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Eric Harianto
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Magister Management Universitas Ciputra Surabaya UC Tower Lt. 20, Universitas Ciputra Surabaya CitraLand CBD Boulevard, Made, Sambikerep, Surabaya City, East Java 67219
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International Journal of Review Management Business and Entrepreneurship (RMBE)
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 27979237     DOI : https://doi.org/10.37715/rmbe
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and entrepreneurial person. Coverage of RMBE includes, but is not limited to issues surrounding: Entrepreneurship Business Management Social Science Humanities
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 124 Documents
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The Effect of Reliability, Service Price, Guarantee, Organization Image and Responsiveness on Customer Satisfaction and Customer Loyalty on The Freight Forwarding Service Company PT Lookman Cienthia Dewi Lookman
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3411

Abstract

PT Lookman Djaja is a trucking delivery service company that has been serving Business-to-Business (B2B) consumers, especially in Java, Sumatra, Bali, Lombok to NTB. To be able to exist for more than 35 years in a highly competitive industry is certainly quite demanding, not to mention very challenging. However, it is undeniable that PT Lookman Djaja has been affected from both outside and within the industry. The economic downturn since the COVID-19 pandemic coupled with intense competition from competitors and substitute services have overwhelmed the company. Furthermore, the number of consumer contracts has also decreased in the past year. This study is conducted to examine and analyze the effect of Reliability, Service Price, Guarantee, Organization Image and Responsiveness on Customer Satisfaction and Customer Loyalty in PT Lookman Djaja. This study is conducted for 7 months from December 2021 to June 2022. The population of this study is all B2B (Business to Business) consumers from the company, totaling 307 consumers throughout 2021. The research sample used in this study is 47 respondents determined by using purposive sampling technique. The analytical method used is Partial Least Square Structural Equation Modeling (SEM-PLS) and processed using the smartPLS 3 program. The result of this study indicates that the variables Reliability, Service Price and Guarantee have no effect on Customer Satisfaction, however Organization Image and Responsiveness have a significant effect on Customer Satisfaction in PT Lookman Djaja. In addition, this study also indicates that Customer Satisfaction has a significant effect on Customer Loyalty in PT Lookman Djaja.
Service Quality to Customer Loyalty at Vovi Corner Delivery Services During the Covid-19 Pandemic Anita Dwi Normalianingsih; Denpharanto Agung Krisprimandoyo
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3412

Abstract

The lifestyle and high level of busyness of the community as well as the demands in speed and time efficiency make the culinary business considered a great opportunity today. Food Delivery Services participates in supporting the marketing of these culinary business services. The purpose of this study was to determine the effect of service quality on the loyalty of Vovi Corner food delivery customers. The method used in this study is a quantitative method with a total population of 209 people who are vovi corner repeat order customers through an online application. Meanwhile, the research sample was determined based on the sampling formula by Slovin and obtained a sample of 75 people. This study used multiple regression analysis and tested using SPSS software. The results showed that responsiveness has a positive and significant effect on the loyalty of Vovi Corner online food delivery customers. This is evidenced by the attitude of employees who help customers when in doubt in ordering. Meanwhile, tangible, reliability, assurance, and empathy showed insignificant results on the loyalty of Vovi Corner's online food delivery customers.
The Effect of Service Quality, Price, and Product on Purchase Intention Jacqueline Angelica Limanto
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3413

Abstract

At this time the development of technology is greatly improved. One of the technological developments that is widely used by the public is the internet, with the internet it is very easy for someone's activities, one of which is like shopping activities. Someone can buy what they need without the need to go out of the house, they can buy through Online Store or Online Shop. Indonesia is one of the countries with the development of online shopping sites that are quite rapid, the phenomenon that occurs in online business sales, makes us have to compete in the era of social media by providing advantages to products with quality of service, acceptable prices and surviving in the online market.
The Influence of Sustainable Consumption Attitudes and Information Anxiety on The Behavior of Buying Organic Products With Consumer Assessment as a Mediator (In The Context of The Covid-19 Pandemic in Surabaya) Lakshita Dwita Purwasono
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3414

