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INDONESIA
Tourism Reserch Journal
Published by Sekolah Tinggi Pariwisata Trisakti
ISSN : -     EISSN : 25989839     DOI : https://doi.org/10.30647
Core Subject : Education, Social, Engineering,
Education Social Sciences Transportation Other
TRJ Tourism Research Journal, ISSN 2598-9839 (online) is published twice a year in April and October by Program Studi Magister Pariwisata, Sekolah Tinggi Pariwisata Trisakti. TRJ Tourism Research Journal welcomes original manuscripts of scientific research result and actual case study, as well as ideas in tourism area.
Arjuna Subject : Umum - Umum
Articles 112 Documents
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Hotel Human Resources Policy In Maintaining Employee Performance During The 19 Covid Pandemic Asep Parantika; Maria Josephine Yubilika; Nuryadina Augus Rini
Jurnal Penelitian Pariwisata Vol 5 No 2 (2021): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i2.122

Abstract

During the COVID-19 pandemic, the tourism and hospitality sector was the sector that suffered the most losses. Some hotels began to bankrupt, so they had to prepare various strategies to survive. One of the plans is to lay off some employees, leave them unpaid, and terminate their employment with an honorary employee. One of the rules created was Large-Scale Social Restriction. The management hotel also implements PSBB policies and creates new regulations for its workers to make the hotel exists. The goals of this study are (1) to know HRD policies in maintaining employee performance before and after the COVID-19 pandemic; (2) to find out the effect of the new policies created by HRD on their employees during the COVID-19 pandemic; (3) to find out the hotel targets after the COVID-19 pandemic ends. Researchers used qualitative research methods with a descriptive approach. Data collection techniques used were interviews with HRD managers of four to five-star hotels and journal reviews. The results show that HRD makes rules by implementing health protocols. HRD also minimizes expenses by laying off employees with low levels of performance, using an outsourced workforce, and reducing electricity and water consumption on some floors that are not functioning or temporarily closed. During this pandemic, employees need to work multitasking so that the hotel provides training both online and offline. The hotel management hopes that after this pandemic ends, the hotel can bounce back with the occupancy rate and restaurant visitors increasing, guests can hold large-scale events at the hotel. Keywords: COVID-19, Employee Performance, HRD Policy
Agrotourism Development Using Location Quotient Analysis in Cibuntu-Kuningan Village Anita Swantari; Heny Ratnaningtyas; Filma Festivalia
Jurnal Penelitian Pariwisata Vol 5 No 2 (2021): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i2.126

Abstract

Cibuntu Village is a sub-district area that is one of the villages that has the potential for the development of the agricultural, plantation, and livestock sectors. In addition to these sectors, the tourism sector with the concept of agrotourism is expected to be developed and will make a significant contribution to the economy in Cibuntu Village. The purpose of this study is to determine the location of tourist attractions in Cibuntu Village and determine the types of tourism that can be developed in that location. The data analysis method used is divided into two parts, namely policy analysis and basic sector analysis using LQ (Location Quotient) calculation analysis. With applicable policy restrictions, tourism activities in Cibuntu Village are agrotourism and ecotourism. From the results of the LQ calculation, there are superior commodities, namely sweet potatoes, these commodities are worthy of investment to be developed in the future. Several alternative locations for tourism objects and activities that can be developed are agro-tourism activities in agricultural areas located in Cibuntu village which are designated as ecotourism areas. Keywords: Cibuntu Village Kuningan, Agrotourism, Location Quotient
The Effect of Tangible, Reliability, Responsiveness, Assurance and Empathy on Tourist Satisfaction in Dunia Fantasi Taman Impian Jaya Ancol After The Implementation of The Covid-19 Vaccination Gustian Al Kahfi; Rizki Nurul Nugraha
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.146

