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Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT)
Published by ID Solutions Publisher
ISSN : 27748154     EISSN : 27748162     DOI : https://doi.org/10.51715
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
Journal Husocpument a scientific journal in Humanities, Social Science, Public Administration and Management containing the scientific literature on studies of pure and applied research in Humanities, Social Science, Public Administration and Management science and public review of the development of theory, method and applied sciences related to the subject.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 70 Documents
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AN ANALYSIS OF VERBAL AND NON-VERBAL SIGN IN MAYBELLINE COSMETIC ADVERTISEMENTS Yeni Ruscita Dewi
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v1i4.17

Abstract

In this study concern with the verbal and visual signs that in Cosmetic Advertisements. The study aims to find out the kinds of verbal and non-verbal signs also to describe the meaning of verbal and non-verbal signs inMaybelline Cosmetic Advertisements. This study used qualitative methods to collect data and the data were takenfrom he internet and maybelline website. To analyze the data this study used the theory by Saussure (1983) and the theory by Barthes (1967) to identify the meaning of verbal and visual signs inMaybelline Cosmetic Advertisements. The researcher found 27 verbal signs and 19 non-verbal signs. While the denotative meaning, the researcher found 22 and for the connotation found 23. The used of connotative meaning dominant in all advertisements because the advertiser use hidden meaning to convey the message and attract the attention of consumers so they are curious to try to use the product.
AN ANALYSIS OF VERBAL AND NONVERBAL SIGNS FOUND IN BMW CAR ADVERTISEMENTS Ni Putu Dian Ratna Sari
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v1i4.31

Abstract

This study is concerned about analyzing verbal and non-verbal signs in the BMW car series and the meaning of verbal and non-verbal signs in the BMW car series. This study used a qualitative method to collect data and data obtained from print advertisements for BMW series 1 and BMW 3 series. The theory used in this research is semiotic theory of Saussure cites Chandler (2006)'s analysis of the meaning of verbal and non-verbal signs in the BMW car series based on Barthes' (1967) theory of meaning. This study found 6 verbal signs and 7 non-verbal signs, 12 connotative and 3 denotative meanings. The dominant data contains connotative meanings in advertisements because advertisements have hidden meanings that the company wants to convey it can see from the non-verbal signs in advertisements such as color, picture and symbol. It also to attract readers attention and provide information about the advantages and also the features of BMW Car Series products.
AN ANALYSIS OF VERBAL AND VISUAL SIGNS IN ADIDAS'S ADVERTISEMENT "READY FOR SPORT" Ayu Kartika Dewi Ni Ketut
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v1i4.34

Abstract

This study is entitled “An Analysis of Verbal and Visual Signs in Adidas’s Advertisement “Ready for Sport”. The aims of the study are two identify the verbal and visual signs as well as to analyze their meanings in Adidas’s Advertisement “Ready for Sport”. The data of this study were taken from Adidas official website since the advertisement showed combination between colors, picture, and words. The process of collecting data was conducted by observation method and note taking technique. The data were analyzed descriptive qualitatively. The researcher used theory of semiotics from Saussure as citied by Chandler (2007), theory of meaning from Barthes (1967) and supported by theory of color from Wierzbicka (1996) to answer the research problem.  Through the analysis, it found that verbal and visual signs have important rules to make an attractive advertisement. These verbal and visual signs contain denotative and connotative meaning. The advertiser tends to use expressive and informative function to express their idea and give information about the product to attract the reader’s attention. Both of verbal and visual signs are related to each other since what is in verbal sign are conveyed in visual signs. They support each other to makes good combination in an advertisement.
SLANG WORDS FOUND IN 1999 SONG ALBUM BY RICH BRIAN’S Dewa Ayu Made Ratna Dwiyanti Yanti
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v1i4.41

