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All Journal CERMIN: Jurnal Penelitian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Arief, Mohammad Yahya
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Mahasiswa Entrepreneur

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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA AYAM GEPREK MBAK MIMIN DI JANGKAR DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING Ismayani, Meiriyanti; Arief, Mohammad Yahya; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 10 (2024): OKTOBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i10.5286

Abstract

Dapur Mimin is a small and medium-sized enterprise (SME) operating in the culinary sector, with its signature dish being Ayam Geprek Mbak Mimin. However, sales data over the past five months have shown a decline due to intense market competition and less effective marketing strategies. This study focuses on the customers of Ayam Geprek at Dapur Mimin, located in the Arjasa sub-district. The population of this study consists of Dapur Mimin’s customers, and the sampling technique used is purposive sampling. Data analysis and hypothesis testing in this study are conducted using Structural Equation Modeling - Partial Least Square (PLS-SEM). The results of hypothesis testing for direct effects using the Smart PLS 3.0 application show that product quality has a significant positive effect on purchase decisions, service quality has a negative but not significant effect on purchase decisions, and price has a significant positive effect on purchase decisions. Furthermore, product quality has a significant positive effect on customer satisfaction, service quality has a significant positive effect on customer satisfaction, and price has a positive but not significant effect on customer satisfaction. Additionally, purchase decisions have a significant positive effect on customer satisfaction. The test results also indicate that product quality, service quality, and price each have a significant positive effect on customer satisfaction through purchase decisions.
PENGARUH BRAND IMAGE, KUALITAS PELAYANAN DAN DISKON TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO EIGER DI SITUBONDO Suherman, Aldy Kurniawan; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 6 (2024): JUNI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i6.5008

Abstract

Indonesia is a country that has very abundant wealth, one of which is the beautiful natural panorama from the sea to the mountains. With increasing interest in nature tourism, the need for outdoor equipment has also increased. Companies providing outdoor equipment face stiff competition, both from local and international manufacturers. One example of a successful company in this sector is PT. Eiger Multi Industrial Products. The aim of this research is to analyze the influence of brand image, service quality and discounts on repurchase intention, through consumer satisfaction as an intervening variable at the Eiger Store in Situbondo. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this research used the Partial Least Square Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that brand image has a significant positive effect on consumer satisfaction. Service quality has a significant positive effect on consumer satisfaction. Discounts have a positive but not significant effect on consumer satisfaction. Brand image has a significant positive effect on repurchase intention. Service quality has a positive but not significant effect on repurchase intention. Discounts have a significant positive effect on repurchase interest. Consumer satisfaction has a significant positive effect on repurchase intention. Brand image has a positive but not significant effect on repurchase intention through consumer satisfaction. Service quality has a positive but not significant effect on repurchase intention through consumer satisfaction. Discounts have a positive but not significant effect on repurchase intention through consumer satisfaction.
PENGARUH PROFITABILITAS DAN PERTUMBUHAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI DENGAN STRUKTUR MODAL SEBAGAI VARIABEL MODERASI PERIODE 2019-2022 Qumariah, Nurul; Arief, Mohammad Yahya; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i5.4955

Abstract

Food and beverage subsector companies are pillars of a country’s economy, therefore the food and beverage subsector plays an important role in driving the wheels of the Indonesian economy, to boosr productivity and the abilitu og the sector to compete globally, the government is still working hard to ensure the stability and availability of raw materials needed by the food and beverage subsector. The purpose of this study was to examine the effect of profitability, and company growth in influencing the company’s value moderated by capital structure. This research is explanatory research. The population in this study were food and beverage subsector companies listed on the Indonesia Stock Exchange 2019-2022. The sampling technique is purposive sampling. Data analysis and hypothesis testing using the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Snart PLS 3.0 application show that profitability has a significant positive effect on firm value, campany growth has a insignificant positive effect on firm value, capital structure is able to moderate the effect of profitability on firm value, capital structure is not able to moderate the effect of company growth ob firm value.
PENGARUH PELATIHAN DAN BUDAYA ORGANISASI TERHADAP KINERJA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INETRVENING PADA APARATUR SIPIL NEGARA DI UPT PUSKESMAS BESUKI Nurwasilah, Siti; Arief, Mohammad Yahya; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 9 (2023): SEPTEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i9.3625

