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Semiotika: Jurnal Komunikasi
Published by Universitas Bunda Mulia
ISSN : -     EISSN : 25798146     DOI : -
Core Subject : Education, Art, Social,
Arts Languange, Linguistic, Communication & Media Social Sciences
Jurnal Ilmiah “SEMIOTIKA” diterbitkan oleh Program Studi Ilmu Komunikasi – Fakultas Ilmu Sosial dan Humaniora (FISH), Universitas Bunda Mulia secara rutin dan berkala sesuai dengan periode terbit per semester (6 bulan), yaitu bulan Juni dan Desember. Redaksi jurnal “SEMIOTIKA” membuka peluang seluas-luasnya kepada para dosen pengajar maupun peneliti pada 19 bidang yang dapat dikategorikan sebagai bahan kajian ilmiah SEMIOTIKA menurut Eco (1979:9-14), antara lain: Semiotika binatang (zoomsemiotic) Tanda – tanda bauan (olfactory signs) Komunikasi rabaan (tactile communication) Kode – kode cecapan (code of taste) Paralinguistik (paralinguistics) Semiotika medis (medical semiotics) Kinesik dan proksemik (kinesics and proxemics) Kode – kode musik (musical codes) Bahasa – bahasa yang diformalkan (formalized languages) Bahasa tertulis, alfabet tidak dikenal, kode rahasia (written languages, unknown alphabets, secret codes) Bahasa alam (natural languages) Komunikasi visual (visual communication) Sistem objek (system of objects) Struktur alur (plot structure) Teori teks (text theory)1 Kode – kode budaya (culture codes) Teks estetik (aesthetic texts) Komunikasi Massa (mass comunication) Retorika (rhetoric) Di luar bidang-bidang yang dijabarkan oleh Umberto Eco di atas, perkembangan kajian semiotika menunjukkan kemajuan yang menggembirakan. Berbagai kajian membuka kesempatan pada istilah lain yang mengacu pada diseminasi bidang dalam jurnal ini, antara lain: Semiotika Komunikasi, Semiotika Media, Semiotika Tanda, Semiotika Produk, Semiotika Desain Kemasan, Semiotika Desain Visual, Semiotika Arsitektur, Semiotika Pemasaran, Semiologi Linguistik, Hermeunetika, dan Biosemiotika.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 172 Documents
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REPRESENTASI MAKNA FEMINISME PADA SAMPUL MAJALAH VOGUE VERSI ARABIA EDISI JUNI 2018 (Analisis Semiotika dengan Perspektif Roland Barthes) Rorong, Michael Jibrael; Suci, Diana
SEMIOTIKA: Jurnal Komunikasi Vol 13, No 2 (2019): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v13i2.1871

