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Rachmawati Novaria
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novaria1945@gmail.com
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jurnaldinamika@untag-sby.ac.id
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Department of Business Administration, Fakultas Ilmu Sosial dan Politik, Universitas 17 Agustus 1945 Surabaya, Jl. Semolowaru No. 45 Surabaya East Java 60118 Indonesia
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Kota surabaya,
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INDONESIA
(JDAB) Jurnal Dinamika Administrasi Bisnis
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : 24431931     EISSN : 27221644     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first published in 2015. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research.
Arjuna Subject : Ilmu Sosial - Sosiologi dan Ilmu Politik
Articles 9 Documents
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Search results for , issue "Vol 6 No 1 (2020): Dinamika Administrasi Bisnis" : 9 Documents clear
PENGARUH KREATIVITAS PRODUK DAN BRAND IMAGE TERHADAP MINAT BELI KAOS NEVADA Azhari, Ayu; Tjahjono, Endro; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4054

Abstract

Product creativity is a very important step for the survival of the company's productivity. This will have an impact on Brand Image. This study entitled The Effect of Product Creativity and Brand Image on Purchasing Interest in Nevada T-shirts at Matahari Department Store Royal Plaza Surabaya has a problem statement is how much the influence of Product Creativity and Brand image on the purchase interest of Nevada T-shirts at Matahari Department Store Royal Plaza Surabaya. The purpose of this study was to find out and analyze how much influence the creativity of the product and brand image on the purchase interest of Nevada T-shirts at Matahari Department Store Royal Plaza Surabaya. This type of research is a survey or field. The method used is quantitative analysis and data collection techniques with questionnaires. The data used are primary data obtained from subjects namely Nevada booth visitors at Matahari Department Store Royal Plaza Surabaya and secondary data obtained by reading literature, books, articles, journals, data from the internet and thesis or previous research theses. Based on the data analysis, partially and simultaneously the product creativity variable has no significant effect and the brand image has a positive and significant effect on the variable purchase interest of the Nevada T-shirt at Matahari Department Store Royal Plaza Surabaya. In this research, Matahari Department Store is expected to continue to update and always get a good product image in the eyes of the public so that the products produced can meet consumer expectations and increase sales.Keywords: Product Creativity, Brand Image, Purchase Interest
PENGARUH CELEBRITY ENDORSER DAN TESTIMONIAL PRODUK TERHADAP KEPUTUSAN PEMBELIAN MASKER ORGANIK MUDDY BUDDY SECARA ONLINE Pratiwi, Friska Dian; Andayani, Sri; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4059

Abstract

Promotion is the most important thing for business owners. Promotional methods that are currently popular is using celebrity endorsers and product testimonials. This research entitled "Influence Celebrity Endorsers and Product Testimonials on the Purchasing Decision by Online of Organic Mask Muddy Buddy at @muddybuddykedirisby have a problem statement is there any influence of celebrity endorsers and product testimonials on purchasing decisions orgabic mask Muddy Buddy by online at @muddybuddykedirisby. The purpose of this research is how much influence of celebrity endorsers and product testimonials on purchasing decisions orgabic mask Muddy Buddy by online at @muddybuddykedirisby. Type of this research is field research. The method used is quantitative analysis and data collection techniques using questionnaire. The data used are primary data obtained from subjects, Muddy Buddy mask consumers at @muddybuddykedirisby, and secondary data obtained by reading literature, books, journals, data from the internet and previous thesis. based on data analysis, partially and simultaneously Celebrity Endorsers and product testimonials have a positive and significant effect towards the purchase decision organic Mask Muddy Buddy by Online at @muddybuddykedirisby. In this research,s expected online shop @muddybuddykedirisby can choose the right celebrity endorser and then trying to get product testimonials with pict or photos and posting in @muddybuddykedirisby’s social media continuously to increase purchases.Keywords: Celebrity Endorser, Product Testimonials, Buying Decision.
PENGARUH BRAND EQUITY, BRAND IMAGE DAN SUASANA TOKO (STORE ARMOSPHERE) TERHADAP MINAT BELI PADA TOKO H&M DI TUNJUNGAN PLAZA SURABAYA Jaya, Aulia Ramadhani; Maruta, IGN Anom; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4055

