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Rachmawati Novaria
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Department of Business Administration, Fakultas Ilmu Sosial dan Politik, Universitas 17 Agustus 1945 Surabaya, Jl. Semolowaru No. 45 Surabaya East Java 60118 Indonesia
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INDONESIA
(JDAB) Jurnal Dinamika Administrasi Bisnis
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : 24431931     EISSN : 27221644     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first published in 2015. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research.
Arjuna Subject : Ilmu Sosial - Sosiologi dan Ilmu Politik
Articles 10 Documents
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Search results for , issue "Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis" : 10 Documents clear
Pengaruh Corporate Social Responsibility (Diversity, Employee Support, dan Environment) Terhadap Employee Performance Bank BRI Kantor Cabang Surabaya Pahlawan Adhistamala, Adhistamala; Pratiwi, Ni Made; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5866

Abstract

Good corporate governance in the implementation of Corporate Social Responsibility to be realized in the fulfillment of human rights whose results can be directly enjoyed by employees. To facilitate data collection, techniques are needed in making questionnaires that will be distributed to respondents. In this study, the data collection technique used is through a questionnaire using a Likert Scale which is a psychometric scale in the research questionnaire. The regression coefficient of the negative value Diversity variable states that there is no significant increase in employee performance through the variable Diversity. The regression coefficient for the Employee Support variable is positive, stating that there is a significant increase in Employee Performance through the variable Employee Support. The positive Environment variable regression coefficient states that there is a significant increase in Employee Performance through the variable Environment. The results of this study indicate that the three independent variables have an influence on the dependent variable if tested simultaneously, but one of the three variables doesn’t have a strong influence, namely the Diversity variable.Keywords: Corporate Social Responsibility Diversity, Employee Support, Environment, Employee Performance.
Analisis Pelaksanaan Good Corporate Governance Terhadap Kinerja Keuangan Pada PT. Kedawung Setia Industrial, Tbk Di Surabaya Cristanto, Efrem; Nasution, ute Chairus; Pratiwi, Ni made
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5867

Abstract

This research aims to try how the connection between good corporate governance and variables (institutional ownership, managerial ownership, and Independent commissioning board) towards variable financial performance (return on assets). Application of good corporate governance for company is expected to be able to create the harmony of interests and preventing the appearance of confict, so that a good financial performance is able to reach by the company. The company management need to supervised and controlled to ensure company management is in accordance with the rules so that the harmony of interests be created between the company management and the stockholder so that will able to decrease the probability of interest conflict to be appearing. Whereas the company's financial performance assessment is important to be done whether by the management, stockholder or the government. The objective of the company's financial is to motovate the employee in achieving the organisation's goal and in obeying the preordained standards of behavior, in order to get the desirable actions and results. The type of research which was used is the quantitative research with deductive-inductive approach. This research use the seconday data from the annual financial report of PT. Kedawung Setia Industrial, Tbk registered to the indonesian stock exchange in 2018-2020. The sampling that the author uses a method of research the study of documentation by obtaining data and information in a book form, archive, document, numeric writing and pictures in a report as well as information that could support research. The data analysis technique uses descriptive method that used to analyze data by describing or depicturing data that has been collected in accordance without intending to draw conclusions that apply to general or generalization. The research's result shows good corperate governance (institutional ownership, managerial ownership, and Independent commissioning board) does not take effect to financial performance (return on assets).Keywords : Good Corporate governance, Financial performance
Pengaruh Customer Relationship Management (CRM), Desain Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Swarovski Galaxy Mall Surabaya Safitri, Elly Dwi; Pratiwi, Ni Made; Maduwinarti, Ayun
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5868

Abstract

ABSTRACTCustomers are one of the valuable assets for the company, especially because loyal customers tend to have a fairly high commitment to the level of customer satisfaction. Maintaining customer satisfaction is not easy nowadays because there are many competitors in the same field. Thus, conditions like this make the company always evaluate feedback from customers so that the company can retain customers. So the author is interested in the research title "The Influence of Customer Relations Management (CRM), Product Design and Service Quality on Customer Satisfaction at Swarovski Galaxy Mall Surabaya. The purpose of this study to determine the effect of Customer Relationship Management (CRM), product design, service quality on customer satisfaction in buying Swarovski in Galaxy Mall Surabaya. This research is quantitative approach. Samples method using a purpose sample techniq that is determine samples with consideration or certain criteria. The number  samples for this researches are 100 respondent. The data coleccting technique is questionaire by Google Drive Form in order fielled by respondent. This research shows the results that Customer Relationship Management (CRM), product design, service quality have a positive and significant effect on customer satisfaction. Keywords: Customer Relationship Management (CRM), design product, and service quality, customer satisfaction.
Analisi Komparasi Pengaruh Harga dan Kualitas Pelayanan Tehadap Kepuasan Pelanggan PT Lintas Trans Internasional dan PT Lintas Samudera Jaya Puryanto, Galih; Maruta, IGN Anom; Nasution, Ute
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5869