Abstract

The research objective was to determine the effect of training and organizational culture on performance with job satisfaction as an intervening variable for state civil servants at UPT Puskesmas Besuki. The sampling technique used in this study is a saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that training has a positive and significant effect on job satisfaction, organizational culture has a positive and significant effect on job satisfaction, training has a positive and significant effect on ASN performance, organizational culture has a negative and insignificant effect on performance ASN, job satisfaction has a positive and significant effect on ASN performance, training has a positive and significant effect on ASN performance through job satisfaction, organizational culture has a positive and significant effect on ASN performance through job satisfaction
PENGARUH WORD OF MOUTH DALAM MEMODERASI PERAN KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DITOKO SEPATU DAN SANDAL SAMUDRA SITUBONDO Khotip, Zainal; Arief, Mohammad Yahya; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 11 (2024): NOVEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i11.5322

Abstract

Along As time goes by the development of technology is getting faster, so is the footwear industry in Indonesia. footwear industry in Indonesia is also growing rapidly, and consumer demand is increasingly complex over time. are also getting more complex from time to time. The purpose of this research is to analyze the effect of Word of Mouth in moderating the role of Product Quality and Price on Purchasing Decisions in Shoe and Sandal Shops in Indonesia. Product Quality and Price on Purchasing Decisions at Shoe and Sandal Shops Samudra Situbondo. The population in this study were consumers of the Samudra Shoe and Sandal Shop in Situbondo. Sampling technique determined by simple random sampling. Data analysis and hypothesis testing in this study used Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test hypothesis test results using the Smart PLS application 3.0 application, shows that product quality has a significant positive effect on purchasing decisions. Purchasing decisions. Price has a significant positive effect on purchasing decisions purchase decision. Product quality with Word of Mouth moderation of Mouth has a negative and insignificant effect on purchasing decisions. Price with Word of Mouth moderation has a positive but insignificant effect on purchasing decisions.
PENGARUH FIRM SIZE, GROWTH OPPORTUNITY DAN NET WORKING CAPITAL TERHADAP FIRM VALUE PADA PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BEI DENGAN CASH HOLDING SEBAGAI VARIABEL INTERVENING Putra, Wirandra Oktavian Arief; Arief, Mohammad Yahya; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 8 (2024): AGUSTUS 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i8.5153

Abstract

The research objective is to analyze and test the effect of Firm Size, Growth Opportunity and Net Working Capital on Firm Value through Cash Holding. The population in this study were various industrial sector companies listed on the IDX in 2019-2022. The sampling technique used is non probability sampling using purposive sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The direct hypothesis test results show that Firm Size has a negative but insignificant effect on the Cash Holding variable, Growth Opportunity has a significant positive effect on the Cash Holding variable, Net Working Capital has a significant positive effect on the Cash Holding variable, Firm Size has a positive but insignificant effect on the Firm Value variable, Growth Opportunity has a positive but insignificant effect on Firm Value, Net Working Capital has a negative but insignificant effect on the Firm Value variable, Cash Holding has a significant negative effect on the Firm Value variable, Firm Size has a positive but insignificant effect on the Firm Value variable through Cash Holding, Growth Opportunity has a negative but insignificant effect on the Firm Value variable through Cash Holding, Net Working Capital has a negative but insignificant effect on the Firm Value variable through Cash Holding.
PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO F3 SITUBONDO Hariyanto, Hariyanto; Arief, Mohammad Yahya; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.605 KB) | DOI: 10.36841/jme.v1i9.2223

Abstract

The purpose of the study was to determine the effect of product and service quality on repurchase intention through consumer satisfaction as an intervening variable at the F3 Situbondo Store. The sampling technique used in this study is non-probability sampling with purposive sampling technique with the Slovin formula with a tolerable error rate of 10% as many as 98 people. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product quality has a positive and significant effect on consumer satisfaction, service has a positive and significant effect on consumer satisfaction, product quality has a positive and significant effect on repurchase interest, service has a negative and insignificant effect on Repurchase intention, consumer satisfaction has a positive and significant effect on repurchase interest, product quality has a positive but not significant effect on repurchase interest through consumer satisfaction, service has a positive and significant effect on repurchase interest through consumer satisfaction
PENGARUH FASILITAS KERJA DAN DISIPLIN KERJA TERHADAP KINERJA ASN MELALUI KEPUASAN KERJA PADA DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL SITUBONDO Fikri, Moh Ali; Arief, Mohammad Yahya; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 10 (2023): OKTOBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i10.3668

