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International Journal of Applied Sciences in Tourism and Events

IJASTE
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Published by Politeknik Negeri Bali

ISSN : 25805584 EISSN : 25805592 DOI : -

Core Subject : Humanities, Art,

Arts Humanities

International Journal of Applied Sciences in Tourism and Events (IJASTE) is an electronic international journal publishing a variety of issues related to tourism including applied sciences in tourism and events, arts and entertainment, socio-culture, language and communication, economy, business, entrepreneurship, technology and infrastructure, and other related issues. It is published by the Center of Research and Community Service of Politeknik Negeri Bali, biannually (June and December since 2017) and publishes articles (empirical report, literature review, and case report) written in English.

Arjuna Subject : -

Articles 77 Documents

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HOW COULD THE BUYERS BE ENTHUSIASTIC TOWARDS THE PRODUCTS OF BAGUS DISCOVERY MANAGEMENT COMPANY?: WINNING MARKET SEGMENT IN BBTF Gede Ginaya; I Gede Mudana; Ni Nyoman Sri Astuti; Nyoman Mastiani Nadra; Ni Made Rai Sukmawati
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 2 No 2 (2018): December 2018
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Bali beyond Travel Fair (BBTF) is an annual national tourism agenda as a business-to-business event for local travel industry players to sell travel packages to foreign buyers. As one of the sellers in the annual event, Bagus Discovery Management Company (BDMC) that manage Nusa Dua Bali Tours & Travel, Puri Bagus Hotel Group, and Bagus Agro had participated actively in BBTF by opening a booth stand in Nusa Dua Hall of Bali Nusa Dua Convention Center as the event venue from June 27 to June 30. This study investigated the role of BDMC in BBTF through the writer’s direct practices when was involved in handling the event by conducting surveys in the fifth edition of BBTF. Additionally, interviews were conducted to the staff and top management of the company about the winning strategy for attracting buyers in such a potential marketing event as well as to buyers by asking their perception about the event. The data that had been classified then analyzed using descriptive qualitative based on inductive methodological paradigm by setting up the discussion from specifically principles to general before drawing a conclusion. The study reveals that most of the sellers who visited Bagus Discovery Booth Stand felt satisfied towards the service received and appreciated highly its products like Puri Bagus Group Property which is considered to possess a distinctive uniqueness as what certainly every guest is looking for

A SERVICE PERSPECTIVE OF LUXURY TOURISM Ni Luh Eka Armoni; Ni Made Ernawati; I Wayan Jendra
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 2 No 2 (2018): December 2018
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

This paper reporting the service aspect of luxurious tourism, is a part of a broader study identifying elements constitute luxurious travels. It is a qualitative study involved 48 respondents who are members of 7 different Facebook travel groups. Data collection was conducted by posting a discussion topic on luxury travels to the Facebook groups. It is identified that service of luxurious tourism products is premium and personalized, wherein VIP handling is not a special service, rather a basic standard that needs to be met for elite customers. It is the ability to satisfy customers beyond expectation, exclusive supreme products only few people can afford, which is not easy to be provided. Nevertheless, above and beyond the design and the delivery of the exclusive high quality services and after performing the very best effort; luxurious service sometimes means serving customers with heart and sincerity reaching the human side of people; meeting the needs of high class customers intuitively, when facing and anticipating matters beyond human control. It is expected that the analysis could enrich the discourse on luxurious tourism products, assist in resolving the puzzle of a perfect service, perfecting the imperfect.

TRADITIONAL LIFE OF BAYUNG GEDE COMMUNITY AND ITS DEVELOPMENT AS CULTURAL ATTRACTION I Nengah Suastika; Gede Putu Agus Jana Susila; Ni Made Ary Widiastini
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 1 (2019): June 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

The village of Bayung Gede is one of the Bali Aga villages that still firmly maintain the traditions and values of traditional Balinese life. This pattern of traditional life appears in religious ritual, social and agricultural activities carried out by the community. Ritual activities in the village can be seen in the ceremony of menek bayan1) , a wedding ceremony which uses cows as payment, the ceremony of ari-ari2) in which the placenta is hung, ngaben or cremation ceremony and the traditional ceremony in the temple. Social activities conducted by the community can be seen in the activities of joy (marriage, teeth filing, three month ceremonies), and grief (death, sickness, and cremation), mutual cooperation in the temple and cleaning the tools, the use of organic fertilizers, the use of plants for consumption. These cultural activities can be utilized and presented as cultural tourism attractions, thereby generating economic benefits for the local community.

