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Semiotika: Jurnal Komunikasi
Published by Universitas Bunda Mulia
ISSN : -     EISSN : 25798146     DOI : -
Core Subject : Education, Art, Social,
Arts Languange, Linguistic, Communication & Media Social Sciences
Jurnal Ilmiah “SEMIOTIKA” diterbitkan oleh Program Studi Ilmu Komunikasi – Fakultas Ilmu Sosial dan Humaniora (FISH), Universitas Bunda Mulia secara rutin dan berkala sesuai dengan periode terbit per semester (6 bulan), yaitu bulan Juni dan Desember. Redaksi jurnal “SEMIOTIKA” membuka peluang seluas-luasnya kepada para dosen pengajar maupun peneliti pada 19 bidang yang dapat dikategorikan sebagai bahan kajian ilmiah SEMIOTIKA menurut Eco (1979:9-14), antara lain: Semiotika binatang (zoomsemiotic) Tanda – tanda bauan (olfactory signs) Komunikasi rabaan (tactile communication) Kode – kode cecapan (code of taste) Paralinguistik (paralinguistics) Semiotika medis (medical semiotics) Kinesik dan proksemik (kinesics and proxemics) Kode – kode musik (musical codes) Bahasa – bahasa yang diformalkan (formalized languages) Bahasa tertulis, alfabet tidak dikenal, kode rahasia (written languages, unknown alphabets, secret codes) Bahasa alam (natural languages) Komunikasi visual (visual communication) Sistem objek (system of objects) Struktur alur (plot structure) Teori teks (text theory)1 Kode – kode budaya (culture codes) Teks estetik (aesthetic texts) Komunikasi Massa (mass comunication) Retorika (rhetoric) Di luar bidang-bidang yang dijabarkan oleh Umberto Eco di atas, perkembangan kajian semiotika menunjukkan kemajuan yang menggembirakan. Berbagai kajian membuka kesempatan pada istilah lain yang mengacu pada diseminasi bidang dalam jurnal ini, antara lain: Semiotika Komunikasi, Semiotika Media, Semiotika Tanda, Semiotika Produk, Semiotika Desain Kemasan, Semiotika Desain Visual, Semiotika Arsitektur, Semiotika Pemasaran, Semiologi Linguistik, Hermeunetika, dan Biosemiotika.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 172 Documents
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PENEGAKKAN PRINSIP JURNALISTIK DALAM PEMBERITAAN TELEVISI DI INDONESIA (Analisis Isi Program Berita Pagi di RCTI, TVone Dan MetroTV) Indah Suryawati; Ica Wulansari
SEMIOTIKA: Jurnal Komunikasi Vol 7, No 1 (2013): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v7i1.971

Abstract

Broadcasting regulation has an important role in controlling broadcasting program. Todays, Television channels are competing to produce attractive programs. News programs become their priority. Consequently, they are required to cover any news accurately and rapidly. News productions are required to be aligned with Pedoman Perilaku Penyiaran dan Standard Program Siaran (P3-SPS) as regulated by KPI. The research method used content analysis. The research is aimed to identify messages transferred bythe TV programs. The analysis has been associated with visual, narrative and journalistic aspects on news program in RCTI, TVOne and Metro TV.Keywords: Content analysis, News Program, P3-SPS, Televison
REPRESENTASI MASKULINITAS DALAM IKLAN KOMERSIL (Analisis Semiotika Roland Barthes Atas Iklan Susu L-Men Gain Mass Versi Anting Jatuh) Nova Siboro
SEMIOTIKA: Jurnal Komunikasi Vol 12, No 2 (2018): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v12i2.1716

