Coverage: Journal of Strategic Communication
The manuscript was written for Coverage: Journal of Strategic Communication (Coverage) should be an original research paper either theoretically or empirically which sufficiently contributes novelty to communication studies. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Coverage published by Faculty of Communication, Universitas Pancasila.
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90 Documents
<![CDATA[Kebebasan Pers dan Verifikasi Terhadap Media Massa ]]>
<![CDATA[M. Arsyad Daulay]]>;
<![CDATA[Asep R. Iskandar]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 7 No 2 (2017) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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<![CDATA[Press at this time is not only a source of information, but also a source of reference for the community. In the era of press freedom now many press companies that grow and develop the press, online and electronic press. But in reality many companies at this time harm and their news products are incompatible with the Press Law. Evident according to the Press Council as an institution established under UU No. 40 of 1999 on Press, within a year the Press Council receives 800-1000 complaints relating to press companies, including unprofessional press companies, ie irresponsible companies. Therefore, to preserve the press freedom of the professional Press Council to verify the press company. The purpose of this study is to describe the efforts of the Press Council in realizing a clean and professional press by using the theory of social responsibility press and the concept of verification of press companies, Press Laws, and press company standards. With post-positivist paradigm, this research uses descriptive qualitative research method. Data collection techniques use observation, interview and literature study, as for data analysis techniques in the form of data triangulation. The results of this study include press freedom and verification of the mass media in its efforts to realize a professional press through verification of press companies based on the Press Act.]]>
<![CDATA[Pemasaran Sosial Program Peduli Gizi Balita oleh Puskesmas Bojonggede Bogor ]]>
<![CDATA[Immasyari Amruroh]]>;
<![CDATA[Diana Anggraeni]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 7 No 2 (2017) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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<![CDATA[Malnutrition’s problem is still one of the problems in Indonesia. Puskesmas Bojonggede as a health service unit in Bojonggede sub-district has made efforts to overcome by providing information about balanced nutrition informatively. Through the social marketing Care for Nutrition Toddlers Puskesmas Bojonggede intends to persuade the target audience and increase mother awareness in terms of giving nutritious food on her toddler. This study aims to describe the communication process on the social marketing of Nutrition Care of Toddlers conducted by Bojonggede Public Health Center in RW 06 Village Rawa Panjang, Bogor. Concept in this research consists of social marketing concepts, social change campaigns, and social marketing communications. This research using a qualitative descriptive research to give a detailed description about communication process on social marketing of Child Nutrition Care at RW 06 Village Rawa Panjang, Bogor. Results of this study indicate that the communication process on the social marketing of Nutritional Care of Toddlers can improve the knowledge of target adopter on balanced nutrition. But it has not been able to shape the awareness of adopter targets to voluntarily provide nutritious food for their children. This is due to the limited means and location of information dissemination on balanced nutrition, target adopter economic factors, and preoccupation of each target adopter.]]>
<![CDATA[Globalisasi dalam Film Indonesia: Interpretasi Budaya dalam Film Naga Bonar dan Naga Bonar Jadi 2 ]]>
<![CDATA[Cindenia Puspasari]]>;
<![CDATA[Ade Suryani]]>;
<![CDATA[Ratu Laura]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 8 No 1 (2017) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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<![CDATA[Globalization in movies has influenced in developing countries such as Indonesia, mainly in the cultural aspect. The global culture presented through movie has brought changes to the local culture. The aim of this article is to illustrate the impact of globalization in Indonesian movies in terms of culture. The two of movies will be interpretation are Nagabonar and Nagabonar Jadi 2, which are become the unit of analysis in this article. Thus, this article will compare the culture described in each movie, and focus on the interpretation of elements of cultural objects and culture is not an object.]]>
<![CDATA[Komik Strip Sebagai Media Kritik Sosial: Studi Pada Akun Instagram @Komikin_Ajah ]]>
<![CDATA[Nuritia Ramadhani]]>;
<![CDATA[Riza Darma Putra]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 8 No 1 (2017) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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<![CDATA[Comics in general have been present in the print media such as newspapers, but the availability is only considered as a mere entertainment medium and is not considered as a media delivery message. Currently comics have been present through social media and used as a medium for delivering messages, wrongly in the form of criticism. Creators use comic media as a means of delivering the message, with that background then this study aims for comic strips as a medium of social criticism. The results showed that creators use comics as a medium of delivery of messages in the form of social criticism, by doing various considerations before using. In addition, the comics themselves are used by creators to perform social movements such as the #MasihMelawanAsap and #BerbagiHarapan movements.]]>
<![CDATA[The Existence of Video Debate Final Pilkada DKI 2017 on The Youtube ]]>
<![CDATA[Rachmaniar]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 8 No 1 (2017) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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<![CDATA[The purpose of this research is to know the existence of video Debat Final Pilkada DKI 2017 on the channel YouTube, viewed from TV station which uploading video Debat Final Pilkada DKI 2017 in the channel YouTube, and netizen comment related to video Debat Final Pilkada DKI 2017 in the channel YouTube. The method used in this research is qualitative method with virtual ethnography approach to know the existence of video Debat Final Pilkada DKI 2017 in the channel YouTube. The main object of this research is video Debat Final Pilkada DKI 2017 in the channel YouTube. Data collection techniques are conducted through participatory observation and literature studies. The results of this study indicate that some television stations uploaded video Debat Final Pilkada DKI 2017 in the channel YouTube. The television stations are CNN, Kompas TV, and Metro TV. Then netizen comments related to the contents of the video Debat Final Pilkada DKI 2017 in the channel YouTube are: 1) netizens often insult the candidate pairs that are not his choice, 2) netizens mutually insulting other netizens who support one of the candidate pairs, 3) netizens boast of candidate pairs of their choices, 4) netizens describe program the candidate pair of their choices, 5) netizens questioned the candidate pair program that is not their choice, and 6) netizens argue with other netizens who have different options with them.]]>
