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Jurnal Mahasiswa Manajemen dan Akuntansi
Published by Universitas 45 Surabaya
ISSN : 28287207     EISSN : 28287118     DOI : 10.30640
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Sub Rumpun ILMU EKONOMI Ekonomi Pembangunan Akuntansi Ekonomi Syariah Perbankan Perpajakan Asuransi Niaga (Kerugian) Notariat Bidang Ekonomi Lain Yang Belum Tercantum Sub Rumpun ILMU MANAJEMEN Manajemen Manajemen Syariah Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) Pemasaran Manajemen Transportasi Manajemen Industri Manajemen Informatika Kesekretariatan Bidang Manajemen Yang Belum Tercantum
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 30 Documents
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PENGARUH HARGA DAN PROMOSI TERHADAP MINAT KONSUMEN TIANG BETON PADA PT. SENTOSA SAKTI MAKMUR SURABAYA Dita Indah Sari; Sugiharto; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

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Abstract

This study is useful to determine the effect of prices and promotions given to consumer buying interest at PT. Sentosa Sakti Makmur Surabaya. The population in this study amounted to 50 respondents, while the sampling technique used the census method because the population and sample were the same, and the data collection technique used was a questionnaire, while the data analysis technique used the explanatory research method using statistical analysis with regression, correlation, and determination testing. and hypothesis testing. The results of this study that price has a significant effect on consumer buying interest, hypothesis testing is obtained t count > t table or (2.790> 2.012). Promotion has a significant effect on consumer buying interest, hypothesis testing is obtained t count > t table or (4,571>2,012). Price and promotion simultaneously have a significant effect on consumer buying interest with the regression equation Y= 0.471+0.315X1+0.430X2+0.28e, hypothesis testing is obtained F count > F table (60.301> 3.195).
PENGARUH FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN: Studi Kasus pada Salon Anne Beauty House Citraland, Kec. Benowo, Surabaya Luluk Febianti Mulyasari; Hesti Pandu Widodo; Tjandra Wasesa
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

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Abstract

This study aims to examine and analyze the effect of facility and service quality on customer satisfaction (study at salon Anne beauty house, Citraland, Benowo District, Surabaya). The type of research used in this study is to use descriptive research with a quantitative approach. The sampling technique that is accidental sampling amounted to 112 respondents. The datasets in this study were analyzed using the multiple linear regression test in SPSS version 26. It is well established through data analysis that both facility and service quality have a favorable and significant influence on customer satisfaction. Customer happiness is influenced positively and significantly by amenities and service quality. 44.8 percent of the independent factors in this study have an impact on customer satisfaction. The rest of the 55.2 percent is influenced by other factors that weren't in this study.
PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN PENGGUNA JASA EMKL : Studi Kasus di PT. MITRA UTAMA INDOTRANS SURABAYA Alya Dita Sarasati; Sugiharto; Bambang Karnain
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

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Abstract

This study is useful to determine the effect of satisfaction and trust given to customer loyalty at PT. Mitra Utama Indotrans Surabaya. The population in this study amounted to 60 respondents, while the sampling technique used the census method because the population and sample were the same, and the data collection technique used was a questionnaire, while the data analysis technique used the explanatory research method using statistical analysis with regression, correlation, and determination testing. , and hypothesis testing. The results of this study that satisfaction has a significant effect on customer loyalty, hypothesis testing is obtained t count > t table or (5,273> 2.002) . Trust has a significant effect on customer loyalty, hypothesis testing is obtained t count > t table or (4.473> 2.002). Satisfaction and trust simultaneously have a significant effect on customer loyalty with the regression equation Y=0,325+0,483X1+0,381X2+0,43, hypothesis testing is obtained F count > F table (38.805>3.159).    
PENGARUH KUALITAS PELAYANAN, SUASANA RESTO DAN HARGA TERHADAP KEPUASAN PELANGGAN: Studi Kasus di SUSHI TEI Surabaya Niawati Niawati; Hesti Pandu Widodo; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