Abstract

Surabaya City is currently popping up a lot of new retailers ranging from local brands to foreign brands, from brands with low prices to brands with high prices even with quality that is not much different. At present many foreign brands have entered Indonesia, including Surabaya. An example is the H&M store, not even a few fans of this brand. it doesn't even feel like the local brands have begun to be removed from the market. The purpose of this study is to determine the effect of Brand Equity, Brand Image, and Store Atmosphere that can influence consumer buying interest in products that cannot be said to be cheap goods.This type of research is the type of research is quantitative research. The study population is consumers who have bought, visited, and used products at the H&M store in Tunjungan Plaza Surabaya. While the sample is 100 respondents. Data processing techniques in this study use the Statistics Program for Social Science (SPSS). The results of this study indicate that, Brand Equity, Brand Image, and Store Atmosphere have a strong influence jointly on buying interest in H&M stores in Tunjungan Plaza Surabaya. Based on the conclusions, it is hoped that H&M Stores will further improve the quality of existing products and develop innovative products that are currently owned so that it can influence consumer buying interest. Keywords : Brand Equity, Brand Image, Store Atmosphere, Purchase Interest.
PENGARUH CITRA MEREK, DESAIN PRODUK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK PERSEBAYA STORE DI SURABAYA Khoirul, Muhammad; Maduwinarti, Ayun; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4060

Abstract

Nowadays, Indonesian soccer in the modern era has begun to move forward into a large industry. Persebaya Surabaya is also known as one of the biggest clubs in Indonesia with the enthusiasm of its supporters. Until finally Persebaya succeeded in opening "Persebaya Store" as a business entity that specializes in selling Persebaya Marchandise Surabaya. The author conducts research with the title "Effect of Brand Image, Product Design, and Product Quality on the purchasing decisions of Persebaya Store products in Surabaya" in order to find out how much influence the brand image, product design, and quality of persebaya store products in consumer purchasing decisions.This research uses puposive sampling technique to determine the number of respondents as much as 96 people. The analysis used in this study is Multiple Linear Regression Analysis. The stages before a regression analysis is carried out by conducting a validity and reliability test, then a classical assumption test is performed. After a regression analysis a partial test (t test), and the coefficient of determination test (R2), and simultaneous significance test (statistical test) f).The results of regression analysis in this study indicate that brand image, product design, and product quality have a positive influence on purchasing decisions with the equation. The The results of the analysis using the t test show that brand image, product design, and product quality have a significant influence individually on purchasing decisions.  Keywords: Brand Image, Product Design, Product Quality.
Pengaruh Potongan Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan PT SDA Indonesia Surabaya Putri, Ayu; Mulyati, Diana Juni; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4056

Abstract

This study aims to determine the effect of the variable price discounts and service quality on customer satisfaction partially, simultaneously and the variables that dominate. The method used in this research is quantitative research using multiple linear regression analysis methods. The population used in this study is people who make purchases at PT SDA Indonesia Surabaya. The samples used were 100 respondents using accidental sampling techniques. The data collection technique used is the distribution of questionnaires.               This research produces (1) Partially shows the positive influence between the variable price discounts on customer satisfaction PT SDA Indonesia Surabaya (2) The variable service quality also has a positive effect on customer satisfaction PT SDA Indonesia Surabaya (3) Simultaneously also shows the price and service quality together positively to the customer satisfaction of PT SDA Indonesia Surabaya. Keywords: Discounted Prices, Service Quality and Customer Satisfaction
Pengaruh Brand Image dan Sales Promotion terhadap Keputusan Pembelian menggunakan Aplikasi OVO Di Royal Plaza Surabaya Kolifah, Siti; Maduwinarti, Ayun; Nasution, Uthe
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4061

Abstract

The rapid development of the world of information and communication technology increases competition in the business world. Currently with technology digital server-based payment system offered by fintech, users can transact directly with their business partners. Only by making digital payment transactions via smartphone. The purpose of this study was to examine the effect of Brand Image and Sales Promotion on purchasing decisions using OVO applications at Royal Plaza Surabaya. This study uses quantitative methods and sampling techniques conducted through purposive sampling with 100 respondents. The results of this study indicate that 1) Brand Image has a positive and significant effect on purchasing decisions using OVO at Royal Plaza Surabaya; 2) Sales Promotion has a positive and significant influence on purchasing decisions using OVO at Royal Plaza Surabaya; 3) Brand Image and Sales Promotion simultaneously have a positive and significant influence on purchasing decisions using OVO at Royal Plaza Surabaya.Keywords: Brand Image, Sales Promotion, Purchasing Decisions
Analisis Faktor Yang Mempengaruhi Alumni Universitas 17 Agustus 1945 Surabaya Untuk Menjadi Seorang Entrepreneur Syahbuddin, Denna; Novaria, Rachmawati; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4057