Abstract

Representasi makna feminisme pada sampul majalah Vogue versi arabia edisi Juni 2018 merupakan tema dalam penelitian ini. Masalah yang ingin diteliti adalah bagaimana representasi makna feminisme dan bagaimana pesan moral yang terkandung pada sampul majalah Vogue versi Arabia edisi Juni 2018. Untuk menjawab permasalahan tersebut, penulis menggunakan metode kualitatif dengan pendekatan analisis semiotika Roland Barthes. Dimana di dalam perspektif Roland Barthes terdapat lima konsep, yaitu: Penanda, Petanda, Denotasi Konotasi, dan Mitos. Kelima konsep tersebut saling berhubungan satu sama lain, dimana tanda denotasi dan tanda konotasi terbentuk melalui mitos, dan ketika mitos berkembang maka akan menampilkan representasi dari feminisme itu sendiri.Hasil penelitian ini menyimpulkan bahwa pertama, representasi makna feminisme pada foto pada sampul majalah dengan menggunakan semiotika Roland Barthes menunjukkan bahwa pihak keluarga Kerajaan Arab Saudi sebagaimana ditampilkannya Putri Hayfa sebagai modelnya, terlihat tidak peka terhadap situasi dan kondisi yang ada sebenarnya yang terjadi pada masyarakat di Arab. Mitos yang hendak disampaikan pada foto itu adalah bahwa sebagai orang Arab yang tidak konservatif dan sebagai seorang wanita modern, Putri Hayfa terlalu kurang peduli terhadap agama dan kebudayaannya sendiri yang merupakan ajaran yang dianut sudah lama oleh para leluhurnya di Arab Saudi, padahal ia merupakan role model dari keluarga Kerajaan untuk masyarakatnya di negara Arab Saudi. Kesimpulan yang kedua yaitu pelajaran moral yang dapat dipetik dari fenomena yang ditemukan pada sampul majalah Vogue versi Arabia edisi Juni 2018 ini adalah sangat penting untuk menjaga nilai-nilai luhur yang diyakini oleh para leluhur terdahulu, mengingat nilai kebudayaan tersebut lahir dari ajaran Agama Islam yang baik dan benar berdasarkan dalil-dalil yang ada di kitab suci Al-Quran beserta hadist-hadistnya. Bagaimanapun perkembangan zaman dari masa ke masa, sebagai umat muslim kita berkewajiban tetap berpegang teguh pada ajaran Agama Islam yang kita yakini sejak lahir.
SENSUAL ADVERTISING TVC “AXE UNIVERSITY” SEBAGAI REPRESENTASI KAPITALISME MEDIA DAN HYPERREALITAS PEREMPUAN INDONESIA Ardhariksa Zukhruf Kurniullah
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 2 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i2.17

Abstract

Sensual Advertising is advertising using sex appeal. Ads with female existence can not be separated, because women have the power to help selling the product being advertised. Researchers chose version TVC ad AXE University in 2014 as an advertising being analyzed as this ads shows the presence of symptoms and the exploitation of the female body as a representation of capitalism media. This research aims to analyze the presence of women in the AXE deodorant ad became a major commodity, knowing the media representations of capitalism and female hyperrealitas Indonesia in the ad TVC "Axe University" .and analyzing the connotation and denotation of meaning contained in the body language of women who are at AXE deodorant ad.Research on AXE ad TVC uses the type of visual analysis of qualitative research with the aim to dismantle an object of analysis, in this case the visual image AXE ads containing construction meaningful symbols which call for interpretation. Data collection techniques used in this study is the analysis of the documents in the form of object data on ad ad campaign TVC AXE AXE University 2014 version of the data analysis techniques used in this study is a qualitative analysis using semiotics. Data in the form of ad ad campaign ads TVC AXE AXE University 2014 version.The results of the study took advantage of advertising sensual sensuality as its appeal. Sensual advertisement contained in the version of the Axe Axe TVC University has meaning as an attraction, so sensual advertising should be able to cause a feeling or interest to any destination of his own advertising. Sensual is a way of advertising a product to captivate the audience / consumer. Sensual advertising intentionally produced and are made in such a way as a representation of capitalism in the business industry. Women as objects of capitalism in getting profit. So women are always in the process of construction in advertising by capitalists become a commodity in benefit. Keywords: sensual advertising, representation of capitalism, TVC AXE University, hyperrealitas, simulacra.
REPRESENTASI NILAI KESEMPURNAAN, KESATUAN DAN KEBERANIAN PADA LOGO BARU PT. DARTA MEDIA INDONESIA (KASKUS.CO.ID) (Studi Analisis Semiotik Charles Sanders Peirce Mengenai Logo Baru Pt. Darta Media Indonesia (Kaskus.Co.Id) Sebagai Corporate Identity Perusah Wildan Maulana Firdaus; Kokom Komariah; Centurion Chandratama Priyatna
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 1 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v11i1.956

