalam pemanfaatan fitur-fitur pada Google Form  English Korean Japanese Chinese (Simplified) Chinese (Traditional) Vietnamese Indonesian Thai German Russian Spanish Italian French Copy Support This Extension 
Innovation Performance Measurement in Entrepreneurial Business: A Comparative Study between Start-ups and More Established Enterprises Eri Mardiani; A.Ratna Sari Dewi; Feliks Anggia Binsar Kristian Panjaitan; Unika Oktaviani Damau
West Science Journal Economic and Entrepreneurship Vol. 1 No. 10 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i10.302

Abstract

Innovation performance measurement is an important aspect of understanding and improving entrepreneurial success, which has implications for economic development, organizational growth, and community welfare. This study uses comprehensive bibliometric analysis to systematically review and analyze the literature on innovation performance measurement in entrepreneurial business. The research covers startups and established companies, aiming to uncover key themes, influential works, and an ever-evolving research landscape in this dynamic field. His methodological approach integrates bibliometric analysis and visualization using VOSviewer, which provides a holistic view of the intellectual structure in the domain. Key findings include the identification of thematic groups, influential authors, and important works, which provide valuable insights for academics, practitioners, and policymakers involved in fostering innovation and entrepreneurship.
Analysis of The Effectiveness of Integrated Digital Marketing Communication Strategies in Building MSMEs Brand Awareness Through Social Media Sulistyo Budi Utomo; Jefri Putri Nugraha; Endang Sri wahyuningsih; Rachmadi Indrapraja; Feliks Anggia Binsar Kristian Panjaitan
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i4.311

Abstract

This research aims to analyze the stages of implementing an integrated marketing communications strategy for MSMEs to build brand awareness through Instagram social media. The paradigm used is a constructivist paradigm. The research approach used is a qualitative-descriptive approach. The instruments for this research are observation, interviews, and documentation studies. Data processing is carried out by recording the results of observations, interviews and documentation studies, as well as identifying problems and planning. The data analysis technique used by researchers is a qualitative data analysis technique, referring to the technique proposed by Miles and Huberman, namely the interactive model. This technique consists of the following three components: data reduction, data presentation, and drawing and verifying conclusions. It can be concluded that in public relations and publicity activities, MSMEs do not have a public relations division. Therefore, all control is still held by the marketing division. As for publicity, MSMEs use Instagram as their main means of conveying information. Judging from the conclusions that the researchers have presented, there is a match between the concept or theory regarding integrated marketing communication strategy and the marketing communication strategies that SMEs implement in the field. However, there is one element that is not implemented, namely the public relations element, because it is still part of the marketing division, but regarding publicity, SMEs use Instagram as their publicity medium.
Addressing Cross-Sectoral Challenges in Consumer Culture for Sustainability and Social Justice in Indonesia Erwin Erwin; Arief Fahmi Lubis; Feliks Anggia Binsar Kristian Panjaitan; Hotman Panjaitan
West Science Social and Humanities Studies Vol. 1 No. 04 (2023): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v1i04.271

Abstract

In the context of Indonesia's dynamic socioeconomic landscape, this research focuses on sustainability and social justice while addressing cross-sectoral concerns in consumer culture. Through the use of a mixed-methods approach that incorporates qualitative interviews, quantitative surveys, and in-depth case studies, the study sheds light on the complex interactions between environmental, cultural, and economic elements that influence consumer behavior. Results highlight financial limitations by showing a relationship between sustainable practices and socioeconomic level. Traditional and global cultural influences become important, influencing motivations and creating obstacles. Consumer choices are greatly influenced by business practices, which emphasizes the importance of transparency in promoting positive change. Case studies offer practical examples that highlight both the advantages and disadvantages of consumer behavior. Actionable recommendations for businesses, consumers, and politicians are informed by the combination of quantitative and qualitative findings, paving the way for Indonesia to adopt a more socially equitable and sustainable consumption culture.
PELATIHAN MELUKIS TAS KAIN SEBAGAI UPAYA PENINGKATAN EKONOMI KREATIF DI KELURAHAN PACAR KELING, SURABAYA Joko Priyono; Rudy Santoso; Hotman Panjaitan; Feliks Anggia Binsar Kristian Panjaitan
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 1 No. 04 (2023): NOVEMBER 2023
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peluang usaha dengan memanfaatkan bahan-bahan alternatif seharusnya dapat dimanfaatkan oleh masyarakat yang tinggal diperkotaan, karena melimpahnya bahan baku di sekitar tempat tinggal. Kegiatan pengabdian masyarakat ini berusaha memberi gambaran peluang usaha dengan memanfaatkan tas kain yang dilukis sebagai pengganti tas plastik yang mencemari lingkungan dan dapat menjadi peluang bisnis yang menguntungkan. Metode dalam pelatihan melukis dan menyampaikan peluang usaha dilakukan melalui metode ceramah, demonstrasi, praktek dan tanya jawab. Hasil Pengabdian kepada masyarakat ini menunjukkan ada peningkatan pengetahuan tentang cara melukis pada tas kain, peningkatan motivasi dalam berwirausaha pada ibu-ibu anggota PKK RT1 RW 9, Kelurahan Pacar Keling, Surabaya. Peserta yang telah mengikuti pelatihan sangat bersemangat dan antusias karena pelatihan ini belum pernah diadakan sebelumnya. Hasil pelatihan yang telah dilaksanakan sangat baik, dan diharapkan kedepannya untuk lebih memaksimalkan praktik lukis tas kain secara terus-menerus sehingga hasilnya lebih baik lagi.
Analysis of The Influence of Digital Advertising Attractiveness, User Satisfaction, and Digitalization Perceive Ease of Use on User Loyalty of Digital Payment Card E-Money Frans Sudirjo; Feliks Anggia Binsar Kristian Panjaitan; Eva Yuniarti Utami; Loso Judijanto; Agung Widarman
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.422

Abstract

The purpose of this study is to examine if e-money users' loyalty is influenced by promotional attractiveness, satisfaction, and convenience. The people that use electronic money make up the group that this study used. Purposive sampling was the method employed in this study, and the sample size was one hundred participants. The measurement tools used in this study are ordered according to a Likert scale. In order to collect data for this study, questionnaires and a literature review were employed. Multiple linear regression analysis was employed in this study's data analysis. The following conclusions can be made in light of the analysis and conversation: According to the partial regression test (t-test) results, convenience, satisfaction, and the attractiveness of the campaign all significantly affect the loyalty of e-money users. It is known from the simultaneous regression (f-test) results that convenience, satisfaction, and promotional attractiveness all significantly affect e-money user loyalty at the same time. Then, because it has a higher value than the convenience and happiness variables, the promotion attractiveness variable has the most prominent influence on the loyalty of e-money users.
Co-Authors A.Ratna Sari Dewi Agung Widarman Endang Sri Wahyuningsih Eri Mardiani Erwin Erwin Eva Yuniarti Utami Frans Sudirjo Hotman Panjaitan Jefri Putri Nugraha Joko Priyono Loso Judijanto Lubis, Arief Fahmi Rachmadi Indrapraja Rudy Santoso Sulistyo Budi Utomo Sumiati Sumiati Unika Oktaviani Damau