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All Journal MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Manajemen dan Bisnis (Performa) JAM : Jurnal Aplikasi Manajemen MIX : Jurnal Ilmiah Manajemen Binus Business Review Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Mirai Management Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal EMT KITA Jurnal Studi Manajemen dan Bisnis Agregat: Jurnal Ekonomi dan Bisnis JURNAL EDUCATION AND DEVELOPMENT Journal of Secretary and Business Administration YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Journal of Research in Business, Economics, and Education Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Fokus Manajemen Bisnis ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Ekonomi Majalah Bisnis & IPTEK Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Community Service Seminar and Community Engagement (COSECANT)
Putu Nina Madiawati
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Pengaruh Kualitas Pelayanan, Harga dan Promosi terhadap Loyalitas Pelanggan GoFood di Kota Bandung Nabilah Alya Insani; Putu Nina Madiawati
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 4 No 3 (2020): Edisi September - Desember 2020
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.298 KB) | DOI: 10.31955/mea.v4i3.300

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, harga, dan promosi terhadap loyalitas pelanggan GoFood. Penelitian ini menggunakan metode kuantitatif dan skala likert sebagai pengukuran. Populasi yang dimiliki pada penelitian ini adalah pengguna GoFood dengan sampel 150 responden pengguna GoFood yang berdomisili di Kota Bandung. Teknik analisis data yang digunakan pada penelitian ini adalah analisis regresi linear berganda yang diolah dengan menggunakan SPSS 22 For Windows. Berdasarkan uji hipotesis yang telah dilakukan, maka untuk variabel kualitas pelayanan memiliki nilai : 7,090 (to) > 1,65536 (tα), berpengaruh positif dan signifikan terhadap variabel loyalitas pelanggan, untuk variabel harga : 2,912 (to) > 1,65536 (tα), berpengaruh positif dan signifikan terhadap variabel loyalitas pelanggan, dan untuk variabel promosi memiliki nilai : 5,743 (to) > 1,65536 (tα), berpengaruh positif dan signifikan terhadap variabel loyalitas pelanggan. Maka menunjukan bahwa variabel kualitas pelayanan, harga dan promosi terdapat pengaruh positif dan signifikan terhadap variabel loyalitas pelanggan. Kata kunci : kualitas pelayanan, harga, promosi, loyalitas pelanggan.
EFFECTS OF SERVICE QUALITY, VALUE PERCEPTION AND LOYALTY ON CUSTOMER SATISFACTION: CASE OF A LOCAL RESTAURANT IN SOUTH BANDUNG, INDONESIA Putu Nina Madiawati; Mahir Pradana; Sarah Miranda
Jurnal Bisnis Manajemen Vol 22, No 1 (2021): March 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v22i1.489

Abstract

This study aims to determine how the Effect of Service Quality and Value Perception on Customer Loyalty through Customer Satisfaction as an intervening variable both partially and simultaneously. The method used in this research is descriptive and causality using quantitative methods involving 100 respondents who are customers of Chicken William restaurant in South Bandung, Indonesia. We conducted the research by taking a sample through non-probability sampling techniques with the type of purposive sampling. The analysis technique used in this study is Path Analysis using SmartPLS version 3. The results of the analysis show that Service Quality (X1) and Value Perception (X2) variables have a partial effect on Customer Satisfaction (Y), then Customer Satisfaction (Y) variables influence partial to Customer Loyalty (Z). Then simultaneously, there is the influence of Service Quality (X1) and Value Perception (X2) significantly influence Customer Satisfaction (Y). Then the intervening variable there is the influence of Service Quality (X1) and Value Perception (X2) directly affect Customer Satisfaction (Y), and this variable also influences Customer Loyalty (Z) indirectly through the Customer Satisfaction variable.
Peran Social Media Marketing dan Marketing Mix Berpengaruh Terhadap Minat Beli Konsumen Produk Corkcicle Melalui Brand Image Saradha Kirana; Putu Nina Madiawati
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 25 No 1 (2023): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v25i1.720