Abstract

This research employed qualitative method with semiotics analysis approach from Charles Sanders Peirce and data is collected by means of media text analysis, documentation and literature studies..Result shows that the symbol in the logo of KASKUS.CO.ID brand is divided into picture, letter marks, color and composition, in which each category presented its own meaning. New KASKUS.CO.ID logo as a corporate identity is the representation of company’s value, namely Unity, perfection and courage. Those values implied in KASKUS’ new logo has a philosophy in representing: Perfection where KASKUS want to enhance the site; Unity where KASKUS was built by a community; and Courage where KASKUS is a forum for the community to express their ideas.It is recommended that in underlining company's vision, the logo should have an additional typographic form of corporate tagline "The Largest Indonesian Forum” attached.Keywords : Semiotics, Charles Sanders Peirce, Logo, KASKUS
EKONOMI POLITIK, MEDIA DAN RUANG PUBLIK Jamhur Poti
SEMIOTIKA: Jurnal Komunikasi Vol 13, No 2 (2019): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v13i2.1945

Abstract

ABSTRACTInformation that is fast and able to reach the audience has become a necessity for the community. The mass media play an important role in social, political and economic life, besides that it must also be a public space to channel community participation in upholding a democratic government system. Public space is a part of social life, where every citizen can argue with each other about various issues related to public life and the common good. But now the media is no longer oriented to meet the needs of the community in terms of healthy information and entertainment, but rather is more dominant in capitalist economic profits, competitive market forces. In the end the community did not get the information displayed both of side and actual. Media coverage is packaged in such a way with the agenda setting method. This becomes a special dilemma for media democracy between the public or kapiyalis interests. Whereas the media is used by market interests to be able to generate profits.Keywords: Political Economy Media, Public AreaABSTRAKInformasi yang cepat dan mampu menjangkau khalayak telah menjadi kebutuhan bagi masyarakat. Media massa berperan penting dalam kehidupan sosial, politik dan ekonomi, disamping itu juga harus sebagai ruang publik guna menyalurkan partisipasi masyarakat dalam menegakkan sistem pemerintahan yang demokrasi. Ruang publik adalah bagian dari kehidupan sosial, dimana setiap warga negara dapat saling berargumentasi tentang berbagai masalah yang terkait dengan kehidupan publik dan kebaikan bersama. Namun kini media tidak lagi berorientasi untuk memenuhi kebutuhan masyarakat dalam hal informasi dan hiburan yang sehat, melainkan lebih dominan pada profit ekonomi kapitalis, kekuatan pasar secara kompetitif. Pada akhirnya masyarakat tidak mendapatkan informasi yang ditampilkan secara both of side dan aktual. Pemberitaan media dikemas sedemikian rupa dengan metode agenda setting. Hal ini menjadi dilematis tersendiri bagi demokrasi media antara publik atau kepentingan kapiyalis. Sedangkan media digunakan oleh kepentingan pasar untuk dapat menghasilkan keuntungan.Kata Kunci: Ekonomi Politik Media, Ruang Publik
REMAJA DAN MUSIK DANGDUT (Receiption Studies Musik Dangdut di Kalangan Remaja) Nani Kurniasari
SEMIOTIKA: Jurnal Komunikasi Vol 8, No 2 (2014): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v8i2.6

Abstract

Dangdut in Indonesia is phenomenal entertainment. Authors observed how valuable dangdut that should be preserved as cultural existence, the enthusiasm for dangdut, popularity and its variations can reach a lot of people who hear it. However it is very far from the expectations of many people, especially from the observer music, music lovers, culturalist, intellectual circles, as well as the wider community. Obviously, they wanted an authentic dangdut, Indonesian character, manners in the work and performance on stage. Therefore, the author deems it necessary role of youth as young people in contributing good ideas, suggestions and constructive criticism for future glory dangdut. In the analysis required reception analysis, the meaning of which is negotiated by individual media based on their experience. Audiences implementing various social and cultural backgrounds obtained previously to read the text, so that the audience has different characteristics will interpret a text differently. Important for researchers to explore the meaning of teens that are based on things related to then bring up the 'messages' audience (teenagers) to dangdut has been packaged media. Keywords: dangdut, media, receiption studies, teenager
REPRESENTASI PEMIKIRAN MARXISME DALAM FILM BIOGRAFI STUDI SEMIOTIKA JOHN FISKE MENGENAI PERTENTANGAN KELAS SOSIAL KARL MARX PADA FILM GURU BANGSA TJOKROAMINOTO Aisyah Nurul Kusumastuti; Catur Nugroho
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 1 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v11i1.947