Abstract

ABSTRACTPrice and quality of service is a factor that is quite important to provide satisfaction to customers. Researchers try to in depth whether there is a difference in the price and quality of service in LTI Express and LSJ Express. The research method used is quantitative research with comparative research type. Comparative research is research used to compare two or more specific groups of variables. By using research instruments in the form of questionnaires. This study aims to find out the difference in price and quality of service to customer satisfaction at PT Lintas Trans Iinternasional and PT Lintas Samudera Jaya. The population in this study is all consumers who use LTI Express services and LSJ Express delivery services. The samples in this study were consumers in LTI Express and LSJ Express numbered 96 people divided into two groups namely LTI Express 46 respondents and LSJ Express 46 respondents. The results showed that there is no difference in price and quality of service to customer satisfaction in LTI Express and LSJ Express. In variable prices get insignificant results so there is no difference. In variable quality of service obtained insignificant results so there is no difference. On variable customer satisfaction get insignificant results so there is no difference between LTI Express and LSJ Express on customer satisfaction variables.Keywords: Price, Quality of Service, Customer Satisfaction
ANALISIS KOMPARATIF PENGARUH HARGA DAN RAGAM PRODUK TERHADAP KEPUTUSAN PEMBELIAN ( STUDI KASUS PADA KOPI JANJI JIWA DAN KOPI KULO DI GRESIK ) Septia, Mayumi; Pujianto, Agung; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5870

Abstract

ABSTRACT Business development in modern times is growing very rapidly. One form of business that is on the rise in Indonesia is the Coffee Shop Business. Along with the rapid  development of the times, lifestyles have changed. A person's current lifestyle is a lifestyle that likes to consume coffee and also a lifestyle that likes to hang out with friends or family. The method in this research is quantitative research and the type of comparative research. This research uses a research instrument in the form of a questionnaire. Sample and population are all consumers who have bought Coffee Janji Jiwa and Coffee Kulo . The purpose of this study was to determine and analyze whether there is a significant difference in price and product variety on the purchasing decision of coffee Janji Jiwa and Coffee Kulo. The analytical method used is the Independent sample t-test. The results of the study showed that there was a significant difference of 0.000 <0.05 between Price and Product Variety on the Purchase Decision of Coffee Janji Jiwa and Coffee Kulo.Keywords : Comparative Analysis, Price, Product Variety, Purchase Decision, Independent sample t-test
Analisis Komparasi Lokasi, Kualitas, dan Harga Terhadap Keputusan Pembelian (Studi Sentra PKL Bratang Binangun Surabaya dan Sentra PKL Bungkul Surabaya) Amanullah, Natasya; Mulyati, Diana; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5871

Abstract

AbstractThe Center for Street Vendors (PKL) Bratang Binangun, this location can be said to be clean, the seller has an organized stand, consumers feel more relaxed to enjoy food. The quality of the food at the Bratang Binangu Street Vendor Center (PKL) is also well maintained so that consumers feel satisfied and the price is also the main requirement for customers to come, prices in the range of Rp. 3,000-Rp. 25,000 can already enjoy food at the Trade Center Street Vendor (PKL) Bratang Binangun. There is also the Bungkul Street Vendor Center (PKL) in Surabaya. The location is behind Taman Bungkul Surabaya, Taman Bungkul Surabaya is the center of Surabaya. This location has a lot of parking so it doesn't make it difficult for consumers to come. The quality of food at the Bungkul Street Vendor Center (PKL) in Surabaya sells so many kinds of East Java specialties. The prices offered from this place are also different, but again, looking at the Bungkul Street Vendor Center (PKL) in Surabaya, which stands in the center of the city, the price has increased slightly compared to other centers. Comparison of location to the Bratang Binangun and Bungkul PKL Centers Surabaya There is an insignificant difference from the location variable, the quality comparison to the Bratang Binangun and Bungkul PKL Centers is an insignificant difference from the quality variable, the price comparison to the Bratang Binangun and Bungkul PKL Centers In Surabaya there is an insignificant difference from the price variable, there is also a comparison of purchasing decisions at the Bratang Binangun and Bungkul PKL Centers in Surabaya, there is an insignificant comparison of the Purchase Decision variable.Keywords: Location, Quality, Price and Purchase Decision
Analisis Komparasi Personal Selling, Advertising Terhadap Keputusan Pembeli Produk Rokok Djarum Dan Rokok Gudang Garam Di Surabaya Rusdiana, Novita; Andayani, Sri; Maduwinarti, Ayun
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5872

