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Ananda Setiawan
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INDONESIA
JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP
Published by Universitas Lambung Mangkurat
ISSN : 27465438     EISSN : 2745729X     DOI : https://doi.org/10.20527
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Journal of Economics Education and Entrepreneurship (JEE) is a journal that was started publishing in 2020 in the Economics Education Study Program, Faculty of Teacher Training and Education, Universitas Lambung Mangkurat. JEE is a collection of research articles and studies of lecturers, researchers, teachers, and students in the scope of economics education and entrepreneurship that has not been published elsewhere. The scopes of this Journal are Economics learning models, media & technology in economics learning, economics thinking processes, economics learning assessment, the curriculum in economics learning, professional development of economics teachers, entrepreneurship education, and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 48 Documents
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The Effect of Fast Food Digital Marketing on Purchase Intention Through Brand Image and Consumer Satisfaction (Study on KFC Palopo's Teen Consumers) Wiwin Riski Windarsari; Sudarmiatin Sudarmiatin; Ely Siswanto
Journal of Economics Education and Entrepreneurship Vol 3, No 2 (2022): JEE, October 2022
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v3i2.6225

Abstract

The Theory of Planned Behavior (TPB) by including three additional constructs namely digital marketing, brand image, and consumer satisfaction to predict adolescent purchase intention for fast food products. This study uses an explanatory quantitative approach. The sampling technique used purposive sampling totaling 200 respondents. Data analysis using Partial Least Square (PLS) method. The results of the study show that 1) digital marketing has a positive and significant direct effect on brand image. 2) digital marketing has a positive and significant direct effect on consumer satisfaction. 3) brand image has a positive and significant direct effect on purchase intention. 4) consumer satisfaction has a positive and significant direct effect on purchase intention. 5) digital marketing has a positive and significant direct effect on purchase intention. 6) brand image has a direct effect on consumer satisfaction. 7) digital marketing has a positive and significant direct effect on purchase intention through brand image. 8) digital marketing has a positive and significant direct effect on purchase intention through consumer satisfaction. 9) brand image has a positive and significant direct effect on purchase intention through consumer satisfaction. 10) digital marketing has a positive and significant direct effect on consumer satisfaction through brand image. Based on the results of the study, the researchers gave suggestions, namely adding social media campaigns and providing special product packages for teenagers
Entrepreneurial Based University: Case Study Approach Muhammad Anggung Manumanoso Prasetyo; Mona Novita
Journal of Economics Education and Entrepreneurship Vol 3, No 2 (2022): JEE, October 2022
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v3i2.5039

Abstract

Because the college administration was critical in the development of student entrepreneurship competency, effective policy models were required. Entrepreneurial-based university (EBU) is breaking into one of the chance-leading strategies of developing an effective entrepreneurial development program within a spiritual religious framework. The purpose of this study is to examine how college entrepreneurship management is implemented in West Sumatra province to foster student entrepreneurship. The research was qualitative in nature, with descriptive analysis techniques used. Techniques for data retrieval include interviews, structured stickies, and observation. The research is being carried out at Universitas Negeri Padang (UNP) of West Sumatra Province. The framework of the factual model of college entrepreneurial management was built on the factual data of subsequent research results. The results show that development programs are carried out through the optimization of student activity units. Through the effective implementation of managerial functions of strategic policy planning in the form of statutes, strategic plans, designation of campus development priority programs, establishment of business units, and entrepreneurship programs, leadership plays a role in developing student entrepreneurship; Organizing functions are performed in the form of task formalization and managing restructuring; leadership functions in the concept of view, appreciate, leading, understand, and evaluate (VALUE) in the spiritual religious frame–muslimpreneur; and supervision functions are performed both against program implementation and budget liability in the development of student entrepreneurship.
Financial Inclusion: Cost and Implications in Developing Countries: A Review of the Existing Literature Danstun Ngonyani
Journal of Economics Education and Entrepreneurship Vol 3, No 2 (2022): JEE, October 2022
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v3i2.5173