Abstract

This study aims to determine the influence of social media marketing, marketing mix, consumer buying interest, brand image on Corkcicle products, to determine the direct effect of social media marketing, marketing mix on consumer buying interest in Corkcicle products, to determine the direct effect of consumer buying interest on brand image. on Corkcicle products, knowing the direct effect of social media marketing, marketing mix on brand image on Corkcicle products, knowing the effect of social media marketing on brand image through consumer buying interest in Corkcicle products and knowing the effect of marketing mix on brand image through consumer buying interest in Corkcicle products. The research method used is descriptive using a quantitative method involving 100 respondents who know Corkcicle products. The sampling technique used is non-probability sampling with purposive sampling. Respondent data was processed using the PLS-SEM analysis technique assisted by the SmartPLS application. The results of this study include social media marketing variables with a score of 81.27% included in the good category, marketing mix variables with a score of 79.2% included in the good category, purchase intention variable with a score of 77.3% included in the good category and brand image with a score 76.57%. ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing, marketing mix, minat beli konsumen, brand image pada produk Corkcicle, hal ini untuk mengetahui pengaruh langsung social media marketing, marketing mix terhadap minat beli konsumen pada produk Corkcicle, untuk mengetahui pengaruh langsung minat beli konsumen terhadap brand image pada produk Corkcicle, mengetahui pengaruh langsung social media marketing, marketing mix terhadap brand image pada produk Corkcicle, mengetahui pengaruh social media marketing terhadap brand image melalui minat beli konsumen pada produk Corkcicle dan mengetahui pengaruh marketing mix terhadap brand image melalui minat beli konsumen terhadap produk Corkcycle. Metode penelitian yang digunakan adalah deskriptif dengan menggunakan metode kuantitatif dengan melibatkan 100 responden yang mengetahui produk Corkcicle. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan purposive sampling. Data responden diolah menggunakan teknik analisis SmartPLS dibantu dengan aplikasi SmartPLS. Hasil penelitian ini meliputi variabel social media marketing dengan skor 81,27% termasuk dalam kategori baik, variabel marketing mix dengan skor 79,2% termasuk dalam kategori baik, variabel niat beli dengan skor 77,3% termasuk dalam kategori baik. kategori dan brand image dengan skor 76,57%.
The impact of service quality and consumer trust on customer satisfaction with zalora e-commerce purchase decisions A.Cut Indah; B .Putu Nina Madiawati
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.3820

Abstract

This study examined the relationship between customer satisfaction and Zalora's e-commerce purchase decisions. This study used quantitative approach to investigate the topic, and the data analysis techniques used included descriptive analysis and causal correlation research. Using a nonprobability sample technique, 100 respondents, and a purposive sampling strategy, SmartPLS 3.0 was employed for the study. The study's conclusions show that Service Quality has a statistically significant impact on consumers' choices. Consumer trust has a large and favorable impact on purchasing decisions. Customer satisfaction is significantly impacted by purchasing choices. In purchasing decisions, a significant correlation between customer satisfaction and service quality can be seen. Customer happiness is positively and significantly impacted by purchase decisions made by consumers. Keyword— Service Quality; Consumer Trust; Customer satisfaction; Purchasing Decisions
PERAN INFLUENCER MEDIA SOSIAL DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN Bunga Adelia Putri; Putu Nina Madiawati
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i1.7398

Abstract

A successful digital marketing strategy can lead to a company's success. Social media influencers and brand awareness are two commonly used digital marketing strategies recently. This study aims to determine how brand awareness and social media influencers influence customers' purchase decisions for the Erigo Brand. The study used Purposive sampling as the sampling technique to obtain the primary data of 100 Erigo customers. The collected data were analyzed in the SPSS program using the linear regression method. Results of the study show that social media influencers and brand awareness positively affect customers' purchase decisions for Erigo Brand.
KAJIAN MODEL DESA WISATA KAMPUNG SEPATU Imanuddin Hasbi; Putu Nina Madiawati; Nuslih Jamiat; Arif Kuswanto; Brady Rikumahu; Dicky Hidayat; Ahmad Nur Sheha Gunawan
Prosiding COSECANT : Community Service and Engagement Seminar Vol 1, No 2 (2021)
Publisher : Universitas telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.705 KB) | DOI: 10.25124/cosecant.v1i2.17509