Abstract

Aims of this study was to determine the effect of internal factors and external factors on the interest of alumni of the university of 17 Agustus 1945 (UNTAG) Surabaya for entrepreneurship. The population in this study was University of 17 Agustus 1945 Surabaya alumni who became an entrepreneurs with a sample size of 80 people. Sampling was done by nonprobability sampling method with accidental techniques (accidental sampling). Data from respondents were collected through distributing questionnaires that had been tested for Validity and Reliability Tests. From the validity test, the r value of all questions is bigger than the value of r-table (0.361), so it could be stated that the questionnaire is valid, and from the reliability test, the cronbach alpha value of 1,000 was obtained so that it could be concluded that the questionnaire was reliable. Data were then analyzed using the Regression Test using SPSS version 16.0. Regression testing obtained a sig value of 0,000, this indicates that the Internal Factor (X1) and External Factor (X2) variables have a significant effect on entrepreneurial interest (Y), in addition the R square value (R2) was 0.910 or could be expressed that 91% UNTAG alumni entrepreneurship is influenced by internal and external factors. From these results it can be concluded that both Internal (H1) and External (H2) or both (H3) Factors have a significant effect on UNTAG's alumni entrepreneurship interest.Keywords : Internal Factor, External Factor. Entrepreneurship Interest
Analisis Pengaruh Kualitas Produk, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi kasus pada Marketplace Shopee) Wulandari, Zanualita; Mulyati, Awin; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4062

Abstract

This research is motivated by the growing development of online buying and selling in Indonesia so that companies or online buying and selling website platforms must develop strategies to improve product quality, price, and service quality. To provide customer satisfaction the company must provide good quality products, affordable prices, and fast and responsive service quality.            The purpose of this study was to determine the magnitude of influence between product quality (X1), Price (X2), and service quality (X3) on consumer satisfaction (Y) in the Shopee marketplace. The research methodology used is quantitative research using survey methods. The sampling technique uses simple random sampling with 105 respondents. Data collection techniques using a questionnaire that was processed using SPSS version 16.0. The method of data analysis uses multiple linear regression analysis.            The results showed that product quality had no partial effect on consumer satisfaction in the Shopee marketplace, this was evidenced by a tcount of 1.612 and a significance value of 0.110. Price has a partial effect on customer satisfaction in the Shopee marketplace, this is evidenced by the tcount of 4.030 and the significance value of 0,000. Service Quality has a partial effect on customer satisfaction in the Shopee marketplace, this is evidenced by the tcount of 4.594 and a significance value of 0,000. While based on the results of the simultaneous test statistical calculations, it can be concluded that product quality, price and service quality simultaneously influence consumer satisfaction in the Shopee marketplace, this is evidenced by the Fcount value of 45.452 and a significance value of 0,000 and a coefficient of determination of 0.574 which means that consumer satisfaction can be explained by product quality, price and service quality variables of 57.4%.Keywords: Product quality, Price, Service quality, Consumer satisfaction
PENGARUH LOKASI, BRAND IMAGE, DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI WARCET MAS GIMBAL PONOROGO Palupi, Elfira; Pujianto, Agung; Maduwinarti, Ayun
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4058

Abstract

A businessman should be able to think creatively about how to create various products that are different from the other and how to build a good perspective of the product to the consumer. By considering the location factors which are not just strategic but also accessible, easy to recognize and one of the examples is a culinary business. Nowadays, business competition became tighter and the company should pay attention to anything that is could influence consumer judgment when a buy a product. This research tries to explain the significance of the location factor, brand image and product variations toward a consumer purchasing decision. Such as in Warcet  Mas Gimbal. Warcet Mas Gimbal is located at Kh. Ahmad Dahlan Kec. Ponorogo Kab. Ponorogo. This research uses quantitative with survey and questionnaire as an instrument. The population in this research were all the consumer who is already visited at the Warcet Mas Gimbal Ponorogo. The data of research use non-probability sampling. By using a purposive sampling technique among 100 respondents. The data were analyzed using multiple linear regression techniques.The result of the research shows, all independent variables that are location, brand image, and product diversity are having a positive impact on the independent variable. That positive impact is a buying decision by the consumer.Keywords          : location, brand image, product diversity and purchasing decision.

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