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Cakrawala : Jurnal Humaniora Bina Sarana Informatika
Published by Universitas Bina Sarana Informatika
ISSN : 14118629     EISSN : 25793314     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Cakrawala difokuskan kepada kajian dan keilmuan bidang Humaniora dan Sosial yang meliputi bidang Bahasa, Komunikasi, Sosial.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 22, No 1 (2022): Maret 2022" : 7 Documents clear
Analisis Pengaruh Brand Awareness dalam Pengelolaan Event Public Relations melalui Platform Digital: Studi Kasus pada PT. Pilihanmu Indonesia Jaya Alicia Arie Ramadhani
Cakrawala - Jurnal Humaniora Vol 22, No 1 (2022): Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v22i1.12470

Abstract

This study aims to determine the results of the analysis of the influence of brand image in the management of Public Relations events through digital media. This study uses a qualitative method, which involves several interviewees and experience working on case studies. In this case study, the author has the opportunity to gain work experience, through the Department Marketing Public Relations Division, by carrying out the project of organizing a Public Relations Event. The project that the author does in the Marketing Public Relations Division is making events with the aim of building a brand image, building a positive image and reputation and expanding the reach of the audience.
Analisis Resepsi Khalayak Terhadap Pesan Iklan Layanan Masyarakat “Disinformasi” Covid 19 (Studi Pada Komunitas Mersi Fans Club Radio Mersi Fm 93.90) Siti Qonaah; Marlinda Irwanti Poernomo; Frengki Napitupulu
Cakrawala - Jurnal Humaniora Vol 22, No 1 (2022): Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v22i1.11299

Abstract

Abstract -The disinformation of covid 19 in the media gives a different message for people. A different message affects the audiences of Mersi Radio Fans Club. It is done in order to give the accurate and trusted sources of information related to covid 19. The information can be given through community service announcements disinformation covid version. Based on the problems, the objectives of the research are to describe to the audiences about the true information about covid 19, the influences of different message, the reaction of Mersi Radio Fans Club interpret a message of covid 19 disinformation version, and the factors affect the Mersi Radio Fans Club.  The qualitative research method and the theory of encoding decoding people from Stuart Hall were used to conduct the research.  The theory of decoding was done by the audiences through three positions; they are the hegemony of the dominant position, negotiation position, and opposition position. The result of the research indicated that 5 informants are the most dominant hegemonic position.keyword : reception analysis. encoding decoding
Mahasiswa Dan Realitas Kuliah Online (Analisis Persepsi Mahasiswa di Ruang Teks Opini Media) Launa Launa; Bambang Mudjiyanto; Ari Cahyo Nugroho; Felix Tawaang; Hayu Lusianawati
Cakrawala - Jurnal Humaniora Vol 22, No 1 (2022): Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v22i1.12527

Abstract

Abstract. Since the Covid-19 pandemic broke out in March 2019, online lectures or online learning modes have been established by the government through the Directorate General of Higher Education Circular Number 1 of 2020 concerning Prevention of the Spread of Covid-19 as a learning system that must be used at all levels of education units, including universities. The implementation of online lectures at universities not only raises positive opinions, but also negative perceptions of students, as reflected in student opinions whose opinions are presented in the online media news portal room. This study aims to analyze the negative views of students whose sources are extracted from opinion texts on the sample online media news portal page. This qualitative study with descriptive-interpretative analysis method seeks to analyze student opinion texts at the level of their perception, attention, interpretation, and response to the online lectures they have been attending. The results of the study show: This study aims to analyze the negative views of students whose sources are extracted from opinion texts on the sample online media news portal page
Pemanfaatan Aplikasi VN sebagai Media Pembelajaran IPS di Jenjang Sekolah Dasar Adam Mudinillah; Melisa Rezi; Wita Vricela
Cakrawala - Jurnal Humaniora Vol 22, No 1 (2022): Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v22i1.11546

Abstract

Berdasarkan hasil penelitian yang saya lakukan  pemanfaatan media pembelajaran berbasis video menggunakan aplikasi VN editor ini memiliki dampak positif dalam proses pembelajaran di jenjang sekolah dasar. berdasarkan pembahasan dalam penelitian ini dapat disimpulkan bahwa penggunaan aplikasi VN sangat bermanfaat dalam proses belajar peserta didik di jenjang sekolah dasar. Terkhusus dalam penelitian ini pada mata pelajaran ilmu pengetahuan sosial. Dalam proses pembelajaran pada mata pelajaran ilmu pengetahuan sosial ini dapat dirasakan pemanfaatan ketika mnggunakan media pembelajaran yang menarik dan menyenangkan serta menciptakan motivasi bagi peserta didik untuk mengikuti proses pembelajaran. Media pembelajaran yang berbasis video yang menampilkan beragam gambar yang didukung dengan suara penjelasan dan nada musik yang mengiringi video. Kelebihan yang dapat dimanfaatkan dari aplikasi VN ini pada proses pembelajaran mata pelajaran ilmu pengetahuan sosial seperti, menambah motivasi peserta didik dalam memahami materi, karena didukung dengan gambar animasi yang menarik. Dalam proses penilaian secara langsung guru mengamati adanya perubahan positif. Dan metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitaif.
PENGARUH FRAMING EFFECT TERHADAP MINAT MENONTON GRAND FINAL PROGRAM INDONESIAN IDOL SPECIAL SEASON A NEW CHAPTER Tuty Mutiah; titi widyaningsih; Ridzki Rinanto Sigit
Cakrawala - Jurnal Humaniora Vol 22, No 1 (2022): Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v22i1.11410

