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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 22 Documents

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Search results for , issue "Vol 4, No 3 (2015)" : 22 Documents clear

PENGARUH PELAYANAN PRIMA DAN HARGA TERHADAP LOYALITAS PELANGGAN (Studi pada Pelanggan Layanan PT. Pos Indonesia Semarang) Fajar Andrianto Saputra; Hari Susanta Nugraha; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

This research is motivatedany decrease in the number of customers by PT. Pos Indonesia. Because the customers are less satisfied with respect to the service provided by PT Pos Indonesia so many customers who move to other delivery services. The purpose of doing research is to figure out how big the influence of excellent service and price to customer loyalty, PT. Pos Indonesia. Sampling techniques using non probability sampling with the kind of purposive sampling. The respondents in this study amounts to 100 respondents. The analysis used in a research is quantitative analysis using the software SPSS 20.0 for Windows Evaluatin Version, where previously done test validity, reliability, cross-tab, the coefficient of correlation, simple and multiple regression analysis, the coefficient of determination, test of significance (t-test and F-test) in advance. The results of research show that excellent service (X1) and price (X2) partially or simultaneous affect customer loyalty (Y).

PENGARUHSTORE ENVIRONMENT DAN IN STORE PROMOTION TERHADAP IMPULSE BUYING MELALUI EMOSI POSITIF(STUDI PADA KONSUMEN RAMAYANA DEPT STORE SALATIGA) Nurlan Oktafiani Siregar; Naili Farida; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

The research was conducted due to the target selling in Ramayana Departement Store Salatiga has been undera achived since the last three years. This matter was giving signs that Store Environment and in Store Promotion in Ramayana Departement Store Salatiga has been failed to attract the consumers of buying their goods. The purpose of this research were to determine the influence of store environment and in store promotion on positive emotion and impulse buying behavior. The Sampling Method used in this research was actidental sampling and purposed sampling on 100 respondents. This research was also using path analysis technique supported by SPSS 16.0 version. The validity test, reliability test, correlation coefficient test, linear and multiple regression, coefficient of determination test, and signification test (F and T test) with Sobel method beforehand. The result has shown that the direct influence regarding the store environment and in store promotion on positive emotion and impulse buying, and positive emotion on impulse buying andproven the indirect influence between store environment and in store promotion on impulse buying mediated customers positif emotion.

Studi Komparasi Preferensi Konsumen atas Harian Umum Suara Merdeka dan Tribun Jateng di Kota Semarang Angga Maulana; Bulan Prabawani; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

The aim of this research is to know the differences of consumer preferences between Suara Merdeka daily newspaper and Tribun Jateng. The population taken in this research are consumers who ever bought Suara Merdeka daily newspaper and Tribun Jateng. Samples used in this research some 100 respondents used by non-probability sampling technique with approach accidental sampling ( the sample based on chance ). A method of analysis used is quantitative analysis that is using different Independent Sample T- test. The benefit factor is a factor that most distinguishes between Suara Merdeka daily newspaper with Tribun Jateng, with t-test 8,872 then followed by reader responsiveness of 5,005, marketing of 0,334, and quality of content and physical of -0,145. Hypothesis testing is done using different test showed that consumers preferences of the difference occurred against the benefit factor and reader responsiveness. All indicators of the benefits and reader responsiveness Suara Merdeka is superior than Tribun Jateng. But consumer preferences of differences did not happen to the quality of content and physical factor and marketing factor. Based on data obtained that Tribun Jateng can match the quality of content and physical factor and marketing factor of Suara Merdeka. While perception most dominant based on response respondents is the existence of newspapers for Suara Merdeka and actuality of news for Tribun Jateng.

PENGARUH KUALITAS PRODUK DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI KEPUASAN KONSUMEN (STUDI PADA KONSUMEN YAMAHA VIXION PT. MATARAM SAKTI SETIABUDI) Noor Fajar Rizky Nugrahanto; Naili Farida; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