Abstract

ABSTRACTTelevision is the mainstream mass media that functions as an information disseminator. Television not only has the power to attract the audience but also has the power to shape the behavior and attitudes of the audience. Because television is able to reach a very broad community. This research was conducted to find out and describe the symbols of masculinity in the men's milk version of the L-Men brand version of Gain Mass where the ideal picture of masculinity is contained in the advertisement. This research method uses a constructivist paradigm with a qualitative approach. Semiotic analysis is done by analysis of Roland Barthes. The unit of analysis in this study is the whole symbol of masculinity in accordance with the research object, then interpreted using the semiotic theory proposed by Roland Barthes who identifies the marker divided into two, namely: Denotation and connotation. The results of semiotic analysis show that there is a perception of the public or audience about maculinity which gives rise to various conclusions. The hidden signs in the milk advertisement of L-Men Gain Mass about masculinity that exist and develop in people's lives. The use of advertisements that will be studied uses advertisements that have a standard duration of approximately 30 seconds. This research is expected to contribute to advertising practitioners in targeting markets with highly segmented targets. The researcher suggests that advertising creators use existing ideas as a form of creativity that does not only function as a marketing medium but also becomes a means of learning through the meaning given to the community.Keyword: Mass Communication, L-Men, Semiotic, and MasculinityABSTRAKTelevisi merupakan media massa arus utama yang berfungsi sebagai diseminator informasi. Televisi tidak hanya memiliki kekuatan untuk menarik penonton melainkan juga memiliki kekuatan untuk membentuk perilaku dan sikap khalayak. Karena televisi mampu menjangkau masyarakat yang sangat luas. Penelitian ini dilakukan untuk mengetahui dan mendeskripsikan simbol-simbol maskulinitas pada ikaln susu pria merk L-Men versi Gain Mass dimana gambaran maskulinitas ideal terdapat dalam iklan tersebut. Metode penelitian ini menggunakan paradigma konstruktivis dengan pendekatan kualitatif. Analisa semiotika dilakukan dengan analisis Roland Barthes. Unit analisis dalam penelitian ini adalah keseluruhan simbol maskulinitas sesaui dengan obejek penelitian, kemudian diinterpretasikan dengan menggunakan teori semiotika yang dikemukakan oleh Roland Barthes yang mengidentifikasikan penanda terbagi menjadi dua, yaitu: Denotasi dan Konotasi. Hasil analisis semiotika terlihat bahwa adanya persepi masyarakat atau khalayak mengenai makulinitas yang menimbulkan berbagai macam kesimpulan. Tanda-tanda yang tersebunyi dalam Iklan susu L-Men Gain Mass tentang maskulinitas yang ada dan berkembang di dalam kehidupan masyarakat. Penggunaan iklan yang akan diteliti menggunakan iklan yang durasinya sesuai standar kurang lebih 30 detik. Penelitian ini diharapkan dapat berkontribusi bagi praktisi periklanan dalam mebidik pasar dengan target yang sangat tersegmentasi. Peneliti menyarankan agar creator iklan menggunakan ide-ide yang ada sebagai suatu bentuk kreativitas yang tidak hanya berfungsi sebagai media pemasaran melain juga menjadi sarana pembelajaran melalui makna yang diberikan kepada masyarakat.Kata kunci: Komunikasi massa, L-Men, Semiotika, dan Maskulinitas 
MEMBONGKAR REKAYASA TEKSTUAL DALAM IKLAN DJARUM 76 “PENGEN KURUS” MELALUI ANALISIS DEKONSTRUKSI Herlina Dinata; Cosmas Gatot Haryono
SEMIOTIKA: Jurnal Komunikasi Vol 14, No 1 (2020): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v14i1.2195