SUSTAINABLE TOURISM CONCEPT IN REDESIGNING ZONE-ARRANGEMENT ON BANYUWEDANG HOT SPRINGS ARCHITECTURE I Kadek Merta Wijaya; Ni Wayan Nurwarsih
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 1 (2019): June 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Architecture and tourism are two things that have mutual connection to each other in terms of spatial arrangement and sustainable ressources management. Architectural form in tourism accomodation support concerns on many sustainable aspects in community’s social-economy, environment, and culture. Banyuwedang Hot Spring as tourism object has many potential, such as hot spring sources, mangrove forest, and a temple with it’s own architectural form called “Pura Mas Beji Banyuwedang” and “Pura Dang Kahyangan Banyuwedang”. The management system of this tourism object is self-management by some group of local people. The issue that emerge on site was zone setting and activities that looks unorganized and not fit-based on function embedded to it, and also didn’t concerned aboutactivities impact on mangrove forest. On average, 50% of main and support facilities not properly-used. On Average of tourist visit is 60 person a day and the system of waste management was not well-organized and well-made. The purpose of this research is to rearrange architectural zonation arrangement of Banyuwedang Hot Spring using sustainable tourism concept (economy, social, and environment). Using naturalistic qualitative research method by searching for problems that has sensual empiric, emic empiric, logic empiric, and trancendental charasteristic. Zone arrangement that resulting from this research are recreative and conservative zone that have mutally connected to each other in terms hot spring tourism spatial. Those zone arrangements formed based on (1) potentials owned as a toursim object; (2) Economic aspects such as operational cost and local people income; (3) social aspects from the creation of social space between visitors; (4) environmental aspects, by the mangrove forest and hot spring sustainability preservation; and (5) cultural aspect, by the preservation of religious ritual anda ritual attraction as one hot spring space.

SHARIA TOURISM DEVELOPMENT STRATEGY IN NATURAL RECREATION SITES OF BATU CITY, EAST JAVA Azzah Fauziyah Cholis; Luchman Hakim; Edriana Pangestuti
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 1 (2019): June 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Batu city has abundance natural recreation sites, in which many of them has been visited by tourist. With the recent development of sharia-based tourism industry, there are opportunities for Batu to develop sharia based tourism in Batu, especially in natural recreation sites. The purpose of this research is to identify the implementation of sharia value in natural recreatin sites and Sharia Tourism development strategy in the area of Natural Tourism Batu City. Data were obtained from questionnaires given to 84 respondents consisting of visitors, tourism employees, tour manager, and policymaker then being analyzed for the implementation of sharia tourism and strategy on the development of natural tourism. SWOT strategy was used to determine every aspect of tourism development (weight 0.00 to 1.00). The results of the analysis with SWOT quadrant shows that implementation most of it has been applied. While sharia development strategy in nature tourism of Batu city is at the quadrant I which is Aggressive strategy. The Alternative strategy that used is SO strategy (Strengths-Opportunities) which includes: 1. Improving the quality of service that will lead to the system of sharia tourism; 2. Utilizing all resources as a attraction of sharia tourism; 3. Involving all the stakeholders in cooperation planning and management of natural tourism principled sharia;and 4. Improving foreign language skills to all Employees and management of tourism.

DEVELOPING TOUR PACKAGE PRICE SYSTEM IN TRAVEL BUREAU COMPANIES Jeni Susanti; I G. M. Karma
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 1 (2019): June 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Travel bureau is a service company that provides sales and service of travel related products from various suppliers, such as hotels, restaurants, transport and so forth. The product is packed in a tour package and is offered to tourists or agents, for a certain price. The diversity of wishes of potential customers as well as the efforts to attract larger prospective customers, the company is eager to create a system that can provide broad flexibility for companies and prospective customers to choose and arrange their own package tour. The system is expected to set the price of the package quickly and in accordance with company policy. This research resulted in a system developed with object-oriented methodology and using the programming language VB.Net 2012 and MySQL as its database. This system gives the user the freedom to choose and arrange their own tour package as they wishes and the system will set the price of the product according to the applicable policy. The pricing policy includes the country of origin, the number of persons and the service time associated with the high/peak season period. The system can also present the price of the package in various currencies.

