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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Manajemen Teknologi The Winners CommIT (Communication & Information Technology) Jurnal Sosioteknologi Journal of Visual Art and Design ANDHARUPA Jurnal Bahasa Rupa Visualita : Jurnal Online Desain Komunikasi Visual Humaniora Serat Rupa Journal of Design VCD (Journal of Visual Communication Design) Jurnal Visual Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Kewirausahaan Jurnal Desain Komunikasi Visual Nirmana ASEAN Marketing Journal
Wirania Swasty
Universitas Telkom
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : CommIT (Communication

 1 
Does Color Matter on Web User Interface Design Swasty, Wirania; Adriyanto, Andreas Rio
CommIT (Communication and Information Technology) Journal Vol 11, No 1 (2017): CommIT Vol. 11 No. 1 Tahun 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v11i1.2088

Abstract

Emotional advertising on the Internet such as websites and social media can be highly beneficial for Small Medium Enterprises (SMEs). However, not all ofSMEs have a website that meets all of the principles of website design which are persuasive. Moreover, the color is rarely considered in making websites to raise the emotional bonding between the products and audiences of SMEs. Literature review, observation to four websites as case studies, and questionnaires distributed to respondents randomly were performed. This research aimedto evaluate the extent to which SMEs from Bandung exploited the use of color as an element in the web User Interface (UI) design and to analyze whether thecolor could provide emotional bonding, so the visitors were interested in purchase or trial of the product. This research finds that participants responses to color are various in different demographic factors. Zananachips.com is considered to successfully utilize the color in the web UI design to build its brand identity, raise interest in the trial of the product, and engage the consumer with the website. This research is expected to be a reference forSMEs in creating emotion, motivation, and persuasion through website design.
Does Color Matter on Web User Interface Design Wirania Swasty; Andreas Rio Adriyanto
CommIT (Communication and Information Technology) Journal Vol. 11 No. 1 (2017): CommIT Journal
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v11i1.2088

Abstract

Emotional advertising on the Internet such as websites and social media can be highly beneficial for Small Medium Enterprises (SMEs). However, not all ofSMEs have a website that meets all of the principles of website design which are persuasive. Moreover, the color is rarely considered in making websites to raise the emotional bonding between the products and audiences of SMEs. Literature review, observation to four websites as case studies, and questionnaires distributed to respondents randomly were performed. This research aimedto evaluate the extent to which SMEs from Bandung exploited the use of color as an element in the web User Interface (UI) design and to analyze whether thecolor could provide emotional bonding, so the visitors were interested in purchase or trial of the product. This research finds that participants responses to color are various in different demographic factors. Zananachips.com is considered to successfully utilize the color in the web UI design to build its brand identity, raise interest in the trial of the product, and engage the consumer with the website. This research is expected to be a reference forSMEs in creating emotion, motivation, and persuasion through website design.
Co-Authors Ahmad Nur Sheha Gunawan AHMAD ZAKIYY MAYMUN Ajie Nur Rochmawan Akmal Bintang Aldi Hendrawan Andreas Rio Adriyanto Ari Riadi Arry Mustikawan Asri Dwiputri Atria N Fadilla Aulia Hanifunisa Bijaksana Prabawa Citra Puspita Sari Darin Nugraha Wirasasmita Didit Widiatmoko Dikmas Yanfaunas Putera Eko Cahyo Kusumo Wibowo Fariha Eridani Naufalina Federico Doriana Pratama Jiwa Utama Lailla Nur Rohmah Mediany Kriseka Putri Mohamad Farid Rizqullah Mohammad Isa Pramana Koesoemadinata Nadia Sigi Prameswari Nur Auliani Puteri Rushar Nursheha Gunawan, Ahmad Patra Aditia Raden Muhammad Angga Darmawan Rahman, Yanuar Rama Sadrakh Situmorang Ramzy Adzhar Rizki Yantami Arumsari Rizky Arie Prima Riztama Prawita Rushar, Nur Auliani Puteri Siti Clara Soedewi, Sri Sri Soedewi Windy Ramadhanty