Abstract

ABSTRACTAmid the increasingly high number of deaths caused by smoking, cigarette industry players continue to aggressively penetrate the market through advertising. The cigarette industry in Indonesia still places advertisements as one of the spearheads of their marketing. Through various media platforms, the cigarette industry delivers their various products to the public. Various interesting content, through various types of stories that are engineered and interesting, the cigarette industry continues to persuade people to smoke. One of the interesting cigarette advertisements is a 76 episode Djarum advertisement "Skinny want to describe how women act out of common sense. In this article, the authors dismantle the engineering text that is in the ad. The author wants to know the more original meaning of the ad. The perspective used in analyzing these advertisements is a critical perspective. While the chosen method is the deconstruction analysis introduced by Jaques Derrida. Through this analysis, it can be found that women are portrayed as parties who always make decisions outside the general logic prevailing in society. They always use unreasonable considerations when deciding on something. So placing women in certain positions that are important in everyday life is very dangerous. In addition, this advertisement is also a part of textual engineering which is built through the emphasis of ideology of the dominance of the "pseudo" male gaze over women. Women are placed as parties that are "not commensurate" with men.Keywords: Deconstruction, Advertising, Cigarette Industry, Women, and Pseudo Domination ABSTRAKDitengah semakin tingginya kematian diakibatkan oleh merokok, para pelaku industry rokok tetap saja gencar melakukan penetrasi pasar melalui iklan. Insustri rokok di Indonesia masih menempatkan iklan sebagai salah satu ujung tombak pemasaran mereka. Melalui berbagai platform media, industry rokok menyampaikan berbagai produk mereka kepada masyarakat Berbagai konten menarik, melalui berbagai jenis kisah yang direkayasa nan menarik, industry rokok terus melakukan persuasi terhadap masyarakat untuk merokok. Salah satu iklan rokok yang menarik adalah iklan Djarum 76 episode “pengen kurus yang menggambarkan bagaimana perempuan bertindak diluar nalar umum. Dalam artikel ini, penulis membongkar rekayasa teks yang ada di dalam iklan tersebut. Penulis ingin mengetahui makna yang lebih orisinal dari iklan tersebut. Perspektif yang digunakan dalam menganalisis iklan tersebut adalah perspektif kritis . Sedangkan metode yang dipilih adalah analisis dekonstruksi yang perkenalkan oleh Jaques Derrida. Melalui analisis ini, dapat ditemukan bahwa perempuan digambarkan sebagai pihak yang selalu mengambil keputusan di luar logika umum yang berlaku di tengah masyarakat. Mereka selalu menggunakan pertimbangan-pertimbangan tak masuk akal dalam memutuskan sesuatu. Maka menempatkan perempuan dalam posisi tertentu yang penting dalam kehidupan sehari-hari, sangat berbahaya. Selain itu, iklan ini juga merupakan bagian dari rekayasa tekstual yang dibangun melalui penekanan ideology dominasi “semu” kaun laki-laki terhadap perempuan. Perempuan ditempatkan sebagai pihak yang “tidak sepadan” dengan laki-laki.Kata Kunci: Dekonstruksi, Iklan, Industri Rokok, Perempuan, dan Dominasi Semu
REPRESENTASI PEMBANTU RUMAH TANGGA KULIT HITAM DALAM FILM THE HELP Nani Kurniasari
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 2 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i2.22

Abstract

Movie is an integral part of communication science. Its popular character makes the movie into the mass media are quite effective in distributing the values and ideology promoted by the manufacturer to a wide audience. The tendency of Hollywood movies of the last decade brought an emancipatory ideology. It can be seen from the movies that raised the issue of the release of the civil rights of black people, life stories that are full of discrimination among blacks with whites bloom visualized in the movie. In these movies seen how a small group of white people have contributed to the critical success of freedom struggle of the civil rights of blacks. As depicted in The Help movie which tells how African-American maids in the city of Jackson-Mississippi are discriminated againts by their boss, also about how they are empowered by a young white woman to write a book about the treatment of white families for which they work. The concept of political representation are reviewed based on socio-cultural background and find out who is behind all the cultural production. Approached qualitatively, the study from the perspective of the critical paradigm using critical discourse analysis by Norman Fairclough. The data collected in this study are primary data incorporated into the text of the main elements forming the chart contains a narrative based sequence, scene, and shot from the beginning to the end of the story using multilevel analysis between text, context, discursive practices, and socio-cultural. Keywords: critical discourse analysis, discrimination, emancipatory, movie, representation.
INSTANT MESSAGING DALAM PERSPEKTIF EKOLOGI MEDIA DAN KOMUNIKASI Siti Meisyaroh
SEMIOTIKA: Jurnal Komunikasi Vol 8, No 1 (2014): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v8i1.961

Abstract

Technology is often described as the most important influence on society. The presence of the internet has changed the way many people communicate directly and face-to-face communication is no longer online and face to face. The emergence of a variety of media that could be a mediator of communication between individuals lead to individuals choosing to use the media because it is real time and instant without the limitations of distance and time . Instant Messaging is a popular communication media trend nowadays and most widely used by people to convey and receive messages from other individuals. The presence of a wide variety of Instant Messaging applications such as MSN, Yahoo Messenger, Google Talk, eBuddy, Blackberry Messenger (BBM), Whatapps, Kakao Talk, Chat Line until We Chat raise a variety of actions, perceptions, and experiences of communication in society . Media ecology theory perspective with the global village slogan, cold media, the electronic age and the media around the world unite together with the character and function of Instant Messaging applications to communicate and exchange messages.Keywords: Instant Messaging, Communication, Media Ecology, Internet Technology
PUBLIC HEALTH SERVICE ADVERTISEMENT (PHSA); SEMIOTIC ANALYSIS I Made Suwitra; Nyoman Suarjana
SEMIOTIKA: Jurnal Komunikasi Vol 12, No 1 (2018): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v12i1.1541

