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Eric Harianto
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Magister Management Universitas Ciputra Surabaya UC Tower Lt. 20, Universitas Ciputra Surabaya CitraLand CBD Boulevard, Made, Sambikerep, Surabaya City, East Java 67219
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International Journal of Review Management Business and Entrepreneurship (RMBE)
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 27979237     DOI : https://doi.org/10.37715/rmbe
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and entrepreneurial person. Coverage of RMBE includes, but is not limited to issues surrounding: Entrepreneurship Business Management Social Science Humanities
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 124 Documents
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The Difference Between 4 Types of Myer Briggs Type Indicator (MBTI) Personality’s Function in Ability to Innovate in Family Business Nadia Damara Putri
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 1 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i1.3035

Abstract

This study aims to determine the influence of social media on Brand Awareness and BrandImage of CitraLand Surabaya real estate, so as to increase sales of CitraLand Surabaya products and the number of potential customers. The variables studied were the social media variable (X) as the independent variable, the Brand Awareness variable (Y1) as the intervening variable, and the Brand Image variable (Y2) as the dependent variable. The analysis method used is descriptive statistical analysis and path analysis. The population of this research is the residents of CitraLand Surabaya real estate. The survey wasconducted on 102 respondents. Path analysis result showed that social media had a positive and significant effect, and had a greater influence on Brand Image directly than indirectly or through Brand Awareness as an intervening variable. The study results showed that social media has a positive and significant impact on Brand Awareness and Brand Image, while Brand Awareness also has a positive and significant impact on Brand Image.
Analysis of The Influence of Retail Mix on Purchase Decision: A Study on Balikpapan Vega Milenial Building Store Nurul Ulfa Khadizah
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 1 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i1.3192

Abstract

The contribution of the construction sector in Balikpapan City to the city's GRDP every year there is an increase because one city / regency in East Kalimantan is predicted to become the new State Capital. Vega Milenial Balikpapan store is a business store engaged in retailing building materials, power tools, and engineering tools which was established in 2020. The purpose of this research is to analyze the effect of the product on price, promotion, location, people, and physical evidence on purchase decisions in the Vega Milenial Balikpapan building store with variables product (X1), price (X2), promotion (X3), location (X4), people (X5), and physical evidence (X6) on purchase decision (Y). This research is quantitative with the population of customers of Vega Millenial Building Store from July 2021 to March 2022. The sample of this research is 135 samples who have purchased products at the Vega Milenial Building Shop. Data collection method of this research uses questionnaire and the technique of this research is Multiple Linear Regression by being using SPSS software. The result of this research product, price, and promotion does not affect significant on Vega Milenial store purchase decision. Location, people, and physical evidence does affect significantly on Vega Milenial Building Store purchase decision.
Family Business Succession Planning at PT. X Raisha Dian Nourmalasari
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 1 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i1.3193

Abstract

The purpose of this research is to know succession planning from the second generation to the third generation in PT. X. This research is descriptive quantitative, which is research that produces descriptive data in the form of written or spoken words from informants and understands the behavior of individuals and groups that can be observed. The data obtained were collected and analyzed by interview and observation to six informants from PT. X is three of the second generation, and three of the third generation with triangulation analysis techniques. The result of this research the role of succession in the third generation of PT. X which includes pre-succession, succession planning, and succession management is already at the pre-succession stage that can support the sustainability of PT. X so that the company's condition can run well.
The INFLUENCE OF MARKETING MIX ON THE PURCHASE DECISION OF ELECTRICAL PRODUCTS AT PT SINAR TERANG INTI Andika Pulung Buwono
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 1 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i1.3194

Abstract

This study aims to determine how the significant influence of Product, price, Place, Promotion on the service Products of PT SINAR TERANG INTI. The factors studied are Product (X1), Price (X2), Place (X3). The population in this study were all final consumers of PT. PLN (Persero) UP3 Mojokerto whose number is known for sure (finite). The sample in this study used purposive sampling, which is a sampling technique with certain criteria.
The EFFECT OF CONSUMER SATISFACTION AND BRAND CHOICE ON CONSUMER LOYALTY MAHAR AGUNG ORGANIZER Dwi Wijayanto
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 1 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i1.3195

Abstract

Competition in the Event Organizer (EO) and Wedding Organizer (WO) businesses in Surabaya and its surroundings is increasing, so it is important to pay attention to consumers to stay loyal to the business. Mahar Agung Organizer, who is one of the EOs and WOs in Surabaya, found a problem phenomenon regarding the significant decline in the number of clients from 2018-2020. This indicates that consumer loyalty and brand choices from consumers towards EO services, especially at Mahar Agung Organizer, have also decreased. This study aims to examine and analyze consumer satisfaction and brand choice on consumer loyalty at Mahar Agung Organizer. This research approach is in the type of quantitative research with simple random sampling totaling 75 samples from the Mahar Agung Organizer customer population for the period 2018-2019, amounting to 300 customers. The method of data collection by distributing online questionnaires was measured using a Likert scale. The research data analysis technique used multiple linear regression analysis with the help of SPSS. The results of this study found that, Customer Satisfaction has a significant effect on Consumer Loyalty at Mahar Agung Organizer and Brand Choice has a significant effect on Consumer Loyalty at Mahar Agung Organizer.
Analysis of the Effect of Service Quality on Customer Loyalty with Customer Satisfaction as a Mediator at Kos X in Sidoarjo Aini Intan Permatasari
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3344