Abstract

Human resource management is the management and utilization of resources available in individual. This research used work facilities and work discipline variables as the independent variables and job satisfaction and performance as the dependent variables. The purpose of this research was to analyze and examine the influence of work facilities and work discipline on state civil apparatus performance through Job satisfaction at Civil Registry Service Office of Situbondo. The population in this study was 33 state civil apparatus and the sample used was 33 state civil apparatus at Civil Registry Service Office of Situbondo. The analysis and testing method in this research applied Partial Least Square - Structural Equation Modeling (PLS- SEM). The results of direct influence hypothesis test using Smart PLS 3.0 application reveale that work facilites have a negative but not significant influence on job satisfaction, work discipline has a significant positive influence on job satisfaction, work facilities have a negative but not significant influence on performance, work discipline has a significant positive influence on performance , job satisfaction has a significant positive influence on performance. The results of indirect influence hypothesis test showed that work facilities variable has no significant negative influence on performance through job satisfaction, work discipline has a significant positive influence on performance through job satisfaction.
PENGARUH KOMUNIKASI PEMASARAN, HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada CV. Pacific Andre Anton di Situbondo) Novia, Rozana Putri; Arief, Mohammad Yahya; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 4 (2024): APRIL 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i4.4901

Abstract

Increasing business competition certainly requires the right marketing strategy, so that business can run effectively and efficiently. Offering high-quality products and communicating with consumers appropriately are two examples of consumer behavior in the target market that business people must know. The purpose of this study was to analyze the effect of marketing communication, price, and product quality on consumer satisfaction through purchasing decisions. This research is explanatory research. The population in this study were consumers of CV. Pacific Andre Anton in Situbondo. The sampling technique was determined by purposive sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test with the Smart PLS 3.0 application, show that marketing communication has a significant effect on purchasing decisions. Price also has a significant effect on purchasing decisions, then product quality has no significant effect on purchasing decisions, marketing communication has a significant effect on customer satisfaction, price does not have a significant effect on customer satisfaction, product quality has no significant effect on customer satisfaction, and purchasing decisions have a significant effect on customer satisfaction. The results of the indirect effect hypothesis test show that the variable marketing communication on customer satisfaction through purchasing decisions has a significant positive effect, price on customer satisfaction through purchasing decisions has a positive but insignificant effect, product quality on customer satisfaction through purchasing decisions has a negative but insignificant effect.
PENGARUH VARIASI PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING DI ANITA CAKE SITUBONDO Wahida, Shinta Nur; Arief, Mohammad Yahya; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 8 (2023): AGUSTUS 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i8.3574

Abstract

Marketing is one of the important factors in the company. It is also called the heart of company's life. The purpose of this study was to determine the effect of product variety and product quality on purchasing decisions and consumer satisfaction at Anita Cake in Situbondo. The population in this study were all consumers who ordered cake from Anita. The sampling method used simple random sampling with a total sample 93. Data analysis and hypothesis testing in this study used Partial Least Square – Structural Equation Modeling (PLS-SEM). The results of direct effect hypothesis testing used Smart PLS3.0 application showed that product variation has a significant effect on consumer satisfaction, product quality has no significant effect on consumer satisfaction, product variety and product quality have a significant effect on purchasing decisions, consumer satisfaction has a significant effect on purchasing decisions, product variety and product quality has a significant effect on purchasing decisions through consumer satisfaction.
Co-Authors Agustin, Rika Dwi Aisyah, Yunia Ariyantiningsih, Febri Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Fandiyanto, Randika Febriyanto, Arik Fikri, Moh Ali Fitria, Ulfi Nurul Harisandi, Yudhistira Harisetiowati, Santi HARIYANTO HARIYANTO Hasanah, Usrotul Hendra Syahputra Herawati, Anjanis Dewi Herlina, R R Kezia Hidayat, Rasiful Imaniyah, Della Ulfa Inggriani, Desi Irfan, Mohammad Zidni Iriansyah, Nur Arik Ismayani, Meiriyanti Jannah, Siti Kholifatul Kafi, Ahmad Atha’il Khotip, Zainal Kurniawan, Amelia Tri Amanda Lestari, Layli Dwi Lestiyono, Dwi Budi Lusiana Tulhusnah Mahendra, Jaka Marham, Muhammad Marsuki, Farukh Abdullah Huzain Risqy Masruroh, Rosa Dwi Nafiola Minullah, Minullah Mufid, Rozin Khairon Murtakiyah, Wardah Novia, Rozana Putri Nurwasilah, Siti Permatasari, Ayu Dian Pramesthi, Riska Ayu Pratama, M. Risqi Putra, Wirandra Oktavian Arief Putri, Puspita Qumariah, Nurul Romadani, Novita Dwi Sa’idah, Halimatus Soeliha, Siti Subaida, Ida Suherman, Aldy Kurniawan Susanti, Ratna Koba Wahida, Shinta Nur Wahyudi Wahyudi Wulandari, Firda Yolanda, Mariska Anis Yudha Praja, Yudha Zulfa, Nailas