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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
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Articles 41 Documents
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Search results for , issue "Vol 8, No 4 (2019)" : 41 Documents clear
PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Studi pada Pengguna Smartphone Samsung di Kota Semarang) Amalia, Evi; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.022 KB)

Abstract

People’s mobility is increasing rapidly, especially in how to communicate each other. Everyone has a cellphone for work, school, business and so fort. Mobile phones today are increasingly sophisticated with the latest technology called smartphones. Competition between smartphone manufacturers is getting tougher. Mobile phones today are increasingly sophisticated with the latest technology called smartphones. Competition between smartphone manufacturers is getting tougher. One of the smartphone brands that becomes market leader in Indonesia is Samsung. Price and brand image are factors that influence consumer to purchase Samsung smartphones. This research aims to determine the effect of price and brand image on consumer's decisions to purchase Samsung smartphone. The type of research that used in this study is explanatory research. The sampling technique uses accidental sampling and purposive sampling techniques. Data collection using questionnaires and google form. The number of samples taken was 100 respondents, who were users of the Samsung smartphone in Semarang. The study used to determine the effect of prices and brand image on cunsomer purchasing decisions using statistics with system of IBM SPSS version 21.0. The results of the research showed the price variable and brand image influence consumer's decision to purchase Samsung smartphones. Correlation coefficients of price variables and brand image on purchasing decisions have a strong relationship. Price and brand image gave positive and significant influence on the purchase decision. The advice that can be given to improve consumer's purchasing decisions in this research is companies can pay attention to pricing in order to be able to compete with other products and improve the brand image of Samsung smartphones.
PENGARUH THREAT EMOTION DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN TROPICANA SLIM DI KOTA SEMARANG Fauzan Ramadhani; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (627.195 KB) | DOI: 10.14710/jiab.2019.24628

Abstract

This research was conducted with the aim to determine the effect of threat emotion and brand trust on purchasing decisions. This research was conducted on Tropicana Slim products. The sample of this study amounted to 100 respondents. This study consisted of 3 variables, 13 indicators and 3 hypotheses. The analytical tool used is SPSS 25 for Windows with validity test, reliability test, correlation coefficient test, coefficient of determination, simple and multiple regression analysis, and significance test (t test and F test). The results of this study indicate that there are positive effects of threat emotion and brand trust variables on the purchase decision variable. Threat emotion variable has the biggest influence that is 0.705 while the brand trust variable has an influence of 0.567. Based on the results it is advisable for the tropicana slim to do more early diabetes awareness programs to the public.
PENGARUH GAYA HIDUP DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (PADA KONSUMEN KLINIK KECANTIKAN LARISSA AESTHETIC CENTER SEMARANG) Mia Darmianti; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.136 KB) | DOI: 10.14710/jiab.2019.24917

Abstract

This research was conducted with the aim to find out the influence of lifestyle and values customer loyalty to customers through customer satisfaction as an intervening variable. This research was conducted on products and treatments at the Larissa Aesthetic Center beauty clinic Semarang. The sample of this study was 100 respondents with criteria of made purchases or treatments at the Larissa Aesthetic Center at least twice in the last three months. This study consisted of 4 variables, 23 indicators and 5 hypotheses. The analytical tool used is SPSS 20 for windows with a validity test, reliability test, correlation coefficient test, determination coefficient, simple and multiple regression analysis, significance test (t and F test), and multiple tests. The results of this study indicate that there is a positive influence of lifestyle variables and customer value on customer loyalty through customer satisfaction. The customer value variable has the greatest influence at 40,2.6% while the lifestyle variable has an influence of 19,3% which simultaneously stimulates lifestyle variables and the customer value has a contribution of 45,6% on customer loyalty through customer satisfaction at Larissa Aesthetic Center. Based on these results it is suggested that Larissa Aesthetic Center needs to make improvements in terms of increasing high professionalism by all employees, improving quality in order to compete with other beauty clinics, increasing service level and providing information to customers in a manner periodically regarding the latest info.
PENGARUH KUALITAS PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ( Studi Kasus Pada PT.Nusantara Sakti Semarang ) Muhammad Sahal Farokhi; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.155 KB) | DOI: 10.14710/jiab.2019.24877