Abstract

ABSTRAK Iklan layanan kesehatan masyarakat (ILKM) cenderung bertujuan untuk memberikan informasi, mengingatkan, menambah nilai, memengaruhi, dan bahkan mengubah sikap masyarakat untuk hidup sehat. Tujuan dari penelitian ini yaitu untuk mengetahui bagaimana gaya bahasa, makna, dan ideologi iklan layanan kesehatan masyarakat (ILKM). Hasil penelitian ini menunjukan bahwa; Gaya bahasa Iklan Layanan Kesehatan Masyarakat (ILKM), secara diksi atau pilihan kata yang digunakan cenderung bersifat tak resmi, bentuknya umum, singkat dan dapat dipahami oleh masyarakat terpelajar biasa. Dilihat dari sudut nada, narasi teks memiliki gaya bahasa sederhana, biasanya cocok untuk memberi instruksi, perintah, pelajaran, perkuliahan, dan sejenisnya. Dari sisi makna, secara semiotik pemaknaan muncul dari hubungan antara penanda (signifier) dan petanda (signified) atau pemaknaan konotasi. Ideologi yang melatarbelakangi bersumber pada konotasi yang dihasilkan. Penyampaian secara imperatif dan pemakaian simbol, warna, latar temperatur (tanda) misalnya, termometer. Hasil penelitian ini menemukan bahwa ILKM berkenaan dengan kebersihan, kesehatan, kewaspadaan, kehati-hatian, kepedulian, kebersamaan, perencanaan, kesejahteraan, dan kebahagiaan.Kata kunci: ILKM, gaya bahasa,makna, ideologi
Ekonomi Politik Media dan Ruang Publik Poti, Jamhur
SEMIOTIKA: Jurnal Komunikasi Vol 13, No 2 (2019): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v13i2.1760

Abstract

Informasi yang cepat dan mampu menjangkau khalayak telah menjadi kebutuhan bagi masyarakat. Media massa berperan penting dalam kehidupan sosial, politik dan ekonomi, disamping itu juga harus sebagai ruang publik guna menyalurkan partisipasi masyarakat dalam menegakkan sistem pemerintahan yang demokrasi. Ruang publik adalah bagian dari kehidupan sosial, dimana setiap warga negara dapat saling berargumentasi tentang berbagai masalah yang terkait dengan kehidupan publik dan kebaikan bersama. Namun kini media tidak lagi berorientasi untuk memenuhi kebutuhan masyarakat dalam hal informasi dan hiburan yang sehat, melainkan lebih dominan pada profit ekonomi kapitalis, kekuatan pasar secara kompetitif. Pada akhirnya masyarakat  tidak mendapatkan informasi yang ditampilkan secara both of side dan aktual. Pemberitaan media dikemas sedemikian rupa dengan metode agenda setting. Hal ini menjadi dilematis tersendiri bagi demokrasi media antara publik atau kepentingan kapiyalis. Sedangkan media digunakan oleh kepentingan pasar untuk dapat menghasilkan keuntungan.
REPRESENTASI WANITA PADA IKLAN TELEVISI WARDAH COSMETIC (Analisis Semiotik Roland Barthes Wardah Inspiring Beauty Versi True) Ilona Oisina Situmeang
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 1 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i1.11

Abstract

This study aims to determine the signifier and signified which represents about women in television commercials Wardah Cosmetic Beauty Inspiring True Colours version. This study uses a constructivist paradigm, qualitative research with semiotic approach method using Roland Barthes' semiotic theory. Researchers chose Wardah Cosmetic ads as the research object. Wardah ads Inspiring Beauty True Colors version shows that all Indonesian women can give a beautiful inspiration for their surroundings. Based on the research, it can be concluded that the multilevel meaning of Barthes' semiotic theory is through denotative, connotative and myths. Denotation of the Wardah ads True Colors version illustrates that all women who use Wardah cosmetic can give inspiration to others started with always giving a smile. Connotation on the ad depicts that all women were able to inspire the meaning of beauty to others. Myth on this ads is a beautiful woman is usually associated with women who have long hair, white skin, sharp nose, as well as having the ideal body. Keywords: Representation of women, Semiotic, TV Advertisement.
FEMINISME EKSISTENSIALIS TOKOH KATNISS EVERDEEN DALAM SERIAL FILM THE HUNGER GAMES (ANALISIS SEMIOTIKA ROLAND BARTHES) Finy Fitrya Basarah
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 1 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v11i1.950

Abstract

Katniss Everdeen was the main role in film franchise “The Hunger Games” who had done her mission fight against The Capitol. Katniss Everdeen was a girl, who was capable to actualize herself, she knew which one she should choice for her best. This character (girl) that was aware of her freedom made me interested to make a research from existentialist feminism’s side, using semiotic analysis of Roland Barthes that had two significance orders, denotative and connotative, which was in connotative order would be more explored the hidden ideology (Barthes named it mythology). The final conclusion of this research indicated that there was socialist-communist ideology where lower-class citizen (indirectly under Katniss’s order) won the rebellion against government’s injustice.Keywords: Existentialist feminism, Film, Semiotic Analysis of Roland Barthes.
DUA MATA MEMANDANG KARHUTLA (ANALISIS FRAMING PEMBERITAAN KARHUTLA DI THE STAR DAN KOMPAS.COM MODEL ROBERT N. ENTMAN) Chelsea Andriany; Novelia Wijayanti; Miletresia Miletresia; Kho Gerson Ralph Manuel
SEMIOTIKA: Jurnal Komunikasi Vol 13, No 2 (2019): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v13i2.1940

Abstract

ABSTRACTForest and Land Fire Disasters (KARHUTLA) recurrently occur in Indonesia every year, especially in the dry season. In addition to numerous places in Indonesia, neighboring country like Malaysia also got affected by the after effects of KARHUTLA: smog. As a result, Smog has greatly been a concerned issue of both Malaysian and Indonesian media. While both of the media reporting on the same issue, fundamentally both media have different perspectives representing both countries; none of them wants to be held as solely responsible party that triggered the disaster. News framing that has been applied by the media to speak for their subjective objectivity shapes a distinct perception of reality among their audiences as a consequence. This is what makes researchers interested in analyzing more deeply the description and phenomenon of KARHUTLA reporting by using a descriptive qualitative research method. This study uses the Robert N. Entman framing analysis model as a tool to dissect media coverage of KARHUTLA issues from their respective perspectives. On the basis of research conducted by researchers, the online news portal The Star Malaysia and Kompas.com Indonesia were established as research subjects. While the object of this research is the news related to KARHUTLA. The results of the framing analysis show that there are media efforts to shape the perception of the reality of the states of Indonesia and Malaysia that are "accusing" each another of the KARHUTLA disaster and “making scapegoat” for the responsibility for it. Consequently, the image of the Indonesian nation was damaged by the contents of media coverage.Keywords: KARHUTLA ; framing analysisABSTRAKBencana Kebakaran Hutan dan Lahan (KARHUTLA) sudah kerap kali terjadi di wilayah Indonesia setiap tahunnya, khususnya pada musim kemarau. Kabut asap yang merupakan dampak dari KARHUTLA juga dirasakan oleh negara tetangga, yaitu Malaysia. Hal ini mengundang perhatian media Malaysia maupun Indonesia untuk menyoroti isu kabut asap yang kian meresahkan kedua negara tersebut. Isi pemberitaan dibingkai oleh media dari beberapa sudut pandang berita yang merepresentasikan Indonesia dengan Malaysia yang saling melempar tanggung jawab atas dampak kabut asap kebakaran hutan. Pembingkaian tersebut menciptakan persepsi realitas yang berbeda. Hal inilah yang membuat peneliti tertarik untuk menelaah secara lebih dalam gambaran dan fenomena tentang pemberitaan KARHUTLA dengan menggunakan metode penelitian pendekatan deskriptif kualitatif. Penelitian ini menggunakan framing analysis model Robert N.Entman sebagai alat untuk membedah pemberitaan media yang mengulas permasalahan KARHUTLA dari perspektif masing – masing. Atas dasar riset yang dilakukan peneliti, portal berita online The Star Malaysia dan Kompas.com Indonesia ditetapkan sebagai subjek penelitian. Sedangkan yang menjadi objek penelitian ini adalah pemberitaan terkait KARHUTLA. Hasil framing analysis memperlihatkan adanya upaya media untuk membentuk persepsi realitas negara Indonesia dan Malaysia yang saling “tuding-menuding” perihal tanggung jawab bencana KARHUTLA. Akibatnya image bangsa Indonesia diciderai oleh isi pemberitaan media.Kata Kunci: KARHUTLA; Analisis Framing

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