Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Scriptura

iko
Website

Published by Universitas Kristen Petra Surabaya

ISSN : - EISSN : - DOI : -

Core Subject : Education,

Education

Arjuna Subject : -

Articles 113 Documents

1 2 3 4 5

PRESIDEN SBY DAN POLITIK PENCITRAAN : Analisis Teks Pidato Presiden SBY dengan Pendekatan Retorika Aristoteles S. Luhukay, Marsefio
Scriptura Vol 1, No 2 (2007): JULY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Systematically rhetoric knowledge was firstly developed in Greece. The first systematic elucidation on speech cleverness in Greek is well known as Techne Rhetorike, it means knowledge on speaking arts. In world history, speech cleverness was a primary instrument to influence masses. Language was used to convince others. Such capability is generally owned by prominent figures or statesmen such as presidents. In view of rhetoric importance as part of knowledge that include in discipline of communication knowledge, so the researcher was interested in observing and analyzing speeches by the incumbent president, Susilo Bambang Yudhoyono (SBY), that was well known as imaging politics, he has frequently displayed it while speaking before publics through addresses or other agendas in front of mass media or publics. Findings on examination of President SBY' Speech Texts that the most influential one for audiences was ETHOS. The ethos side was really reflected from the introductory section aimed at substantiating communicator's credibility. There were three aspects in Ethos namely Intelligence, Character, and Goodwill. The three aspects were contained in speeches of President SBY and the most dominant and strong one was Character aspect. It was reflected by sentences in his speeches that strove to portray himself as a personage, who is honest and trustworthy, that has empathy to societies.

REPRESENTASI NASIONALISME DALAM IKLAN KORPORAT PT. GUDANG GARAM TBK Wibisono, Ria Angelia
Scriptura Vol 2, No 1 (2008): JANUARY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Representation of Nationalism in Corporate Advertising of PT. Gudang Garam Tbk. Nationalism is a psychological condition in which somebody surrenders his loyalty to nation state in the name of a nation. While representation is something refers to message, by which reality is encoded in communication; by words, sound, image, or their combination. This thesis explains about how nationalism is represented in the corporate advertising of PT.Gudang Garam Tbk. version â€œRumahku Indonesiakuâ€ and â€œRumahku Indonesiaku: Cahaya Asaâ€. This is a qualitative research using semiotics method, based on the codes of television theory by John Fiske, syntagm-paradigm concept by Saussure, and the grammar of film and television. The nationalism represented in the advertising consists of self-determination, solidarity, patriotism, social justice, and national identity. Although the advertising is a Corporate Social Responsibility campaign, it still contains particular symbol refers to usual symbol that represents Gudang Garam cigarette product.

OBJEKTIVITAS PEMBERITAAN PESERTA PARTAI POLITIK TAHUN 2009 DALAM PERIODE KAMPANYE PEMILIHAN LEGISLATIF DI KORAN NASIONAL Fransiska, Ni Ketut Efrata
Scriptura Vol 3, No 2 (2009): JULY 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Objectivity is a serving standard of the news that factual and balance. Objectivity of research conducted because little or no coverage entirely objective. Objectivity necessary to be reserached because communication is very easy to stand up for certain parties. Readers or the community will be affected by the content of communication on a mass media. This study will investigate the objectivity of reporting the political parties in 2009 legislative elections during the campaign in a national daily. Results of this research is that the media have not completely objective in their coverage, when viewed from all categories objectivity. With the results, the community or readers can be expected to know the coverage objective.

STRATEGI PENUNJANG ADOPSI TEKNOLOGI M-COMMERCE B2C DI INDONESIA (LAZADA, ZALORA DAN BHINNEKA) Tjahyana, Lady Joanne
Scriptura Vol 5, No 1 (2015): JULY 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

Indonesia is a country with significant amount of mobile commerce (m-commerce) users in Asia Pasific, supported by the growth of m-commerce providers especially in Business to Consumer (B2C) sector. The m-commerce services in Indonesia are availabe on mobile application and mobile friendly version of the e-commerce websites. This research was conducted to see the strategies being used by the m-commerce providers to support the factors of m-commerce adoption in Indonesia. The method used in this research was qualitative content analysis using m-commerce adoption factors, which are trust, cost, social influences, variety of services, perceived usefulness, perceived ease of use, and trialability. The objects of this research are the top 3 of the most popular B2C online shops in Indonesia with Alexa Rank below 100. Those online shops are Lazada, Zalora and Bhinneka. The conclusion of this research was that those B2C online shops have applied their strategies to support the m-commerce adoption factors on mobile applications as well as on mobile friendly version of their e-commerce websites.