IMPROVING DESTINATION MANAGEMENT THROUGH SUSTAINABLE TOURISM DEVELOPMENT MODEL: A CASE STUDY OF TAMAN SIMALEM RESORT Edy Sahputra Sitepu
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 1 (2019): June 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

As a priority destination, Lake Toba area should immediately clean up so as not to lag behind compared to other destinations. One important indicator of the good governance of tourism in this priority destination is, when the destination has run the management and development of tourism/destination with the principles of Sustainable Tourism Development (STD). According to Global Sustainable Tourism Council (GSTC) the principles that must be met, among others are; 1) demonstrating effective sustainable management, 2) maximizing social and economic benefit to the local community and minimizing negative impacts; 3) maximizing benefit to cultural heritage and minimizing negative impacts; and 4) maximize benefit to the environment and minimizing negative impacts in accordance with Permenpar No .14 / 2016. Given the importance of STD implementation in the Lake Toba area, this research tries to assess and influence one of the important destinations in Lake Toba area, namely Taman Simalem Resort (TSR) located right on the edge of Lake Toba, Merek Sub District, Karo District. It is expected that by encouraging TSR in applying STD, TSR can become a local champion and become model of STD application in Toba Lake Area.

ANTECEDENTS OF CUSTOMER SATISFACTION IN FOOD SERVICE BUSINESS (A REVIEW) Rafael Modestus Ziku; Liesiana Kurniawati; Febi Marice Erni Utan; Adrianus Nabung
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 1 (2019): June 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

This study presents literature review relating to antecedents of customer satisfaction in food service business. The review is based on literatures about customer satisfaction in food service related business that have been published in peer reviewed journals in the period from 2012 to 2016. A total of 17 articles were reviewed. Through a systematic review process, the result of this study shows there are three major antecedents of customer satisfaction in food service related business, namely quality of service, food attributes, and atmospheric factors

COMMUNITY BASED AGRO-TOURISM DEVELOPMENT STRATEGY FOR SUMBER ARUM VILLAGE, SONGGON, BANYUWANGI Adetiya Prananda Putra; Firda Rachma Amalia; Sari Wiji Utami
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 1 (2019): June 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

The purpose of this study was to identify superior commodities and prospective tourist attractions that support the development of agro-tourism oriented to the potential of Sumber Arum village. Besides, this study also aims to develop agro-tourism development strategies based on community based tourism that can be applied in the development of agro-tourism in Sumber Arum village. This research used a case study approach with Sumber Arum village as the object of research. Analysis of determining superior commodities and tourist attractions used exponential comparison (MPE) method. The arrangement of development strategies is based on community based tourism using analysis of IFE, EFE, IE, SWOT, and AHP. The results showed that water lettuce, celery, and ferns were superior commodities for the development of agro-tourism. Priority development strategies that could be recommended to the Sumber Arum village to develop agro-tourism based on community based tourism are (1) utilizing the potential of agricultural land into agro-tourism zoning, (2) providing training about basic tourism to agro-tourism society,(3) collaborating with tourism industry stakeholders to introduce agro-tourism destinations, (4) creating community-based agro-tourism brands, and (5) increasing community involvement for renewal of agro-tourism products.

THE DESIGN CHARACTERISTICS OF INDONESIAN AND GERMAN HOTEL WEBSITES: A CROSS-CULTURAL COMPARISON Rora Puspita Sari; Fajar Kusnadi Kusumah Putra
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 1 (2019): June 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

The purpose of this paper is to evaluate the Hotels website design of two culturally discrete countries. Indonesian Hotels website represents the eastern countries that have high-context culture, while Germany Hotel websites represent low-context culture. This study evaluates the website of both countries to seek differences in terms of design elements. This study used samples from 60 five stars hotel in Indonesia and Germany. Content analysis was used to evaluate the website design of the hotel in Indonesia and Germany. The Mann-Whitney U test was performed to compare the differences between Indonesia and German hotel website design. The results of this study found that there is a significant difference in hotel website design between Indonesia and the German in terms of website presentation and navigation. Indonesia hotel website also founded to have lower design quality compared to the German hotel website. The results proved that that hotel website from the high-context culture has lower quality than the hotel websites which have a low-context culture. Future research can be conduct by adding more samples to provide better statistical results as well as to add more hotel categories based on the class of hotel

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