Abstract

Film is an audio-visual language that always record the reality that grows and develops in the community, and then project it on the big screen. The film Guru Bangsa Tjokoraminoto is a biopic which tells the history of Tjokroaminoto’s struggle to against the Dutch government’s policy and to eliminate social inequality inside the society at that time. In this film tucks into a Marxist ideology that not all of the audience will aware of it. Therefore, researchers are interested to analyze the representation of this ideology in the film. The study, entitles "Representation of Marxism on Guru Bangsa Tjokroaminoto’s Film (Study of John Fiske Semiotics about Karl Marx Social Class Conflict)" aim to determine how the representation of the ideology of Marxism, particularly the opposition social class through the elements of the costumes and dialogue. The focus of this research is how the representation of social class conflict through the elements of cinematic mise en scene from it’s costumes and sound elements in the form of dialogue. By using descriptive qualitative method with analytic theory of semiotics John Fiske, has obtained the results of research that there is representation of the Marxism ideology, particularly the opposition social class display of differences in the costumes worn on the players that has its own meaning, as well as the dialogues that emphasize their social class conflict.Keywords: Representation, Marxism, Film, Semiotics, Social Class
REPRESENTAMEN PESAN MORAL DALAM VIDEO YOUTUBE ORGANISASI PETA BERJUDUL “IF BARBERS ACTED LIKE SHEEP SHEARERS AND FARMERS” Dhita Widya Putri; Ivy Martin
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 2 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v11i2.1165

Abstract

Saat ini, kekerasan hewan telah menjadi masalah di kalangan kelompok masyarakat tertentu. Salah satunya adalah organisasi yang khusus memperjuangkan hak-hak hewan seperti People for Ethical Treatment of Animals (PETA). Ini menggunakan sejumlah media untuk menyampaikan pesan dan kampanyenya, misalnya melalui video yang diunggah di Youtube. Video berjudul "Jika Tukang Kebun Bertindak Seperti Shearers dan Petani Domba" menceritakan kisah tentang bagaimana domba disiksa ketika mereka dicukur. Menurut PETA, tujuan dari video ini adalah untuk mengurangi konsumsi wol dan bulu binatang. Penelitian ini menggunakan metodologi kualitatif dengan teori semiotik Charles Sanders Peirce. Hasil dari penelitian ini adalah pesan moral untuk tidak menyiksa makhluk hidup. Penelitian selanjutnya diharapkan untuk mengukur persepsi penonton dari video ini dan memeriksa tingkat keberhasilan kampanye dan elemen sinematografi lainnya secara lebih rinci.Kata Kunci: Moral, pesan, video Youtube, hak-hak binatang
KOMODIFIKASI SENSUALITAS DALAM TAYANGAN KIMI HIME DI MEDIA SOSIAL YOUTUBE Liony Gita; Cosmas Gatot Haryono
SEMIOTIKA: Jurnal Komunikasi Vol 13, No 1 (2019): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v13i1.1791

Abstract

ABSTRACTThis study discusses the discourse contained in the Kimi Hime youtube upload which is quite controversial because it is considered too sensual. This research is a research with a critical paradigm which analyzes the Norman Fairclough critical discourse analysis and uses the content commodification theory proposed by Vincent Mosco. The results of this study indicate that the YouTube show made by Kimi Hime is basically a commodification of sensuality by producing the title and content of the show, including reproducing sensual words and sentences that can arouse male biological desires to attract many viewers and visitors from the social media channel Kimi Hime.Keywords: Critical Discourse Analysis, Commodification, Sensuality ABSTRAKPenelitian ini membahas mengenai wacana yang terkandung dalam unggahan youtube Kimi Hime yang cukup kontroversial karena dianggap terlalu sensual. Penelitian ini merupakan penelitian dengan paradigma kritis yang melakukan analisis dengan menggunakan analisis wacana kritis Norman Fairclough dan menggunakan teori komodifikasi konten yang dikemukanan oleh Vincent Mosco. Hasil dari penelitian ini menunjukkan bahwa tayangan youtube yang dibuat Kimi Hime pada dasarnya merupakan suatu komodifikasi terhadap sensualitas yang dilakukan dengan memproduksi judul dan isi tayangan, termasuk di dalamnya mereproduksi kata dan kalimat yang bersifat sensual serta bisa mengguah hasrat biologis lelaki demi menarik banyak penonton dan pengunjung dari kanal media sosial Kimi Hime.Kata Kunci: Analisis Wacana Kritis, Komodifikasi, Sensualitas
SARA’S REPRESENTATION IN DETIK.COM NEWS PORTAL (Norman Fairclough's Critical Discourse Analysis Statement by the Head of BPIP Calling Religion to be the Greatest Enemy of Pancasila) Andhika Prayoga; Mayasari Mayasari; Fardiah Oktariani Lubis
SEMIOTIKA: Jurnal Komunikasi Vol 14, No 2 (2020): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v14i2.2234

Abstract

Sara's Representation in Detik.com News Portal (Norman Fairclough's Critical Discourse Analysis Statement by the Head of BPIP Calling Religion to be the Greatest Enemy of Pancasila). This research was compiled because of the interest of researchers to see how SARA is represented in the statement of the Head of BPIP who said religion was the greatest enemy of Pancasila in detik.com. This study uses qualitative research methods using the theory of critical discourse analysis. Critical Discourse Analysis used is the Norman Fairclough AWK model that emphasizes the three dimensions of Fairclough namely text, discourse practice and sociocultural practice that focuses on the content of the text in the news that will be analyzed by researchers. This study aims to find out how SARA is represented in the statement of the Head of BPIP in the news Detik.com.The results of this study in terms of text analysis have been narrated through repetition, themes, modalities, and diction referred to in the head of BPIP Call Religion to Be the Greatest Enemy of Pancasila at detik.com. In terms of Discourse Practice by looking at the level of text production and text consumption in the head of BPIP's call Religion Becomes the Greatest Enemy of Pancasila. In terms of Sociocultural Practice the Head of BPIP made a statement related to the SARA because he had just held the position of Head of BPIP and added that detik com had a close relationship with Yudian Wahyudi in line with the power of the CT Corp owner's son making the detik.com media faster to carry out the process text production. The statement made by Yudian Wahyudi in the news on detik.com which mentions that the biggest enemy of Pancasila today is that Religion arises because of the social events that occurred and were experienced by Indonesian people in the past so that Yudian Wahyudi easily made such statements.
REPRSENTASI PEREMPUAN DALAM IKLAN TELEVISI (Studi Analisis Semiotika Iklan Beng Beng Versi “Great Date”) Radita Gora
SEMIOTIKA: Jurnal Komunikasi Vol 10, No 1 (2016): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v10i1.32

Abstract

Television advertisement is still considered as audio-visual communication media that conveys the message with high effectiveness value resulting feed back to society. Therefore, television advertising should pay attention to aspects of advertising messages delivered to the audience. From the text of advertising version ‘Great Date’, there is a tendency for women’s position. Based on the results of research using Roland Barthes semiotics, it was found that the use of signifier and signified by seeing denotation and connotation meaning represent the nature of materialistic woman related to such items (guy's dream, flowers, romantic music, cool car and brown). Besides that, the portrayal of women in Beng-beng advertising is built as an object of marginalization deal with material view.Keywords: Advertising, representation, Semiotics

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