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Journal : Jurnal ABDINUS : Jurnal Pengabdian Nusantara

Pelatihan Digital Marketing Ibu Rumah Tangga Pelaku Usaha Mikro Di Kelurahan Pojok Kota Kediri Rr. Forijati; Sugiono Sugiono; M. Anas; Mochamad Muchson; Subagyo Subagyo; Tri Winarsih
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 3 (2022): Volume 6 Nomor 3 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i3.17040

Abstract

One of the roles of housewives in strengthening the economy is to open a business so that their household needs are fulfilled. However, business management that has been carried out so far is in a simple way, so efforts are needed on how to market their products so that they can survive in trade competition. The purpose of this service is to provide digital marketing training for housewives with training methods and accompanied by product photography training. Then the results that can be taken show that the potential of housewives actually has an influence on the household economy so that it is maintained. Digital marketing training for housewives in the Corner Village of Kediri is expected to help housewives who have businesses in optimizing technology and media to facilitate business in helping the economy, especially during the COVID-19 pandemic.