Abstract

The pandemic Covid-19 has an effect on the media so that the framing effect is one way of making decisions by producers and their teams to continue to look for interesting television program presentation and creativity concepts. The framing effect aims to test whether the influence of program packaging, celebrities/guest stars, presenters and artistic arrangements on viewing interest (Case Study of Broadcasting Department Students at Taruna Bhakti Vocational High School Depok). The method uses which is then processed using SPSS. Framing theory proposed by Entman is the rationale for all research with the influence of the framing effect and Education-Entertainment (E-E) is a media study other than psychology on the interests, thoughts, attitudes, and behavior of individuals or viewers. The results of this study indicate that program packaging, celebrities, presenters and the artistic arrangement of the Indonesian idol program greatly affect viewing interest in terms of viewing interest indicators. Before the Indonesian idol program was broadcast, the audience looked for information on what songs to bring, who were the performers. When the Indonesian idol program was broadcast, the audience really liked the gimmick and performances of the performers. The audience also always watches, participates in voting and sends whatsapp to support Indonesian idol program participants. The author finds novelty in the research that the author takes by taking the framing theory, which is usually used for research on news programs and politics with agenda setting theory. Meanwhile, this study uses Framing theory with supporting anchovies for Entertainmente-Education (E-E) by selecting several aspects of reality in the Grand Final of the Indonesian Idol Special Season A New Chapter Program.Keyword : framing effect, Entertainmente-Education (E-E), interest in watching, Indonesian idol
Hubungan Komunikasi Interpersonal Dan Kinerja Raffles Service Agent Pada Hotel Raffles Jakarta Susilowati Susilowati; Aditya Pratomo
Cakrawala - Jurnal Humaniora Vol 22, No 1 (2022): Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v22i1.11814

Abstract

An organization in its activities really needs communication with many employees, leaders and even consumers, then interpersonal communication is needed, because interpersonal communication is personal communication from one person to another and can build positive relationships and improve employee performance. The purpose of this study was to determine the relationship and influence of interpersonal communication on the performance of the Raffles Service Agent at the Raffles Hotel Jakarta. The analysis used in this research is descriptive analysis and simple linear regression analysis. SPSS version 25 is used to measure validity, reliability, descriptive analysis, correlation analysis, simple regression analysis. The results of this study indicate that there is a significant influence of interpersonal communication on the performance of Raffles Service Agent of 88.3% with a correlation of 0.940 which indicates there is a very strong relationship between the two variables. The conclusion obtained is that the performance of Raffles Service Agent will also increase if interpersonal communication is also improved. Keywords:Interpersonal Communication, Employee Performance, Front Office Department.
Rerpresentasi Nilai Antikorupsi, Toleransi, dan Partisipasi Program Mata Najwa di Narasi A Munanjar; Mirza Ronda; Rhatika Diana
Cakrawala - Jurnal Humaniora Vol 22, No 1 (2022): Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v22i1.12425

Abstract

The title of this research is Representation of Anti-Corruption Values, Tolerance, and Participation in the Mata Najwa Program in Narasi. Narasi in collaboration with Trans7 broadcasts the Mata Najwa program every Wednesday at 20.00 WIB. This program consistently maintains the quality of broadcast content by bringing values of anti-corruption, tolerance, and participation. These values are not only the foundation in preparing the material or content in each episode, but also want to build critical thinking in society (especially the younger generation) and make them move for a better Indonesia. This research is descriptive qualitative which aims to understand the representation of the value of the Mata Najwa program in Narasi, and the message of the Mata Najwa program. The unit of analysis in this study is the selection of three episodes that represent the anti-corruption value (Serba Pungli episode), tolerance value (Once Again Problem Tolerance episode), and participation value (Warga Bantu Warga episode). The unit of analysis was dissected using Roland Barthes' semiotic theory which looked at the denotations, connotations, and myths of the Mata Najwa talkshow program instrument, which was then interpreted by Stuart Hall's representation theory. The results of the study found that the representation of the value of anti-corruption represents the value of preventing corruption and the opportunity for corruption to develop by increasing individual awareness not to commit corruption and how to save money and state assets. Tolerance represents the value of respecting every difference, being open to other people's ways of thinking, accepting, and respecting the values that other people have. And participation represents the value of the involvement of individuals or groups to take roles and take responsibility for development, environmental empowerment, political, religious issues, or decision-making, policies, and government services. The representation of the value of the Mata Najwa program as a medium creates a culture of anti-corruption, tolerance and audience participation, as well as being a vehicle for narrative media to transfer ideology in order to build and expand social relations.

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