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Journal : Jurnal Mahasiswa Entrepreneur

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA PERMATA BAKERY DI SITUBINDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Yolanda, Mariska Anis; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 4 (2023): APRIL 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i4.3395

Abstract

In business world, there are various ways to achieve success. Every businessman always learns how to make the business reach its target. The desired profit will encourage business people to achieve the determined targets. A businessman will keep on looking for opportunities for their company's marketing. Competition will keep happening, so opportunities must be seen and targets must be achieved. Therefore, Permata Bakery shop must be able to choose the right marketing strategy to develop and maintain the business stability because that becomes an indicator to get success. The purpose of this study is to analyze the factors that influence purchasing decisions at Permata Bakery in Situbondo with purchase intention as an intervening variable. The population in this research is the consumers of Permata Bakery shop. The sampling technique is determined by probability sampling. Data analysis and hypothesis testing use Partial Least Square - Structural Equation Modeling (PLS-SEM). The results of the direct effect hypothesis testing using Smart PLS 3.0 application show that product quality has a significant effect on purchase intention, product quality has a significant effect on purchase decisions, word of mouth has a significant effect on purchase intention, word of mouth has a significant effect on purchase decisions, and purchase intention has an effect significant to the purchase decision. The results of the indirect effect hypothesis testing reveal that product quality variable has a significant positive effect on purchasing decisions through purchase intention. Word of mouth has a significant positive effect on purchasing decisions through purchase intention
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN PADA PRODUK SCARLETT MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING (STUDI PADA MAHASISWI FEB UNARS SITUBONDO) Murtakiyah, Wardah; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 9 (2024): SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i9.5200

Abstract

Marketing has an important role in a company, for this reason, the skincare industry, which is growing rapidly from year to year, must implement good marketing management in order to produce and provide products that can meet the needs and desires of consumers. The aim of this research is to analyze and test the factors that influence consumer satisfaction with Scarlett products through purchasing decisions. This research is quantitative research. The populations in this study were female students from the Faculty of Economics and Business UNARS SITUBONDO. The sampling technique was determined using purposive sampling. The data analysis and hypothesis testing in this research used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that brand image has no significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, promotion has no significant effect on purchasing decisions, brand image has no significant effect on consumer satisfaction, product quality has no has a significant effect on consumer satisfaction, promotion has no significant effect on consumer satisfaction, purchasing decisions have a significant effect on consumer satisfaction. The results of the indirect influence hypothesis test show that the brand image variable has no significant effect on consumer satisfaction through purchasing decisions, product quality has a significant effect on consumer satisfaction through purchasing decisions, and promotion has no significant effect on consumer satisfaction through purchasing decisions.
PENGARUH KINERJA KEUANGAN, KEBIJAKAN DIVIDEN, DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SEKTOR ADVERTISING, PRINTING DAN PERANGKATNYA YANG TERDAFTAR DI BEI TAHUN 2019-2022 DENGAN HARGA SAHAM SEBAGAI VARIABEL INTERVENING Imaniyah, Della Ulfa; Arief, Mohammad Yahya; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 4 (2024): APRIL 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i4.4911

Abstract

Finance is a sub-field in a company that is related to how to manage funding sources, funding opportunities, investment decisions, and capital structure. The company can decide to determine the capital structure that the company should have through capital structure management. To achieve this goal the company must pay attention to the company's financial management. Advertising, printing and equipment sector companies consisting of 24 companies. The purpose of this research is to test and analyze the influence of financial performance, dividend policy, and company size on company value with share price as an intervening variable. This research uses quantitative research methods. The populations in this research are companies listed on the Indonesia Stock Exchange (BEI) with a sample of 8 companies. This sampling technique uses a non-probability sampling technique with a purposive sampling technique. The data analysis and hypothesis testing in this research used the Partial Least Square Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that financial performance has a negative but not significant effect on stock prices, dividend policy has a negative but not significant effect on stock prices, company size has a significant positive effect on stock prices, financial performance has a negative but not significant effect. The significant effect on company value, dividend policy has a positive but not significant effect on company value, company size has a negative but not significant effect on company value, share prices have a significant positive effect on company value, financial performance has a negative but not significant effect on company value through share prices , dividend policy has a negative but not significant effect on company value through share prices, and company size has a positive but not significant effect on company value through share prices.
PENGARUH FASILITAS DAN CITA RASA DALAM MEMPENGARUHI LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN PADA RUMAH MAKAN LESEHAN IKAN BAKAR BU TATIK DI KAPONGAN KABUPATEN SITUBONDO Zulfa, Nailas; Arief, Mohammad Yahya; Harisandi, Yudhistira
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.443 KB) | DOI: 10.36841/jme.v1i4.2057