Abstract

This study aims to determine the tangible, reliability, responsiveness, assurance, and empathy for tourist satisfaction. The descriptive quantitative method uses a multiple linear regression analysis with the SPSS Program. The population in this study is the number of visitors in November and December 2021, with 545,312 people. The sample size used the Slovin formula with the results of 100 respondents. The sampling technique used is accidental sampling. The results showed that only the reliability variable partially had no significant effect on tourist satisfaction. Dunia Fantasi Taman Impian Jaya Ancol needs the implementation of strict health protocols, the availability of various interpretation boards, and regular maintenance of the cleanliness of tourist attractions to improve their performance in providing services to tourists. Continuous improvement in managing the execution of Dunia Fantasi Taman Impian Jaya Ancol will increase the positive image of tourist destinations, which is a long time will form tourist satisfaction. Keywords: Tangible, Reliability, Responsiveness, Assurance, Empathy, Tourist Satisfaction
Utilization of Instagram by Glamping Legok Kondang Ciwidey as a Promotion Media during the Pandemic Anisa Diniati; Aqida Nuril Salma; Martha Tri Lestari; Ni Luh Putu Febriyanti Suntari Devi; Cassey Adela Tasliman
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.134

Abstract

This research aims to describe how social media Instagram that tourism industry players, and the tourists use during the pandemic, can be utilized as a promotion tool so that more people will be interested in traveling again, especially in the era of the new normal. This research uses a qualitative approach with descriptive research type and data collection techniques carried out through in-depth interviews with one key informant, non-participant observation, and document study. The results show that in carrying out its promotion, Glamping Ciwidey utilizes some features of social media Instagram and emphasizes certain content to attract the attention of their target audiences. In modifying the audiences’ behavior, they optimize the ability of the influencer that was involved in building brand awareness and the interest of tourists’ attraction and maximizing the features of posting and reposting content from the influencers also visitors through Insta Story and Instagram Feeds. In providing the information such as product knowledge and persuading the audiences to be interested in visiting, they utilize some of Instagram’s features and emphasize the digital content creation, such as activities and the view around there, the implementation of health protocol, infographic, and repost content. Keywords: Nature Tourism, Promotion Media, Social Media For Tourism Marketing
Implementation of Integrated Marketing Communication on Low Cost Carrier Airlines in the New Normal Era (Qualitative Descriptive Study at PT Citilink Indonesia Branch Office Denpasar) Ni Putu Candra Cristina; Putu Gde Arie Yudhistira; Ni Putu Evi Wijayanti
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.128

Abstract

This study aimed to determine how the implementation of integrated marketing communications at PT Citilink Indonesia Denpasar Branch Office as a low-cost airline in the new normal era. The research method used in this study is a qualitative descriptive method with data collection methods through observation, interviews, and documentation. The results of this study are based on five dimensions of integrated marketing communication, showing that 1) advertisements at the PT Citilink Denpasar Branch Office use the company's digital on-channels such as Instagram, Facebook, Twitter, and Youtube; 2) The company's direct & digital marketing is done through the website, mobile app & call center; 3) Sales promotions are channeled through social media and websites that offer promotions for free rapid tests, snacks & drinks, internet quota, round-trip tickets, and discounted stays; 4) Public relations is carried out through online media relations by providing positive news that helps maintain the company's brand image. 5) Personal Selling at the PT Citilink Indonesia Denpasar Branch Office is done through ticket sales counters at Ngurah Rai Airport. Keywords: Customer Loyalty, Brand Image, Brand Trust
Analysis of Service Quality and Tourism Destination Parts on Visitor Satisfaction at Taman Mini Indonesia Indah Nabila Sri Astuti; Liliana Dewi
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.142

Abstract

This study aims to determine the effect of service quality and part of tourist destinations on visitor satisfaction at Taman Mini Indonesia Indah. The type of research is descriptive quantitative with multiple regression analysis methods. Collecting data by distributing questionnaires with a google form, a sampling technique using accidental sampling. The population in this study were tourists who had visited Taman Mini Indonesia Indah in the last five years, as many as 4,471,504 people. While the sample uses the Slovin formula, the results show a selection of 100 respondents. The results showed that the quality of service and the part of tourist destinations partially and simultaneously affect visitors' satisfaction with Taman Mini Indonesia Indah. The better the quality of service and the 4A tourism components provided by the manager of Taman Mini Indonesia Indah to visitors will increase visitor satisfaction. The manager of Taman Mini Indonesia Indah is expected to provide training to employees so that they can continue to serve well, quickly, responsively, politely, and friendly. The manager of Taman Mini Indonesia Indah is expected to add artificial attractions that can attract tourists. visits from outside Jakarta. Keywords: Service Quality, Destination Part, Visitor Satisfaction
Exploring A Sustainable Homestay: A Qualitative Study of Owner’s Participation Purwanti Dyah Pramanik; Santi Maudiarti; Mochamad Achmadi; Hanni Adriani
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.148