<![CDATA[Hubungan Parasosial di Media Sosial: Studi Pada Fandom Army di Twitter ]]>
<![CDATA[Afitia Sagita]]>;
<![CDATA[Donie Kadewandana]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 8 No 1 (2017) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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<![CDATA[Social media uploads from idols to the fans continously can create a sense of affinity for the fans. The social media uploads contain the idol's daily activities. The way the idol communicate their social media use language that similar to interpersonal communication. This enhances the parasocial relationship with fans. This study aims to find out how emotional involvement is intertwined in the parasocial relationship run by the Army Fandom. This study is using interpretative paradigm with qualitative research design. The type of research used in this study is descriptive research. The results of this study shows fans whom are Army fandom constantly interact with his idol through social media, especially Twitter. Fans also have a high self-disclosure as an Army and a high level of discernment to their idol. Fans have a high interdependence to keep in touch with things that related to their idol. Fans also have a high emotional attachment to their idols.]]>
<![CDATA[Electronic Word of Mouth Melalui Youtube: Studi Terhadap Beauty Vlogger Kosmetik Wardah ]]>
<![CDATA[Sonnya Sari]]>;
<![CDATA[Gati Dwi Yuliana]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 8 No 1 (2017) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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<![CDATA[This study examines marketing communication by electronic of mouth through a beauty vlogger that is done to communicate the product. The product of this case study is Wardah. This research uses the concept of electronic words of mouth as its analysis blade. This research uses interpretative paradigm with qualitative approach. Informants as research subjects are representative Wardah, beauty vlogger, and audiences. The results show that electronic word of mouth is one form of marketing communication that utilizes the digital media platform as a means of communication. Social media used by beauty vlogger is considered more effective in communicating a product. Wardah uses beauty vlogger as a medium that communicates its marketing through electronic word of mouth in order to reach a broader target with a relatively short time. The effectiveness of an electronic word of mouth dissemination done by beauty vlogger can not be separated from the content of communications submitted in the uploaded video.]]>
<![CDATA[Motif Melakukan Electronic Word of Mouth oleh Konsumen ]]>
<![CDATA[Rosmalia Ahmad]]>;
<![CDATA[Diah Febrina]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 8 No 2 (2018) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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DOI: 10.35814/coverage.v8i2.585
<![CDATA[Electronic word of mouth communication (eWOM) can reach more consumers through new media such as social media, blog, website, and so forth. The purpose of this study is to determine the level of motivation to perform electronic word of mouth (eWOM) by consumers. This research used electronic word of mouth (eWOM) and the motives for giving electronic word of mouth (eWOM) as a concept. The results show that altruism, social benefits, and venting feeling are considered as the motivation for giving electronic word of mouth (eWOM) by consumers. While self-improvement is a dimension that does not motivate consumers to do electronic word of mouth (eWOM).]]>
<![CDATA[Local Issue, National Media, and Global Implication: Media Construction of Reality about Qanun of Aceh Polemic ]]>
<![CDATA[Yuhdi Fahrimal]]>;
<![CDATA[M. Isnaini]]>;
<![CDATA[Apriliyanti Pratiwi]]>;
<![CDATA[Hamida Syari Harahap]]>;
<![CDATA[Wien Kuntarie]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 8 No 2 (2018) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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DOI: 10.35814/coverage.v8i2.586
<![CDATA[Polemic endorsement Qanun Number 3 of 2013 on Flag and the Symbol of Aceh has reached the stage of open conflict between Indonesia Government and Aceh Government. This conflict is constructed by the media using various framing devices. The consequence of media framing is the escalation of public opinion towards one-way interpretation of the media. In building a peaceful climate, the media has a very important role. The role of the media is not merely a transmitter of information and control of social reality, but the media plays a role in improving and providing citizens with a better understanding of the importance of sustainable peace for successful development.]]>
<![CDATA[Prinsip-prinsip Human Relations dalam Pelaksanaan Komunikasi Organisasi di Kementerian Komunikasi dan Informatika ]]>
<![CDATA[Denia Prameswari Putri]]>;
<![CDATA[Donie Kadewandana]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 8 No 2 (2018) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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DOI: 10.35814/coverage.v8i2.587
<![CDATA[Some organizations have not realized the importance of attention to employees in the organization. It is then important to do human relations that can be one way in the fulfillment of one of the needs of the needs of employees. Human relations is discussed by analyzing the principles of human relations in the implementation of organizational communication at the Bureau of Public Relations of the Ministry of Communications and Information Technology (Kemkominfo). Kemkominfo that has public relations in it, also participate in implementing human relations because one of the public relations function is to build good relationships including the internal public. Thus the purpose of this study to analyze the principles of human relations in the implementation of organizational communication on the Bureau of Public Relations Kemkominfo. This research uses postpositivist paradigm, qualitative approach, descriptive research type, individual analytical unit, data collecting technique using semistructure interview, observation and documentation. The results of verified data in the field that human relations activities on the Public Relations Bureau of Kemkominfo using seven of the eight principles of human relations Keith Davis. One principle that has not been used is the principle of mutual acceptance. Public Relations Kemkominfo in implementing human relations also have not used one principle of communication openness. However, in the implementation of organizational communication that also involves the elements of communication, the Public Relations Bureau has used the three flow of information within the organization and dominant is horizontal communication.]]>