Abstract

Marketing is generally seen as the activity of creating, introducing, and delivering goods and services to consumers. Marketing is the process by which companies create value for customers and build strong customers to capture value from customers in return. Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and managing customer relationships in ways that benefit the organization and its interests in particular. for customers of Bu Tatik's grilled fish lesehan restaurant by improving the culinary arts in Situbondo Regency. The purpose of this study was to analyze and examine the influence of facilities and taste in influencing consumer loyalty through consumer satisfaction at the restaurant Lesehan Ikan Bakar Bu Tatik in Kapongan, Situbondo Regency. The population in this study are consumers at the Restaurant Lesehan Ikan Bakar Bu Tatik in Kapongan, Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Facilities have a positive but not significant effect on consumer satisfaction, Taste has a significant positive effect on consumer satisfaction, Facilities have a significant positive effect on consumer loyalty, Taste has a significant positive effect on consumer loyalty, Consumer satisfaction has a positive significant effect on consumer loyalty, facilities on consumer loyalty through consumer satisfaction have a positive but not significant effect, taste on consumer loyalty through consumer satisfaction has a significant positive effect.
PENGARUH LOKASI DAN KUALITAS PRODUK DALAM MENENTUKAN MINAT BELI ULANG PADA TOKO INAYAH STORE DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Aisyah, Yunia; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 5 (2022): MEI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.223 KB) | DOI: 10.36841/jme.v1i5.2148

Abstract

Clothing is the most important element to protect and beautify one's appearance. Along with the development of human life, clothing is usually used as a symbol of status, position, or position of someone who wears it. Therefore, choosing quality clothing products in order to maintain appearance and look elegant in public. The purpose of this study is to analyze and test the Effect of Location and Product Quality on Repurchase Interest at Inayah Stores through Consumer Satisfaction. This research is an explanatory research. The population in this study are consumers of the Inayah Store. The sampling technique was determined by quota sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that location has a significant positive effect on consumer satisfaction, product quality has a significant positive effect on consumer satisfaction, location has a significant positive effect on repurchase interest, product quality has no significant positive effect on repurchase interest, Consumer satisfaction has a significant positive effect on repurchase intention. The results of the hypothesis test of location on repurchase intention through consumer satisfaction have a significant positive effect, product quality on repurchase interest through consumer satisfaction has a positive but not significant effect.
PENGARUH KUALITAS PELAYANAN, FASILITAS DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PASIEN RAWAT INAP PADA RSUD ASEMBAGUS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Kurniawan, Amelia Tri Amanda; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 1 (2024): JANUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4700

Abstract

This research aims to determine the role of satisfaction in mediating service quality, facilities, and company image in the loyalty of inpatients at Asembagus Regional Hospital. The population in this study were all inpatients at Asembagus Regional Hospital. The sampling technique used in this research is the probability sampling method, which uses a random sampling technique. Data analysis and hypothesis testing in this research used the Partial Least Square - Structural Equation Model (PLS-SEM). The research results show that service quality has a positive and significant effect on satisfaction, facilities have a positive but not significant effect on satisfaction, company image has a positive and significant effect on satisfaction, company image has a significant effect on satisfaction, company image has a positive but not significant effect on patient loyalty, facilities has a positive and significant effect on patient loyalty, service quality has a positive and significant effect on patient loyalty, satisfaction has a positive and significant effect on patient loyalty, service quality has a positive but not significant effect on patient loyalty through satisfaction, facilities have a positive but not significant effect on patient loyalty through satisfaction, company image have a positive and significant effect on patient loyalty through satisfaction.
PENGARUH KERJA SAMA TIM, KOMITMEN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING DI PT. INKO ORGANIK JAYA KABUPATEN SITUBONDO Romadani, Novita Dwi; Arief, Mohammad Yahya; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 8 (2024): AGUSTUS 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i8.5128

Abstract

At PT. Inko Organik Jaya in Situbondo Regency really needs employees who are committed to improving optimal work and utilization of human resources. And contribute to employee performance. The aim of this research is to analyze and test the influence of teamwork, commitment and work motivation on performance through job satisfaction. This research is quantitative research. The population used in this research was 33 employees of PT. Inko Organik Jaya, Situbondo Regency. The sampling technique uses saturated sampling. Data analysis and hypothesis testing in this research used the Structural Equation Method - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Teamwork has a positive effect on Job Satisfaction, Teamwork has a significant positive effect on Performance, Commitment has a positive but not significant effect on Job Satisfaction, Commitment has a significant positive effect on Performance, Motivation has a significant positive effect on Job Satisfaction, Motivation has a significant positive effect on Performance. The results of the indirect effect hypothesis test show that teamwork on performance through job satisfaction has a positive but not significant effect, commitment to performance through job satisfaction has a significant positive effect, motivation on performance through job satisfaction has a significantly positive effect.
PERAN DISIPLIN KERJA, KOMPENSASI, DAN STRES KERJA TERHADAP KINERJA MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PADA PUSKESMAS PANJI KABUPATEN SITUBONDO Fitria, Ulfi Nurul; Arief, Mohammad Yahya; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 6 (2024): JUNI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i6.5006

