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INDONESIA
Tourism Reserch Journal
Published by Sekolah Tinggi Pariwisata Trisakti
ISSN : -     EISSN : 25989839     DOI : https://doi.org/10.30647
Core Subject : Education, Social, Engineering,
Education Social Sciences Transportation Other
TRJ Tourism Research Journal, ISSN 2598-9839 (online) is published twice a year in April and October by Program Studi Magister Pariwisata, Sekolah Tinggi Pariwisata Trisakti. TRJ Tourism Research Journal welcomes original manuscripts of scientific research result and actual case study, as well as ideas in tourism area.
Arjuna Subject : Umum - Umum
Articles 112 Documents
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Interest in Visiting Leading Tourist Destinations in Jakarta Reno Catelya Dira Oktavia; Devita Gantina; Pusparani Pusparani; Filma Festivalia; Andhalia Liza Marie
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.209

Abstract

This study aims to determine the effect of tourist attraction, social media promotion, and accessibility on visiting intentions through tourist satisfaction. This type of research is descriptive quantitative with multiple regression analysis methods. This population is all visitors who come to leading destinations in Jakarta. The sample in this study was 150 respondents. The sampling technique used accidental sampling, which met directly with the researcher. The results showed that: (1) Partially tourist attraction, social media promotion, and accessibility have a significant effect on tourist satisfaction (2) Partially tourist attraction, social media promotion, accessibility, and tourist satisfaction have a significant effect on interest in visiting; (3) Partially, tourist attraction, social media promotion, and accessibility have a significant effect on visiting intentions through tourist satisfaction. Suggestions that can be taken into consideration are as follows: (1) Managers of leading tourist destinations continue to improve the best quality of service for tourists; (2) The Regional Government of the City of Jakarta continues to improve public transportation facilities that are well integrated. Keywords: Tourist Attraction, Social Media Promotion, Accessibility, Tourist Satisfaction, Visiting Interests
Local’s Participation in Evolving Gastronomy Tourism in Ubud and Beyond Pande Putu Wulandari; Ni Made Tirtawati
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.208

Abstract

The Ministry of Tourism has chosen Ubud to represent the UNWTO gastronomy destination prototype. The locals' involvement in creating an inclusive gastronomy destination deserves consideration because they have a significant stake and direct role in integrating its culinary characteristics to create a distinctive gastronomy destination. By evaluating the local's readiness and identifying the potential of its gastronomic features, this study seeks to investigate the locals' participation in developing gastronomic tourism in Ubud and beyond. Through interviews with key informants, such as local leaders, governments, organizations, and associated practitioners, and observations, this research determines the level of locals' participation by evaluating their readiness. In addition, interviews with local's representatives at 13 tourism villages in Ubud and beyond, who are members of BUMDes Bersama Gianyar Aman, were also conducted. Data analysis was performed through the Community Readiness Model approach and analyzed using qualitative descriptive analysis techniques. The results showed that the local readiness level is at the fourth stage. Even though it is still in the pre-planning stages, the locals are prepared to develop gastronomy tourism. The leadership dimension is primarily influencing the level of local's readiness. Meanwhile, the dimension of community efforts needs to be improved in responding to local's readiness by increasing involvement in various efforts. Keywords: Gastronomy Destination, Local’s Participation, Community Readiness Model, Tourism Village; Ubud.
Innovation in Local Products as a Tourist Attraction in East Nusa Tenggara Province Yudha Eka Nugraha; Veronika A. S. M. Flora; Christina Welly Plaituka; Asbi Nasar; Yunita Tana
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research of Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.215

Abstract

Tourism as one of the priority programs of the NTT government continues to strive to improve services and diversify tourism products, one of which is local-based products which are a tourism attraction for tourists who are looking for souvenirs as gifts when finished traveling. The application of innovation is a way that must be taken to keep the tourism business away from competition between tourism businesses, threats of unattractive products and failure to face tourism business obstacles. This research was conducted using a qualitative approach to the creative industries of Kupang City which are engaged in the business of native NTT products that are sold to tourism destinations as souvenirs. The results of this study indicate that the application of innovation that has been carried out is divided into 5 namely: product innovation, process innovation, managerial innovation, management innovation, and institutional innovation. Of the 2 innovation models, process innovation and product innovation are the innovations most often carried out to market locally based products. Keywords: Tourism Innovation, Tourism Products, Local Souvenirs, Creative Industries
Indonesian Tourist Satisfaction towards GWK Cultural Park Using Importance-Performance Analysis (IPA) as a Tool to Determine Improvement Priorities NI Made Tirtawati; Ida Bagus Putra Negarayana; Ni Kadek Intan Julianti
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research of Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.235

Abstract

This research aims to identify the level of satisfaction of Indonesian tourists, the tourism product attributes that need improvement, and the loyalty of Indonesian tourists towards the tourism products at GWK Cultural Park. This research employs a quantitative method with 100 samples collected through accidental sampling. Primary data collection is conducted through questionnaires, field observations, and documentation. The analysis methods used in this research are the Customer Satisfaction Index (CSI) and Importance-Performance Analysis (IPA). The research findings indicate that the satisfaction index of Indonesian tourists stands at 84%, indicating that Indonesian tourists are delighted with the tourism products at GWK Cultural Park. Based on the Importance-Performance Analysis (IPA) results, the top priorities that the management should implement to enhance the satisfaction of Indonesian tourists are providing tourist attractions that match the price paid, having staff who quickly process entrance tickets, and ensuring that the tourist area is free from unpleasant odors. The level of loyalty among Indonesian tourists in the attitudinal loyalty category is 18%, the behavioral loyalty category is 45%, and the composite loyalty category is 37%. This research demonstrates that tourist attractions that align with the price paid, responsive staff, and an odor-free environment are crucial in enhancing the satisfaction of Indonesian tourists, who have an 82% chance of becoming repeat guests at GWK Cultural Park. Keywords: tourist satisfaction, tourist loyalty, Indonesian tourists, tourism products, Garuda Wisnu Kencana cultural park
Factors Affecting Customer Perception Toward Customer Loyalty of Street Food Hygiene During The Pandemic: A Case of Bangsean, Thailand Parinya Nakpathom; Krittipat Pitchayadejanant; Minh Nhat Viet; Vorrapob Vivatvani; Fetty Asmaniati
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research of Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.211

Abstract

This research paper focused on the investigation of customer perception in the context of hygienic street food in the case of Bangsean City, Thailand. Three variables have been analyzed in this valuation as follows: food hygiene practice, service and sanitation operation, and street food atmosphere. Regarding research methodology, the authors used a quantitative approach to testify on an Exploratory Factor Analysis (EFA) and Linear Regression Analysis. Particularly respondents were collected by distributing four hundred questionnaires to Thai citizen tourists who had recently visited the town with consumed street food in a place. As a result, indicated that customer perception positively affected customer satisfaction. Simultaneously, customer satisfaction positively affected customer loyalty. Moreover, the finding can be justified by a new persuasive method of contribution for the street food vendors in terms of hygiene conditions, in order that enhances the quality of food, service and sanitation operation advancement, and build-up an atmosphere which are the factors affecting to the customer’s perception. Keywords: Street Food Hygiene, Customer Perception, Customer Satisfaction, Customer Loyalty, Bangsean
Analysis of Tourism Village Management in Wewengkon Kasepuhan Customary Citorek, Lebak Regency, Banten Province-Indonesia Sri Mariati; Yogan Daru Prabowo; Myrza Rahmanita; Fachrul Husain Habibie; Amalia Mustika
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research of Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.233

Abstract

Wewengkon Adat Kasepuhan Citorek is a traditional rural area which is one of the priorities for tourism development in Lebak Regency. As a traditional village that has unique cultural potential, this area also has a variety of natural potential because of its position as an enclave area of the Gunung Halimun Salak National Park (TNGHS), so it is not surprising that this area is directed to be developed as a tourist village thanks to the potential it has. This research aims to identify and analyze tourist village management based on tourist village components in Wewengkon Adat Kasepuhan Citorek. The research method used is a descriptive analysis method by comparing conditions in the field with the theory of tourist village components. The results of this research are that the management of tourist villages in Wewengkon Adat Kasepuhan Citorek is still natural and there is no special tourism village management so that each village runs independently. Therefore, it is necessary to have a tourist village management institution with a cluster model so that each village complements and integrates each ODTW as a form of shared enthusiasm in managing tourist villages in Wewengkon Adat Kasepuhan Citorek. Keywords: Tourism Village, Tourism Village Components, Institutions, Management
Factors That Influence Consumer Satisfaction in Shopping Tourism at the Jakarta Traditional Clothing Market Reno Catelya Dira Oktavia; Devita Gantina; Michael Khrisna Aditya; Pramudito Pramudito; Deivy Zulyanti Nasution
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research of Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.234

Abstract

The research aims to determine the influence of product quality, price, product variety, and online sales on consumer satisfaction on shopping trips at the Jakarta Traditional Clothing Market. This type of research is quantitative descriptive with multiple regression analysis methods. There are three research locations: Tanah Abang Market, Majestic Market, and Cipulir Market. Data were collected by distributing questionnaires with a Likert scale of 1 to 5; the sampling technique was purposive sampling. The sample in this study amounted to 150 people. Partial research results show that product quality, price, product variety, and online sales significantly affect consumer satisfaction. Good product quality can increase consumer satisfaction through appropriate design, materials, durability, and appearance, creating trust. Price plays a vital role in consumer satisfaction. Many consumers with a limited budget tend to feel satisfied with affordable prices because they get good value to influence the perception of product value. Product variety increases consumer satisfaction by providing more choices according to preferences and meeting various consumer style preferences. Online sales significantly impact consumer satisfaction, providing ease of shopping remotely, access to a wide selection of products, price comparisons, and easily customizable searches. Keywords: Product Quality, Price, Product Variety, Online Sales, Consumer Satisfaction
Culinary Tourism of Traditional Market Snacks in Jabodetabek Mimi Enggriani; Linda Desafitri Ratu Bilqis; Robiatul Adawiyah; Alifatqul Maulana; Faiza Rachim
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research of Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.238

Abstract

This research aims to find out that market snacks in Jabodetabek are a culinary tourism attraction that attracts visitors to enjoy diverse and delicious food. The research method uses qualitative data analysis starting with data collection involving searching and compiling information obtained through interviews, observation and documentation systematically, with the aim of facilitating understanding and sharing knowledge with others. The research results show that increasing interest in culinary tourism has had a positive impact on traders' businesses, with increased sales and income. Innovation in menus and maintained cleanliness are the keys to maintaining the attractiveness of traditional markets. Market snacks also play a role in preserving culture and have a positive impact on tourism. Government support through regulations and infrastructure is important in the growth of this market. Keywords: Culinary Tourism, Snack Market, Traditional Market
Travel to The City of Jakarta Using Public Transportation Anita Swantari; Filma Festivalia; Haryo Wicaksono; Savitri Hendradewi; Joko Haryono
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research of Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.236

Abstract

This research aims to find out which tourists use public transportation provided by the DKI Jakarta Government. Public transportation is used to avoid traffic jams to get to tourist destinations comfortably and quickly. This research is qualitative research. The objects of this research are all public transportation places in the city of Jakarta and the seven tourist destinations most visited by tourists in Jakarta. The research was conducted by interviews and observations with the DKI Jakarta Transportation and Transportation Department and domestic and foreign tourists who use public transportation. The research results show that traveling to Jakarta using public transportation is a practical, efficient and often economical choice. Jakarta has various types of public transportation, including KRL, MRT, LRT, TransJakarta, Jaklingko, and online motorbike taxis, which can make it easier for tourists to explore various tourist attractions in this city. Jakarta has high safety standards in the field of public transportation, and passengers are expected to comply with applicable regulations and etiquette. Keywords: Public Transportation, Tourist Destinations
Segmentation, Targeting and Positioning of The Tourism Industry before, during The Covid-19 Pandemic and After for The Tourism Industry in Indonesia Candra Hidayat; Yi Zeng
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research of Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.219

Abstract

This research aims to observingtourism businesspre, during and post Covid-19 pandemic. Evaluating and selecting market segment, firstly the highest foreign tourist arrivals to Indonesia by nationality is Malaysia, Timor-Leste, Singapore, China and Australia. Secondly, foreign tourist arrivals to Indonesia by gender male tourist bigger than female tourist is Malaysia, Timor-Leste, Singapore, India, Japan, America, England and South Korea. In reverse, female tourist bigger than male tourist is China and Australia. Thirdly, foreign tourist arrivals to Indonesia by age Generation Y and Generation Z is Malaysia, Timor-Leste, China, India, Japan, America, England, South Korea and Australia. Equal between baby boomers and generation X, Generation Y and Generation Z is Singapore. Fourthly, international tourists spending more than $ 1000 are Singapore, China, India, Japan, America, England, South Korea and Australia. Afterwards, international tourists spending less than $ 1000 are Malaysia and Timor-Leste. Fifthly, international tourists arrivals by main purpose of visit for vacation more than 78 percent is Malaysia, Timor-Leste, China, Singapore, Australia, India, Japan, America, England and South Korea. Positioning strategies as a needs and wants from tourists and communicating and delivering the products. Indonesia needs in making appropriate strategy for more appealing and visible, through segmenting, targeting and positioning. Keywords: Segmentation, Targeting, Positioning

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