cover
Contact Name
Bernard Realino Danu Kristianto
Contact Email
bkristianto@bundamulia.ac.id
Phone
+6281314203820
Journal Mail Official
semiotika@ubm.ac.id
Editorial Address
Jalan Lodan Raya No. 2, Ancol, Jakarta Utara
Location
Kota tangerang,
Banten
INDONESIA
Semiotika: Jurnal Komunikasi
ISSN : -     EISSN : 25798146     DOI : -
Jurnal Ilmiah “SEMIOTIKA” diterbitkan oleh Program Studi Ilmu Komunikasi – Fakultas Ilmu Sosial dan Humaniora (FISH), Universitas Bunda Mulia secara rutin dan berkala sesuai dengan periode terbit per semester (6 bulan), yaitu bulan Juni dan Desember. Redaksi jurnal “SEMIOTIKA” membuka peluang seluas-luasnya kepada para dosen pengajar maupun peneliti pada 19 bidang yang dapat dikategorikan sebagai bahan kajian ilmiah SEMIOTIKA menurut Eco (1979:9-14), antara lain: Semiotika binatang (zoomsemiotic) Tanda – tanda bauan (olfactory signs) Komunikasi rabaan (tactile communication) Kode – kode cecapan (code of taste) Paralinguistik (paralinguistics) Semiotika medis (medical semiotics) Kinesik dan proksemik (kinesics and proxemics) Kode – kode musik (musical codes) Bahasa – bahasa yang diformalkan (formalized languages) Bahasa tertulis, alfabet tidak dikenal, kode rahasia (written languages, unknown alphabets, secret codes) Bahasa alam (natural languages) Komunikasi visual (visual communication) Sistem objek (system of objects) Struktur alur (plot structure) Teori teks (text theory)1 Kode – kode budaya (culture codes) Teks estetik (aesthetic texts) Komunikasi Massa (mass comunication) Retorika (rhetoric) Di luar bidang-bidang yang dijabarkan oleh Umberto Eco di atas, perkembangan kajian semiotika menunjukkan kemajuan yang menggembirakan. Berbagai kajian membuka kesempatan pada istilah lain yang mengacu pada diseminasi bidang dalam jurnal ini, antara lain: Semiotika Komunikasi, Semiotika Media, Semiotika Tanda, Semiotika Produk, Semiotika Desain Kemasan, Semiotika Desain Visual, Semiotika Arsitektur, Semiotika Pemasaran, Semiologi Linguistik, Hermeunetika, dan Biosemiotika.
Articles 172 Documents
THE ROLE OF MARKETING REPRESENTATIVE AS TALKERS IN BUILDING WORD OF MOUTH AT BUNDA MULIA UNIVERSITY AS A SUPPORTING IN MARKETING COMMUNICATION ACTIVITIES Indra Novianto Adibayu Pamungkas
SEMIOTIKA: Jurnal Komunikasi Vol 8, No 1 (2014): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v8i1.958

Abstract

Word of Mouth Marketing became one of the most trusted elements compared to other types of advertising. This is due to the delivery of messages can be directly from the people who have credibility in delivering his message to another people. Talkers are those who send messages to others in volunteer manner. Universitas BundaMulia (UBM) is one of the leading universities in Indonesia and has marketing Communication programs are carried out. One of them using the service marketing representative. Through this study, the researchers wanted to know the role of marketing representative as talkers in the delivery of activities of word of mouth. In this research, the researcher uses the paradigm of post positivism and qualitative research method. Researchers use methods of in-depth interviews to Marketing Representative from among the students at UBM. The results of this research are basically marketing representative at UBM can be categorized as a happy customer and this became one of the conditions as good talkers. But the need for the development of the topic for the talkers to talk about UBM. Word of mouth happens online via social media but tacking part happens both offline and online. Talkers a little due to word of mouth tracking occurs by itself without any intention as marketing activities.Keywords: Word of Mouth, Word of Mouth Marketing, Marketing Communication, Talkers
KONTRA HEGEMONI MELALUI PERSPEKTIF VAN DIJK PADA FILM THE TRUE COST SEBAGAI REFLEKSI FAST FASHION INDUSTRIES Ruth Florescia Simanjuntak; Sugeng Wahjudi
SEMIOTIKA: Jurnal Komunikasi Vol 13, No 2 (2019): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v13i2.1949