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Abstract

A very important role for a trading or service company is marketing. An attractive marketing strategy is to be able to maintain advantages, improve the quality of products and services as well as prices that are appropriate in the eyes of customers. In order to maintain the business cycle, service companies must pay attention to the quality of service and the atmosphere of the restaurant so that customers feel comfortable. The type of research used is descriptive research. This research was conducted on 100 respondents of Sushi Tei Ciputra World Surabaya customers. The sampling technique used in this study is the incidental technique. The data analysis techniques used are (1) validity and reliability test of the questionnaire items, (2) multiple linear regression test. Then the regression model is tested for the hypothesis that is simultaneously (F test), partially (t test) and the dominant variable. This study aims to explain the causal relationship between service quality factors, restaurant atmosphere factors and price factors on customer satisfaction through hypothesis testing. Based on hypothesis testing, it was obtained that simultaneously the service quality factor, restaurant atmosphere factor and price factor had an influence on customer satisfaction of 14.394. And when viewed from the Adjusted R Square that is equal to 28.9%, while based on the t test (partially) the component of the service quality variable that dominantly affects customer satisfaction is 0.450.
PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN: Studi Kasus pada CV. ARTLINE GLOBALINDO Surabaya Elisa Hani Kurnia; Hesti Pandu Widodo; Diana Zuhroh
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

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Abstract

Human resources are a very important factor in the current era of globalization. Because the success of a company is determined by the quality of its human resources. Therefore, to be able to develop, companies must implement good and efficient management. This study aims to determine the partial effect of work motivation on employee performance at CV. Artline Globalindo, the partial effect of the work environment on the performance of employees of CV. Artline Globalindo, and to determine the simultaneous effect of work motivation and work environment on employee performance at CV. Artline Globalindo. In this study using quantitative methods, with a population of all employees CV. Artline Globalindo, totaling 81 respondents. The sampling technique in this study is a probability sampling technique and a sampling method using simple random sampling. Sources of data used in this study are primary and secondary data. The analysis technique used is multiple linear regression. The results of this study based on the t-test of work motivation (X1) had a partial effect on employee performance with a significant value of 0.000 < 0.05. The work environment (X2) has a partial effect on employee performance (Y) with a significant value of 0.000 <0.05. Based on the F test with a significant value of 0.000 <0.05, which means that the work motivation variable (X1) and the work environment (X2) have a simultaneous effect on the employee performance variable (Y).
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA BRAND MAKANAN CEPAT SAJI ( studi kasus di KFC di Surabaya ) Andriani Andriani; Achmad Daengs GS; Retno Susanti
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

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Abstract

The purpose of this study was to determine the effect of KFC's brand image and product quality on purchasing decisions in Surabaya. Samples were taken as many as 150 respondents from KFC consumers who had consumed KFC at least 2 times in their lives in Surabaya. The author hopes that this research will be useful for the future of the company and become a science for Indonesian education. In connection with this research, the authors apply quantitative research methods to examine the population or sample. Then the data generated from quantitative research is analyzed so as to produce data that can be used for the advancement of the company and become a knowledge archive for the community. The results of this study indicate that brand image has a significant positive effect on purchasing decisions and product quality also has a significant positive effect on purchasing decisions for KFC in Surabaya.
PENGARUH GAYA KEPEMIMPINAN DANNBUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN: Studi kasus pada PT.MAKMUR JAYA Surabaya Morina Irma H.P; Harsono Teguh Santoso; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

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Abstract

This study aims to determine the effect of leadership style and organizational culture on employee performance with job satisfaction as an at PT. Makmur Jaya Surabaya. The sampling method used is the saturated sampling method. This study uses a saturated sampling technique because the population is relatively small. The sample in this study were employees of PT. Makmur Jaya Surabaya with a total of 30 people. The data used are primary data. The data analysis method used in this study is Multiple Linear Regression with the SPSS 22 application. The results of this study indicate that the independent variables of leadership style, and organizational culture have a significant influence on the dependent variable of employee performance for the results of leadership style having a significant value of 0.00 and culture organization has a value of 0.40 which can be concluded that the significant value of the two X variables is smaller than 0.05 which means that the X variable has a significant effect on performance.
PENGARUH KEPUASAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN: Studi Kasus Pada PT. Fiskaria Jaya Suara Surabaya Ratih Tristianingsih; Achmad Daengs GS; Ramansyah Hidayat
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

