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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal of Management and Business JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains
Yulinda, Ade Tiara
Universitas Muhammadiyah Bengkulu
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Creative Research Management Journal

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DAMPAK DIGITAL MARKETING, BRAND IMAGE DAN RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LINA MS GLOW KOTA BENGKULU Onsardi Onsardi; Sri Ekowati; Ade Tiara Yulinda; Megawati Megawati
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3096

Abstract

The purpose of the study is to determine the influence of digital marketing, brand image and relationship marketing on purchasing decisions. This study is a survey study using quantitative methods. Population in this study is the entire Lena MS Glow store composition in Bengkulu city. The number of samples set was 190 with the accedental sampling technique. To collect research data using questionnaires, and data analysis techniques using path analysis with PLS SEM. The results of this study prove that digital marketing has a positive and significant influence on purchasing decisions. Brand image has a positive an significant influence on purchasing decisions. Relationship marketing has a positive and significant influence on purchasing decisions. This research is limited to the Lena MS Glow store custamers in Bengkulu city, with variables of digital marketing, brand image and relationship marketing and purchasing decisions. The results of the study contributed to the Lena MS Glow store as a reference to increase sales volume.
Co-Authors Adi Sismanto Andi Azhar Arianto, Tezar Chandra Aditya Dea Ananda Regita Diah Purnamasari Endah Metia Sari Erdi Satria Novrata Eti Ariani Eti Arini Febrian Iskandar Febriansyah, Erwin Fenti Sukma Riani Hana Syafira Hasim Asari Heldi Sahputra Indah Tri Rahayu Islamuddin Islamuddin Khairul Bahrun Kiki Wulandari Kusuma, Merta Lina Rosalinda Mabrur Rahman Marlia Prameswari Megawati Megawati Meilaty Finthariasari Meilaty Finthariasari Melda Melda Merta Kusuma Monica Gustia Muhammad Rizki Minandar Nara Tri Rahma Nensi Yuniarti Nurul Trisnawati Onsardi, Onsardi Pefriyadi Pefriyadi Purnamasari, Diah Qinasih Wahyono Putri Ranidiah, Furqonti Ratnawili, Ratnawili Reni Indriani Rike Rahmawati Ririn Armelinda Sonitra Sonitra Sri Ekowati Sukardi Putra Surya Ade Saputera Tegar Dewantara Yanwar Tongam Sihol Nababan, Tongam Sihol Trio Budi Setyawan Vista Marsella Wahyu Rizqiya Ratna Jauhari Winda Susanti Yenti Sumarni Yeti Pristidayanti yonda Ahmeiza Putry Yosha Nanda Eka Putri