The research was motivated by the growth of motorcycle users who become a great opportunity for automotive business players, especially in the field of motorcycles. This growing potential attracted many well - known brands to enliven the motorcycle market in Indonesia. Specially, this research discuss about selling Yamaha Vixion in Mataram Sakti Setiabudi branches that often did not reach the target and even decreased in the period 2011 to 2013. In this case, Yamaha should pay attention to the quality of its products such as Yamaha Vixion and maintain the popularity of the brand, so that consumers feel satisfied and interested in re-purchase. The purpose of this study to determine the effect of product quality and brand awareness on re-purchase decisions through customer satisfaction. This research type is the explanatory, data collection techniques through the questionnaires and interviews. The sampling technique used purposive sampling technique, with a sample of 100 people Data was then analyzed through appropriate qualitative and quantitative analysis techniques, in which the quantitative techniques include validity test, reliability test, correlation coefficient, two-stage regression, coefficient of determination, and significance test ( t test). The research results indicate that the quality of the product (X1) and brand awareness (X2) simultaneously influence consumer satisfaction (Y1) and customer satisfaction (Y1) influence re-purchase decisions (Y2). Based on the results of a two-stage regression, the variable that has the most dominant influence is the quality product (X1). Suggestions in this study that is the Yamaha Mataram Sakti need to open more official workshop in all over areas but specifically for servicing only, Yamaha Mataram Sakti as the dealer needs to sell special tools for service the fuel injection Yamaha Vixion to the public workshops, and if it did not infringe company policy should be able to meet consumer demand for be able to apply the settings on Yamaha Vixion to be more responsive in their usage so that Yamaha Vixion can better satisfy the consumer.

PENGARUH GAYA HIDUP, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU SNEAKERS MEREK CONVERSE (Studi pada Mahasiswa Universitas Diponegoro Semarang) Nuki Dian Marchiani; Wahyu Hidayat; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

This research is motivated by consumer behaviour which are varied and difficult to predict that causes the business world changes so fast. Consumers wants a products that suits their taste, lifestyle, and their needs. This leads the companies to experiencing strict competition caused by the increasingly consumer complex demands. One of the product that always follow consumer tastes is shoes. Shoes is no longer needed only for a footwear that protects feet from sharp objects, but also as a fashion product, so the design, material, and pattern became very varied. However, in the period 2009-2013 the sales of Converse sneakers shoes has fluctuated and always under Adidas, Nike and Bata.The purpose of this study was to determine the effect of lifestyle, brand imange and product quality on purchase decision of Converse sneakers shoes. This research method is explanatory, with data collection through questionnaires and interviews. The sampling technique used purposive and proportional technique sampling. The samples are 96 peoples whom are college student of Diponegoro University Semarang. The analysis technique used was qualitative and quantitative. Quantitative analysis using validity, reliability,correlation coefficient, coefficient of determination, simple and multiple regression analysis, as well as the significance test (t test and F test). The results of this study showed a relatively good level of lifestyle, brand image and product quality and high purchase decision.All independent variables, namely lifestyle (X1), brand image (X2), and product quality (X3) together (simultaneously) or individually (partial) affect purchase decision dependent variable (Y). Advice that can be given is the need to improve ways of promotion, innovate in the design of Converse sneakers that are to not assessed as monotonous and provide many options to purchases Converse sneakers shoes.

PENGARUH BUDAYA ORGANISASI DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN MELALUI ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Karyawan PT Masscom Graphy Semarang) Venty Hertina Maulani; Widiartanto Widiartanto; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Employee performance is one of the benchmarks in the business of a company to achieve its objectives. Employees play a role in carrying out various operations of the company which will affect the company's success in achieving its objectives. Organizational culture and organizational commitment has a role in improving the performance of employees. Moreover, Organizational Citizenship Behavior (OCB) is one of the factors of employee performance. Therefore, three things need to be considered in improving employee performance by PT Masscom Graphy Semarang. Type of this research is Explanatory Research. Samples are 127 respondents. Samples were taken using proportional random sampling technique. Data were analyzed qualitatively and quantitatively using a data collection instrument (questionnaire) was previously tested through validity and reliability test. Analyzing of data’s result using analysis of data tables, simple linear regression analysis, multiple linear regression analysis, t-test, F-test, path analysis, and Sobel test. The results indicated that organizational culture and organizational commitment either partially or simultaneously significant on Organizational Citizenship Behavior (OCB) and Employee Performance. Based on calculations from sobel test and path analysis showed that Organizational Citizenship Behavior (OCB) mediating organizational culture and organizational commitment to employee performance.

Pengaruh Lingkungan Kerja, Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan Bagian Produksi PT. Njonja Meneer Semarang Noeria Susitianigrum; Handoyo Djoko Waluyo; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Every company needs a resource that has an important influence to achieve the expected goals. Resources may include natural resources, human resources, knowledge resources and technology resources. Employee performance is not good due to poor working environment, lack of motivation and lack of work discipline PT. Njonja Meneer Semarang engaged in the herbal industry in which there are production employees are actively involved in the company's production activities.This type of research is explanatory research. The sampling technique include nonprobability sampling technique is purposive sampling. The sample in this research were 76 respondents who are production employees of PT. Njonja Meneer Semarang. In the analysis of the test used factor analysis with SPSS 20.Results of statistical analysis known partial effect of the work environment on employee performance by 57,2%. Then the motivation on employee performance by 55,2%. As for the discipline of work on employee performance by 44,5%. Effect of Simultaneous influence of the working environment, motivation and discipline to the employee performance by 72,0%, while 28,0% are influenced by other factors.Recommendations for improving the performance of employees to the company to increase its attention to the work environment, motivation and discipline of work which in turn will ultimately increase employee performance.