Abstract

ABSTRACTThis study aims to determine whether there are differences between personal selling and advertising variables on the purchasing decisions of Djarum and Gudang Garam cigarette products in Surabaya. This study uses quantitative methods with sampling aimed at consumers who have made a decision to purchase Djarum and Gudang Garam cigarettes, the number of samples is 100 respondents who are divided into two, 50 from Djarum respondents and 50 from Gudang Garam respondents, data collection using online questionnaires or google forms. And testing tools were carried out in the form of Validity Test and Reliability Test, as well as data analysis techniques with Variance Test and Independent Sample t-Test. The results obtained from this study indicate that: 1. There is a significant difference in the personal selling variable on Djarum and Gudang Garam cigarettes with a significant personal selling result with a probability value (Sig-t) of 0.000 <0.05 which is accepted. 2. There is a significant difference in the advertising variable on Djarum and Gudang Garam cigarettes with a significant advertising result with a probability value (Sig-t) of 0.002 <0.05 which is accepted. 3. There is a significant difference between the Djarum and Gudang Garam cigarette purchase decision variables with a significant probability of purchasing decisions with a probability value (Sig-t) of 0.001 <0.05 which is accepted.Keywords: cigarettes, differences, personal selling, advertising, buying decisions
PENGARUH TAGLINE DAN BRAND AMBASSADOR TERHADAP PEMBELIAN IMPLUSIF KONSUMEN NEO COFFEE Izza, Nurrohmatul; Maduwinarti, Ayun; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5873

Abstract

AbstractTagline and Brand Ambbassador is a form of promotion to introduce products to be better known and memorable by consumers. This study aims to find out how much influence Neo Coffee Tagline and Brand Ambassador has on the Purchase of Consumer Impclusive Neo Coffee. In this study the method used is a quantitative approach The method used is to use surve method, by describing the principle on correlational research because it is more focused on explaining the relationship between two or more variables and refining it in an effective way to convey opinions and thoughts. The results of this study show that there is a positive and significant influence of Tagline and Brand Ambassador on the Impulsive Purchase of Neo Coffee consumers. The influence of Tagline and Brand Ambassador on impulsive purchases of 54.1% variable is influential. The remaining 45.9% was influenced by other factors not used in the study. Keywords : Tagline, Brand Ambassador, NEO COFFE, Lucas Wayv.
Pengaruh Daya Tarik Iklan dan Celebrity Endorser terhadap Keputusan Pembelian Konsumen pada Usaha Kecil Menengah (UKM) Produk Pakaian di Pineappleshopy Surabaya Vilda, Septiana; Maduwinarti, Ayun; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5874

Abstract

ABSTRACTPurchase decision is a process that consumers go through before buying a product where consumers evaluate a choice from two or more available alternative choices. Several factors that influence purchasing decisions are the attractiveness of advertisements and celebrity endorsers. This study aims to analyze and determine the effect of advertising attractiveness on purchasing decisions and the influence of celebrity endorsers on consumer purchasing decisions on clothing products SMEs Pineappleshopy Surabaya. The sampling technique in this study was using a questionnaire with a sample size of 100 respondents. The data obtained from the questionnaire was then processed and analyzed using multiple linear regression. The results of this study indicate that the attractiveness of advertisements and celebrity endorsers partially and simultaneously has a positive and significant effect on consumer purchasing decisions at SMEs for clothing products, Pineappleshopy Surabaya. Keywords: Advertising Attractiveness, Celebrity Endorser and Purchase Decision
Analisis Komparasi Brand Trust Dan Brand Awareness Terhadap Loyalitas Konsumen Pada Produk Kosmetik MS GLOW Dan Naavagreen Di Surabaya Savitri, Septiani; Pratiwi, Ni Made; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5875

Abstract

ABSTRACT            The use of cosmetics has become an inseparable part of human life. Cosmetics are used as care products to maintain health and beautify themselves, the development of cosmetic products is also very fast. This is evidenced by the emergence of various types of cosmetic products with various brands. This study uses quantitative methods with survey research using a questionnaire as an instrument. The population in this study were all women and men who used MS GLOW and Naavagreen in Surabaya. The research sample used a non-probability sampling method with purposive sampling from 96 respondents. The data analysis technique used to answer the hypothesis is the independent sample t test. The results of this study indicate that all independent variables, namely Brand Trust and Brand Awareness, have differences in the dependent variable of Consumer Loyalty. The significant value of the Brand Trust variable is 0.000, followed by the Brand Awareness variable which has a value of 0.000 and the last variable dependent Consumer Loyalty has a significance value of 0.000. All variables have a significance value <0.05. which means that all independent variables Brand Trust and Brand Awareness have differences in Consumer Loyalty of MS GLOW and Naavagreen cosmetic products.Keywords: Brand Trust, Brand Awareness, Consumer Loyalty.

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