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All Journal Jurnal Informasi dan Teknologi International Journal of Business, Law, and Education Innovative: Journal Of Social Science Research International Journal of Management Science and Application
Ambar Kusuma Astuti
Universitas Kristen Duta Wacana
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Synergy of Work Environment, CEO Characteristics, and MSME Performance: A Case Study in Indonesia’s Clothing Industry Loso Judijanto; Murthada Murthada; Alfa Santoso Budiwidjojo Putra; Ambar Kusuma Astuti
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education (July-December)
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.325

Abstract

This research investigates the synergistic impact of the work environment and CEO characteristics on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia's clothing industry. The study explores the significance of these factors in enhancing MSME performance and aims to contribute both theoretically and practically to the understanding of these dynamics. Utilizing a quantitative research approach, the study analyzes data from 276 MSMEs in the clothing industry, employing the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results indicate a positive and significant influence of the work environment and CEO characteristics on MSME performance. The research provides valuable insights for policymakers, business leaders, and industry associations to optimize work environments and select CEOs with specific attributes to improve MSME performance.
Analysis of The Influence of Electronic Word of Mouth, Brand Awareness and Digital Accessibility on Purchase Decision of Sayurbox Consumers Frans Sudirjo; Ambar Kusuma Astuti; La Mema Parandy; Wylda Olivia Kowey; Ralina Transistari
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.416

Abstract

Based on variables related to consumer behavior, the purpose of this study is to examine how brand awareness, electronic word-of-mouth (eWOM), and digital accessibility affect purchase decisions. Both quantitative and qualitative data are the kind of data that are employed. Both primary and secondary data sources are utilised. Customers of e-grocery who purchase fruit are sent a questionnaire via Google Form as part of the data collection process. The researcher came to the conclusion that there were 100 respondents in the sample. Both qualitative and quantitative analysis will be performed on the data collected from the questionnaire. In order to test the research concurrently, structural equation modeling (SEM) and partial least squares (PLS) analysis are utilized, with the smartPLS program. Drawing from the analysis and explanation presented above, the following deductions can be made: The behavior of consumers is not really impacted by brand awareness. Digital accessibility and electronic word-of-mouth (eWOM) have a genuine and substantial impact on e-grocery consumer behavior. It's probable that customer behavior is influenced by the lifestyle of internet buying. Purchase decisions are actually and significantly influenced by digital accessibility and brand awareness. Digital accessibility and electronic word-of-mouth have a genuine and substantial impact on customer behavior. Opinion leaders and reference groups may have an impact on customer behavior when it comes to emotional factors influencing purchase decisions.
Collaborative Governance Of Garbage Cleaning And Tourism Development In Educational Content @Pandawaragroup Ambar Kusuma Astuti; Ramdhan Kurniawan; Restu Auliani; Alfa Santoso Budiwidjojo Putra; Eva Desembrianita
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i6.6657

Abstract

Penelitian ini bertujuan 1) untuk mengetahui peran pemangku kepentingan dalam konten tiktok @pandawaragroup sebagai pengelola pariwisata; 2) tata kelola kolaboratif pembersihan sampah dan pengembangan pariwisata dalam konten edukasi tiktok @pandawaragroup. Penelitian ini merupakan penelitian kualitatif deskriptif. Sumber data dalam penelitian ini adalah konten edukasi tiktok @pandawaragroup. Teknik pengumpulan data dalam penelitian ini berupa pengamatan data. Teknik analisis data dalam penelitian ini adalah penyajian data, reduksi data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa (1) pengelolaan kawasan wisata dalam konten edukasi tiktok @pandawaragroup di beberapa Kawasan yang memprihatinkan membutuhkan masyarakat sebagai subjek utama dalam pengelolaan pariwisata dan elemen pemerintah dalam menyokong potensi pengembangan paiwisata; (2) Dalam kolaborasi ini, pandawara dan pemerintah setempat mengambil tindakan untuk membersihkan area yang kotor dan menyediakan peralatan yang diperlukan. Pandawara berhasil menerapkan strategi komunikasi efektif melalui media untuk menyampaikan pesan guna meningkatkan kesadaran lingkungan kepada masyarakat. Dengan terus memperkuat kolaborasi ini, kita dapat menciptakan lingkungan yang bersih, sehat, dan berkelanjutan untuk pengembangan pariwisata.
Analysis of Factors Forming Work-Life Balance in Hotel Employees in the Special Regional Province of Yogyakarta Ambar Kusuma Astuti; Alfa Santoso Budiwidjojo Putra; Purnawan Hardiyanto
International Journal of Management Science and Application Vol. 3 No. 1 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i1.149

Abstract

Hospitality has a strategic role in supporting the smooth running of the tourism industry. However, high job demands often cause employees to experience fatigue. So that all activities carried out run harmoniously, employees need to experience work-life balance. This study uses role theory to observe the phenomena of an employee's work and non-work life. The location for primary data collection was the Special Region of Yogyakarta Province, Indonesia. The research respondents were married hotel employees. The questionnaire uses a Likert scale with five choices. The research instrument was adapted from previous studies. The number of questionnaires that can be processed is ninety-six. The data analysis technique uses exploratory factor analysis. Before factor analysis was carried out, the primary data collected was filtered first using KMO and Bartlett's Test of Sphericity. Varimax is used to determine new factors. From the test, six factors shape work-life balance. The names of the new factors include a meaningful career, family obligations, diligent work, a comfortable home, fun at work, and how to be successful. Meanwhile, the most dominant factor is a meaningful career.
Co-Authors Alfa Santoso Budiwidjojo Putra Eva Desembrianita Frans Sudirjo La Mema Parandy Loso Judijanto Murthada Murthada Purnawan Hardiyanto Ralina Transistari Ramdhan Kurniawan Restu Auliani Wylda Olivia Kowey