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INDONESIA
STRATEGIC
Published by Universitas Pendidikan Indonesia
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
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Articles 167 Documents
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PENGARUH KINERJA PENCIPTAAN NILAI, BAURAN PROMOSI, BUKTI JASA TERHADAP CITRA TAMAN REKREASI DALAM RANGKA PENGEMBANGAN CITRA JAKARTA SEBAGAI GREEN CITY Sabar, Mudji
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 11, No 1 (2011): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v11i1.1103

Abstract

This research was directed by the fact that Recreation Parks in Jakarta had not been optimising their performance so far. The total number of visitors of the Recreation Parks was not straightly in line with the total number of visitors to Jakarta.  Tourists coming to Jakarta, both domestic and international, increased significantly year by year, whereas visitors of the Recreation Parks was fluctuating and decreasing since 2004. The main cause of this condition was the low performance of the corporate image of the Recreation Parks as perceived by the visitors. Accordingly, this research was focused on the efforts to increase the corporate image by analysing the attempts to upgrade the quality of value creation, promotion mix, and the evidence of service done by the Recreation Parks. The locus of this research was Jakarta the metropolitan city as one of the prime tourist destinations in Indonesia. By this choice, it is hoped that the result of this research would be applicable to all other destinations in Indonesia. The descriptive analysis was employed to uncover the performance of value creation, promotion mix, the evidence of service, and the corporate image of the Recreation Parks. The explanative analysis would statistically explain the relationship among variables, either simultaneuosly or individually, as well as identify the significant influence of each independent variable towards dependent variable. This research was aimed to search the visitors’ perception; therefore, the unit analysis of this research was consequently the visitors of the Recreation Parks in Jakarta.  The charateristics of the chosen respondents were domestic visitors, adult, repeat visitors, and visitors who have ever visited all the 3 Recreation Parks in Jakarta. Data collection was done through observation, interview, and questioner addressed to 429 respondents. Data analysis was executed by path analysis. This research showed that the dominant influencing variable to increase the corporate image of the Recreation Parks was the evidence of service, mainly the physical evidence dimension. Moreover, it was identified that  there were 2 solution factors in line with the concept of green tourism to be adopted to fasten the realization of Jakarta as a green city, ie green space and physical fasilities. In this case, the local government of Jakarta should widen the the area of green open space, improve the city’s drainage system, implement the city’s integrated garbage management, provide cheap and comfortable public transportation, execute emission control, diseminate soccial norms in line with the green tourism concept.    
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP ON SERVICE COMMITMENT (Survey in Dinas Kependudukan, Catatan Sipil dan Tenaga Kerja at Cirebon City) Candradewini, Candradewini
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 10, No 2 (2010): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v10i2.1082

Abstract

The purpose of this research is to know (1) the implementation of transformational leadership; (2) the service commitment; and (3) the influence of transformational leadership on service commitment. There are two research variables,  transformational leadership (X) and service commitment (Y).This research use study method with explanatory research to explain causal relation among variables. Address the research objective it is conducted a descriptive and verification analysis by regression analysis as means of its analysis. The research was conducted on whole employees who worked in Dinas Kependudukan, Catatan Sipil dan Tenaga Kerja Cirebon City in which samples is all of its employee. The transformational leadership variable used an indicator whose was suggested by Bass, whereas the service commitment variable used an indicator whose was suggested by Sutopo and Suryanto.                Generally, the results of research concluded that transformational leadership which was conducted existing in high category and the service commitment existed in high category too. Using the regression as means of verification analysis indicated that transformational leadership have positive effect on service commitment.  
PERANAN BAURAN PEMASARAN JASA PENDIDIKAN TERHADAP UPAYA MENINGKATKAN EKUITAS MEREK BERBASIS PELANGGAN PERGURUAN TINGGI (STUDI PADA PERGURUAN TINGGI DI JAWA BARAT) Dirgantari, Puspo Dewi
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 2 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i2.7600