Abstract

Humans are an important and dominant factor in carrying out work or activities in an organization, because humans become actors, determining the realization of organizational goals. The aim of this research is to analyze and test the influence of work discipline, compensation and work stress on performance through work motivation. This research is quantitative research. The population in this study were ASN employees at the Panji Community Health Center. The sampling technique uses saturated sampling. Data analysis and hypothesis testing in this research used the ₋ Partial Least Square Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that work discipline has no significant effect on work motivation, compensation has no significant effect on work motivation, work stress has a significant effect on work motivation, work discipline has no significant effect on performance, compensation has a significant positive effect. on performance, work stress has no significant effect on performance, work motivation has a significant effect on performance. The results of the indirect influence hypothesis test show that the variable Work Discipline on Performance through Work Motivation has a positive but not significant effect, Compensation on Performance through Work Motivation has a positive but not significant effect, Work Stress on Performance through Work Motivation has a significant positive effect.
PENGARUH KUALITAS PRODUK DAN LOKASI TERHADAP KEPUASAN KONSUMEN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO CANTIKA PANJI SITUBONDO Marham, Muhammad; Arief, Mohammad Yahya; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 3 (2023): MARET 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i3.3269

Abstract

The beauty that prevails in society creates a vision of beauty that becomes the standard for calling a woman beautiful. The use of skin care products is the most popular thing, but some skin care products have to face a lot of competition in the world market because of the large number of products available to the general public. The purpose of this study is to determine the effect of product quality and location on consumer satisfaction through purchase intention as an intervening variable at Panji Situbondo Cantika shop. The population in this study are all consumers who come to Toko Cantika. random sampling method (simple probability sampling) regardless of strata in the population in this study. In taking this sample using a presentation level of 10%. Data analysis and hypothesis testing in this study used the Structural-partial Least square equation model (PLS-SEM). The results of hypothesis testing using the smart PLS 3.0 application show that product quality has a significant positive effect on purchase intention, location has a significant positive effect on purchase intention, product quality has a significant positive effect on customer satisfaction, location has a significant positive effect on customer satisfaction, and purchase intention has a significant positive effect on consumer satisfaction. Product quality on consumer satisfaction through purchase intention has a significant positive effect and location on consumer satisfaction through purchase intention has a significant positive effect.
PENGARUH FIRM SIZE, GROWTH PPORTUNITY, DAN LEVERAGE TERHADAP FIRM VALUE MELALUI CASH HOLDING SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN SUB SEKTOR PERKEBUNAN YANG TERDAFTAR DI BEI TAHUN 2019-2022 Inggriani, Desi; Arief, Mohammad Yahya; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 4 (2024): APRIL 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i4.4906

Abstract

Technological advances have fundamentally changed the business landscape and revolutionized entrepreneurial practices. In order to expand the business they own, entrepreneurs must not only pay attention to assets and profits, but also company values ​​must be built. Currently, firm size is no longer measured based on profits or assets, but also on company value. The aim of this research is to see the influence of Firm size, Growth opportunity, and Leverage on Firm value through Cash holding. This research is quantitative research. The population in this research is 32 plantation sub-sector companies registered on the IDX in 2019-2022. The samples were selected using the purposive sampling method and a sample of 8 companies was obtained. Data analysis and hypothesis testing were carried out using the structural equation model-Partial Least Square (PLS). The results of the direct influence hypothesis test using the Smart PLS 3.9 application, show that Firm size has a significant negative effect on Cash holding, Growth opportunity has a positive but not significant effect on Cash holding, Leverage has a negative but not significant effect on Cash holding, Firm size has a significant negative effect on Firm value, Growth opportunity has a negative but not significant effect on Firm value, Leverage has a positive but not significant effect on Firm value, Cash holding has a significant negative effect on Firm value. The results of the indirect influence hypothesis test show that the variable Firm size on Firm value through Cash holding has a positive but not significant effect, Growth opportunity on Firm value through Cash holding has a negative but not significant effect, Leverage on Firm value through Cash holding has a positive but not significant effect.