Abstract

This article discusses about research reviews of financial inclusion comprehensively in terms of its nature, basic reasons behind financial exclusion, costs and implication of financial exclusion in developing country like Tanzania. The main objective of this study was to review and analyze various published articles related to financial inclusion in developing countries. The study specifically analyzed the extent to which the existing published academic articles have addressed the challenges associated with financial exclusion. Although substantial progress has been made, there is still much to achieve since FinScope survey Tanzania 2017 reports only 16.7% of adult population in Tanzania access to formal banking services. The same report maintains about 28% of adult Tanzanian are completely excluded from accessing financial services. Based on a content analysis, this study analyzed academic articles from demand side, supply side, regulatory and infrastructure and societal barriers. It is found that most developing countries and Tanzania in particular, are still faced by the mentioned challenges to effective financial inclusion. Lack of a clear and explicit policy on strategies toward inclusive finance and absence of explicit consumer protection regulation in Tanzania and other developing countries is yet another challenge. This study therefore suggests that, firstly, government and other stakeholders to establish guiding policy to enhancing financial inclusion efforts. Secondly, Policy makers and financial services providers need to initiate innovative infrastructure systems to enhance extension of financial services to rural areas at affordable operating costs. Thirdly, there is need for establishing and operationalizing consumer protection regulation among financial services providers. Finally, to encourage variety of financial providers, products and technologies to widen individuals and firms access to finance.
Communication Skills and Their Relation to Transferable Skills for Vocational High School Students Suroto Suroto; Pargito Pargito; Muhammad Sukirlan; Rangga Firdaus; I Komang Winatha; Andi Adam Rahmanto; Abdul Rozak
Journal of Economics Education and Entrepreneurship Vol 4, No 1 (2023): JEE, April 2023
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v4i1.8017

Abstract

One of the important abilities possessed by job seekers is transferable skills. The demands of the industry in fulfilling the workforce in the Industrial 4.0 era are more complex because they have to be adapted to hard skills and soft skills competencies. SMK is an important point in meeting the needs of industrial workers. The transferable skills developed are communication, cooperation, and discipline and responsibility. The aim is to analyze the development of transferable skills in productive learning at SMK and the absorption of soft skills by SMK students. This study uses a quantitative approach in which data processing is carried out using statistical methods. The type of research used in this study is the Quasi-Experimental method: Nonequivalent Control Group Designs. The researcher tries to find out the effect of the dependent variable and examines it retrospectively to establish causes, relationships, associations and their meaning. This research will be conducted on students of Agriculture Vocational Schools in Central Lampung . The results of this study indicate that communication skills really support the transferable skills of vocational students
The Factor of Women's Entrepreneurship in Competitiveness: Bibliometric Analysis Setiani Setiani; Sopiah Sopiah
Journal of Economics Education and Entrepreneurship Vol 4, No 1 (2023): JEE, April 2023
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v4i1.8293

Abstract

This study aims to determine the factor of women entrepreneurship and analyze publication trends by knowing the number of articles, citations, most authors, and network clusters. This research is the first step to looking at existing research and finding research themes related to women's entrepreneurship. The method used is bibliometric analysis. Data was obtained through a database search, google scholar, by using the software Harzing's Publish or Perish. Initial results obtained as many as 509 articles were then extracted by only taking articles from reputable international publishers, so 72 articles were used. The study results show that the most frequently cited authors are Fauzi et al. (2020). Words often appear: women, entrepreneurship, women entrepreneur, women entrepreneurship, and studies. Bibliometric mapping supports the scientific explanation between probability theory and proof. Women's research Entrepreneurship can be developed more broadly on themes that appear few and have yet to be widely included in research in the last five years. Therefore, this research is expected to be a reference for further research on problems, training, challenges, cases, and rural women.
Development of E-LKPD through a Problem-Based Learning Approach for Improving Student Learning Motivation at SMK Negeri 1 Pogalan Trenggalek Andi Basuki; Rizky Arya Ramadhan
Journal of Economics Education and Entrepreneurship Vol 4, No 1 (2023): JEE, April 2023
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v4i1.7835

Abstract

Technological developments in the modern era make educators required to develop interactive and innovative learning media. This study aims to produce an E-LKPD product with a Problem-Based Learning (PBL) approach in Public Relations & Protocol Subjects, to determine the feasibility of the product and to determine the difference in the average learning motivation of students in the class before and after using the E-LKPD product. The method used in this study is the modified Borg and Gall model. The results of the validation by experts and small group user trials showed that the E-LKPD with the PBL approach that was developed was declared to be very valid and effective for use in learning. The results of the percentage calculation show that there are differences in learning motivation before and after using the E-LKPD product, where students after using the product experienced a significant increase in learning motivation compared to those before using the E-LKPD product
Khop Kupi Marketing Strategy In Attracting Consumers In Banda Aceh City Ayu Riska Utami; Amrusi Amrusi; Irma Anggraini; Achmad Mustofa; A. Razak
Journal of Economics Education and Entrepreneurship Vol 4, No 1 (2023): JEE, April 2023
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v4i1.8292