Abstract

Kawasan sentra industri kecil sepatu Cibaduyut dirintis sejak tahun 1918 melalui transfer knowledge dari beberapa warga Cibaduyut pada orang Jakarta yang bernama Bang Aden dan Bang Gelang pada waktu itu muncullah tokoh yang bernama Bah Umri dan Bah Omon, mereka adalah penduduk dari blok sepatu Cibaduyut. Luas area sentra industry sepatu 14 km2 yang meliputi wilayah kecamatan Bojongloa Kidul Kota Bandung dan Kecamatan Dayeuh Kolot Kabupaten Bandung. Wilayah Bojong Loa Kidul sendiri meliputi Cibaduyut, Cibaduyut Wetan, Kebon Lega, Mekarwangi, Cibaduyut Kidul, sedangkan wilayah Kecamatan Dayeuh Kolot meliputi: Desa Cangkuang Kulon, Desa Cangkuang Wetan dan Desa Sukamenak. Cibaduyut menjelma menjadi tempat belanja terkenal yang dikunjungi banyak wislok, wisnu dan wisman, sejak pandemic Covid 19 pengunjung mengalami penurunan drastis yang berdampak anjloknya penjualan sepatu. Usaha Perajin Sepatu mengurangi dan bahkan beberapa tidak produksi. Strategi berkelanjutan usaha perajin sepatu pasca covid 19 dengan melakukan pengelolaan bisnis dengan jiwa kewirausahaan.
EFFECT PRICE, LOCATION, SERVICE, AND STORE ATMOSPHERE ON PURCHASE DECISIONS AT COFFE SHOP HALUNA KOFFIE Haifa Salsabila; Putu Nina Madiawati
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Haluna Koffie is one of the cafes located on Jl. Shutter No. 3 Bandung with a homie feel. Based on the level of consumption in Indonesia, it always increases every year, namely 249 thousand people in 2016 to 369 thousand people in 2021. Throughout 2021 there were fluctuations in sales decline of 48.2%. This phenomenon makes business people have to be able to create something different and are required to innovate in attracting consumers faster amid the increasingly fierce competition in the coffee shop business. This study aims to determine how much influence price, location, service, and store atmosphere have on purchasing decisions at HALUNA Koffie. The method used in this research is a quantitative method with descriptive and causal research types. This study used a sample of 100 respondents and data collection using a questionnaire method. The data analysis used is multiple linear regression. Based on the results of the study using descriptive analysis with the help of SPSS 25, it shows that price has a very good value with a score of 87.7%, location has a very good value with a score of 85.8%. service has a very good score of 89.6%, store atmosphere has a very good score with a score of 88.6%, and purchasing decisions have a very good score with a score of 88.2%. which simultaneously has a positive and significant effect on purchasing decisions
How Consumer Attitude Mediates Risk Perception and Trust in Using Food Delivery Application Putu Nina Madiawati; Tri Indra Wijaksana
APMBA (Asia Pacific Management and Business Application) Vol 11, No 3 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.011.03.3

Abstract

This study's objective is to observe the variables influencing decisions to use food delivery applications (FDAs) in West Java, Indonesia. We start with the argument that observing risk and trust factors in online transactions were crucial to determine consumer’s attitude and their online purchase behaviour in the end. By surveying 384 individuals and responses were taken from structured questionnaires, the relationships between variables were analyzed using quantitative methods incorporating structural equation model, partial least square (SEM-PLS). The results showed that online purchase behaviour is influenced by risk perception and trust, but mediating effect can cause different results in indirect effects.
A Guidance to Systematic Literature Review to Young Researchers by Telkom University and the University of Turin Mahir Pradana; Anita Silvianita; Putu Nina Madiawati; Davide Calandra; Federico Lanzalonga; Michele Oppioli
To Maega : Jurnal Pengabdian Masyarakat Vol 6, No 2 (2023): Juni 2023
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/tomaega.v6i2.1915

Abstract

The purpose of a systematic literature review is to provide a clear and objective summary of the current state of knowledge on a particular topic, identify gaps in the literature, and suggest areas for future research. This type of review is widely used in many fields, including healthcare, education, psychology, and social sciences, to inform evidence-based decision-making, policy development, and practice guidelines. The process of conducting a systematic literature review requires careful planning, attention to detail, and a systematic approach to data collection and analysis. The resulting review is a valuable resource for researchers, practitioners, and policymakers seeking to understand the current state of knowledge in a given field. To introduce this method to young researchers in Indonesia, MBA Telkom University worked together with the department of management at the University of Turin (Italy) to have a 2-hours session about systematic literature review. This article is the summary of the event.Keywords: systematic literature review, bibliometric, research methodology, workshop
Pengaruh Bauran Pemasaran Terhadap Minat Beli Pada CV Madu Apiari Mutiara Dani Rizki Hidayat; Putu Nina Madiawati
eProceedings of Management Vol 10, No 3 (2023): Juni 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh bauran pemasaran terhadap minat beli pada CV Madu ApiariMutiara. Adapun jenis data yang digunakan dalam penelitian ini adalah data primer yang berasal dari objekpenelitian secara langsung dengan jumlah sampel berjumlah 96 responden. Penelitian ini menganalisishubungan antara bauran pemasaran dengan minat beli. Analisis data menggunakan software regresi linearberganda. Hasil penelitian menunjukkan: Hasil Kesimpulan pada variabel X (Bauran Pemasaran) yang telahditerapkan dalam penelitian ini memiliki nilai sebesar 83%. Yang artinya, Variabel X (Bauran Pemasaran) padapenelitian ini memiliki hasil yang Baik; Kesimpulan pada variabel Y (Minat Beli) dalam penelitian ini memilikinilai sebesar 80%. Yang artinya, tingkat Minat Beli pada persepsi Konsumen terhadap Objek Penelitian inimemiliki hasil yang Baik; Dalam penelitian ini penulis dapat menyimpulkan bahwa Pengaruh pada Variabel X(Bauran Pemasaran) terhadap Variabel Y (Minat Beli) memiliki nilai sebesar 74,6%, yang artinya hasil dariPenelitian tersebut Cukup Berpengaruh. Dan untuk sisanya yaitu memiliki nilai sebesar 26,4% yang mana hasiltersebut dipengaruhi oleh berbagai faktor lain yang tidak diteliti oleh penulis.Kata Kunci-bauran pemasaran, minat beli
Co-Authors A.Cut Indah Agung Putra Pratama Ahmad Nur Sheha Gunawan Alivia Trisnanda Wulandari Allisyah Noer Fitri Ramadhanny Anita Silvianita Arif Kuswanto Arif Partono Prasetio Artiar Anjani Handono Ayu Setyaningrum Brady Rikumahu Bunga Adelia Putri Dani Rizki Hidayat Davide Calandra Delanera Rizkia Devia Setiawati Dian Indiyati Dicky Hidayat Farida Titik Kristanti Federico Lanzalonga Fuji Dwi Rani Haifa Salsabila Handono, Artiar Anjani Imanuddin Hasbi Indah Fransiska Jella Zumalia Fitri Mahir Pradana Michele Oppioli Mitha Permata Pura Muhammad Maulvi Mussalman Nabilah Alya Insani Nabilla Dyah Eka Pramudhita Nindy Resti Puranda Nova Lina Kristin Pardede Nuslih Jamiat Petrus Jayabaya Puranda, Nindy Resti Puranda, Nindy Resti Putri Az-zahra Roza Tri Meilani Rozy Fauzana Saradha Kirana Sarah Miranda Sazkia Alifia Rachmah Setyaningrum, Ayu Sulistijono Sulistijono Tri Indra Wijaksana Valencia Sahanaya Ynry Purnamasari Yogi Erlangga