PERILAKU KONSUMSI MEDIA PADA PRIA DI SURABAYA (Studi pada Upaya Peningkatan Partisipasi KB Pria) Wono, Hilda Yunita; Teguh, Monika
Scriptura Vol 6, No 2 (2016): DESEMBER
Publisher : Institute of Research and Community Outreach - Petra Christian University

Kepadatan penduduk di Surabaya menyebabkan Pemerintah Kota Surabaya harus mengambil langkah strategis guna meningkatkan partisipasi masyarakat pada program Keluarga Berencana (KB). Saat ini program KB sudah banyak dijalankan oleh kalangan wanita, namun sayangnya KB Pria masih jarang diminati. Hal ini disebabkan oleh adanya mitos-mitos yang keliru maupun ketidaktahuan masyarakat mengenai jenis KB ini. Padahal jenis KB ini relatif lebih aman dan mudah pelaksanaannya. Perilaku konsumsi media digunakan untuk menemukan media yang tepat digunakan untuk sosialisasi serta membenahi pemikiran mengenai KBÂ Pria. Dengan menggunakan mixed methods research ditemukan Facebook dan web portal adalah media yang yang paling sering digunakan sasaran KB Pria di Surabaya.

POLA KOMUNIKASI ORGANISASI PDI PERJUANGAN DALAM PROSES KADERISASI DI DPC KABUPATEN SIDOARJO Setyawati, Ni Kadek Defvin; Prijowidodo, Gatut; Inggrit, Inri
Scriptura Vol 8, No 1 (2018): JULY 2018
Publisher : Institute of Research and Community Outreach - Petra Christian University

Kaderisasi merupakan kewajiban bagi setiap partai. DPC PDI Perjuangan Kabupaten Sidoarjo menjalankan kaderisasinya tidak hanya pada kegiatan formal namun juga pada kegiatan informal yang membuat proses kaderisasinya semakin efektif dibandingkan dengan DPC lainnya. Melihat keefektivitasan kaderisasi tersebut maka penelitian ini dilakukan untuk mengetahui bagaimana pola komunikasi organisasi yang terjadi selama proses kaderisasi. Penelitian dilakukan dengan metode fenomenologi kualitatif. Data diperoleh melalui dokumen dan wawancara mendalam dengan tiga informan. Hasil penelitian menunjukkan DPC Kabupaten Sidoarjo melakukan tiga pola komunikasi organisasi yaitu, pola komunikasi formal, pola komunikasi informal dan pola komunikasi socialization mechanism. Penelitian ini juga menemukan hambatan yang ada dalam proses kaderisasi yaitu, kurangnya sarana dan prasarana yang diperlukan dalam komunikasi untuk mengatasi rentang usia yang jauh; penguasaan teknik dan metode komunikasi yang tidak sesuai, sehingga beberapa pengurus dan kader tidak menguasai media yang digunakan; kondisi fisik kader yang sudah berusia lanjut tidak memungkinkan untuk menerima informasi secara sempurna

CAMPURSARI ALA DIDI KEMPOT: PEREMPUAN DAN LAKI LAKI JAWA MENDOBRAK PATRIARKI Damayanti Gani1 dan Willy Chandra, Yola
Scriptura Vol 1, No 1 (2007): JANUARY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

The research was embarked from the researcher interest in phenomenon of campursari Â– new Javanese ethnic music Â– which around 2000 was popularized by Didi Kempot Â– origin of Solo%2C Central Java. Songs of Campursari Â– texts in study analysis of Semiotics Â– had laden with social codes that could describe Javanese women and men. Originated from cultural stereotype%2C Didi Kemp not only represented Javanese men who were calm and did not like conflicts%2C yet he also presented Javanese men (just like women) also prioritized feeling. Still under cultural umbrella of Patriarchy%2C women strove to break down patriarchal ideology that overshadowed them. Through his songs%2C Javanese women were depicted more courageous in determining their attitudes. Abstract in Bahasa Indonesia : depiction%2C text%2C javanese culture%2C patriarchy