Abstract

This study aims to determine the marketing strategy used by Kupi Khop in Banda Aceh City. The approach used is qualitative with data collection methods using interviews, observation, and documentation. Informants in this study are business owners, employees, and consumers. The results of the study can be concluded that the products sold in the form of drinks made from coffee and non-coffee basic ingredients have gone well. The menu provided by Kupi Khop is also very diverse. The price of each drink is determined taking into account the cost of raw materials. The location of Kupi Khop is very strategic and is easily accessible to consumers because it is in an urban area. Maximum promotion on Instagram social media accounts is very good even though the social media used by Kupi Khop is only Instagram, but Kupi Khop often takes part in coffee festivals. In placing employees in accordance with their respective fields, there are employees in the service department, employees in the kitchen, employees specifically making coffee, so this shows that the organizational structure of Kupi Khop is going well. Kupi Khop prioritizes comfort and cleanliness. The process strategy includes ordering, serving, and paying in cash. Based on the results of this study it can be concluded that Kupi Khop has used a good marketing strategy by implementing the 7p marketing mix.
Impact of Entrepreneurial Identity Aspiration and Self-Efficacy towards Entrepreneurial Behavior of the Working Class of Davao City Daisy Vale Avila de Gracia; Karl P. Campos
Journal of Economics Education and Entrepreneurship Vol 4, No 1 (2023): JEE, April 2023
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v4i1.7416

Abstract

This study aims to quantify and measure the relationship of Entrepreneurial Identity Aspiration and Self-Efficacy to Entrepreneurial Behavior of the working class of Davao City where the culture has strong emphasis on working and providing for the family. The data is collected from 150 working people in Davao City through the e-questionnaires using Snowball sampling. Using a correlation-descriptive research design and multiple linear regression technique, the undertaking reveals that both Entrepreneurial Identity Aspiration and Self-Efficacy have a statistically significant impact on Entrepreneurial Behavior. However, the study also identified that Self-efficacy has a higher degree of correlation and effect towards Entrepreneurial Behavior. Furthermore, the results on Entrepreneurial Identity Aspiration show different results compared to relative studies presented. The results assume that even with the desire and aspiration to take an entrepreneurial role in the future, a person who is lacking on self-efficacy will not engage on entrepreneurial activities.
The Impact of Social Media on Individual's Attitudes and Perceptions in Davao City, Philippines Daniel Suarez Grenien; Karl Campos
Journal of Economics Education and Entrepreneurship Vol 4, No 1 (2023): JEE, April 2023
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v4i1.6846

Abstract

Social media and digital marketing are increasingly being used as a strategic tool for increasing brand awareness and running marketing campaigns. Moving away from the era of traditional or mass media, marketers can track brand competitors and have more measurable campaign results by using social media and digital marketing. Consumer behavior require businesses to craft marketing tactics in this social media driven era. This study seeks to examine how social media affects consumer views toward social media marketing and how they behave when making purchases. A survey was administered to 122 participants at Davao City looking at the perspective of the respondents toward social media marketing. The results of the study showed that social media marketing has the potential to drive the revenue of businesses. Moreover, the conduct of the study was able to identify that customers perception towards social media marketing factors has a significant effect in their purchases.
Financial Literacy: The Key to Successful Family Financial Management Fahmi Ashari S. Sihaloho
Journal of Economics Education and Entrepreneurship Vol 4, No 1 (2023): JEE, April 2023
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v4i1.6347

Abstract

The family is the smallest unit of a society. The family is a unit consisting of the head of the household and several people who gather and live in one place under one roof in a state of mutual dependence on one another. Financial problems are something that must be experienced by a family, especially families who are just starting the household ark. Therefore, it is necessary to have good financial literacy so that family finances can be managed properly in order to achieve family welfare. The method used in this paper is literature study from journals and books and other publications related to the variables in this paper. The data in this study were taken from books and journal articles which were combined to provide solutions and procedures for good family financial management. This paper discusses how to do good financial planning so that families can adjust their expenses to family income. It is hoped that this paper can reduce the negative impact of public ignorance about family financial management

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