Abstract

ABSTRACTMedia functions as a tool to convey justice as a form of struggle. One of which is pictured through the documentary film The True Cost directed by Andrew Morgan and played by a lot of intellectual people one of which is Lucy Siegle as a journalist and environment columnist. This research is conducted with the purpose of understanding the contra hegemony actions towards the fast fashion industry which is portrayed in the documentary film The True Cost. This research is also conducted with the purpose to understand critically on what ideology is being offered by the actor and director of The True Cost documentary film against hegemony of the fast fashion industry. The author uses the critical paradigm which is used to find out the truth which actually happens behind the injustice and imbalance that exists. The author also uses the qualitative approach, which is the research to think inductively by using the Teun A Van Dijk Critical Discourse Analysis through stages of text, social cognition and social context. The subject of this research is the discourse of contra hegemony towards fast fashion, while the object is the documentary film The True Cost.Keywords: Gramsci, Contra Hegemony, Fast Fashion, Capitalism, The True Cost ABSTRAKMedia menjadi alat untuk menyampaikan keadilan sebagai bentuk perjuangan. Salah satunya tergambarkan dalam film dokumenter The True Cost yang disutradari oleh Andrew Morgan dan diperankan oleh banyak kaum intelektual salah satunya Lucy Siegle sebagai jurnalis dan kolumnis lingkungan. Penelitian ini dilakukan bertujuan untuk mengetahui tindakan kontra hegemoni atas industri fast fashion yang ditampilkan dalam film dokumenter The True Cost. Penelitian ini juga bertujuan untuk mengetahui secara kritis akan ideologi apa yang ditawarkan oleh aktor dan sutradara film dokumenter The True Cost dalam melawan hegemoni industri fast fashion. Peneliti menggunakan paradigma kritis yang digunakan untuk mencaritahu kebenaran yang sebenarnya terjadi di balik ketidakadilan atau ketidakseimbangan yang ada. Peneliti juga menggunakan pendekatan kualitatif, yaitu penelitian untuk berfikir induktif dengan menggunakan Analisis Wacana Kritis Teun A Van Dijk melalui tahap teks, kognisi sosial dan konteks sosial. Subjek dari penelitian ini adalah wacana kontra hegemoni terhadap fast fashion, sedangkan objeknya adalah film dokumenter The True Cost.Kata Kunci: Gramsci, Kontra Hegemoni, Fast Fashion, Kapitalisme, The True Cost
PENGARUH CITRA MEREK CONVENIENCE STORE TERHADAP REPUTASI DI MATA KONSUMEN SELAKU PELAJAR SMA KRISTOFORUS 2 (Studi Komparasi antara 7-ELEVEN dengan LAWSON’S STATION Cabang Palem, Jakarta Barat) Rustono Farady Marta
SEMIOTIKA: Jurnal Komunikasi Vol 8, No 2 (2014): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v8i2.9

Abstract

Along the development era, in which human needs are no longer centered on SANDAG, food, and shelter, but it is rather the actualization needs and communication. In order to meet these needs, is now a place that has a convenience store concept started mushrooming in various parts of the world, especially in Indonesia. Two of the many convenience stores most visited Indonesian teenagers are 7-Eleven and Lawson's Station.This is a disturbing desire to continue the previous studies researchers entitled "Brand Image Research Lawson's Station Branch Lodan on Current Student Perceptions UBM 2013-2014 School Year". Current research is focusing on the comparison between the 7-Eleven brand and Lawson's Station, where both convenience stores open more outlets in the same area, namely in commercial Taman Palem, West Jakarta. In addition, the researchers borrowed glasses respondents same as the research sample, ie from among students of high school students Christopher II. It is taken that the results of this study are objective and can be generalized as the hallmark of a quantitative approach. A total of 82 students who are at least two (2) times a week visit to the convenience store were included as respondents of the total population of 457.This research aims to examine the influence of both the brand image of the store to the reputation in the eyes of high school students Christopher II as consumers, then compare the differences in effect. The results of the study there were differences between the 7-Eleven brand image with palm branches Lawson's Station, West Jakarta, obtained through comparison of regression equations. There is a difference of 0.521 which Lawson's reputation over 7-Eleven outperform reputation in the eyes of high school students Christopher 2. Keywords: Brand Image, Convinience Store, 7-Eleven, Lawson’s Station, Reputation, Kristoforus 2 Senior High School Students
REPRESENTASI FILM SEBAGAI DIPLOMASI BUDAYA (ANALISIS SEMIOTIKA BARTHES FILM ME VS MAMI SEBAGAI DIPLOMASI BUDAYA PADANG) Christina Christina; Lim Yudhi
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 1 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v11i1.949

