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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains
Yulinda, Ade Tiara
Universitas Muhammadiyah Bengkulu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : JBMP (Jurnal Bisnis, Manajemen dan Perbankan)

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Impact Of Service Marketing On Student Decisions Onsardi Onsardi; Kiki Wulandari; Meilaty Finthariasari; Ade Tiara Yulinda
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 7 No 2 (2021): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.237 KB) | DOI: 10.21070/jbmp.v7i2.1521

Abstract

This research aims to determine the impact of service marketing on student decision-making to decide on the choice of the Faculty of Economics and Business of Muhammadiyah University of Bangkulu. This study uses quantitative methods. In this study, the population was all students of the School of Economics and Business of Muhammadiyah Bengkulu University, a total of 1,606 people, and 161 respondents were selected as a sample. The sampling technique uses proportional random sampling. Use questionnaires to collect data. Multiple linear regression is used as a way to analyze data. The conclusion of the research results proves that service marketing has had an impact on students' decision to choose the Faculty of Economics and Business of Muhammadiyah University. Product factors have a positive and significant effect on student decisions. This price factor in the form of SPP has a negative effect. Promotion factors have a positive and significant effect. Location factors are positive and significant. HR factors have a positive and significant effect. Meanwhile, process factors have no effect on student decision. The physical evidence factor has a positive and significant effect on student decisions to choose the Faculty of Economics and Business, Muhammadiyah University of Bengkulu.
Co-Authors Adi Sismanto Andi Azhar Arianto, Tezar Dea Ananda Regita Diah Purnamasari Endah Metia Sari Erdi Satria Novrata Eti Ariani Eti Arini Febrian Iskandar Febriansyah, Erwin Fenti Sukma Riani Hana Syafira Heldi Sahputra Indah Tri Rahayu Islamuddin Islamuddin Khairul Bahrun Kiki Wulandari Kusuma, Merta Lina Rosalinda Mabrur Rahman Marlia Prameswari Megawati Megawati Meilaty Finthariasari Meilaty Finthariasari Melda Melda Merta Kusuma Monica Gustia Muhammad Rizki Minandar Nara Tri Rahma Nensi Yuniarti Nurul Trisnawati Onsardi, Onsardi Purnamasari, Diah Qinasih Wahyono Putri Ranidiah, Furqonti Ratnawili, Ratnawili Rike Rahmawati Ririn Armelinda Sonitra Sonitra Sri Ekowati Sukardi Putra Surya Ade Saputera Tegar Dewantara Yanwar Tongam Sihol Nababan, Tongam Sihol Trio Budi Setyawan Vista Marsella Wahyu Rizqiya Ratna Jauhari Winda Susanti Yeti Pristidayanti yonda Ahmeiza Putry Yosha Nanda Eka Putri