Abstract

The development of the business world triggered competition in all fields, especially business competition in the atumotive business world. This research was conducted at PT.Nusantara Sakti Semarang. This study aims to determine the effect of Product Quality (X1), Promotions (X2) dan Price (X3) on Purchase Decisions (Y) consumers of PT.Nusantara Sakti Semarang. This type of research uses Explanatory Research with data collection using interviews and data collection tools using questionmaires with a sample of 100 consymer respondents PT.Nusantara Sakti Semarang using Purposive Sampling anda Accidental Sampling. The analysis technique uses validity test, reliability test, simple linear regression, multiplr linear regression, t test and F tes with SPSS 25.0.From the results of the study showed that the quality of the product has an effect on purchasing decisions of 38,1% promotion has an effect on purchasing decisions of 46,1% and the price has an effect on purchasing decision of 66,6% while simultaneously the quality of products, promotions and price influence purchasing decisions 66,6%. This means that the better the quality of the product, promotion and price, the higher the decision to purchase a Honda Beat at PT.Nusantara Sakti Semarang. Price variables on purchasing decisions have a greater effect than product qualitu and promotion variables. Based on the results of the study, the researcher suggested that PT.Nusantara Sakti Semarang especially in Honda Beat products make improvements and control over the quality of their product and also intensify promotion so that consumer purchasing decisions can increase.
Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Berkunjung Kembali melalui Kepuasan Pengunjung sebagai Variabel Intervening pada Pengunjung Ekowisata Taman Air Indonesia, Tlatar, Kabupaten Boyolali Istikhomah, Dewi; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.976 KB)

Abstract

Indonesian Water Park Ecotourism is a family-owned tourism business that seeks to realize the implementation of ecological management. Indonesian Water Park Ecotourism (ETASIA) is located in Tlatar Village, Boyolali Regency. This study aims to determine the effect of price and quality of service on the decision to visit again through visitor satisfaction with ETASIA visitors. The type of research used in this study is explanatory research type. Respondents in this study were 100 respondents who were ETASIA visitors. Data collection techniques were carried out using questionnaires and interviews. This study uses analysis with validity, reliability, correlation coefficient, determination coefficient, simple regression, multiple regression and t test with the help of IBM SPSS version 21.0 and sobel analysis to test the effect of intervening variables. The results showed that the price and service quality variables had a positive and significant effect on the decision to visit again through visitor satisfaction as a partially intervening variable. Suggestions that can be given to Ecotourism Water Park Indonesia is to increase visitor satisfaction through price and quality of service to be able to come up with a decision to visit again.
PENGARUH E-SERVICE QUALITY DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION MELALUI E-SATISFACTION (Studi Kasus pada Mahasiswa FISIP UNDIP yang Pernah Melakukan Pembelian di OLX.co.id) Kresno Yudho Wicaksono Manopo; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.73 KB) | DOI: 10.14710/jiab.2019.24670

Abstract

The online buying and selling service sector is one of the service sectors needed by modern society, the needs of modern society for online buying and selling services must be considered. Currently in Indonesia there is an online buying and selling service that allows consumers not to come to a store directly to buy a product. OLX is one of the means of buying and selling online that is of interest to Indonesian consumers, but there are still problems in OLX causing consumers to feel hesitant to use, as evidenced by the decrease in the number of OLX consumer transactions and complaints. This type of research is explanatory research, using a questionnaire as a data collection method. The research method used is the Non Probability Sampling technique with the sampling technique using Purposive Sampling. The number of samples determined by 100 respondents from undergraduate students in the Faculty of Social and Political Sciences of Diponegoro University was chosen based on consideration. The study used Partial Least Square analysis techniques, which were estimated by the WarpPLS 3.0 program. The results of the analysis with WarpPLS explained that the results of the direct influence test on the research model showed positive and significant results. The indirect effect test on the research model also showed positive and significant results. Researchers gave advice to OLX to improve the quality of service both from the seller's side and OLX itself so that consumers feel comfortable, then improve the order delivery system which is thought to be long, and more promotions to the media that are close to potential consumers.
PERAN GANDA DAN FLEKSIBILITAS JAM KERJA TERHADAP PRODUKTIVITAS KERJA BURUH PEREMPUAN PADA UKM KONVEKSI BATIK SEMARANG 16 Anis Indrawati; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.17 KB) | DOI: 10.14710/jiab.2019.24998

Abstract

The role of women in society nowadays is not just being a housewife, they participate to work because of the economic factors in their life. One of the sectors which likely to be chosen by people is the informal sector such as UKM. Many informal business have flexible working hours and give the workers a choice to choose their working time which suitable the capability of work. Dual role and flexible working hours can be a specific factors in case to increase productivity at work.  This research was conducted at UKM Konveksi Batik Semarang 16, aiming to describe and analysis of dual role and flexible working hours towards the productivity of women laborers. The method used in this research is a qualitative research. The type used in this research is a descriptive qualitative method. This research is using accumulation with in depth interview with the research subject. This research shows that the dual role has not been always running well and balance. The productivity could be decrease because of the dual role has not been balance. The productivity shows good result of their quantity and quality production, but their fine timing often lack because of their performances. Flexible working hours can give a positive impact in their free time with their family but working hours like that could give an affect to their health due to exhaustion factor. Suggestions that can be given are 1) Women laborers must balance their dual role much better than before and try to divide up the house tasks with their husband 2) The owner can offer flexible working hours schedule to their workers 3) Women laborers should balance their dual role life especially when conflict happens and they must pay attention to their health.
Pengaruh Motivasi dan Kompensasi Terhadap Kinerja Karyawan (Studi Kasus pada Karyawan PT. Tirta Investama Danone AQUA Semarang) Muhammad Ilmal Faris; Sudharto Prawata Hadi
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.727 KB) | DOI: 10.14710/jiab.2019.24883

Abstract

In the distribution department of PT. Tirta Investama Danone AQUA Semarang, there are several constraints in employee’s performance, including high number of late employee and not achieving the target quantity of goods distribute that makes down sales. This study aims to determine the influence of motivation and compensation on the employees’s performance at PT. Tirta Investama Danone AQUA Semarang. The type of research use explanatory research. The sample use 75 respondents in the distribution department PT. Tirta Investama Danone AQUA Semarang. The sampling technique use probability sampling. Data collection techniques use questionnaires, observations, and literature studies. Data analysis techniques use validity test, reliability test, correlation test, simple regression test, multiple linear regression test, t test, and f test with the help of IBM SPSS program (Statistical Product and Service Solutions) version 24.0. Based on the results of the analysis, the conclusion is the influence of motivation and compensation on employee’s performance at PT. Tirta Investama Danone AQUA Semarang through simple regression testing produces regression values of 0.404 and 0.619. The advice to the company is to give more rewards and penalties for employees who obey the rules and work according to the company's operational standards, evaluate the compensation given to employees each year, and increase employee’s compensation
PENGARUH MOTIVASI, KETERAMPILAN, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA UMKM KAIN TENUN IKAT HOUSE OF HOEDA’S DESA TROSO KABUPATEN JEPARA) Ananingrum, Titi; Pradhanawati, Ari
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.811 KB)

Abstract

This research is motivated by the achievement of employee performance targets that have not been determined by the UMKM Cloth Weaving House of Hoeda's Troso Village, Jepara Regency. The purpose of this study was to determine the effect of the variables Motivation, Skills and Compensation as variables x on Employee Performance as Y variables. The type of this study was explanatory research. With sampling technique saturated sampling to 34 people who are UMKM employees of Woven Fabric Ikat House of Hoeda's Troso Village Jepara Regency using the Saturated sampling method. This study uses simple regression analysis and multiple regression methods, using the t test as a hypothesis testing tool and the sobel test as a mediation test tool. This study uses SPSS version 20.0. The results showed that the Motivation variable had a positive influence on Employee Performance of 0.852. Skills have a positive influence on Employee Performance of 0.853. Compensation has a positive effect on Employee Performance of 0.615.
PENGARUH KUALITAS PELAYANAN DAN HARGA TIKET KERETA API TERHADAP LOYALITAS PELANGGAN JASA KERETA API INDONESIA (Studi Pada Kereta Api Argo Muria Kelas Eksekutif Jurusan Semarang Tawang – Jakarta Gambir PT Kereta Api Indonesia DAOP 4 Semarang) Ramadhan, Hilmy; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.766 KB)

Abstract

This study aims to determine the effect of service quality and ticket prices on customer loyalty. This type of research uses the type of explanatory research. The sampling technique uses purposive sampling technique. The population of this study is the Argo Muria train passengers as many as 100 respondents. This study uses quantitative analysis with validity, reliability, correlation coefficient, determination coefficient, simple regression, multiple regression, t test and F test with the help of Microsoft Excel and SPSS version 21. The results showed that it could be concluded that t arithmetic (6.339)> t table (1.984), then Ho was rejected and Ha was accepted. There is a significant influence between Service Quality on Customer Loyalty. then t calculate the ticket price to customer loyalty (7,823)> t table (1,984), then Ho is rejected and Ha is accepted. There is a significant influence between Price on Customer Loyalty. Then F-count service quality and price to customer loyalty is (35,704)> F-table (3.09) which means that Ho is rejected and Ha is accepted. Testing this hypothesis proves that together - positive and significant effect between Service Quality and Ticket Prices on Customer Loyalty of Argo Muria Railroad Services PT. KAI DAOP 4 Semarang.

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