Abstract

Entertainment industry is growing along with the development of communication technology especially in the film industry. Various films are created with a specific discourse or agenda. Not apart from the effort to introduce a culture, propaganda, tourism and so forth. One of the interesting things is cultural diplomacy that is done through a movie. Like one example of Me vs. Mami film that seeks to introduce Padang culture. With semiotics analysis Roland Barthes, the researchers are interested to see the representation posed in film scenes to introduce Padang culture as a form of cultural diplomacy.Keywords : Film, Cultural Diplomacy, Roland Barthes Semiotics
REPRESENTASI MAKNA PESAN BUDAYA SUNDA DALAM FILM KAWIN KONTRAK (Studi Semiotika Peirce tentang Representasi Budaya Sunda dalam Film Kawin Kontrak) M. Pinter Syafei; Zikri Fachrul Nurhadi; Leadya Raturahmi
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 2 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v11i2.1171

Abstract

Latar belakang penelitian ini adanya fenomena kawin kontrak di salah satu daerah yang ada di Jawa Barat rumah bagi kebudayaan Sunda. Kawin kontrak merupakan pernikahan yang dilangsungkan antara pria dan wanita yang jangka waktu pernikahannya telah ditentukan berdasarkan kesepakatan kedua belah pihak. Kawin kontrak ini dimaksudkan hanya untuk mencari kepuasan biologis semata. Tentunya kawin kontrak ini bertolak belakang dengan UU Perkawinan No. 1 tahun 1974 yang berlaku. Selain itu, kawin kontrak pun bertentangan dengan tujuan pernikahan dalam Islam dan juga nilai-nilai sakral pernikahan dalam kebudayaan Sunda. Tujuan penelitian ini adalah untuk menjelaskan tentang representasi makna pesan budaya Sunda terkait ikon, indeks, simbol yang ditampilkan dalam film Kawin Kontrak. Dalam penelitian ini menggunakan pendekatan kualitatif, dengan metode analisis semiotika Charles Sanders Peirce. Sedangkan teknik pengumpulan data yang digunakan dalam penelitian ini yakni melakukan penelitian langsung terhadap objek penelitian berupa film Kawin Kontrak, melakukan studi kepustakaan dan melakukan wawancara mendalam terhadap beberapa orang informan. Hasil penelitian menunjukkan bahwa terkait dengan ikon menunjukkan tokoh-tokoh dalam film atau benda-benda dalam film Kawin Kontrak yang berhubungan dengan budaya Sunda. Terkait indeks menunjukkan adanya hubungan sebab akibat, gerakan, gesture tubuh dan suara yang berhubungan dengan budaya Sunda. Terkait simbol yang menunjukkan adanya makna-makna mengenai representasi budaya Sunda.Kata kunci : Representasi, Makna, Pesan, Film, Kawin Kontrak
MAKNA SIMBOL TRADISI JHE҃҃҃҃҃҃҃҃҃NG MANTOH (Analisa Semiotika Charles Sanders Peirce Nikmah Suryandari; Netty Dyah Kurniasari; Rose Dian J
SEMIOTIKA: Jurnal Komunikasi Vol 13, No 1 (2019): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v13i1.1793

