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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains
Yulinda, Ade Tiara
Universitas Muhammadiyah Bengkulu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)

 1 
PENGARUH CUSTOMER EXPERIENCE DAN TRUST TERHADAP LOYALITAS PELANGGAN KFC DI KOTA BENGKULU Ade Tiara Yulinda; Furqonti Ranidiah; Wahyu Rizqiya Ratna Jauhari
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 3 No. 2 (2020)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (742.235 KB) | DOI: 10.36085/jam-ekis.v3i2.966

Abstract

This study aims to determine the effect of the customers’ experiences and Trust on KFC customer loyalty in the city of Bengkulu. This research is a quantitative study with a sample of 100 respondents, and used accidental sampling techniques. The data was collected through observation and questionnaires. The data was analyzed through descriptive analysis, the classic assumption test, multiple linear regression analysis, correlation coefficient analysis, coefficient of determination (R2), and hypothesis testing. The results of this study showed that from the multiple linear regression test using SPSS it was obtained Y = 2,244 + 0,292X1 + 0,675 X2. The results of hypothesis testing showed that Customer Experience (X1) has a positive effect on KFC customer loyalty in Bengkulu City, with the T-test results of significance value 0.000 <0.05, Trust (X2) has a positive effect on KFC customer loyalty in Bengkulu City, with T-test results of significance value 0,000 <0.05. The testing of the T-test hypothesis and the F-test showed that customers’ experience and Trust significantly affect customers’ loyalty with a significance level <0.05. This means that Ho was rejected and Ha was accepted. In other words, customers’ experiences and Trust have a significant effect both partially and simultaneously on KFC customers’ loyalty. This is proven by the f test that showed a significance value of 0.000 <0.05. Keywords: Customers’ Experiences and Trust, and Customers’ Loyalty
PENGARUH DESAIN INTERIOR, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus Dapoer Yuga Cafe And Resto Kayu Arang, Sukaraja) Ade Tiara Yulinda; Merta Kusuma; Winda Susanti
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 2 (2021): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.269 KB) | DOI: 10.36085/jam-ekis.v4i2.3103

Abstract

ABSTRACTThis study aimed to determine the effect of interior design, product quality, and service quality on customer satisfaction at Dapoer Yuga Cafe and Resto, in Km. 28, Kayu Arang, Sukaraja. This research was a causality study with a quantitative method approach. The population in this study were all of Dapoer Yuga Cafe and Resto customers. The sampling technique used accidental sampling techniques with a total sample of 96 respondents. Data collection techniques used observation, interviews, and questionnaires with an instrument of validity and reliability. The data analysis techniques of this study were used descriptive statistical analysis, classic  assumption test, multiple linear regression analysis, coefficient of determination (R2), and hypothesis testing (t test and F test). The results of the study show that: (1) Interior design has a positive no significant effect on customer satisfaction, as evidenced by the value of t count of 1.256; significance value 0.212 ≥ 0.05; and the regression coefficient of 0.105; (2) Product quality has a positive and significant effect on customer satisfaction, evidenced by the value of t count of 3.077; significance value 0.003 ≤ 0.05; and the regression coefficient of 0.319; (3) Service quality has a positive and significant effect on customer satisfaction, as evidenced by the t count of 4.505; significance value 0.000 ≤ 5 0.05; and the regression coefficient of 0.316; (4) Interior design, product quality, and service quality simultaneously have a positive and significant effect on customer satisfaction, as evidenced by the F count of 49,691 with a significance of 0.000 ≤ 5 0.05; (5) The magnitude of the influence of interior design, product quality, and service quality on customer satisfaction (R2) is 61.8%.Keywords: Interior Design, Product Quality, Service Quality, Customer Satisfaction
Co-Authors Adi Sismanto Andi Azhar Arianto, Tezar Dea Ananda Regita Diah Purnamasari Endah Metia Sari Erdi Satria Novrata Eti Ariani Eti Arini Febrian Iskandar Febriansyah, Erwin Fenti Sukma Riani Hana Syafira Heldi Sahputra Indah Tri Rahayu Islamuddin Islamuddin Khairul Bahrun Kiki Wulandari Kusuma, Merta Lina Rosalinda Mabrur Rahman Marlia Prameswari Megawati Megawati Meilaty Finthariasari Meilaty Finthariasari Melda Melda Merta Kusuma Monica Gustia Muhammad Rizki Minandar Nara Tri Rahma Nensi Yuniarti Nurul Trisnawati Onsardi, Onsardi Purnamasari, Diah Qinasih Wahyono Putri Ranidiah, Furqonti Ratnawili, Ratnawili Rike Rahmawati Ririn Armelinda Sonitra Sonitra Sri Ekowati Sukardi Putra Surya Ade Saputera Tegar Dewantara Yanwar Tongam Sihol Nababan, Tongam Sihol Trio Budi Setyawan Vista Marsella Wahyu Rizqiya Ratna Jauhari Winda Susanti Yeti Pristidayanti yonda Ahmeiza Putry Yosha Nanda Eka Putri