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Jurnal Spektrum Komunikasi
Published by Lembaga Penelitian dan Pengabdian Masyarakat Stikosa-AWS
ISSN : 2398086     EISSN : 26218712     DOI : https://doi.org/10.37826/spektrum.v6i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Spektrum Communication Journal is an academic journal published quarterly every year every March, June, September, and December by Stikosa-AWS in collaboration with ISKI-Jatim, APJIKI, and ASPIKOM. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies in the communications studies perspective. The focus of this journal is in the communication studies perspective and the scope of the journal are: Journalistics; Public Relations; Broadcasting (TV and Film); Marketing & Tourism Communication; Media and Studies; Gender Studies; Advertising; Every received article should follow the Author guidelines. Any submitted paper will be reviewed by reviewers. The review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 131 Documents
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Analisis Semiotika pada Cover Majalah Tempo Edisi 4 - 11 Juni 2018 Nugroho Abraham Akbar
Jurnal Spektrum Komunikasi Vol 6 No 1 (2018): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v6i1.55

Abstract

Layout placement magazine is the most attention, because magazines have more space for pictures and photos. So images or photos can represent the contents of news or information delivered. A photo in a magazine must have information to clarify the photo. In addition to content with an attractive layout, something that draws attention to the magazine is the cover. In this study, the authors used a qualitative research method with a semiotic approach method. Semiotics Charles Sanders Pierce, the signs in the picture can be seen from the types of signs that are classified in semiotics. Among them: icons, indexes and symbols. The result is that every element contained in the cover produces meaning that can be understood by anyone who reads it. Because each photo is illustrated with a picture of each character in it. As for the other signs that are in it are also discussed based on the meaning and function of its use.
Analisis Framing Pemberitaan Tewasnya Perawat Razan Najjar di Media BBC Indonesia dan CNN Indonesia Sintia Cahya Ningrum
Jurnal Spektrum Komunikasi Vol 7 No 2 (2019): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v7i2.56

Abstract

Kasus kerusuhan Israel — Palestina belum juga menemukan titik terang. Belum lagi baru-baru İni telah terjadİ penembakan perawat Palestina hingga tewas saat melaksanakan tugas di daerah perbatasan Gaza. Penelitian ini mengkaji berita penembakan perawat Palestina Razan al — Najjar di media BBC Indonesia dan CNN Indonesia. Metode yang digunakan dalam penelitian ini yaitu metode penelitian kualitatif dengan teknik analisis framiııg dengan teori Zhongdang and Kosicki untuk menganalİsİsnya. Berdasarkan hasil penelitian, diperoleh hasil bahwa BBC Indonesia tidak memberitakan berita yang belum terbukti kebenaran informasinya. Sedangkan CNN Indonesia cukup rincİ menjelas satu persatu permasalahan dan perkembangan mengenai kasus penembakan perawat sukarela Palestina Razan al — Najjar bahkan hingga mengenai terduga pembunuh yang ternyata hanya berita hoaks.
Makna Simbolik Dibalik Rumah Adat Masyarakat Waibalun Kecamatan Larantuka Kabupaten Flores Timur Martinus Irwanto Ishak
Jurnal Spektrum Komunikasi Vol 8 No 1 (2020): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v8i1.58

Abstract

Every culture has its function and meaning. The function and meaning, on the one hand, can be understood in plain view but on the other hand, requires a series of approaches to understanding it well. Of course, the meaning and function of a culture can only be understood in full by the people who use that culture. Furthermore, culture or culture cannot be separated from the language itself. Language becomes one of the determining elements to understand well the nature of a culture. Language can translate the meanings and symbolic meanings of a form or object used in a culture. The Waibalun community in Larantuka Sub-district, East Flores Regency has several symbolic meanings that are expressed in their traditional houses. Therefore, this study specifically examines the symbolic meaning found in traditional houses belonging to the Waibalun community. To answer the purpose of this study, the researcher used a qualitative method with data collection techniques that were interviews and documentation. The results of the research show that the symbolic meaning of the traditional house of the Waibalun community is a determinant of group identity, as a form of religion/respect for ancestors, as a form of appreciation, as a determinant of social status and as a form of livelihood. Besides, the traditional house owned by the Waibalun community has several symbolic meanings that give importance to life and the future of each generation. Surely this symbolic meaning is important and needs to be preserved so that it does not become extinct by the changes of the times.
Ketamakan dalam Film "Parasite" Rio Febriannur Rachman
Jurnal Spektrum Komunikasi Vol 8 No 1 (2020): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v8i1.60

Abstract

This article discusses the moral message associated with greed in the Parasite movie. This South Korean-language artwork was chosen because it is the best film in the world by the Academy Awards or Oscar 2020. In 2019, this Bong Joon-Ho's work won Palme d'Or in the 72nd Cannes Film Festival. At the same time, he received an appreciation of eight minutes of a standing ovation from the audience. In January 2020, the movie which originally called Gisaengchung won Best Foreign Language Film at the Golden Globe Awards and Cast in a Motion Picture at the Screen Actors Guild Award. Not only those things, but the movie's track record is also even more interesting because it won the Best Film Not in the English Language in the British Academy of Film and Television Arts 2020, along with a series of awards at other international events. A number of articles discuss the aspects of social inequality shown in this movie. In fact, as a work of art, moral messages in a cinematic product can be diverse and can be examined from a variety of perspectives. This research relies on representation theory that refers to the concept of greed in Islamic and Christian perspectives, as stated in the interpretation of the Holy Qur'an and the Bible. The method used is qualitative with a visual analysis approach in the scope of the site of the image itself. The result of this study, greed depicted in the attitude of one poor family who has a major role in the Parasite.
Aktivitas Cyber Public Relations Pada Agen Perjalanan Online Dalam Meningkatkan Brand Awareness Anindita Susilo
Jurnal Spektrum Komunikasi Vol 8 No 1 (2020): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v8i1.61

Abstract

In the globalization era, technological development plays a huge impact on various aspects, for example, the development of online travel agents in Indonesia. One of the most widely used online travel agents in Indonesia is Pegipegi.com. This is proven from the results of the DailySocial.id survey, which states that Pegipegi.com ranks third for airplane ticket purchases (27.47%) and trains (24.06%), and fifth for hotel bookings (19.47%). In early 2018, Pegipegi.com also managed to get two awards, namely as Silver Champion in the Indonesia WOW Brand 2018 event and Netizen Online Reservation Choice in the Indonesia Netizen Brand Choice Award 2018. This study aims to determine the implementation of cyber PR in online travel agents (Pegipegi.com) in increasing brand awareness so that it can be input for other online travel agents. The method used in this research is descriptive qualitative. Data were collected through interviews. The results showed that Digital Public Relations activities carried out by Pegipegi.com to increase brand awareness is by collaborating with online media in the form of advertorial writing and utilizing media assets owned in the form of social media and blogs specifically for the world of travel. One of the activities that are quite interesting to the public is the writing competition on social media (writing competition) and collaborating with YouTube accounts and social media from the Key Opinion Leaders (KOL).
Pengelolaan Media Sosial Peace Generation Indonesia Dalam Mengampanyekan Nilai-Nilai Perdamaian Aat Ruchiat Nugraha Nugraha
Jurnal Spektrum Komunikasi Vol 8 No 1 (2020): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v8i1.65

Abstract

Technological advances are rapidly causing a change in a variety of ways, especially increasing the rapid use of the Internet that can utilize to abuse in the "hastening" situation of social peace. Through the use of social media in the form of Instagram conducted by Peace Generation Indonesia, we strive to know the development of issues and information that occur in the community and as well as the media campaign and dissemination of information messages. The research aims to determine the determination of the situation, goal setting, target audience, strategy, tactics, timelines, and budgets on social media of Peace Generation Indonesia. The method used in this study is qualitative descriptive based on the technique of data collection produced through observations, interviews, and literature studies. The results showed that the determination of the current situation in every area of life in the community is leading to the digital era and many social media accounts are "radical". As for the goal setting is to campaign the values of peace to the public with the target audience is the young urban generation for the strategy that is done by Peace generation Indonesia, namely community engagement, Agent of Peace (AoP), special event, and social media activation. The tactics used by Peace Generation Indonesia are by identifying problems, discussions, designing messages, and uploading content. The suggestion this research should conduct in-depth research that is more structured about setting target targets, interaction patterns with followers, schedules to upload content on Instagram social media and create budget activities. The research conclusion shows that the stages in Instagram's media management strategy are in line with Regina Luttrell's steps. The advice should be that Peace Generation Indonesia can more specialize in the message target of Perdaiaman campaign.
Display Instagram @starbucksIndonesia : Stimulus Masyarakat Konsumsi Pada Gerai Starbucks Central Park Mall Meisy Efna Prisylia
Jurnal Spektrum Komunikasi Vol 8 No 1 (2020): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v8i1.66

Abstract

This research sees social media Instagram @Starbucks inndonesia as a display in attracting people to buy products. The theory used in this research is the Consumption Society theory put forward by Baudrillard. The method used is an interpretative qualitative research method with Baudrillard's post-modern approach. Data collection was carried out with literature studies and text observations on Starbucks Indonesia Instagram social media. The results showed that our society has now become a consumptive society with the internet as a new medium for delivering messages, especially displays that attract customers' attention. With the development of new media, the activities of our society are now closely related to social media, especially Instagram, which currently has more than 61 million active users by the end of November 2019. People who follow Instagram Indonesia Instagram accounts can get the information provided and interested and want to buy products that are being offered especially in certain seasons.
Komparatif Kontruksi Isu pada Berita Pengangkatan Basuki Tjahaja Purnama sebagai Komisaris Utama Pertamina: Analisa Framing pada berita Kompas dan Media Indonesia sugeng wahjudi; Andreas Praditya Tegar Pradana
Jurnal Spektrum Komunikasi Vol 8 No 1 (2020): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v8i1.67

Abstract

The issue of the appointment of Basuki Tjahaja Purnama as Pertamina's Chief Commissioner has been hot news by the media. Mass media which is a channel of mass communication has a great power to create public opinion. That is because in carrying out their news, the media are believed to have constructed reality to suit the ideology of the media. The author analyzed Harian Kompas and Media Indonesia in reporting on this issue. This study uses Pan and Kosicki Framing Analysis with a constructivist paradigm because the writer wants to see how the two media construct a phenomenon. The character of this research is comparative because the author wants to compare the differences in the viewpoints of the two print media. The results obtained from this study found that Harian Kompas appeared to be more credible and neutral in its reporting. This can be seen from the completeness of the news element, the use of supporting data in conveying the facts, the use of more than two sources, and the use of more neutral language. While Media Indonesia seems less credible and slightly biased towards the figure of Basuki Tjahaja Purnama. This can be seen from the incomplete elements of the news, the lack of data and sources, and the use of language that seems to support the figure of Basuki.
Pemanfaatan Media Sosial Oleh Dinas Pariwisata dan Kebudayaan Kabupaten Malang dalam Meningkatkan Jumlah Kunjungan Wisatawan Di Kabupaten Malang Herru Prasetya Widodo
Jurnal Spektrum Komunikasi Vol 8 No 1 (2020): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v8i1.71

Abstract

This study aims to determine how the use of social media by the Department of Tourism and Malang Regency in increasing the number of tourists in Malang Regency and to find out the obstacles in the use of social media by the tourism and cultural department of Malang in increasing the number of tourist visits in Malang Regency. This study uses qualitative research by analyzing the use of social media by the Department of Tourism and Malang Regency. Data collection techniques are carried out on research to obtain data information through interviews and documentation. The results of this study indicate that the use of social media conducted by the Department of Tourism and Culture of Malang Regency is quite helpful in increasing the number of tourist visits in Malang Regency. By paying attention to several factors that affect the effectiveness of the message conveyed through social media, the factor is the content of photos and videos that are interesting, easy to understand and right on target, according to the needs of the audience and provide a suggestion and get responses. The obstacles encountered by the Malang Regency Tourism and Culture Office in utilizing social media to increase the number of tourists coming to Malang Regency are the lack of specialized human resources to fill their social media content. Another obstacle is that sometimes the data obtained from others does not match the facts in the field.
Androgini: Popularitas dan Eksistensi Bagi Remaja di Era Digital Asima Sitanggang
Jurnal Spektrum Komunikasi Vol 8 No 1 (2020): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v8i1.73

Abstract

This research raises the issue of androgyny which is one of the classifications of individuals across gender roles: masculine, feminine, androgynous, and undifferentiated-different from lesbian, gay, bisexual, and transgender (LGBT). The purpose of this study is to analyze androgynous self-disclosure on social media where self-identity is not only limited to how a person expresses himself but shifts to an effort to compare oneself, to one’s attraction or selling power and as a way to exist. The author uses a qualitative approach with a multiliterate review from books, journals, symbols, and armed with critical and collaborative thinking. The author concludes that fashion becomes the language of androgynous communication and self-expression of an unusual figure is strong personal branding. It becomes an influence for those who follow them where the influence is the political power to accept the existence of androgyny, change the thoughts, and influence others especially the youth in the digital era.

Page 4 of 14 | Total Record : 131

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