Abstract

ABSTRACTThis article attempts to explain Charles Sanders Peirce's semiotic analysis of the Jheng mantoh tradition symbol in Madura. The aim of this research is to find out the meaning of the symbols that exist in the Jheng mantoh tradition in Madura which began to be abandoned by the urban Madura community. The jheng mantoh tradition is one of the traditions in Madura, especially the Bangkalan region in the form of a ceremony welcoming the arrival of a daughter-in-law to the bridegroom's family. The purpose of this mantoh jheng is to establish friendship as well as to introduce the bride as a new family member to her husband's extended family. The method in this study is a qualitative descriptive approach to the triadic meaning of Charles Sanders Peirce's semiotics. The results showed that the symbols in the Jheng mantoh tradition in Madura have meanings that are loaded with the noble values of the Madurese community. The stages of Jheng Mantoh tradition are three parts, namely Jheng Mantant pre activity, Jheng Mantoh activity, and post Jheng mantoh. Each stage has its own symbol and meaning. This great jhe҃ng tradition can be found several symbols during the course of this tradition, such as binoculars, sound systems, goat heads, milk fish, tettel, various market snacks, trays, spoons, rituals of tek-tek-tek and so on.Keywords: jheng mantoh, Madura, semiotic, charles Sanders Peirce ABSTRAKArtikel ini berusaha menjelaskan tentang analisa semiotika Charles Sanders Peirce pada simbol tradisi Jheng mantoh di Madura. Tujuannya adalah untuk mengetahui makna simbol-simbol yang ada pada tradisi Jheng mantoh di madura yang mulai ditinggalkan oleh masyarakat Madura perkotaan. Tradisi jheng mantoh adalah salah satu tradisi di Madura, khususnya wilayah Bangkalan berupa upacara menyambut kedatangan menantu perempuan di keluarga mempelai laki-laki. Tujuan jheng mantoh ini adalah untuk menjalin silaturahmi sekaligus mengenalkan mempelai perempuan sebagai anggota keluarga baru kepada keluarga besar suaminya. Metode dalam penelitian ini adalah deskritif kualitatif dengan pendekatan segitiga makna semiotika charles Sanders Peirce. Hasil penelitian menunjukkan bahwa simbol-simbol dalam tradisi Jheng mantoh di Madura memiliki makna yang sarat dengan nilai-nilai luhur masyarakat Madura. Tahapan tradisi Jheng mantoh ada tiga bagian, yaitu pra kegiatan jheng mantoh, kegiatan jheng mantoh, dan pasca jheng mantoh. Masing-masing tahapan memiliki simbol dan makna tersendiri. Tradisi jhe҃ng mantoh ini dapat ditemui beberapa simbol selama berlangsungnya tradisi ini, seperti terop, sound system, kepala kambing, ikan bandeng, tettel, aneka jajanan pasar, talam, sendok, ritual tek-tek-tek dan sebagainya.Kata Kunci: jheng mantoh, Madura, semiotika Charles Sanders Peirce.
REPRESENTASI PEREMPUAN JAWA SITI WALIDAH DALAM FILM NYAI AHMAD DAHLAN Astri Wulandari
SEMIOTIKA: Jurnal Komunikasi Vol 14, No 2 (2020): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v14i2.2338

Abstract

Penelitian ini bertujuan untuk mendeskripsikan representasi perempuan Jawa yang ditampilkan oleh Siti Walidah dalam film Nyai Ahmad Dahlan. Film bergenre biopik ini menceritakan kisah kehidupan Siti Walidah yang sering dikenal dengan nama Nyai Ahmad Dahlan, salah satu pahlawan emansipasi wanita. Penelitian ini menggunakan metode kualitatif pendeketan deskriptif dengan teknik analisis data berdasarkan teori John Fiske tentang the codes of television. Penelitian ini menggunakan analisis semiotika dengan pendekatan gender serta analisis paradigmatik dan analisis sintagmatik. Analisis sintagmatik digunakan untuk menguraikan tanda yang penting dalam pemaknaan. Sedangkan analisis paradigmatik digunakan untuk menelaah lebih lanjut kode-kode yang tersembunyi dalam film tersebut. Penelitian ini berfokus pada 3 level analisis yaitu level realitas (penampilan, riasan, pakaian, lingkungan, dan perilaku), level representasi (musik dan kamera), dan level ideologi (feminisme, patriarki, kapitalisme, dan sosialisme). Berdasarkan hasil penelitian ditemukan bahwa Siti Walidah mempresentasikan perempuan Jawa yang menggambarkan realitas kehidupan dan budaya Jawa saat itu, bahwa perempuan Jawa digambarkan berpenampilan sederhana menggunakan kebaya dipadu dengan jarik kain bermotif batik, dengan riasan yang polos. Film ini menggunakan bahasa Jawa yang digunakan dalam kehidupan sehari-hari. Serta dapat dilihat Siti Walidah sebagai perempuan dalam kepemimpinan, perempuan dan pendidikan, serta perempuan yang mandiri. Kesimpulan dalam penelitian ini yaitu perempuan Jawa pada saat itu masih berperan di lingkup domestik. Sehingga Siti Walidah memperlihatkan kiprahnya dalam berjuang agar perempuan mendapat kesetaraan, tetapi tidak melupakan tugas dan fitrahnya, serta selalu melakukan sesuatu menurut ajaran Islam sehingga memiliki kehidupan yang tertata dengan baik. 
KONSEP DIRI PEMILIH PEMULA SEBAGAI PARTISIPAN POLITIK PADA PEMILU LEGISLATIF APRIL 2014 (Studi Interaksi Simbolik pada Mahasiswa Prodi Ilmu Komunikasi, Universitas Bunda Mulia) Lasmery RM Girsang
SEMIOTIKA: Jurnal Komunikasi Vol 8, No 1 (2014): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v8i1.763