Abstract

This study aims to determine the influence of sustainable consumption attitudes and information anxiety on consumer assessment and its impact on the behavior of buying organic products in the city of Surabaya. The variables used in this study are sustainable consumption attitudes and information anxiety as a free variable, consumer judgment as a mediating variable and organic product buying behavior as bound variables. The method used is quantitative mediation. The samples used in this study used a non-probability sampling method with a combination technique of purposive sampling and snowball sampling. Data collection techniques in this study were carried out by distributing questionnaires using a Likert scale with 107 respondents of Surabaya residents as the population and residents of Surabaya who have purchased organic products during the Covid-19 pandemic. The results of this study indicate that the attitude toward sustainable consumption has a significant influence on consumer ratings, information anxiety has a significant influence on consumer judgment, consumer judgment has a significant influence on buying behavior, information anxiety has no influence on buying behavior with consumer valuation on organic products as a mediator variable, and sustainable consumption attitudes have an influence on buying behavior with consumer judgment as the mediator variable.
Product, Price, Promotion and Place Analysis in The Estimation of Pre-Packed Sambal Purchase Decisions: a Research Study on Sambal Sutil Kendil in Surabaya Irmina Maria Silas
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3416

Abstract

This research is aimed at researching and analyzing product variables, prices, promotions and places of the promotional mix that affect, both partially and simultaneously, on the purchasing decision of packaged chili sauce products, with a research study on sambal Sutil Kendil in Surabaya. Statistical analysis using multiple linear regression methods treated using the SPSS 23.0 program. Samples were performed with saturated or census sampling models. Data collection was carried out using questionnaires which used the Likert scale. The questionnaire was distributed in the form of a google form to 113 respondents who were consumers of the Sutil Kendil micro-business. Respondents are domiciled in the geographical area of Greater Surabaya, East Java Province, Central Java Province, Yogyakarta Special Region, Banten Province and the Special Capital Region of Jakarta. The results of this study prove that products, prices, promotions and places have a partial or individual effect, as well as simultaneously or jointly, on the purchase decision of packaged chili sauce products. Variabel place becomes the dominant variable that influences purchasing decisions. The coefficient of determination gives the result that the purchase decision can be explained by the variables of product, price, promotion and place by 68.9%, while 31.1% comes from other variables that are not included in this study.
Analysis of Affecting Factors Property Purchase Decision (Study on CitraLand Driyorejo CBD Housing, Gresik) Cholief Choerrasjani
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3423

Abstract

Purchasing decisions are influenced by various factors. Ciputra conveyed that there are 10 principles for customers satisfaction, which became a reference for every residential area development that was built. This study aims to examine the factors that influence property purchase decisions in the CitraLand Driyorejo CBD project. The variables studied were Ciputra's 10 principles: location (X1), lifestyle (X2), product quality (X3), housing facilities (X4), customer participation (X5), developer commitment (X6), developer service (X7), added value (X8), environment (X9) and theme/masterplan (X10). Location has 3 indicators, lifestyle has 4 indicators, product quality has 4 indicators, housing facilities has 4 indicators, customer participation has 3 indicators, developer commitment has 3 indicators, developer services have 4 indicators, added value has 3 indicators, environment has 3 indicators and theme/masterplan has 3 indicators. The analytical tool used in this study is confirmatory factor analysis. The population in this study were all customers who had bought a house in the period July 2019 to December 2019, with the total of 184 customers. The sample was determined by using the census technique, where all 184 customers were used are respondents. The results showed that Ciputra's 10 principles influence purchasing decisions, and no new factors were formed. The order of principles based on priorityof influence on purchasing decisions is lifestyle, added value, developer services, developer commitment, location, customer participation, housing facilities, production quality, theme/masterplan and finally the environment.
Business Development Strategy Planning at PT Tunas Abadi Indoagro (Case Study at PT Tunas Abadi Indiagro) Bagus Amerta
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3424

Abstract

Business development in the agricultural sector is an effort to develop and increase agricultural products as an effort to meet the food needs of the community, the area of agricultural land is a potential natural resource owned by Indonesia so that a good agricultural sector development will increase economic growth in Indonesia. PT Tunas Abadi Indoagro serves distribution of fertilizers and pesticides in East Java and Bali with different needs according to the commodities grown in the background. the last year due to home-made products and also the long dry season caused the company's sales turnover to decrease compared to before. The method used in this study was a qualitative method, data collection was carried out by means of interviews and resource persons consisted of the internal parties of Pt Tunas Abadi Indoagro consist of the owner to the staff. The variables used in this study are PEST (political, economic, social and technology) as well as five porter analysis, after that the result are being analyzed using SWOT method (strength, weakness, opportunity and threat) analysis. that leads to the conclusion that there are several things that need to be considered in business development planning such as the buyer making price comparisons, many new competitors, high competition Products have the same function, on the other hand the company still has strengths such as being able to choose fertilizer and pesticide products Experienced in business agriculture, supplier trust the number of products sold is a lot that the company PT Tunas Abadi Indoagro must maintain.
Factors of Purchasing Decisions of Consumers of Blukid Residence 3 Housing in Sidoarjo Regina Ayu Kusuma Wardani
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3425

Abstract

This study aims to find out and analyze what factors consumers consider in making the decision to buy a house in Blukid Residence 3 Housing. The object studied in the study was Blukid Residence 3 Housing located in the city of Sidoarjo, East Java. In 2019 marketing experienced a decline in interest in site visits, resulting in a decline in sales in our housing. The method used in this study is a quantitative method. Researchers used Confirmatory Factor Analysis (CFA) to analyze the data. This research was conducted at Blukid Residence 3 Housing located in Sidoarjo with a sample of 97 respondents.
Analysis of Reference Group and Opinion Leader Towards Interest In Buying Yoghurt Manuel Goncalves; Jushua Putra Sutanto
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3630

Abstract

The research aims to find out analysis of reference group and opinion leader towards interest inbuying yogurt The purpose of this study was to determine the significance of reference groups and opinion leaders on the purchase interest of Yogurt. Yogurt is a start-up company managed as an entrepreneurship business project. Yogurt experienced a decline in sales which could be caused by unexpected factors, the loss of cooperation contracts with other companies, and the lack of appropriate strategies in promotion. Design. Methodology/ approach. Based on a review of the literature and the number of samples used was 124 respondents. The research approach was carried out quantitatively using processed using SPSS version 25 programs. The data collection method uses an instrument research based on variables which are expected significantly influence consumer buying interest. Originality/value – These results of research showed that the reference group and opinion leader variables significantly influenced the purchase interest of Yogurt.
Factors Analysis That Shape Solid Gold Jewelry Purchase Decision In East Java Jennifer
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.3927

Abstract

Since the COVID-19 pandemic, online sales have become a new habit for all businesses in Indonesia. One of the businesses that experience shifting in sales channels from offline to online is gold jewelry stores. For gold jewelry business players themselves, selling gold online is a new thing and requires uneasy adaptation. Not many studies that specifically discuss consumer behavior towards buying solid gold jewelry online have made researcher want to know what are the factors that shape purchasing decisions. The purpose of this study is to test and analyze whether product quality, design, uniqueness, price, brand, social responsibility, free shipping, coupons and discounts, consumer reviews, returns, quick and easy check out, express delivery, loyalty points, social media, eco-friendly products and interest-free installments shape the decision to buy solid gold jewelry online. The method used is quantitative with a descriptive approach. The data collection process was carried out with the help of a questionnaire and Confirmatory Factor Analysis (CFA) as a data analysis method. The results of this study shows that all variables are statistically significant in shaping the gold purchase decision model. The highest contributing factor is interest-free installments and the lowest contributing factor is design.

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