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<![CDATA[Pengaruh Kualitas Produk dan Pelayanan Terhadap Kepuasan Konsumen Pada Rumah Makan Mie Kocok Geurugok (MIKOG) ]]>
<![CDATA[Ayi Nurfajryah]]>;
<![CDATA[Riandani Rezki Prana]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 4, No 2 (2022): 30 Mei 2022 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[The purpose of this research is to know how much influence product quality and service to customer satisfactionat rumah makan mie kocok geurugok (MIKOG). The sample are 115 consumers who came more than twice in October 2019, using selected sample technique (purposive sampling), which is a sampling technique with certain considerations. Data analysis using multiple regression test, hypothesis testing using the coefficient of determination (R2), partial test (t test), and a simultaneous test (F test), data processing using SPSS 20. Results showed that of variable product quality and service are able to explain the existence of the variable customer satisfaction, besides the partial product quality has no effect and does not significantly influence to customer satisfactionand service have positive and significant influence on customer satisfaction, simultaneous product quality and service have positive and significant impact to customer satisfaction.]]>
<![CDATA[Pengaruh Lingkungan Kerja Terhadap prestasi Kerja Karyawan Pada KSPPS BMT Amanah Ray ]]>
<![CDATA[irfan irfan]]>;
<![CDATA[Ahmad Albar Tanjung]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 4, No 2 (2022): 30 Mei 2022 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[This study was to aims to determine whether there was an influence of the work environment on employee work performance on KSPPS BMT Amanah Ray. The sample of this study was 30 employees of KSPPS BMT Amanah Ray. Sampling used saturated sampling techniques, namely sampling techniques where all members of the population are sampled. Data analysis used a simple regression test, testing the hypothesis using the test coefficient of determination (R2), partial test (t test). while processing data using SPSS 20. The results of this study indicate that the work environment variable was able to explain the variations that occur in employee work performance, in addition partially the work environment variable has a significant and significant influence on employee performance on KSPPS BMT Amanah Ray.]]>
<![CDATA[Analisis Rasio Likuiditas dan Profitabilitas untuk Menilai Kinerja Keuangan Perusahaan pada PT. Astra International Tbk ]]>
<![CDATA[Maheni Damanik]]>;
<![CDATA[Wahyul Wahyul]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 4, No 2 (2022): 30 Mei 2022 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[The purpose of this research was to know the financial performance of PT. Astra International Tbk based on liquidity and profitability ratios. The research used qualitative descriptive methods, where data collections methods from of library methods, with secondary data types and internal and external data sources. Results showed that of financial statement analysis used liquidity ratios, namely Current Ratio, Quick Ratio and Cash Ratio were not good because it has decreased every years, although still the ability to pay current debt but would have a bad effect if this decline was not overcome well. Financial performance in terms of profitability ratios namely Gross Profit Margin, Net Profit Margin, Return on Assets and Return on Equity were in good condition in produce profits and has increase every years.]]>
<![CDATA[Pengaruh Promosi dan Pelayanan terhadap Keputusan Tamu Menginap pada Raz Hotel Medan ]]>
<![CDATA[Hanifatul Jannah Sinulingga]]>;
<![CDATA[Edi Winata]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 4, No 2 (2022): 30 Mei 2022 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[Tujuan penelitian ini adalah untuk mengetahui apakah ada pengaruh promosi dan pelayanan terhadap keputusan tamu menginap pada Raz Hotel Medan. Sampel penelitian ini adalah 91 orang tamu domestik pada bulan Juni 2019 – Juli 2019, pengambilan sampel menggunakan Random Sampling yaitu penentuan sampel yang memberikan kesempatan yang sama pada setiap anggota populasi untuk dijadikan sampel. Analisis data menggunakan Uji Regresi Linear Berganda, pengujian hipotesis menggunakan uji koefisien determinasi (R2), uji parsial (uji t), dan uji simultan (uji F), sedangkan pengolahan data menggunakan SPSS 25. Hasil penelitian menunjukkan bahwa promosi dan pelayanan mampu menjelaskan keberadaannya terhadap variabel keputusan menginap, selain itu secara parsial promosi dan pelayanan tidak berpengaruh dan tidak signifikan terhadap keputusan menginap, secara simultan promosi dan pelayanan berpengaruh dan tidak signifikan terhadap keputusan menginap.]]>
<![CDATA[Pengaruh Biaya Produksi dan Harga Jual Terhadap Pendapatan Pada UMKM Kolam Pancing Bado Tanjung Morawa ]]>
<![CDATA[Nurul Nasiyra]]>;
<![CDATA[Vidya Fathimah]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 4, No 2 (2022): 30 Mei 2022 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[This study aims to determine whether there is an effect of Cost Of Productions and Selling Prices on Income at Bado Fishing Pond In Tanjung Morawa for the 2017-2020 period. The results showed that the coefficient of determination test (R2) obtained a result of 0.958 or 95.8% indicating that the variables of cost of produstions and selling price were able to explain the variations that occur in the income at Bado Fishing Pond, while the remaining 4.2% is explained by other variables not examined. The results of the partial study of cost of productions have positive and significant effect on the income, meanwhile selling price have negative effect significant on the income at Bado Fishing Pond. Meanwhile, the results of simultaneous testing of cost of productions and selling price together have a significant and significant effect on the income at Bado Fishing Pond in Tanjung Morawa.]]>