Abstract

There are many English songs use slang words, especially in rap songs. Because, it can make interesting lyrics in the songs. Such English slang words can be classified into different types and the formations are interesting to study. Therefore, the study is about the slang words found in 1999 song album by Rich Brian’s. It aimed to identify the types of the slang words and the process of creating the words. The data obtained through listening to the songs, reading and understanding the lyrics, marking the words in the lyrics, before identifying the types, and analyzing the formations. In collecting the data, this study used the observation method. For such goals it used the theory by Kipfer and Chapman and Mattielo and analyzed by using a descriptive qualitative method. In analysis, for the types of slang, the study found only secondary slang. And for the process of creating the words, there were only 3 kinds of formation that were found, namely clipping, blending, and variation.
ANALYSIS OF LIBERAL FEMINISM IN THE NOVEL MULAN'S SECRET PLAN BY TESSA ROEHL Lolita Dewi Ni Kadek
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v1i4.70

Abstract

The aims of this study are to identify the liberal feminism that found in the novel Mulan’s Secret Plan by Tessa Roehl. In liberal feminism women should have a same right and same opportunity as a man. The liberal feminism could be seen in the character of Mulan in the novel Mulan’s Secret Plan. Mulan struggled for her right to get educational opportunities same as man and struggle for her right to freely choose what she wants to do. In order to understand how the aspect of liberal feminism were found in the novel, the theory of liberal feminism proposed by (Tong, 2008) were utilized in this study. This study used observation method to collect the data and qualitative method to analyze data. The result of this study indicates the aspect of liberal feminism in Mulan character were equal education and equal liberty.
TYPES OF LANGUAGE FUNCTION FOUND IN THE PERFECT DATE MOVIE Ni Made Wahyuni; I Gusti Bagus Wahyu Nugraha Putra; Putu Devi Maharani
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v1i4.78

Abstract

This study is concerned with the types of language functions in The Perfect Date Movie. This study is aimed to answer the research problems, which are: (1) to find out the types of language functions used by the main character of The Perfect Date movie and (2) to analyse the types of languages style are found in utterances produced by the main character of The Perfect Date movie. It used a descriptive qualitative method to identify data. Types of language function and language style was described according to the theory proposed by Tillit and Bruder (1985). The result of this study was found 75 data. The 75 data were classified into eleven types of language function which found in the utterances produced by the main character and three types of language styles. The types of language function which found eleven types of language function proposed by Tillit and Bruder (1985) were twelve of openings, pre-openings, and closings type, four data of introduction and addressing system type, seven data of invitations type, eight data of thanking people and replying thanks type, three data of apologizing type, ten data of giving compliments and replying complements type, two data of getting people’s attention and interrupting, two data of agreeing and disagreeing type, seven data of controlling the conversation type, and two data of getting information e language style which was found were ten data of formal expression, thirty nine data of informal expression and twenty six data of neutral expression. The most types of language function found in this study is getting information because the main character feel free and more comfortable expressing their emotional in a language.
THE REFERENTIAL MEANING OF DEIXIS REVEALMENT IN ARABIC-ENGLISH AR RAHMAN Nindy Dwi Febriana; I Wayan Resen; Putu Devi Maharani
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 1 No. 4 (2021): Oktober: Journal of Humanities, Social Science, Public Administration and Manag
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v1i4.83

Abstract

According to an article in Detik News, Quran Surah Ar Rahman is the one of the names of Quran surah is written in the language of Arabic, Ar Rahman also is belong to the 55th of 114th sub-chapter of the Quran. Ar Rahman goes by 78 verses/sentences of God message that fundamental for human and living creatures in the life and afterlife. This study is corcerned with deixis revealment in the first step, and then the reference meaning will come after it. It is used a descriptive qualitative  method to identify the data. The types of deixis of English Translation of Ar Rahman are found to apply by using a theory about kind of deixis proposed by Levinson (1983:62) and Yule (1996:12). Apart from that, in completing this study, next the reference meaning were interpreted under a theory of reference meaning from the same linguist proposed by Yule (1996). This study is under the reason to determine kinds of deixis found in each English verses/sentences of Ar Rahman, and to avoid the ambiguous meaning are represented by the reference of Ar Rahman’s interpretation connected to the context of the utterance. The references meaning in this study, which was proven by some representatives data included: Person  Deixis, Place Deixis, Social Deixis, Discourse Deixis, and Time Deixis. This study found person deixis dominated in highest percentage and followed by the next the numeral sequence are place deixis, social deixis, time deixis, and discource deixis in smallest percentage. The writer found 62 data occurrences of deixis and they have followed by the reference meaning. The types of deixis found in the Ar Rahman are consisting of 33 data of person deixis (53,2%), 13 data of place/spatial deixis (21%), 10 data of social deixis (16.1%), 1 data of discourse deixis (1,6%), and 5 data of time/temporal deixis (8,1%).
THE MEANING OF SIGNS IN WI-FI INTERNET ADVERTISEMENT I Gusti Putu Mahardika Putra; Komang Dian Puspita Candra; I Wayan Juniartha
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 2 No. 2 (2022): April: Journal of Humanities, Social Science, Public Administration and Managem
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v2i2.99

Abstract

The researchers are tried to identify the meaning of sign in Wi-Fi Internet advertisement. The data of this study used selected Wi-Fi Internet advertisement from internet. Observation method was conducted in collecting the data through documentation and note-taking technique. The data were analysed qualitatively used theory of meaning proposed by Barthes (1967) and supported theory from Weirzbicka (1996) to identify the meaning of sign in Wi-Fi Internet advertisement. The researchers found two meaning of Wi-Fi Internet Advertisement namely denotative and connotative meaning. The advertiser used denotative and connotative meaning to give information about the product and attract the customer to use the product.
CODE SWITCHING ANALYSIS IN SADENA DAN SANDRA NOVEL Maria Yasinta Juita; Komang Dian Puspita Candra; Ida Bagus Gede Nova Winarta
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 2 No. 2 (2022): April: Journal of Humanities, Social Science, Public Administration and Managem
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v2i2.107

Abstract

Abstract—This study aims to determine the types of code switching occurred in Sadena dan Sandra Novel. The data source of this study was taken from Sadena dan Sandra Novel by Wulanfadi. In collecting the data, the researcher was used observation research method. This study were analyzed qualitatively by using theory from Hamers and Blanc (2000) which mention three types of code switching, they are inter-sentential switching, intra-sentential switching and extra sentential code switching or tag switching. The result of this study showed that all types of code switching occurred in this novel, they are; inter-sentential switching, intra-sentential switching, extra sentential switching or tag switching, and the most dominant type is intra-sentential switching.
AN ANALYSIS OF PERSONIFICATION IN THE SOME SELECTED POEMS BY ROBERT FROST Vinsensia Nidi; Ni Made Verayanti Utami; Putu Devi Maharani
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 2 No. 2 (2022): April: Journal of Humanities, Social Science, Public Administration and Managem
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v2i2.110

Abstract

This study aims to determine the type of personification figure of speech and the general meaning of personification in Robert Frost’s selected poems entitled (Leave Compared With Flowers, The Road Not Taken, Stopping By Woods On A Snow Evening, Christmas Tree, Pan With Us, The Tuft of Flowers, The Trial by Existence, The Generation Of Men, Home Burial, O Erathward, Wind and Window Flower, Bond and Free, and Spoils of The Dead. Based on the use of personification figure of speech in Robert Frost’s poetry, the researcher knows the most dominant type of personification. Personification figure of speech has 2 types, namely prosopographia and prosopopopeia. The data of this research are documents from some selected poems by Robert Frost’s poems. In this study, the researcher used document analysis as a method and technique of data analysis. From the results of the study, researchers found 24 personifications. Then the researcher concludes that from the two types of personification figure of speech found in Frost’s  poems, there are  6 prosopographia and 18 prosopopopeia. From this data, it can be seen that the dominant type used is prosopopopeia.

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