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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Manajemen Teknologi The Winners CommIT (Communication & Information Technology) Jurnal Sosioteknologi Journal of Visual Art and Design ANDHARUPA Jurnal Bahasa Rupa Visualita : Jurnal Online Desain Komunikasi Visual Humaniora Serat Rupa Journal of Design VCD (Journal of Visual Communication Design) Jurnal Visual Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Kewirausahaan Jurnal Desain Komunikasi Visual Nirmana ASEAN Marketing Journal
Wirania Swasty
Universitas Telkom
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Desain Komunikasi Visual Nirmana

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Student’s Perception and Preference of Food Package Design: A Pilot Project Wirania Swasty; Mohammad Isa Pramana Koesoemadinata; Ahmad Nur Sheha Gunawan; Mediany Kriseka Putri
Jurnal Desain Komunikasi Visual Nirmana Vol. 18 No. 1 (2018): JANUARY 2018
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (624.848 KB) | DOI: 10.9744/nirmana.18.1.6-12

Abstract

The food home industry in Bandung is increased by 7.19 percent in 2017. However, the lack of attractive packaging makes them not competitive in the market. A deep understanding of packaging and labeling is important. This research’s objective is to contribute to the development of packaging design especially the food home industry products and also can be used as a reference for further research related to color perception, packaging design, and the creative industry. This study uses a qualitative and quantitative approach. Data collection is done through literature study, market observation, and questionnaires. This study is a pilot study for further research on the correlation between the perception of color combinations and consumer preferences. The results become the foundation for designing the Primary Display Panel of the banana chips home industry. From the study, it is suggested that the price that consumers perceive against the banana chips brands is the same as the actual price on the market
Co-Authors Ahmad Nur Sheha Gunawan AHMAD ZAKIYY MAYMUN Ajie Nur Rochmawan Akmal Bintang Aldi Hendrawan Andreas Rio Adriyanto Ari Riadi Arry Mustikawan Asri Dwiputri Atria N Fadilla Aulia Hanifunisa Bijaksana Prabawa Citra Puspita Sari Darin Nugraha Wirasasmita Didit Widiatmoko Dikmas Yanfaunas Putera Eko Cahyo Kusumo Wibowo Fariha Eridani Naufalina Federico Doriana Pratama Jiwa Utama Lailla Nur Rohmah Mediany Kriseka Putri Mohamad Farid Rizqullah Mohammad Isa Pramana Koesoemadinata Nadia Sigi Prameswari Nur Auliani Puteri Rushar Nursheha Gunawan, Ahmad Patra Aditia Raden Muhammad Angga Darmawan Rahman, Yanuar Rama Sadrakh Situmorang Ramzy Adzhar Rizki Yantami Arumsari Rizky Arie Prima Riztama Prawita Rushar, Nur Auliani Puteri Siti Clara Soedewi, Sri Sri Soedewi Windy Ramadhanty