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Eric Harianto
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Magister Management Universitas Ciputra Surabaya UC Tower Lt. 20, Universitas Ciputra Surabaya CitraLand CBD Boulevard, Made, Sambikerep, Surabaya City, East Java 67219
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International Journal of Review Management Business and Entrepreneurship (RMBE)
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 27979237     DOI : https://doi.org/10.37715/rmbe
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and entrepreneurial person. Coverage of RMBE includes, but is not limited to issues surrounding: Entrepreneurship Business Management Social Science Humanities
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 124 Documents
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The Influence of Servant Leadership and Work Environment on Employee Performance in Family Business UD. Berkat Bersama With Work Motivation as a Mediator Dewi Sinta
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3362

Abstract

This study aims to determine the effect of servant leadership leadership style and work environment on employee motivation and its impact on employee performance. The variables used in this study are servant leadership style and work environment as independent variables, work motivation as a mediating variable and employee performance as the dependent variable. The method used is quantitative mediation. The sample used in this study used a non-probability sampling method with a saturated sample technique and a sample of 50 respondents. Data collection techniques in this study were carried out by distributing questionnaires using a Likert scale. Based on the results of data analysis, it can be concluded that the servant leadership style has a significant effect on work motivation, the servant leadership leadership style has a significant effect on employee performance, the work environment has a significant effect on work motivation, the work environment has a significant effect on employee performance, and work motivation has a significant effect on performance. employee.
The Effect of Customer Trust on Repurchase Intention Through User-Generated Content as an Intervening Variable in The Automotive Industry Case Study @Bandarmotor_ Dhea Sartika
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3363

Abstract

Social media is used for brand awareness. Instagram ranks third as a media that is often used in Indonesia. Bandarmotor is a shop that provides spare parts and two-wheeled vehicle service services located in South Banyuwangi. If there is no increase in followers and decrease in turnover, research is carried out to find out whether it is true that customer trust will increase motivation to create user-generated content and the desire to repurchase Bandarmotor. The study population of Instagram followers of @bandarmotor_ account amounted to 1533 people. The study sample using the purposive sampling method was 73 people. Questionnaires using Google forms. The analysis method uses Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results showed that Customer trust had a significant positive effect on user-generated content. Customer trust has a significant positive effect on repurchase intention. User-generated has a significant positive effect on repurchase intention. User-generated content has a significant positive effect on customer trust and repurchase intention.
The Role of Corporate Entrepreneurship in The Relationship Between Entrepreneurial Leadership and Corporate Culture to Corporate Performance at PT. AS Eny Soenardi
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3364

Abstract

Technological disruption in this digitalization era has brought technological advances and changes in trends that are quite large and affected in a decline in corporate performance. This study aims to determine the role of corporate entrepreneurship in the relationship between entrepreneurial leadership and corporate culture towards increasing corporate performance. The variables studied are entrepreneurial leadership (X 1), corporate culture (X2), corporate entrepreneurship (Y), and corporate performance (Z). The population in this study is all paper mill employee of PT. AS with job level assistant supervisor to general manager. The sample consists of 76 respondents determined using saturated sampling method. Researcher used a statistical analysis model of Structural Equation Modeling (SEM) and use Partial Least Square (PLS) for analysis tools. Results show that entrepreneurial leadership has an effect on corporate cntreprenurship, corporate culture has an effect on corporate entreprenurship, corporate entrepreneurship has an effect on corporate performance, entrepreneurial leadership has no effect on corporate performance, and corporate culture has not effect on corporate performance at PT. AS.
The Effect of Health Service Quality on BPJS Kesehatan Customer Satisfaction With Employee Performance as an Intervening Variable (Case Study on General Poly of Mitra Keluarga Samarinda Clinic) Meinnisa Wiyandari
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3365

Abstract

The purpose of this study is to examine the effect of health service quality and employee performance on the satisfaction BPJS Kesehatan customers in Mitra Keluarga Clinic. This type of research uses quantitative research using questionnaire method. The population in this research is BPJS Health participants registered at Mitra Keluarga Clinic. Purposive sampling was used to select 273 participants from among all BPJS Health participants registered at Mitra Keluarga Clinic. Data analysis techniques in this study used Partial Least Square (PLS). Healthcare service quality has seven indicators, including waiting time, medicine, effectiveness, soft interaction, hard interaction, equipment condition, and ambient condition. Employee performance has seven indicators, including giving enough time, asking about symptoms, listening, explaining, involving in decisions, treating with care and concern, and taking problems seriously. While customer satisfaction has three indicators, including overall service satisfaction, interest in revisiting, and willingness to provide recommendations to other parties. The results of this study shows that healthcare service quality have a positive and significant relationship on customer satisfaction, employee performance have a positive and significant relationship on customer satisfaction, healthcare service quality have a positive and significant relationship on employee performance, and also healthcare service quality have a significant indirect relationship on customer satisfaction through employee performance.
Perceiving Customer Preferences in Product Innovation of Fashion Startup using Blue Ocean Strategy Livia Supranata; Tony Antonio
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3402

