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All Journal Channel : Jurnal Komunikasi Berkala Ilmu Kesehatan Kulit dan Kelamin Journal on Education LINIMASA: JURNAL ILMU KOMUNIKASI JURNAL LENSA MUTIARA KOMUNIKASI Journal of Management and Bussines (JOMB) Economics and Digital Business Review Abdimas Singkerru ARRUS Journal of Social Sciences and Humanities Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Indonesian Journal of Digital Public Relations CHANNEL: Jurnal Komunikasi LITERAKOM: Jurnal Literasi dan Komunikasi
Intan Primasari
Telkom University
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Perancangan Strategi Konten Pemasaran pada Media Sosial UMKM Kabupaten Sumedang Diniati, Anisa; Mukhlisiana, Lusy; Primasari, Intan
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 4 No. 4 (2024): Juli 2024 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v4i4.555

Abstract

Media sosial memiliki peran penting dalam mempromosikan produk, khususnya bagi UMKM. Namun, banyak pelaku UMKM belum optimal memanfaatkannya karena kurangnya pemahaman dalam strategi konten pemasaran. Media sosial dapat membangun hubungan kuat antara brand dan pasar jika dimanfaatkan dengan baik. Konten harus dirancang dan disebarkan secara konsisten. Untuk mengatasi kendala ini, diperlukan pelatihan untuk meningkatkan kemampuan merancang strategi konten pemasaran di media sosial. Dinas Koperasi, Usaha Kecil, Menengah, Perdagangan, dan Perindustrian Kabupaten Sumedang bertanggung jawab meningkatkan kualitas sumber daya manusia UMKM. Tim Abdimas Universitas Telkom melaksanakan pelatihan strategi konten pemasaran untuk pelaku UMKM di Sumedang. Pelatihan ini bertujuan agar UMKM dapat merancang strategi konten yang tepat, mengoptimalkan fitur media sosial, dan mengatasi masalah pemasaran dengan biaya terjangkau. Diharapkan, media sosial menjadi bagian dari strategi terencana untuk meningkatkan kualitas UMKM di Indonesia.
The Digital Marketing Through Instagram to Increase Online Engagement (Virtual Ethnographic Study with Cyber ​​Media Analysis on Rotiyu's Instagram Account) Intan Primasari; Yuniati, Ulfa; Adnan, Saepul
ARRUS Journal of Social Sciences and Humanities Vol. 3 No. 6 (2023)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2335

Abstract

The goal of this research is to analyze the effectiveness of digital marketing through Instagram in increasing Online Engagement on Rotiyu's Instagram account. This research is an ethnographic survey research conducted online. The research was conducted on the @rotiyu account which utilizes Instagram social media for digital promotion media. The types of data in this research are primary and secondary. Primary data collection was carried out using a questionnaire and the results of mechanical observations. Secondary data was obtained through literature study from various journals and articles related to research. This study uses virtual ethnography with cyber media analysis methods to find out digital marketing through Instagram in increasing online engagement. In the results of the study, researchers made categorizations to make it easier to present findings in the field, either through interviews or observational data on social media. Keywords: Instagram, Netnography, Online Engagement.
Co-Authors Adnan, Saepul Angling Dwi Wicaksono Anindya Fatona Anisa Diniati Cita Rosita Sigit Prakoeswa Duva Dama, Muhammad Satrian Dwi Murtiastutik Evy Ervianti Fatona, Anindya Lusy Mukhlisiana Moch Armien Syifaa Sutarjo Muhammad Al Assad Rohimakumullah Muhammad Thoriq Alkadrie Najla Nadzirotul Jannah Nirwana Ayunda Sari Pepy Dwi Endraswari, Pepy Dwi R. Regina Dewanti Rafi Akmalrazak Rahmat, Lintang Rifdah Aliyah Saepul Adnan Safana Aura Nadiva Sri Dewi Setiawati ulfa yuniati Wicaksono, Angling Dwi yuniati, ulfa