PENGARUH KEMITRAAN DAN KOMPENSASI TERHADAP KINERJA AGEN DAN SUB AGEN MITRA PENJUALAN PT. GARUDA INDONESIA (PERSERO), TBK DI SEMARANG M. V. I. Ron Olivia Mega Christy; Nawazirul Lubis; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Compensation and partnership have an influence in improving performance agent and sub agent. Therefore, two things need to be considered by the company in order to improve agent and sub agent’s performance partner of sales PT. Garuda Indonesia (Persero), Tbk at Semarang is one of the airline companies that have partnered with ticket sales agents as a long-term marketing strategy and has a policy of applying the target system for product sales agent Garuda Indonesia but still there are some agents that have not been able to realize a given target.This study used sampling technique a sensus sampling approach to the 108 agent and sub agent to the certain considerations or criteria. Data collection techniques in this study using interview techniques, and by means of questionnaires and giuding question. The data obtained were analyzed quantitatively and describtive analize qualitative. Instrument of data collection (questionnaires) previously tested tools such as test validity, reliability testing. While, data analytical conducted through tabel analysis, simple linear regression, multiple linear regression and hypothesis testing with the t-test and F testThe conclusion of this study is that there is a positive effect between partnership and compensation of the agent and sub agent’s performance partner of sales PT. Garuda Indonesia (Persero), Tbk Branch Office Semarang. Therefore can be avowed good partnership and higher compensation of the agent and sub agent’s performance will increase, and vice versa. Suggestions for increasing agent and sub agent’s performance for the company to increase its attention to partnership and compensation for agent that will ultimately improve the performance of PT. Garuda Indonesia (Persero), Tbk too.

PENGARUH CUSTOMER PERCEIVED VALUE DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI BRAND EXPERIENCE (Studi Pada Konsumen Sepeda Motor Honda Tipe Bebek Di Kecamatan Pedurungan, Semarang) Reski Pratiwi; Naili Farida; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Along with the times, the need for the transportation is also more increasing. Motorcycle became transportation that most in demand by the people of Indonesia as a means of supporting the daily activities. Honda is one of the famous motorcycle brand in Indonesia. It has been years that Honda became the market leader which has never shifted from its position at the top as a motorcycle manufacturer that most widely sold its products. However, in the period of 2009-2013 the sales of Honda motorcycles types of cub decreased. The purpose of this study is to determine the effect of customer perceived value and perceived quality towards repeat purchasing decision through variable brand experience on consumers of Honda motorcycles cub type at Pedurungan, Semarang. This research is explanatory research type approach uses towards 100 respondents with a sampling technique multistage sampling. The type of data collection of this study are using the technique of questionnaires, interviews and literature methods. The analysis technique used was qualitative and quantitative. Quantitative analysis using validity test, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, a signification test (t test and F test), path analysis and also use the help application programs IBM SPSS Statistics 20.0. The result of this research approved that customer perceived value (X1) and perceived quality (X2) partially or simultaneously can influenced brand experience (Y1) and repeat purchasing decision (Y2). According the result of path analysis showed that brand experience variable is not intervening variable towards repeat purchasing decision in this research.

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS PELANGGAN (Studi Kasus pada Konsumen Larissa Aesthetic Center Semarang) Yunita Kartikasari; Apriatni Endang Prihatini; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

The increasing growth of beauty clinics and offers a variety of benefits for fulfilling the society needs in field of beauty and skin health. Larissa Aesthetic Center is one of the beauty clinics which try to meet these needs by the use of natural raw materials, so that the company's goal is customer loyalty can be increased. Larissa Aesthetic Center Semarang has decreased the number of active members in 2011 to 2013.This type of research is using explanatory research. Data collection techniques through questionnaires using purposive sampling with a sample of 100 consumers.Data were analyzed through the validity, reliability, crosstab, correlation, coefficient of determination, simple linear regression, multiple linear regression, t test and F test using SPSS for Windows Version 17. The results show that product quality, service quality and promotion have partial and simultaneous effect to customer loyalty. Product quality provides the most effect on customer loyalty.The suggestions that can be given in this research are explain and provide more information to customers about how storage products, serve customers well and prioritize customer needs.

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Reviewer

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Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA