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INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 2 No. 2 (2024): February" : 25 Documents clear
THE INFLUENCE OF EMOTIONAL MARKETING ON PURCHASE INTENTION WITH WORD OF MOUTH AS A MODERATING VARIABLE Alya Elita Sjioen; Hadiansyah Ma’sum; Eva Yuniarti Utami; Dewi Endah Fajariana; Andriya Risdwiyanto
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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Backgrounds: Consumer purchasing decisions are something that a seller looks forward to because the more consumers who decide to buy, the healthier the company selling the product will be. There are several things that can influence purchasing decisions, including marketing emotions and word of mouth communication with good information. Objectives: Therefore, this research aims to analyze the influence of marketing emotions on purchasing decisions with word of mouth as a moderating variable. Methods: This research is quantitative research with an explanatory approach (Supriyanto, 2019). The data in this research was obtained through distributing online questionnaires to buyers from building partners spread throughout Indonesia consisting of 100 consumers and 200 producers. Such data can be called primary data (Farrell, 2016). These primary data were analyzed using the smart PLS 4.0 analysis tool. Results and Conclusions: Emotional Marketing variable can have a positive relationship direction and a significant influence on Purchasing Decisions due to the PV-value alues leads to positive and is below the significance level of 0.05, namely 0.039. Apart from that, the Word of Mouth variable can moderate the influence of the Emotional Marketing variable on Purchase Decision because the p-Values value is positive and is below the 0.05 significance level.
DECODING FINANCIAL MECHANISMS: IN-DEPTH ANALYSIS OF STOCK MARKET DYNAMICS AND GLOBAL INVESTMENT STRATEGIES Rusmiyati Rusmiyati; Eni Kriswandari; Ahmad Rizani; Endang Supriatna; Putri Anindyajati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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This study meticulously explores the intricate world of financial mechanisms, offering an in-depth analysis of stock market dynamics and global investment strategies. The research employs a comprehensive literature review methodology, synthesizing existing knowledge, theories, and empirical evidence. The investigation unfolds in multiple phases, from delineating research objectives to critically evaluating literature, ensuring a systematic approach. The literature review spans finance, economics, and investment management to provide a well-rounded perspective. Through rigorous inclusion and exclusion criteria, the study maintains the integrity of its sources, focusing on seminal works, empirical studies, and robust theoretical frameworks. Key findings emerge in thematic areas, unraveling the fundamental drivers of stock price movements, exploring the multifaceted realm of global investment strategies, and investigating the impact of regulatory frameworks on market dynamics. The study also delves into the interconnectedness between macroeconomics and finance, emphasizing the symbiotic relationship shaping financial landscapes. The research contemplates the ethical considerations influencing financial decision-making by bridging numerical indicators with human decisions. The influence of technological advancements, linkages between stock market crashes and economic depressions, and behavioral factors in investment decision-making further enrich the findings. The literature review's synthesis underscores the transformative impact of technological advancements on global investment strategies, the discernible correlation between stock market crashes and economic depressions, and the crucial role of behavioral factors in financial markets. Integrating qualitative and quantitative insights becomes paramount for a holistic understanding, emphasizing the need for an ethical framework in economic research. The study concludes with a nuanced comprehension of stock market dynamics and global investment strategies, paving the way for strategic decision-making in the ever-evolving landscape of international finance.
THE EFFECT OF LIQUIDITY AND SALES GROWTH ON CAPITAL STRUCTURE WITH PROFITABILITY AS A MODERATING VARIABLE Edi Supriyono; Novita Chantika Putri
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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This study aims to test and analyze the influence of liquidity and sales growth on capital structure with profitability as a moderating variable. The research object used in this study is a manufacturing companies listed in the Indonesia Stock Exchange period 2018-2022. The number of samples selected using the purposive sampling method was 394 data from 160 companies. This study used Moderated Regression Analysis (MRA) supported by Eviews 12 software. Based on the result of the study, it was found that liquidity has a significant negative effect on capital structure, sales growth has a significant positive effect on capital structure, profitability cannot moderate the effect of liquidity on capital structure, and profitability cannot moderate the effect of sales growth on capital structure.
MODERN APPROACHES TO RISK MANAGEMENT IN INVESTMENT PORTFOLIOS: STRATEGIES IN MARKET VOLATILITY Loso Judijanto; Yupiter Mendrofa; Iwan Harsono; Pirmanta Sebayang; Fuadah Johari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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This paper explores the evolution of risk management strategies in investment portfolios, explicitly focusing on addressing challenges posed by market volatility. Effective risk management is paramount for safeguarding investor assets in an era of globalization, technological advancements, and heightened interconnectedness. Traditional theories, such as Modern Portfolio Theory (MPT) and the Capital Asset Pricing Model (CAPM), have provided foundational frameworks. However, limitations in addressing the dynamic nature of contemporary financial markets during periods of heightened volatility have led to the emergence of modern approaches. This study investigates the integration of technological advancements, insights from behavioral finance, and sophisticated quantitative models to provide nuanced and adaptive risk management strategies. Algorithmic trading, dynamic asset allocation models, and behavioral insights contribute to a comprehensive toolkit for managing risk during market volatility. The paper assesses the efficacy of these modern approaches in navigating the complexities of fluctuating markets and offers insights into the evolving landscape of risk management.
A COMPREHENSIVE EXAMINATION OF THE IMPACT OF A DIGITAL MARKETING CAMPAIGN ON CONSUMER ENGAGEMENT IN E-COMMERCE Listian Indriyani Achmad; Henny Noviany; Eloh Bahiroh; Sri Ndaru Arthawati; Abdul Rosid
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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This study thoroughly investigates the transformative effects of a digital marketing campaign on consumer engagement within the e-commerce domain. Employing a mixed-methods approach, the research combines quantitative analyses of engagement metrics with qualitative insights gathered through in-depth interviews. The campaign's impact on click-through rates, conversion rates, and demographic variations in engagement levels is meticulously scrutinized, providing a nuanced understanding of its effectiveness. Qualitative findings reveal the enduring influence of the campaign on brand perception and consumer loyalty, emphasizing the significance of narrative elements in digital marketing. The implications for businesses are profound, advocating for a localized and narrative-driven approach to optimize digital strategies. Despite acknowledging study limitations, including a focus on a specific campaign and reliance on self-reported data, this research contributes valuable insights into the dynamic interplay between digital campaigns and consumer behavior in the ever-evolving landscape of e-commerce.
THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISIONS WITH EMOTIONAL DESIRE AS A MODERATING VARIABLE Muhammad Amsal Nasution; Muhamad Risal Tawil; Kushariyadi Kushariyadi; Jeffri Wuisan Lontaan Gumerung; Lenda Lumentah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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Backgrounds: Researchers believe that a marketing strategy that pays attention to and prioritizes environmental protection aspects can attract the attention of the public, especially environmental observers, those who care about the environment, and so on, to decide to purchase the products we offer by paying attention to environmental aspects. ObjectivesTherefore, this research aims to analyze the influence of Green Marketing Strategy on Purchasing Decisions. Different from previous research, this research adds the Emotional Desire variable as a moderating variable which researchers can strengthen the influence of the Green Marketing Strategy variable on purchasing decisions. Methods: This research is quantitative research with an explanatory approach. This research obtained data by distributing questionnaires digitally to 100 producers and 200 consumers who had been involved in the TikTok shop for at least 1 month. The questionnaire contains 8 question items consisting of 4 question items for the Green Marketing Strategy variable, 2 question items for the Purchase Decision variable, and 2 question items for the Emotional Desire variable. The data that was collected in this research was analyzed using the smart PLS 4.0 analysis tool. Results and Conclusions: the Green Marketing Strategy variable has a positive relationship and a significant influence on purchasing decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.018. Apart from that, researchers also believe that good emotional desire can strengthen the direction of this relationship because good desire can support consumers to take part in protecting the environment by paying attention to the packaging materials used, product cleanliness, whether the product is hygienic or not, and so on related to environmental sustainability. In line with the statement in the second paragraph, the results of table 3 of the second row of path efficiency show that the Emotional Desire variable can moderate the direction of the relationship between the Green Marketing Strategy variable and Purchasing Decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.000. More significant than direct testing, namely 0.017. Thus the first and second hypotheses in this research can be proven and accepted.
THE INFLUENCE OF BRAND ASSOCIATION ON PURCHASING DECISIONS WITH BRAND AMBASSADORS AS A MODERATING VARIABLE Dian Wahyuningsih; Nurdin Nurdin; Dicki Bagus Chandra; Rizal R. Manullang; Zamhari Zamhari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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Backgrounds: Researchers have the belief that it is also used as a hypothesis in this research regarding the Brand Association variable which can have a positive relationship and a significant influence on purchasing decisions because the more and better brand associations will make the product more known to the public, regarding product identity and product quality. Objectives In the end, the public/potential consumers can make purchasing decisions. Apart from that, researchers also believe that if the influence of the Brand Association variable on Purchasing Decisions is moderated by the Brand Ambassador variable, it can further strengthen the influence of the Brand Association variable on Purchasing Decisions because Brand Ambassadors will convince buyers of product quality, product suitability, and so on. Methods: This research is quantitative research with an explanatory approach, namely research that uses previous research as a basis for building new arguments to prove the influence of the Independent variable on the Dependent variable and the strength of the moderating variable in strengthening the relationship between the two variables (Kurniawan, 2018). The data used in this research is secondary data distributed digitally to MS Glow consumers spread throughout Indonesia, totaling 300 consumers. These data were analyzed using the Samrt PLS 4.0 analysis tool. Results and Conclusions: The results of table 3 of the path coefficient show a positive relationship direction and a significant influence because the P-Values value is positive and is below the 0.05 significance level, namely 0.021. The results of the second row of the third table of Path Efficiency show a positive relationship direction and a significant influence on Purchasing Decisions because it has a positive direction and is below the 0.05 significance level, namely 0.000, which is more significant than the direct test of 0.021. Thus, the first and second hypotheses in this research can be proven and accepted.
THE ROLE OF CONTENT QUALITY AND THE INFLUENCE OF SOCIAL MEDIA, INFLUENCERS ON PURCHASING DECISIONS MEDIATED BY THE SHOPEE E-WOM PLATFORM FOR FASHION PRODUCTS Trida Trisno Zuono; Abdul Halik; Estik Hari Prastiwi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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In the rapidly evolving digital landscape, E-commerce platforms, particularly in the fashion sector, are gaining increasing prominence. Shopee, as a leading E-commerce platform, provides a diverse array of fashion products from various brands and sellers. This study adopts a quantitative research approach to validate pre-established hypotheses. The chosen research method involves a survey utilizing a questionnaire. The population under consideration consists of subjects affiliated with the research conducted on the Shopee marketplace, with respondents being consumers of the Regalia Garment shop. A purposive sampling technique was employed, with 150 respondents selected based on their high shopping frequency on the Shopee platform. Hypothesis testing in this research employs a Structural Equation Model (SEM) approach, specifically based on Partial Least Square (PLS). The study delves into the influence of content creators, social media, and influencers on purchasing decisions for fashion products on Shopee. The results of the hypothesis analysis reveal a complex landscape concerning the interaction variables within the realm of digital marketing on the Shopee platform that impact decision-making. While social media may not exhibit a significant influence on purchasing decisions on Shopee, various other indicators on the platform suggest an impact on social media variables. Notably, optimizing marketing strategies that leverage the role of influencers in appropriate product contexts demonstrates a positive and significant influence on purchasing decisions. Furthermore, it is evident that social media positively affects Electronic Word-of-Mouth (e-WOM) by influencing trends and fostering conversations that impact its audience. In the e-commerce landscape, influencers play a crucial role, exerting influence through interactions and recommendations to their followers, thereby influencing individual purchasing decisions. The significance of e-WOM in shaping purchasing decisions on Shopee is underscored by recommendations from numerous users, even though it may not have a statistically significant impact on purchasing decisions in certain aspects.
STRATEGIC MARKETING TRANSFORMATION THROUGH BIG DATA UTILIZATION: IN-DEPTH ANALYSIS OF TRANSLATING GIGANTIC INFORMATION INTO DECISIONS INFLUENCING TACTICAL AND BUSINESS STRATEGIES Ananta Budhi Danurdara; Anjani Anjani; Nenden Hendayani; Rahma Helal Al_ Jbour; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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In today's data-driven landscape, the convergence of strategic marketing and Big Data catalyzes a transformative journey for organizations. This research, comprising a comprehensive analysis, explores the profound impact of Big Data on reshaping marketing strategies. Delving into the intricate dynamics of decision-making processes, the study elucidates how vast data sets influence tactical and business strategies. With an emphasis on translating gigantic information into actionable insights, the research unveils the symbiotic relationship between data-driven decision-making and organizational agility. The abstract underscores the pivotal role of Big Data in enhancing customer engagement, informing targeted promotions, and contributing to broader business objectives. A critical evaluation of existing literature identifies strengths and weaknesses in current studies, emphasizing the need for in-depth exploration into industry-specific contexts and ethical considerations. In considering future directions, the study anticipates a continued evolution toward more sophisticated analytics tools, including artificial intelligence and machine learning. The implications for businesses involve staying abreast of emerging trends, investing in advanced analytics capabilities, and addressing ethical considerations. This research contributes to a comprehensive understanding of leveraging Big Data for strategic marketing transformation, offering insights into the dynamic intersection of data-driven decision-making and organizational success.
STRATEGIC TAX PLANNING AND TECHNOLOGICAL INNOVATION: A COMPREHENSIVE EXAMINATION OF THE INTERPLAY BETWEEN TAX POLICIES, RESEARCH AND DEVELOPMENT (R&D) EXPENDITURES, AND FIRM PERFORMANCE Aulia Kartika Putri; Evan Andarianto Ammaridho; Rizky Mega Arini; Muhammadong Muhammadong; Mohamad Khairi Bin Haji Othman
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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This comprehensive literature review critically examines the intricate interplay between strategic tax planning, Research and Development (R&D) expenditures, and firm performance. A meticulous synthesis of diverse scholarly contributions highlights the significant impact of tax incentives, such as R&D tax credits and accelerated depreciation, in fostering innovation. The exploration extends to the determinants of R&D spending, encompassing industry characteristics, firm size, and technological intensity, offering a nuanced understanding of the multifaceted nature of corporate decision-making. The broader implications for firm performance, including enhanced competitiveness, improved profitability, and sustained viability, are elucidated. Furthermore, the review underscores the dynamic evolution of tax policies and their implications for corporate behavior, emphasizing the need for adaptability in strategic tax planning. As scholars and practitioners navigate this intricate landscape, the synthesis provides a robust foundation for future research directions. The keywords encapsulate the central themes: strategic tax planning, Research and Development, firm performance, tax incentives, R&D spending, and technological innovation.

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