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Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol 3 No 3 (2023): September" : 25 Documents clear
Peranan Insentif Dalam Meningkatkan Produktivitas Kerja Pegawai Di Rumah Tahanan Negara Kelas IIB Sukadana Suryadi Suryadi; Muhammad Demsi Dupri; Indri Hardianti
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2392

Abstract

Work productivity in the sense that companies or agencies can directly see their workforce toproduce a number of units of goods measured based on units of time, so the purpose of thisresearch is to determine the role of incentives in increasing employee productivity at theSukadana Class IIB State Detention Center. This type of research is quantitative. Thedescription of this research is partially that the variables studied with a population of 51employees and found a sample of 45 employees the sampling technique used is purposivesampling. The steps are carried out by distributing questionnaires and assisted by dataanalysis through validity, reliability, and simple regression tests. The conclusion of thisresearch is that incentives have a good role in increasing employee work productivity andachieving the goals expected by agencies/organizations at the Class IIB Sukadana StateDetention Center, East Lampung.
Pengaruh Motivasi Kerja, Kepemimpinan Dan Lingkungan Kerja Terhadap Kinerja Pegawai Negeri Sipil Pada Saat Pandemi Covid 19 Di Kecamatan Gunung Agung Ardiansyah Japlani; Suryadi Suryadi; Novi Lianti
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2454

Abstract

The basic problem is the lack of human qualities that can hinder the growth anddevelopment of the national economy. Lack of humanity will also be a stumbling block in theera of globalization, because the era of globalization is a time of quality competition. If theIndonesian people want to participate in the global stage, then the first step is that whatneeds to be done is to organize their personality, both mentally, spiritually, creatively,morally and responsibly. the quality of human resources related to performance. This studyaims to determine 1) To find out whether the motivation variable has an effect on employeeperformance. 2) To find out whether the variable of Leadership on Employee Performance.3) To find out whether the work environment variable on employee performance. 4) Todetermine the effect of the variables of Motivation, Leadership, Work Environment, togetheron Employee Performance. The survey method was chosen as the primary data source. Thesurvey method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using aquestionnaire or questionnaire instrument. In this study, the population is consumers whouse telkom products. The sampling technique uses accidental sampling. The population inthis study are all employees who work at the Gunung Agung sub-district office, namely 57employees and temporary employees. The results showed that 1) there was a positive andsignificant influence between motivation on employee performance 2) there was a positiveand significant influence between leadership on employee performance. 3) there is apositive and significant influence between the work environment on employee performance.4) there is a positive and significant influence between motivation, leadership and workenvironment on employee performance
Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Pengguna Jasa Industri Konveksi Pada Kecamatan Negeri Besar Kabupaten Way Kanan Yateno Yateno; Ratmono Ratmono; Nia Nurriati
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2524

Abstract

The factors that influence consumer satisfaction in the State Besar District, Way Kanan Regency which will be examined by the author include product quality, price, and service. This study aims to analyze the effect of product quality, service quality, and pricing on user satisfaction of the convection industry in Negeri Besar District, Way Kanan Regency. This type of research uses case study research. The research method used in this study is a descriptive method with a quantitative approach. The sample in this study was 65 respondents who were taken by accidental sampling technique. Data were collected using a questionnaire sheet and analyzed using Multiple Linear Regression Analysis. The results showed that the quality of the product obtained a tcount value of 2,497> ttable 2. 000 and a significant value of 0.018 <0.05, meaning that product quality affects service user satisfaction. The service obtained a value of tcount 2,719 > ttable 2,000 and a significant value of 0.009 < 0.05, meaning that service has an effect on service user satisfaction. The price has a tcount value of 0.893 < ttable 2,000 and a significant value of 0.375 > 0.05, meaning that the price has no effect on service user satisfaction. While the results of the F test (simultaneous) obtained Fcount of 41.230 and Ftable value of 2.760, meaning that product quality (X1), service (X2), price (X3) simultaneously affect the dependent variable,namely service user satisfaction (Y). 65.3% of the role of the variable quality of product,service, price is able to explain the variable of service user satisfaction, while 34.7% isinfluenced by other factors not examined in this study.
Pengaruh Persepsi Harga Dan Kemasan Terhadap Keputusan Pembelian Di Toko Alfazza Pasar Cendrawasih Kota Metro Febriyanto Febriyanto; Selamet Fuadi; Reza Hernanda
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2531

Abstract

The purpose of this research is partially and simultaneously to determine the effect of price andpackaging perceptions on purchasing decisions. The research method uses quantitative. Whilethe sample used is 40 customer respondents who often make purchase transactions. Thesampling technique used purposive sampling. The analysis tool uses multiple multiple regressionwith partial t test decisions, simultaneous f and the coefficient of determination. The results ofthe study prove that purchasing decisions are an approach and problem solving in humanactivities to buy goods and services in fulfilling their wants and needs, including: 1) Attention, 2)Interest, 3) Desire, 4) buying action (action), 5) The stages of this that can lead to priceperceptions and good forms of measurement, so that they can provide purchasing decisions.
Pengaruh Profitabilitas Terhadap Nilai Perusahaan Dengan Corporate Social Responsibility (Tanggung Jawab Sosial Perusahaan) Sebagai Variabel Moderating (Studi Empiris Di Perusahaan Manufaktur Subsektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indo Karnila Ali; Fitriani Fitriani; Rian Mochammad Sobri
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2570

Abstract

This study aims to determine and analyze the effect of profitability on firm value withcorporate social responsibility as a moderating variable in food and beverage sub-sectormanufacturing companies listed on the Indonesia Stock Exchange in 2017-2020. Thisresearch approach uses quantitative methods. The population in this study amounted to 30.The sampling technique used was purposive sampling, based on the purposive samplingtechnique, the sample obtained in this study amounted to 14 companies. The data analysismethod in this study was carried out using panel data testing, data processing was carriedout using the Eviews program. The results show that profitability has a significant effect onfirm value in food and beverage sub-sector manufacturing companies listed on the IndonesiaStock Exchange in 2017-2020 and Corporate Social Responsibility does not moderate theeffect of profitability on firm value in food and beverage sub-sector manufacturingcompanies. listed on the Indonesia Stock Exchange in 2017-2020.
Pengaruh Produk, Harga, Promosi, Dan Lokasi Terhadap Keputusan Pembelian Pelanggan Toko Muhammadiyah Bisnis Center (MBC) Kota Metro Suryadi Suryadi; Yateno Yateno; Dewi Kurnia
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2579

Abstract

The purpose of this research is to determine 1) the partial effect of the product on purchasing decisions, 2) price on purchasing decisions, 3) promotion on purchasing decisions, 4) location on purchasing decisions, and 5) simultaneously on purchasing decisions. The design of this research is a quantitative method. With a total population of 14,155 respondents for 30 days, while the sample calculation found 100 respondents. The sampling technique is purposive sampling. The data collection method uses a questionnaire by sharing it with consumers who often make transactions at Muhammadiyah Bisnis Center store in Metro City. And the analysis tool uses validity, reliability and multiple regression results with the decision to use a partial test (t), test together and the coefficient of determination. The analysis results conclude that purchasing decisions can be understood by consumer behaviour and how consumers make purchasing decisions. So the combination of the retail mix elements (Retailing mix) of products, prices, promotions, and the right location by retailers is expected to attract the target market through consumer purchases.
Pengaruh Efikasi Diri Terhadap Perencanaan Karir Dengan Motivasi Sebagai Variabel Mediasi Studi Kasus Pada PT.Kali Rejo Lestari Lampung Tengah Nani Septiana; Suwarto Suwarto; Satria Dwi Nuvanur Saputra
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2582

Abstract

This study aims to analyze the effect of self-efficacy on employee career planning withcareer motivation as a mediating variable. This type of research is a quantitative study with apopulation of 97 employees registered at Kalirejo Lestari, Central Lampung, only 78 samplesused in accordance with predetermined criteria. The data used is secondary data distributionof questionnaires in the form of a list of questions with several alternative answers forrespondents. The statistical test used to test the hypothesis is multiple linear regressionanalysis and tested using the statistical packages for the social science (SPSS) version 26program. Based on the results of statistical tests indicate that self-efficacy, career planninghas a positive and significant influence on career motivation.
Pengaruh Kualitas Produk, Harga, Dan Lokasi Terhadap Kepuasan Pelanggan Di Dhelitha Gordyn Ratmono Ratmono; Yateno Yateno; Erika Kiki Anggraini
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2584

Abstract

Buyers can experience a feeling of satisfaction or disappointment (customer satisfaction) onproduct quality, price and location, thus the purpose of this study is to determine productquality, price and location partially their effect on customer satisfaction at Dhelitha GordynStores, Metro City. The research method uses quantitative methods through observation andquestionnaires in obtaining data to be processed using SPSS version 28 software. Theresearch method in this study is accidental sampling with sample statistics obtained bycustomers from representative respondents. The analytical tool used is multiple linearregression with partial t test decisions, simultaneous f test, and coefficient of determination.The survey results show that if customer satisfaction is met in terms of the quality of theproducts sold, and at a reasonable price, as well as a comfortable and safe environment,customer satisfaction will increase.
Mengembangkan Minat Mahasiswa Untuk Berwirausaha Dengan Faktor E-Commerce Dan Pengetahuan Kewirausahaan Studi Kasus Pada Mahasiswa Manajemen Universitas Muhammadiyah Metro Nina Lelawati; Fitriani Fitriani; Meilis Sartika
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2587

Abstract

Entrepreneurship is an indirect way to overcome poverty. Namely by providing knowledge,skills and fostering entrepreneurial attitudes in job seekers through entrepreneurshipdevelopment. Fostering an entrepreneurial spirit in students is believed to be an alternativeto reducing poverty levels, because graduates are expected to become educated youngentrepreneurs who are able to start their own businesses. Entrepreneurship can not only beused as short-term business tips but also as a general life hack in the long term to createopportunities. in the business sector, for example, companies are successful and obtain greatopportunities because they have creativity and innovation. The aim of this research is to findout whether e-commerce and entrepreneurial knowledge together influence entrepreneurialinterest in management study program students at Muhammadiyah Metro University. This research uses a quantitative approach and the research method used is the Slovin formula.The sample in this research was only taken from 86 students from the class of 2018 at theFaculty of Economics and Business, Muhammadiyah Metro University. The data analysistechniques used are validity test, reliability test, normality test, linearity test. Testing theanalytical model in this research uses multiple linear regression analysis, t test, f test and rdetermination. Based on the results of research using the t test, it was found that e-commercehad an effect on interest in entrepreneurship among students in the management studyprogram at Muhammadiyah Metro University. Knowledge of entrepreneurship has no effectand is not significant on interest in entrepreneurship among students in the managementstudy program at Muhammadiyah Metro University. From the f test, it was found that ecommerce and entrepreneurial knowledge together had a significant effect on interest inentrepreneurship among students in the management study program at MuhammadiyahMetro University.
Pengaruh Kepercayaan, Kualitas E-Commerce, Dan Pengalaman Berbelanja Terhadap Minat Beli Ulang Konsumen Melalui Situs Belanja Online Tokopedia (Studi Kasus Pada Mahasiswa FEB Angkatan 19 UM Metro) Ardiansyah Japlani; Nani Septiana; Nabila Citra Pertiwi
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2594

Abstract

The development of an increasingly modern world is always followed by the sophistication ofinternet-based information technology that can be used to process data including processing,obtaining, compiling, and storing data from various ways to produce quality informationwith relevant, accurate, and timely information. In trading, one of them is the marketplace.One of the well-known marketplaces and always the best rating is Tokopedia. This study aimsto determine the effect of trust, e-commerce quality and shopping experience, on repurchaseinterest on the Tokopedia online site. The sample of this research is the students of Feb 19Universitas Muhammmadiyah Metro. The research design is quantitative research. Themethod used in this research is a survey approach. The population and sample of the studywere students of the management study program, Faculty of Economics and Business,University of Muhammadiyah Metro, class of 2019 with a total sample of 69 students. Datacollection techniques using a questionnaire. The analytical tool used is quality analysis andmultiple regression analysis. The results show that trust, e-commerce quality, and shoppingexperience partially or simultaneously have a positive and significant effect on repurchaseinterest in management study program students using the Tokopedia site at MuhammadiyahMetro University.

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