Abstract

This study aims to test the effect of service quality on customer loyalty with the variable of customer satisfaction mediation at boarding house X in Sidoarjo. This study uses quantitative methods using SmartPLS for data processing. The number of respondents in this study was 122 boarding house tenants selected using the purposive sampling method. The results showed that service quality affects customer satisfaction, service quality affects customer loyalty, customer satisfaction affects customer loyalty, and customer satisfaction has an effect on mediating service quality on customer loyalty.
Analysis of the Effect of Perceived Usefulness, Perceived Ease of Use, and Trust of Security on Customer Loyalty through Customer Satisfaction on the OVO Application Claudia Kenyta
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3347

Abstract

Currently, mobile payment services in Indonesia are developing. One of the mobile payment services that have the most users is OVO. This research was conducted to know the effect of perceived ease of use, perceived usefulness and trust of consumers on customer satisfaction and loyalty The data in this study were obtained from distributing questionnaires to OVO users in the Surabaya area with the criteria of having used OVO for more than three months. Questionnaires were distributed to 262 respondents, and there were 202 respondents who met the criteria for further testing. The result data were processed using the CB-SEM method with SPSS and AMOS programs. The results of this study show that in the OVO application, perceived ease of use has no significant effect on perceived usefulness, perceived ease of use and perceived usefulness have no significant effect on user satisfaction, trust of security has a significant effect on customer satisfaction and customer satisfaction has a significant effect on customer loyalty
The Strategy of Price, Product, Promotion, and People Towards Efforts to Increase Sales at Pop Up Boutique Gabriella Thie
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3348

Abstract

Pop Up Boutique is a star up business in fashion industry that was established in 2020. At first, the business is going well as expected, but then Pop Up Boutique's revenue decreased drastically in 2022. The purpose of this research is to design a strategy of price, product, promotion, and people to increase sales, and hopefully the designed strategy can be applied in Pop Up Boutique. The method used is descriptive qualitative research method with direct observation, in-depth interviews and document review. 3 people were interviewed, 1 each from the management, customer, and expert. The interview results are translated into EFAS and IFAS analysis, then a SWOT analysis is made by determining the weight and rating, after that the SWOT matrix so that it can be seen which quadrant Pop Up Boutique is in, then a strategy can be determined according to the Pop-Up Boutique situation. The results of this study indicate that Pop Up Boutique is in Quadrant I (SO Strategy) which means it is in the Aggressive Strategy. This position indicates that Pop Up Boutique is in a good condition and has the opportunity to expand its business, by using all strengths to seize and taking advantage of opportunities in improving the company's progress. The strategy that will be implemented by Pop Up Boutique related to price is to determine the price based on cost-based pricing but also pay attention to competition-based pricing. Product strategy is to do positioning, product design, and differentiation. The promotion strategy carried out pays attention to promotional messages, promotional media, and time of promotion. People strategy is to set standardization in recruiting staff including competence, politeness, selective, communicative, appearance.
The Influence of Transformational Leadership and Transactional Leadership on Motivation Moderated by Reward on Employee Performance (Study on Cv. Galaxy Mega Indah) A.K Rafifil Umam
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3360

Abstract

Galaxy Mega Indah is a company engaged in the distribution of consumer good products. In terms of performance, policies related to reward, work motivation, and leadership style in CV are needed. Mega Galaxy Beautiful. The purpose of the study was to test the influence of transformational and transactional leadership with work motivation on performance moderated by rewarding employees. This research is quantitative. The population and sample of the study constituted all 50 employees. Data analysis techniques using SEM-PLS with Smart-PLS 3.0 and SPSS 23 software. Hasil research concluded that: (1) Transformational leadership does not have a significant effect on the work motivation of CV employees. Galaksi Mega Indah; (2) Transactional leadership has no significant effect on the work motivation of CV employees; (3) Rewarding does not moderate the effect of transformational leadership on the work motivation of CV employees. Galaksi Mega Indah; (4) Reward provision does not moderate the effect of transactional leadership on the work motivation of CV employees; and (5) Work motivation has a significant positive effect on the performance of CV employees. Mega Galaxy Beautiful.
Sustainability Business in Family Companies Through Good Corporate Governance Practices Related to Aspects of Business Legality in The Digital Era Anis Tiana Pottag
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3361

Abstract

The purpose of this study is to provide insight and education to family business actors to pay attention to the legality aspects of their business in the digital era by focusing on good corporate governance in order to create a sustainable business. This research uses the Quasi-Qualitative method to examine more deeply related to the improvement of Sustainability Business in Family Companies through Good Corporate Governance Practices and Aspects of Business Legality in the Digital Era. The object of research is the family company PT Tiana Pottag Group. Sample research using purposive sampling technique, namely family business owners (Owners), Directors of companies, and Representatives of the company's Legal Department. The data collection method uses in-depth interviews. The validity of data collection used the Triangulation technique. The analysis method uses the theory of Sustainability Business and the 5 main principles of GCG, namely fairness, transparency, accountability, responsibility, and stakeholders. As a result, Sustainability Business is an important factor because of the form of a company that can survive from time to time. Protection related to the legality of the business to get legal protection because of the frequent overlapping authority of the family company. The implementation of GCG principles in a family company helps the company to act professionally.

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