Abstract

Everybody has different self concept, one another that was been created from long time. There are several processes to form a self-concept. A person's self-concept is the result of (process) long experience. In this case, the individual takes a long time to recognize him/herself. In process, a person may experience the 'ups and downs' in an attempt to understand life. That’s why Brooks (1974) said that self-concept as “those physical, social and psychological perceptions of ourselves that we have derived from experiences and our interactions with other”. In this research, researcher will seek self concept from students from communication department of UBM as participant (especially as young voters).This qualitative method uses “Symbolic Interactionism” from Blummer. Besides that, this research also tries to find out the factors that influence the student’s self concept. The results for self-concept are different from one respondent to other respondents. But their responds for symbolic interactionism are almost same. Finally, researcher makes two categories based on that results, namely “Active-Young Voter” and “Passive-Young Voter”.         Keywords: Self Concept, Young Voter, Political Participant, Legislative Election, Symbolic Interactionism  
STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPROMOSIKAN TRAINING CENTER(STUDI PADA PT INTI TAMA KARSA) Ilona Vicenovie Oisina Situmeang
SEMIOTIKA: Jurnal Komunikasi Vol 7, No 1 (2013): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v7i1.974

Abstract

PT. Inti Tama Karsa is one of the companies that engaged in services area that trying to improve the quality of the company by increasing the human resources competency through the training activities. Inti Tama Karsa Training Center (ITK-LC) is an education and training center. The aims of this research is to knowing what kind of marketing communications strategy that used by ITK-LC to promote their company. The method of research uses the qualitative approach with a descriptive style. The researchresults shows that the Marketing Communication that they performed is quite effective with some variety promotions that are used, such as advertising, sales promotion, personal selling, and publicity. The target market of this program is those people who come from working world and educational world. Based on the research results, ITK-LC’s Marketingshould create some new strategies, and not only focus on those five promotional mix tools.Keywords : Strategy, Marketing Communications, Promotion
REPRESENTASI HARMONISASI ANTAR BUDAYA DALAM IKLAN (Analisis Semiotika Pada iklan Matahari Department Store Versi Imlek 2018) Sherly Juniarti; Sugeng Wahjudi
SEMIOTIKA: Jurnal Komunikasi Vol 12, No 2 (2018): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v12i2.1718

Abstract

ABSTRACTAdvertisements are the most persuasive sales messages that are directed to the most potential prospective buyers of certain goods or services at the cheapest cost. There are no ads without persuasion and meaning. This research tries to find the meaning behind the advertisement of the Matahari Department Store, “the Imlek” version which aired in 2018. This study uses Charles Sanders Pierce's semiotic method and communication adoption theory. The results of this study indicate that the Imlek Matahari Departement Store advertisement presents inter-cultural harmonization that appears or is interpreted through scenes that illustrate the three values of harmonization namely harmonization of the environment, harmonization of cultures, harmonization of others.Keywords: Semiotics, Advertising, Harmonization, and RepresentationABSTRAKIklan merupakan pesan-pesan penjualan yang paling persuasif yang diarahkan kepada calon pembeli yang paling potensial atas produk barang atau jasa tertentu dengan biaya yang semurah-murahnya. Tidak ada iklan tanpa persuasi dan makna. Penelitian ini mencoba mencari makna dibalik iklan Matahari Departemen Store versi Imlek yang ditayangkan pada tahun 2018. Penelitian ini menggunakan metode semiotika Charles Sanders Pierce dan teori adopsi komunikasi. Hasil dari penelitian ini menunjukkan bahwa iklan Matahari Departement Store versi Imlek ini mempresentasikan harmonisasi antar budaya yang tampak atau diinterpretasikan melalui adegan-adegan yang menggambarkan tiga nilai dari harmonisasi yaitu harmonisasi terhadap lingkungan, harmonisasi terhadap budaya, harmonisasi terhadap orang lain. Kata Kunci: Semiotika, Iklan, Harmonisasi, dan Representasi

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