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Abstract

This study aims to determine: (1) The effect of job satisfaction and work environment on the performance of employees of PT. Fiscaria Jaya Suara Surabaya simultaneously, (2) The effect of job satisfaction and work environment on the performance of employees of PT. Fiscaria Jaya Suara Surabaya partially, (3) The influence of job satisfaction and work environment on these variables which have a dominant effect on the performance of employees of PT. Fiscari Jaya Suara Surabaya. This research is a research using a quantitative approach. The subjects of this study were employees of PT. Fiscari Jaya Suara Surabaya. The sample collection used a census sample of 40 people, but only 34 respondents were obtained in this study. The data collection method used interviews before the thesis and in the research process by distributing questionnaires in the form of questionnaires and google forms. Data analysis was carried out in this study using multiple linear regression analysis and multiple determination coefficient analysis. From the results of the analysis using SPSS (Statistical Package for the Social Sciences) shows that job satisfaction and work environment on employee performance have a significant effect simultaneously or partially. And the dominant independent variable on employee performance at PT. Fiscaria Jaya Suara Surabaya is the independent variable of the work environment.
PENGARUH BRAND IMAGE DAN PRODUCT QUALITY KOPI 2IN1 TERHADAP CUSTOMER SATISFACTION Deki Qohhar; Achmad Daengs GS; Sugiharto
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (884.434 KB) | DOI: 10.30640/jumma45.v1i1.156

Abstract

Surabaya adalah sebuah prototipe, dan industrialisasinya merupakan pilar ekonomi penting untuk mendorong perkembangan kota. Teknik pengambilan sampel nonprobabilitas digunakan untuk mengumpulkan data melalui purposive sampling. Hasil uji t analisis regresi antara variabel Brand Image diperoleh nilai t hitung 5,106 > t tabel (0,05;150) 1,967 dan nilai signifikansi 0,000 < 0,05 yang berarti bahwa terdapat pengaruh parsial yang positif dan signifikan antara variabel Brand Image terhadap Customer Satisfaction konsumen Kopi Kapal Api Spesial Mix 2 in 1 di Surabaya. Hasil uji F analisis regresi nilai F hitung sebesar 75,665 dan nilai F tabel (3,76)sebesar 2,807 dengan nilai signifikansi 0,000 < 0,05 yang berarti bahwa terdapat pengaruh simultan yang signifikan antara variabel Brand Image dan Product Quality terhadap Customer Satisfaction. Hasil estimasi nilai Beta (Standardized Coefficient) analisis regresi paling besar terdapat pada variabel Product Quality dengan nilai sebesar 0,503 dan nilai r sebesar 0,537 serta hasil perhitungan r 2 sebesar 0,288. Hasil ini menunjukkan bahwa variabel Product Quality memiliki pengaruh paling dominan terhadap Customer Satisfaction konsumen Kopi Kapal Api Spesial Mix 2 in 1 di Surabaya dengan kemampuan menjelaskan sebesar 28,8% dibandingkan variabel Brand Image yang hanya mampu menjelaskan sebesar 0,151 atau 15,1%
Pengakuan Pendapatan Terhadap Praktek Sewa Menyewa Kios Dan Lapak Pada PT Sarana Niaga Surya Makmur Regita Prianti Sukma; Wiratna; Heri Toni
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (815.48 KB) | DOI: 10.30640/jumma45.v1i1.157

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengakuan pendapatan atas sewa kios pada PT SNSM, untuk mengetahui pengakuan pendapatan atas sewa dengan menggunakan akrual basis Metode penelitian yang digunakan adalah deskriptif kualitatif adalah suatu pendekatan penelitian yang menggunakan data berupa kalimat tertulis atau lisan, perilaku, fenomena, peristiwa-peristiwa, pengetahuan atau obyek studi. Dalam penelitian ini, menunjukkan bahwa Pengakuan pendapatan menggunakan akrual basis, pendapatan diakui dan dicatat pada saat transaksi dan serah terima kios dan lapak meskipun belum ada pembayaran. Pencatatan dan pengakuan pendapatan menggunakan akrual basis ini menghasilkan laporan keuangan yang lebih akurat karena mencerminkan pendapatan perusahaan yang sesungguhnya meskipun menimbulkan Piutang dan ada resiko piutang tak tertagih.

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