<![CDATA[Analisis Strategi Pengelolaan Penjualan Kredit Pada PT Bronson Prima Industri Cabang Medan ]]>
<![CDATA[Melwinda Laia]]>;
<![CDATA[Husni Mubarak]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 4, No 2 (2022): 30 Mei 2022 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[This study discusses the analysis of credit sales management strategies at Pt Bronson Prima Industri Medan Branch. The problem formula in this research is How to Analyze the strategy of managing credit sales at PT Bronson Prima Industri Medan branch. The purpose of this study was to determine the credit sales management strategy implemented by PT Bronson Prima Industri Medan branch. This research is a qualitative descriptive study. Primary data is needed as a tool to collect information in the form of organizational structure, a brief history of PT. Bronson Prima Industri. The results of this study are: 1. Policy within a maximum credit period of 14 days, credit sales standards at PT Bronson Prima Industri also apply an assessment of the business prospects run by customers and owned resources. Terms of credit sales include KTP, NPWP, and credit application forms. 2. Credit management implemented by PT Bronson Prima Industri Medan branch includes limits on the amount of credit sales, credit ceiling provision, terms of credit repayment, provisions on limits on the number of loans, and the policy on collecting receivables.]]>
<![CDATA[Perancangan Website Sekolah pada SMK Yapim Taruna Bandar ]]>
<![CDATA[Santi Dewi Fadmala Naibaho]]>;
<![CDATA[Dian Noviandri]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 4, No 2 (2022): 30 Mei 2022 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[Website is one of the promotional media that can be accessed online through internet networks where websites have sites that provide advertising services. Now the website has been used by many companies as one of their promotional media. Yapim Taruna Bandar High School is one of the educational institutions in Trade III, Bandar Subdistrict, Simalungun Regency that does not yet have a website or can be said to have not utilized their internet facilities. The purpose of this study was to facilitate the citizens of Yapim Taruna Bandar High School and the wider community as a means of information and promotion. Where this application has two main functions. The first is a general user, namely the website display page that contains information about Yapim Taruna Bandar High School. Then the administrator is used as data processing or can only be used by the admin.]]>
<![CDATA[Kepuasan Konsumen Restoran Ayam Penyet Rahmat, Medan ]]>
<![CDATA[Putri Amelia Puspita]]>;
<![CDATA[Juli Meliza]]>;
<![CDATA[Putri Sekar Indah]]>;
<![CDATA[Rabiah Anggraini]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 2, No 1 (2020): Januari 2020 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[Penelitian ini memeriksa tentang pengaruh harga dan kualitas pelayanan terhadap kepuasan konsumen pada restoran ayam penyet Rahmat Medan. Penelitian menggunakan metode analisis data deskriptif kuantitatif,menggunakan regresi liner berganda. Teknik sampling yang digunakan adalah sampling jenuh, seluruh anggota populasi dijadikan sampel dengan populasi 100 orang. Instrumen yang digunakan untuk mengumpulkan data adalah kuesioner yang di sebar melalui google form. Berdasarkan hasil pengujian hipotesis menunjukkan secara simultan variabel harga dan kualitas pelayanan berpengaruh secara positif dan signifikan terhadap kepuasan konsumen. Hal ini berarti harga dan kualitas pelayanan yang diberikan oleh restoran Ayam Penyet Rahmat menunjukkan kesesuaian dengan ekspektasi yang diharapkan oleh konsumen.]]>
<![CDATA[PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE ]]>
<![CDATA[Mega Dilla]]>;
<![CDATA[Juli Meliza]]>;
<![CDATA[Dessy Mirawati Sitohang]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 2, No 2 (2020): Mei 2020 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[Penelitian ini bertujuan untuk memeriksa besarnya pengaruh aspek-aspek bauran pemasaran (7 P) terhadap keputusan pembelian di Shopee. Metode yang digunakan yaitu kualitatif deskriptif, menggunakan regresi berganda. Hasil penelitian secara parsial menunjukkan hanya price dan place yang berpengaruh secara parsial terhadap variabel keputusan pembelian. Hasil uji F-hitung menunjukkan nilai 15,883 dengan nilai signifikan 0,000 yang berarti bahwa keempat aspek bauran pemasaran berpengaruh secara simultan terhadap keputusan pembelian di Shopee.]]>
<![CDATA[Pengaruh Pandemi Covid-19 Terhadap Tingkat Hunian Kamar pada Hotel Garuda Plaza Medan, Skripsi pada tahun 2021 ]]>
<![CDATA[Saroha Sihotang]]>;
<![CDATA[Dewi Shinta Wulandari Lubis]]>
<![CDATA[ CIVITAS: Jurnal Studi Manajemen Vol 4, No 2 (2022): 30 Mei 2022 ]]>
Publisher : <![CDATA[CIVITAS: Jurnal Studi Manajemen ]]>
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<![CDATA[Pandemi covid-19 yang melanda dunia saat ini telah merubah tatanan kehidupan manusia. Masyarakat dunia di wajibkan untuk mengikuti aturan yang berlaku di masing-masing negara sesuai dengan standar yang telah ditetapkan oleh organisasi kesehatan Dunia dampak nyata pandemi ini adalah perlambatan ekonomi hampir diseluruh negara di dunia. Pariwisata dan perhotelan merupakan yang paling fatal terdampak. banyak hotel yang tutup dan tidak mampu untuk beroperasional akibat tidak adanya tamu juga adanya pembatasan perjalanan dan bepergian. Dampaknya adalah angka pengangguran meningkat akibat banyaknya pemutusan hubungan kerja. Penelitian disini menggunakan metode kualitatif dimana hasil yang didapat setelah melakukan wawancara dengan informan juga menyebarkan kuisioner adalah bahwa benar pandemi covid-19 sangat berpengaruh terhadap tingkat hunian kamar pada Hotel Garuda Plaza Medan.]]>