Abstract

This study aims to investigate the creation of product innovation towards fashion start-up business by applying Blue Ocean Strategy. This study explores customers’ preferences towards fashion product as the basis of fashion product innovation. Furthermore, customers’ preferences also works as the basis for adjustment to the company’s value offered to the market. This research uses a descriptive qualitative approach where informants are determined using a combination of snowball sampling and purposive sampling technique with 9 informants, consisting of 5 consumers, 2 competitors, and 2 fashion experts. The research object is Elvier, a fashion start-up brand with evening wear products. The data collection method in this research is done using semi-structured interviews and documentation. Finally, Source triangulation is used to gain validity and reliability for this research. The research finds that design, quality and price were found to be the key drivers for customers’ purchasing decision. Furthermore, brand identity also plays an important role that influences customers’ consideration. Several hidden pain points were also discovered which are used to help creating product innovation that fits the customers’ needs. Perceiving customer’s preferences is practically needed to develop and design innovative product. Blue Ocean Strategy is not only help to map where the company could be, based on customer’s preferences and needs, but also to reveal customer’s hidden pain points as considerations to creatively solve customer’s problem by innovating new product.
The Influence of Marketing Communication and Social Media Marketing on Increasing Brand Awareness to Create an Intention to Buy at University X in Surabaya Vincentius Yasashi Alvin Santoso
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3405

Abstract

This study aims to examine the effect of marketing communication and social media marketing on increasing brand awareness to increase intention to buy at an University. This study uses quantitative methods using SmartPLS for data processing. The number of respondents in this study were 155 people who were selected by purposive sampling method. The requirements are prospective students who have registered and know marketing communication information at university X. The results show that in marketing communication, events and publicity do not have a significant effect on brand awareness while advertising, sales promotion, personal selling and direct marketing have a significant effect on brand awareness. Meanwhile, brand awareness has a significant effect on intention to buy.
Business Feasibility Study for The Development of Plywood Plant PT. X in Lumajang Andrew Andrew
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3406

Abstract

Plywood Factory PT. X has a problem about whether the business development plan can provide viability for the company in the future. The purpose of the study was to determine the feasibility of developing the Plywood Factory business of PT. X in Lumajang in Legal Aspects, Market and Marketing Aspects, Technical and Operational Aspects, Management and Human Resources Aspects, and Financial Aspects. The research uses qualitative with interview techniques. The research sample used Saturation Sampling obtained by 1 owner from PT. X and 1 expert in the field of plywood. The result is that legal aspect is still not equipped by PT. X so it is considered not yet worthy of development. Creation of STP and 4P for market and marketing aspects. A technical and operational aspect is carried out analysis of the location of the business development, materials, machines and the required layout. Aspects of management and resources created an organizational structure and new SOPs to support development. Financial aspects are created financial scenario. Scenario 1 with only 100% local trade results in a negative value. Scenario 2 of 50% local trade and 50% of exports results in an increase of 43%. Scenario 3 of 100% export trade resulted in an increase of 291%. Based on these calculations, scenario 1 is declared unfeasible because it is considered detrimental to the company.
The Effect of Product Quality, Price, Sales Promotion, and Trust Towards Consumers' Purchase Decision in Dey's Recipe Adelia Puspa Kirana
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3407

Abstract

The purpose of this study was to determine, test, and analyze the effect of product quality, price, sales promotion, and customer trust on purchasing decisions at Dey's Recipe. The population in this study are all Dey's Recipe customers who have made purchases from June 2020 to March 2021 as many as 73 respondents. The sampling technique that will be used in this research is the Saturated Sampling Method. Data collection techniques using a questionnaire and measured using a Likert scale. The number of samples in this study was 73. The data analysis method used was quantitative with multiple linear regression models and processed using SPSS. The results of the study show that product quality has a positive but not significant effect on purchasing decisions on Dey's Recipe. Meanwhile, price, sales promotion, and customer trust have a positive and significant influence on purchasing decisions in the Dey's Recipe business.
The Influence of Situational Influence, Risk Perception and Advertising Appeal on Purchase Intention During Covid-19 on Tourism Business in Eastern Indonesia Riesyah Putri Auliyah
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3408

Abstract

The Covid-19 pandemic has made Indonesia's tourism business sluggish and less interested. For example, Bali tourist visits as a popular destination decreased by 99.9% (Central Statistics Agency of Bali Province, 2020). Based on Wonderful Indonesia, foreign tourist visits in April 2019-2020 decreased by 87%. A thorough collapse has bankrupted many tourism businesses. Based on this phenomenon, researchers are interested in researching people's interest in carrying out traveling activities, judging from the variables situational influence (Covid-19), risk perception and an advertising appeal. This research is quantitative with population of people who have carried out traveling activities within the last 2 years. The study sample using Non-Purposive Probability totaled 150 respondents. Analysis of the study using multiple linear regression with SPSS software. The results showed that Situational Influence has a positive and significant influence on Purchase Intention. Risk perception has a negative and significant influence on Purchase Intention. Advertising Appeal has a positive and significant influence on Purchase Intention.
The Effect of Customer Relationship Management on Customer Retention at KMU Gresik Eye Clinic M. Azzam Rabbani
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3409

Abstract

Knowing and analyzing customer engagement, customer bonding and customer satisfaction on customer retention at the KMU eye clinic. This research was conducted using a quantitative research method approach. The population in this study was the KMU Mata Utama Clinic Customers as many as 350 people, this number was obtained from the five research indicators multiplied by five. The sample in this study were 93 respondents. By using Multiple Linear Regression Analysis. The results showed that Customer Engagement has no significant effect on Customer Retention, Bonding Customer has no significant on Customer Retention and Customer Satisfaction has an effect on Customer Retention.

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