Abstract

Even though community participation was a crucial component of sustainable tourism, actual community participation was hard to achieve in developing countries. Only a few studies explored the local community participation in tourism villages. In response to this gap, this article explored owners’ participation to sustain their homestays. The research was built on descriptive and qualitative methods. The data were gathered by semi-structured interviews, participant observation, field notes, and photography. A sample population (6 persons) that include rural people and managers from a village. The result showed that cleanliness awareness was the homestay owners’ fundamental problem. The study also revealed that the homestay owners had not elaborated on their cultural uniqueness to create an unforgettable experience. They tried hard to design their homestays based on their knowledge rather than visitors’ demands. The external parties’ intervention, such as scholars, had to support the homestay owners to gain new insight into hospitality attitudes. Keywords: Community Involvement, Empowerment, Local Wisdom
A Comparison of The Official Tourism Website Effectiveness of Bali And North Sumatra Province: A Content Analysis Approach M Aulia Akbar; S. Kunto Adi Wibowo; Ikhsan Fuady
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.141

Abstract

This study discusses the comparison of Bali and North Sumatra Tourism website in terms of website effectiveness. A content analysis method consisting of three dimensions, namely Aesthetics (Destination Visualisation and Web Design), Informative (Uniqueness and Cultural Promotion), and Interactive (E-travel planners and Online Communities), is used to analyze and assess tourism website both on the island of Bali and North Sumatra. The results is there are differences in the use of the Destination Visualisation Factor (AES1) and Web Design (AES2). Meanwhile other dimensions are no difference. This analysis can be used by tourism organizations to use the website better to promote and marketing tourism. Keywords: Content Analysis, Effectiveness, Tourism Website, Bali, North Sumatra
The Effect of Promotion on Purchase Decision at Cafe Praja Bintaro, South Tangerang Christin Setiawan; Dian Octarina; Jeefrey Rabito Pangosta
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.156

Abstract

This study aims to determine the effect of promotion on purchasing decisions. This research is a quantitative descriptive study with a simple regression analysis method. The sampling technique used is accidental sampling. Consumers who happen to meet with researchers can be used as samples and are feasible as data sources. The population in this study were all consumers of Café Praja Bintaro, South Tangerang, a sample of 100 respondents. The results showed that promotion had a significant effect on purchasing decisions. Promotions are carried out offline and can also be done online, such as doing promotions on Instagram, Facebook, and Twitter. Promotion is carried out by the company and employees and can also be done by consumers; Therefore, Café Praja Bintaro South Tangerang is always expected to maintain product quality and service quality. Keywords: Promotion, Purchase Decision
Culinary Practical Online Class: A Development of Study Method amid COVID-19 Pandemic Ivana Grasielda; Victor Kurniawan Yuwono
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.137

Abstract

This study aims to develop learning methods in online culinary practice classes using MOOC (Massive Open Online Class). This research is descriptive exploratory with qualitative methods to find out stakeholders' weaknesses, strengths, and expectations for an effective MOOC design in online culinary practice classes. Stakeholders consist of students, permanent lecturers, part-time lecturers, and experts spread across all regencies/cities in East Java and other regions in Indonesia. The study results concluded that the MOOC design was able to meet the expectations of stakeholders, namely that practicum classes could be delivered effectively even though the duration was less than the classes before the new normal era. An effective MOOC means that all components must be planned holistically for both lecturers and students, but lecturers are also obliged to complete the teaching components before learning begins. Starting with determining the theme as a focus, then designing teaching methods supported by giving assignments, assessments, and feedback. This component must have a conducive learning atmosphere, which requires full cooperation and trust between lecturers and students. The overall MOOC plan should be visualized and communicated regularly from the first week of learning. Keywords: Online, Blended Learning, Project-Based Learning, Practical, Culinary

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