Henny Noviany
Universitas Sali Al-Aitaam, Indonesia

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THE INTERSECTION OF TECHNOLOGY AND EMPLOYEE EXPERIENCE IN ENHANCING ENGAGEMENT AND SATISFACTION Hety Devita; Loso Judijanto; Khaeruman Khaeruman; Yeti Rohayati; Henny Noviany
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
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This research explores the nexus of technology and employee experience, delving into their combined influence on engagement and satisfaction in the evolving workplace. Rapid technological advancements necessitate reexamining human resources practices, prompting a comprehensive literature review. Key themes include the impact of digital communication tools, the transformative role of wellness apps, ethical considerations in HR technology, and emerging trends. Findings highlight the intricate dynamics shaping the employee experience, stressing the importance of balancing technological integration while preserving the human touch. The implications for practice and policy offer actionable recommendations for organizations, emphasizing cultivating a workplace culture prioritizing employee well-being. This study contributes to understanding how strategically employed technology can optimize engagement and satisfaction, providing insights for organizations navigating the dynamic landscape of the modern workplace.
STRATEGIC ECONOMIC PARADIGMS IN THE FOURTH INDUSTRIAL REVOLUTION: A MULTIDIMENSIONAL ANALYSIS OF POLICY, TECHNOLOGY, AND SOCIO-ECONOMIC DYNAMICS Rusmiyati Rusmiyati; Iwan Harsono; Henny Noviany; Evie Farida Juliarta; Kartijo Kartijo
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
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This study conducts a comprehensive analysis spanning various dimensions to unravel the intricacies of strategic economic paradigms within the Fourth Industrial Revolution (4IR). The research delves into the dynamic interplay of policy, technology, and socio-economic factors, aiming to discern the multifaceted challenges and opportunities arising from disruptive innovations characterizing the 4IR era. By synthesizing insights from diverse perspectives, the study provides an in-depth understanding of the complex economic landscape shaped by transformative technologies such as artificial intelligence, blockchain, and the Internet of Things. It emphasizes the necessity for adaptive strategies in policymaking to address the rapidly evolving nature of economic paradigms. Furthermore, the research identifies key challenges and explores potential pathways for informed decision-making in navigating the complexities of the 4IR. By exploring disruptive innovations and their impact on economic structures, the study aims to contribute valuable insights for policymakers, researchers, and stakeholders. This analysis is a foundational resource for those seeking to foster sustainable economic development, promoting Resilience and adaptability in the face of unprecedented technological change.
A COMPREHENSIVE EXAMINATION OF THE IMPACT OF A DIGITAL MARKETING CAMPAIGN ON CONSUMER ENGAGEMENT IN E-COMMERCE Listian Indriyani Achmad; Henny Noviany; Eloh Bahiroh; Sri Ndaru Arthawati; Abdul Rosid
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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This study thoroughly investigates the transformative effects of a digital marketing campaign on consumer engagement within the e-commerce domain. Employing a mixed-methods approach, the research combines quantitative analyses of engagement metrics with qualitative insights gathered through in-depth interviews. The campaign's impact on click-through rates, conversion rates, and demographic variations in engagement levels is meticulously scrutinized, providing a nuanced understanding of its effectiveness. Qualitative findings reveal the enduring influence of the campaign on brand perception and consumer loyalty, emphasizing the significance of narrative elements in digital marketing. The implications for businesses are profound, advocating for a localized and narrative-driven approach to optimize digital strategies. Despite acknowledging study limitations, including a focus on a specific campaign and reliance on self-reported data, this research contributes valuable insights into the dynamic interplay between digital campaigns and consumer behavior in the ever-evolving landscape of e-commerce.
LITERATURE REVIEW: COMPREHENSIVE UNDERSTANDING OF DYNAMICS AND CHALLENGES IN ENTREPRENEURSHIP DEVELOPMENT IN INDONESIA Eliagus Telaumbanua; Silvia Ekasari; Henny Noviany; Dakwan Soaloon Harahap; Iwan Kusnadi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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Entrepreneurship development in Indonesia is a multifaceted phenomenon influenced by various factors and characterized by opportunities and challenges. This literature review provides a comprehensive understanding of the dynamics and challenges shaping entrepreneurship in Indonesia. It explores the role of government policies, education and training programs, access to finance, supportive infrastructure, and international collaboration in fostering entrepreneurship. Additionally, the review delves into the driving factors of entrepreneurship, including cultural, economic, educational, technological, social, and regulatory dimensions. Furthermore, it examines the challenges hindering entrepreneurship development, such as access to finance, skills and talent shortages, regulatory burdens, market competition, infrastructure deficiencies, and socio-cultural constraints. By synthesizing existing literature, this review aims to provide insights into the intricacies of entrepreneurship development in Indonesia and offer recommendations for policymakers, stakeholders, and researchers to address critical challenges and unlock the full potential of the entrepreneurial ecosystem.
CROSSING INDONESIA'S STARTUP ECOSYSTEM UNVEILING INNOVATION AND RESILIENCE IN THE CREATIVE ECONOMY LANDSCAPE Rudy Parlindungan Siahaan; Ahmad Rizani; Henny Noviany; Lina Affifatusholihah; Rahma Helal Al_ Jbour
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
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This study thoroughly examines Indonesia's burgeoning startup ecosystem, focusing on the symbiotic relationship between technological advancements, innovative dynamics, and entrepreneurial resilience within the creative economy. Employing a meticulous mixed-methods approach, the research dissects the intricate interplay of these elements, providing nuanced insights into the nation's entrepreneurial landscape. From the impressive annual growth rate of 20% to the disruptive models commanding a substantial 30% market share, the study delves into the transformative role of startups. The research illuminates the multifaceted nature of Indonesia's startup ecosystem by scrutinizing the technological evolution with a 35% Market Disruption Index and the sectoral diversity reflected in a 45% Adaptive Nature Index. It underscores the pivotal influence of government initiatives, with a discernible 50% impact on startup growth, and emphasizes the entrepreneurial resilience showcased through a commendable 55% regulatory compliance rate. The study concludes with a focus on the critical importance of a robust investment climate, reflected in a notable 60% funding success rate, shaping the trajectory of Indonesia's entrepreneurial endeavors. This research contributes to a deeper understanding of the dynamic interplay between technology and entrepreneurship, offering valuable insights for policymakers, entrepreneurs, and scholars.
SENTIMENT ANALYSIS OF BIG DATA TO MEASURE TOURISM'S SOCIAL AND EMOTIONAL IMPACT ON SOCIAL MEDIA: A CASE STUDY OF INDONESIA Diego Romario De Fretes; Henny Noviany; Evie Farida Juliarta; Deasy Sandya; Adrie Charviandi
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 1 (2024): JANUARY
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This study employed advanced sentiment analysis techniques on extensive social media datasets to examine the social and emotional impact of tourism, with a focus on the Indonesian context. The research provided nuanced insights into the complex interplay between tourism experiences and digital narratives by delving into sentiment variations and identifying prevalent emotional factors within online discourse. The study aimed to understand the evolving role of social media in shaping travel trends and explored the broader implications of tourism on societal dynamics and individual wellbeing. Findings from this research contributed to a comprehensive understanding of sentiments across diverse destinations, offering valuable insights for stakeholders in the tourism sector. For instance, positive sentiments dominated the discourse, comprising 68% of overall reactions, indicating a robust enthusiasm for Indonesia's tourism experiences. Negative sentiments accounted for 22%, signaling areas of concern or dissatisfaction, while the remaining 10% encompassed neutral sentiments, reflecting objective discussions. Additionally, the study discussed implications for tourism policy development, emphasizing the need for strategies that balance economic benefits with social and environmental considerations. By bridging quantitative and qualitative perspectives, this research aimed to facilitate informed decision-making and strategic planning within the dynamic landscape of the tourism industry, fostering sustainable practices and positive societal impacts.
INVESTIGATING THE INTERPLAY OF ETHICAL LEADERSHIP AND SLEEP QUALITY IN SHAPING EMPLOYEE SERVICE INNOVATION BEHAVIOR: A DUAL-PATH MODEL ANALYSIS I Dewa Gede Sayang Adi Yadnya; Abdul Wahab Syakhrani; Haryanti Haryanti; Henny Noviany; Eliagus Telaumbanua
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 1 (2024): JANUARY
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This study investigates the dynamic interplay between ethical Leadership, sleep quality, and employee service innovation behavior within organizational contexts. Employing a dual-path model analysis, we explore how ethical leadership practices influence service innovation and how sleep quality moderates this relationship. The research in diverse industries integrates quantitative survey data and draws upon organizational behavior theories to unravel the intricate dynamics shaping contemporary workplace environments. Anticipated findings reveal a substantial positive correlation (approximately 85%) between ethical Leadership and service innovation. Additionally, the study uncovers the nuanced conditions under which sleep quality amplifies or diminishes the positive effects of ethical Leadership on employee service innovation behavior. This research contributes theoretical advancements to dual-path models and offers practical implications for organizational strategies, emphasizing ethical leadership development and sleep quality improvement. Future research directions include longitudinal exploration, cross-cultural analyses, and intervention studies, while ethical considerations prioritize participant well-being and informed consent.