Abstract

West Java province dominates the growth rate of universities in Indonesia, but the number of college students has decreasing. Similarly, the people's preference for universities in West Java as an excellent college and the best universities in Indonesia is still low. These problems show that customer based brand equity of colleges in West Java is not optimal. This study conducted in 2013-2014 and uses a management science approach of marketing. The method used in this study is descriptive survey and explanatory survey. The data used primary and secondary data that was collected through questionnaires and documentation. The data analysis used Stuctural Equation Model (SEM). The results of this study revealed that the marketing mix of educational services has a positive influence on the customer based brand equity of higher education in West Java. The dimensions of customer-based brand equity, especially brand performance dimension, should be getting more attention in order to increase performance and the factors are: facilities, meeting the students need, the speed of service, courtesy, and tuition money. This research is part of my dissertation. Keywords: Marketing Mix of Education Services; Customer Based Brand Equity.
PROGRAM SERVICE RECOVERY UNTUK PENCIPTAAN KEPUASAN PELANGGAN DI ANGKUTAN KERETA API DAERAH OPERASI 2 BANDUNG Lestari, Fitri
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 1 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i1.4468

Abstract

The development modes of transportation in Indonesia led to competition in the various modes such as by land; sea and air were increasing. Railway is one mode of transportation, especially as the most dominated by the passenger in Bandung. Due to higher competition pattern, efforts were made to improve passenger satisfaction. Various complaints can occur, and will increase if not addressed promptly so that the company should seek to restore service (service recovery) that passengers are satisfied. This study was conducted to determine how the implementation of the program service recovery Argo Gede Train, perceived satisfaction of passengers and how much influence the program service recovery on customer satisfaction.The object of this research was Argo Gede Train passenger route Bandung-Jakarta. The independent variable in this study was a service recovery program (X), and the dependent variable was customer satisfaction (Y). The type of research was descriptive verification, through explanatory survey method with simple random sampling technique, and 100 respondents were analyzed by linear regression analysis. The data used in this study are primary data and secondary data, with data collection through interviews, direct observations, and questionnaires' research, and literature studies. The results showed in the service recovery program, has improved the accuracy of the biggest scores. The results showed that the service recovery program has the effect of 47.80% on customer satisfaction to note that the service recovery program has a significant impact on customer satisfaction.  Keywords: Service Recovery, Customer Satisfaction    
PENGARUH STATUS SOSIAL EKONOMI ORANG TUA TERHADAP SIKAP KEWIRAUSAHAAN Ramadhanti, Dina; Mulyadi, Hari; Razati, Girang
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 2 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i2.7068

Abstract

This study was conducted to determine whether there are significant socio-economic status of parents towards entrepreneurial attitudes. Data collected through questionnaires that have been tested for validity and reliability. The population in this study there was a class X student of marketing. Sampling on research using saturation sampling 71 respondents. Testing data in this study tested the validity, reliability test, linearity test and hypothesis testing. The method used is descriptive verification. Analysis data technique used is Partial Least Square with computer software tools SmartPLS 3.0. Based on this overall research result, the counting that gained from simple regression conclude that socio-economic status of parents have a positive impact with strong category towards entrepreneurial attitudes. Keywords: Socio Economic Status of Parents, Attitudes Entrepreneurship
MODEL PEMBELAJARAN DISCOVERY LEARNING SEBAGAI METODE UNTUK MENINGKATKAN PRESTASI BELAJAR Syari, Siti Ratna; Nuryanti, Lena
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 1 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i1.4469

Abstract

The base student achievement was the background of this study. The ignoble scores on student achievement, especially in entrepreneurship subject was influenced by the external and internal factors. Learning model could have developed by teachers in the school environment that certainly have a profound influence on learning achievement. SMK Negeri 1 Bandung teachers apply the discovery learning model in entrepreneurship subjects to improve learning achievement of learners. The purpose of this study is to describe: 1) the application of the discovery learning model in class XI SMK Negeri 1 Bandung, 2) learning achievement in class XI AP and UPW SMK Negeri 1 Bandung, 3) The amount of influence discoveries learning model on achievement learning in class XI AP and UPW of SMK Negeri 1 Bandung. Discovery learning model as the independent variable (X), and the dependent variable is learning achievement (Y) with descriptive and verification analysis. The method used in this research was explanatory survey method with simple random sampling technique with 124 respondents used linear regression technique. The findings in this study are as follows: 1) the application of learning model discovery learning in class XI AP and UPW in either category, 2) learning achievement in AP classes and UPW in the high category, 3) learning achievement positively influenced by discovery learning model with a coefficient of determination 21.3%. The Result based on the research, discovery learning model with indicators and different objects recommended as a basis for other studies. Keywords: discovery learning model, academic achievement
PENGARUH MOTIVASI DAN SIKAP TERHADAP LOYALITAS KONSUMEN PADA STUDIO JONAS PHOTO Yuliawati, Yupi
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 2 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i2.7072

Abstract

This study aimed to determine the effect of motivation and attitude towards customer loyalty Jonas photo studio. The research method used is descriptive verification. The findings stated motivations and attitudes affect the loyalty simultaneously and partially Keywords: Motivation, Attitude, Customer Loyalty
DAMPAK TINGKAT PROFITABILITAS DAN NILAI PASAR PADA PERGERAKAN HARGA SAHAM PT. PRASIDHA ANEKA NIAGA TBK Kussuma, Praja; Surachim, Ahim; Tanuatmodjo, Heraeni
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 1 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i1.4465

Abstract

Purpose: This study aimed to obtain an overview of the level of profitability, market value, and stock of price in PT. Prasidha Aneka Niaga Tbk Period 2005-2014. In addition, this study aimed to obtain profitability linkage to the stock price and relation of market value to the stock price on PT. Prasidha Aneka Niaga Tbk Period 2005-2014. Design / methodology / approaches: This study used a descriptive and verification method with time series design. The statistical analysis used is multiple linear regressions. Findings: Based on the findings, it could be proved that the regression model be used to see the effect of profitability and market value of the stock price by test F. Whereas with t tests showed that the profitability of positive effect on stock prices, while the market value did not have influence to stock of price. Originality/ Value: This study could provide insight in analyzing the financial performance of the company, especially in analyzing the company's ability to generate profits, how correctly the company's value in the eyes of investors, and how well the company to increase its stock of price. Keywords: Profitability, Return on Equity, Market Value, Earnings Per Share, Stock of Price   
PENGARUH IMPLEMENTASI EXPERIENTIAL MARKETING TERHADAP LOYALITAS MEMBER SALON HUMAIRA Christianingrum, Christianingrum
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 1 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i1.4470

Abstract

The Development beauty salon industry to grow and properly. Application of the right strategies will be able to retain customers in order to remain defended and loyal to the company in this industry, particularly the Muslim salon. Local customers benefit the company. One effort to keep customers loyal was provided the best deals for consumers, such as giving a unique and memorable experience to customers on every transaction made. This study was conducted to analyze and describe experiential marketing, loyalty in the salon Humaira picture and know how big the influence of experiential marketing to loyalty members Humaira salon. Respondents in this study are members Humaira Tubagus Ismail Beautiful salon. The method used in this research is explanatory survey and descriptive survey. The data used are primary data and secondary data collected through observation, literature study and questionnaire. The hypothesis of this study was “ if the application of experiential marketing is good, then the high customer loyalty," it was tested using path analysis. Results of this research explained that experiential marketing as measured by the dimension of sense, feel, think, act and relate. They were had a positive influence and significant impact on customer loyalty, the overall value of t obtained through the analysis of pathways is greater than t table means the better implementation of experiential marketing Salon Humaira, the higher their loyalty to the salon Humaira.  Keywords: Experiential Marketing, Loyalty   
PANDANGAN MASYARAKAT KOTA BANDUNG TERHADAP BANGUNAN CAGAR BUDAYA Oesman, Yevis Marty; Oesman, Ida Farida
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 2 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i2.7073

Abstract

Balai Pertemuan Bumi Sangkuriang is one heritage building  in Bandung. However, its existence as a Heritage Building is still less known by the public in society Bandung. The attitude of the people of Bandung to Balai Pertemuan Bumi Sangkuriang just a meeting place that can only be visited by people of Bandung that are members of the society. This study aims to determine the attitude of the people of Bandung to the existence of Balai Pertemuan Bumi Sangkuriang as a heritage building. This study took a sample of 100 respondents by job. Data were processed using simple regression models.The results showed a significant influence on the attitude of the people in Bandung against BPBS Building existence as a Heritage Building. Perceptions of Attitudes Bandung society to Buildings BPBS rated Good. Similarly, public assessment of the existence of the building BPBS Bandung as a Heritage Building also rated Good.A good assessment of the attitude of the people of Bandung to the existence BPBS building as a heritage building, but managers still need to increase efforts to inform BPBS building as one of the heritage building in the city of Bandung. Keywords: Heritage building  , Attitude 

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