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All Journal Jurnal Ilmu Pendidikan Journal of Humanities and Social Studies Dinasti International Journal of Education Management and Social Science Indonesian Journal for Social Responsibility Nivedana : Jurnal Komunikasi dan Bahasa Da'watuna: Journal of Communication and Islamic Broadcasting ARRUS Journal of Social Sciences and Humanities Jurnal Pengabdian kepada Masyarakat Bina Darma Mamangan Social Science Journal
Misnawati, Desy
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Acculturation of Martabak Har culinary culture as a cultural identity and tourist attraction in Palembang Zahrah Nur It’snaini, Aliyah; Misnawati, Desy
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3312

Abstract

This study aims to examine the process of cultural acculturation in martabak HAR as a typical Palembang culinary cultural identity and explore its potential as a tourist attraction. Gastronomic theory was used to analyze the relationship between culture and food consumption. The results show that the cultural acculturation of martabak HAR involves the incorporation of Indian and Malay culinary elements, making it a unique Palembang cultural identity. Martabak HAR not only acts as a specialty food but also as a symbol of local pride and a strong tourist attraction. Strategies to maintain martabak HAR's reputation include maintaining the quality of raw materials, menu innovation, tourism promotion, good service, and offering an authentic culinary experience. This research provides an in-depth understanding of martabak HAR's contribution to the cultural identity and tourism of Palembang City.
Facebook as a Marketing Communication Media for Pempek UMKM products check chest Palembang Pramudya, Joyo; Wijayani, Isna; Misnawati, Desy; Rahayu Pratami Lexianingrum, Siti
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.3339

Abstract

The purpose of this research is to understand how Facebook can be used as a medium for promoting and marketing products of the small and medium enterprise (SME) Pempek Cek Dada Palembang. With the rapid development of the internet and technology, social media has become one of the best marketing tools for SMEs like Pempek Cek Dada to reach consumers more broadly and efficiently. As one of the largest social media platforms, Facebook has many features that can be used for marketing strategies. This research is conducted using qualitative methodology and a descriptive approach. Data is collected through in-depth interviews with the owner, employees, and customers of Pempek Cek Dada, as well as through observation and content analysis of their official Facebook page. The results of the study indicate that Facebook is effective as a communication and marketing medium for the products of Pempek Cek Dada. Features such as photo and video posts, and live streaming enable Pempek Cek Dada to convey product information in an engaging and interactive manner. Additionally, directly interacting with consumers through messages and comments on Facebook helps to increase consumer trust and build closer relationships.
Co-Authors Akmaluddin, Achmad Asri, Mauliana Bagus, Unggul Caropeboka, Ratu Mutialela Desi Kusmindari, Christofora ELIHAMI, ELIHAMI Elpanso, Efan Fadhila, Lina Fitriasuri, Fitriasuri Hafizni, Mohamad Helmita, Helmita Heriyanto Heriyanto Isnawijayani Kesumawati, Selvi Atesya Kesumawati, Shakira Atesya Mellita, Dina Muhammad Nanang Qosim Musa, Muhajir Noviardy, Andrian Nursila, Nursila Pramudya, Joyo Rahayu Pratami Lexianingrum, Siti Saputra, Nanda Sauky, Muhammad Wawan Darmawan Wijayani, Isna Yuli Candrasari Zahrah Nur It’snaini, Aliyah Zinaida, Rahma Santhi