NILAI DAN GAYA HIDUP MASYARAKAT DI DALAM MEDIA Goenawan, Felicia
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

The role of media can be summed up as having the interdependent level in society, especially culture and societyâ€™s way of life. In reality, the existences of media depend on society. On of the way to understand its audience is to understand its society. Through lifestyle, media will understand how they can provide things that are acceptable for a society, especially intended and potentially the market target of the media. In the eve of highly forward technology and society development, media is one of humanâ€™s need in getting information. But, with the increased amounts of offers from media and their programs, society begins to be selective in choosing the program they watched.

STUDI EKSPLORASI SISTEM SIARAN TELEVISI BERJARINGAN DI INDONESIA Primasanti, K.B.
Scriptura Vol 3, No 1 (2009): JANUARI 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Television networking system is not a new theme in broadcasting. For some years, television networking system has been applied in many countries. Nowadays, Indonesia also has a willingness to apply television networking system. It is legalized trough itâ€™s broadcasting law no 32/ 2002. Unfortunately, until two periods of waiting, this regulation has not been implemented yet. Many factors are potential to be the causes of this problem; so it is a must to explore the term of television networking system and the implementation in Indonesia in order to give a mental picture about television networking system. This exploration study has explored the term of television networking system and itâ€™s application in Indonesia by refers to Americaâ€™s and Britishâ€™s as earlier country which have implemented television networking system. Trough this exploration, television networking system has been mapped into the definition: the crucial characters it has and the aspects which support itâ€™s growth. Trough the economic politic media perspective, this study has also mapped the strengths and the weaknesses of television networking system in Indonesia. This study conclude that although there must be many factors to be prepared before the implementation of television networking system, it is still possible to implement it in Indonesia trough many alternatives adjusted to our nation condition in the perspective of democtratization.

PUBLIC SPEAKING DALAM KONTEKS PENGAJARAN Swestin, Grace; Primasanti, Kartika Bayu
Scriptura Vol 4, No 2 (2014): DECEMBER 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

Literatures on public speaking, particularly those in the Indonesian language, often focus on explaining know-hows as well as assuming that public speaking has a universal formula which speakers can abide by. This article argues that public speaking should be studied in particular contexts. It further focuses on the concept of public speaking in a teaching and learning environment. Bearing in mind that public speaking is an indispensable part of academic tradition; this articlesâ€”through literature researchâ€”attempts to go beyond a practical-centric approach and reviews the connection between the concepts of public speaking and teaching by expounding on the central roles that teacher and student play as speaker and audience.

Page 1 of 12 | Total Record : 113

1 2 3 4 5

Filter by Year

2007 2020

Filter By Issues

All Issue Vol 10, No 1 (2020): JULY 2020 Vol 9, No 2 (2019): DECEMBER 2019 Vol 9, No 1 (2019): JULY 2019 Vol 8, No 2 (2018): DECEMBER 2018 Vol 8, No 1 (2018): JULY 2018 Vol 7, No 2 (2017): DECEMBER 2017 Vol 7, No 1 (2017): JULY 2017 Vol 6, No 1 (2016): JULY 2016 Vol 6, No 2 (2016): DESEMBER Vol 5, No 2 (2015): DECEMBER 2015 Vol 5, No 1 (2015): JULY 2015 Vol 4, No 2 (2014): DECEMBER 2014 Vol 4, No 1 (2014): JULY 2014 Vol 3, No 2 (2009): JULY 2009 Vol 3, No 1 (2009): JANUARI 2009 Vol 2, No 2 (2008): JULY 2008 Vol 2, No 1 (2008): JANUARY 2008 Vol 1, No 2 (2007): JULY 2007 Vol 1, No 1 (2007): JANUARY 2007 More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name -

Contact Email -

Phone -

Journal Mail Official -

Editorial Address -

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA